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Breathe Free Necklace

Maybe

The products selling today average only 3.5★. But demand is soft, at -55.9% this quarter, so Breathe Free Necklace is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£22K/yr67K searches / yr
90-day growth
-55.9%search demand this quarter
Competition
40%top-5 click share · 22 brands · 23 sellers

Flapen Score

Breathe Free Necklace against its category

The dotted line is the Health & Personal Care average. Past it, Breathe Free Necklace is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breathe Free Necklace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Breathe Free Necklace 67K times last year and spent an estimated £22K. The top 5 brands take 69% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -55.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-55.9%
Conversion, latest week
3.7%
Market size, estimated
£22Ka year
Top search term
breathing necklace flavoured filters20K searches a year

02 · Price

A sale here is worth £8.99.

Listings sell for £8.99 on average, from £3.67 to £20.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.99 that is £0 to £899 a year per listing.

Average price
£8.99under the $15 to $100 sweet spot
Price range
£3.67–£20.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£899
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 35.8% of listings are out of stock. The average listing ranks #393 within Over-the-Counter Medication. It carries 68 reviews at 3.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
35.8%
Average rank
#393in Over-the-Counter Medication
Average rating
3.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
68per listing
Listings tracked
43

04 · Newcomers

Amazon counts 4 of last year's 37 launches as successful.

37 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 12 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
37
Successful launches
4Amazon's first-year sales bar
Average brand age
12 months

Products

Top Breathe Free Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£668£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

22 falling

Sellers

23

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

40%

Top 20: 78%

Open market

27%

  • CARITATE24%
  • ASTOFLI20%
  • LINXINS17%
  • KURUI4%
  • Uoxmiy4%
  • INBOLM4%

Demand

Breathe Free Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Sep · busiest ÷ quietest = 4.8× · 11 of 12 months tracked

Search terms

Top Breathe Free Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breathing necklace flavoured filters20K/yr
  • flavoured filters for breathing necklace6K/yr
  • breathing resistance whistle1K/yr
  • resistance breathing3K/yr
  • breathe free necklace21K/yr
  • breathefree resistance necklace6K/yr
  • breath free necklace3K/yr
  • auralias breathlace with filter151/yr
  • breathefree necklace6K/yr

Reviews and returns

What reviews say buyers love and hate about Breathe Free Necklace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%−0.40

have a chemical taste

it has completely different taste

Taste awful

Flavor11%+0.52

Weak flavour

However the flavored filters are disgusting

The flavours are way too strong

Value For Money10%−0.23

So this was a very expensive waste for me personally

Total waste of money

Waste of Money - Hardly get anything for the price

Functionality-Overall10%−0.30

Doesnt work

Does nothing

Just not very functional for me I dont think

Durability5%−0.11

doesnt last long

Fell apart

Product fell apart after four weeks

Love

Quality-Overall16%+0.62

very nice quality chain

Good quality

great product

Flavor14%+0.52

Good flavor

The flavours are subtle

pleasant – mint is my favourite

Breathability11%+0.69

Breathing necklace good

Great little breathing apparatus

Dose help with your breathing

Stress/Anxiety7%+0.61

It's a subtle yet effective way to relieve anxiety

Great for Anxiety

Help with panic attacks

Value For Money6%−0.23

Value for money

worth the money

Worth every penny

Return

0.3% Return rate 26% Fixable by listing

Functionality-Overall33%▅▇▃█▅█

Doesnt work

Does nothing

Just not very functional for me I dont think

Advertised Vs Actual Product13%█▂▃▃▄▁
Size-Overall10%▁▅█▁▄▁

these are fairly small in size

they don't fit this device

Too short

Defective Material/Parts8%█▆▁▁▄▁
Quality-Overall6%▁▁▁▁█▅

Rubbish

Its cheaply made

Really poor quality

FAQ

Common Breathe Free Necklace questions

Answered from the same tracked data.