breathe free necklace
Worth a lookShows beatable incumbent ratings (3.5★), but soft demand (-55.9% this quarter) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible68.23avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.67–£20.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.99avg listing price — sweet spot $15–$100
Market size
Bad£22K£22K/yr · 67K searches
Growth
Bad-55.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, breathe free necklace is a £22K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
breathe free necklace market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £27K–£36K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #393
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 35.8%
- Avg brand age
- 12 months
- Avg seller age
- 295 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
23
Top-5 brand share
69%
Top 20: 99%
Top-5 click share
40%
Top 20: 78%
Open market
27%
- CARITATE24%
- ASTOFLI20%
- LINXINS17%
- KURUI4%
- Uoxmiy4%
- INBOLM4%
Demand
Weekly Amazon search volume, last 46 weeks — -55.9% search growth over the last 90 days.Top breathe free necklace search terms
- breathing necklace flavoured filters20K/yr
- flavoured filters for breathing necklace6K/yr
- breathing resistance whistle1K/yr
- resistance breathing3K/yr
- breathe free necklace21K/yr
- breathefree resistance necklace6K/yr
- breath free necklace3K/yr
- auralias breathlace with filter151/yr
- breathefree necklace6K/yr
Top breathe free necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CARITATE Anxiety Breathing Necklace with ResistanceBlack - Quit Breathlace Filter Help Stop Stress - Relief Breath Necklace Flavoured for Adults - Breathe Free Device Flavour Filters Gifts
CARITATE£14.203.4★119 rev
12 Pcs Breathing Necklace Flavoured Filters 12 Flavors Soft Cotton Core for Breath Practice Calming Relaxation and Focus
LINXINS£8.883.5★5 rev
CARITATE Wooden Adjustable Anxiety Breathing Necklace with Resistance - Breathlace Filter Help Stop Stress - Relief Breath Necklace Flavoured for Adults - Breathe Free Device Flavour Filters Gifts
CARITATE£17.893.7★37 rev
ASTOFLI Flavoured Inner Filter Packs: Spear Mint Flavoured Breathlace Tube Breathing Necklace with Resistance Filter Calm Breathlace Stop Stress Necklaces Anxiety Relief Breathe Pendant
ASTOFLI£6.263.3★640 rev
KURUI Anxiety Breathing Necklace Breath Free Necklace with Peppermint Flavoured Filters Breathing Exercises Meditation
KURUI£6.224.7★12 rev
Newest
by launch date
Breathing Necklace Flavoured Filters Refills 12 PCS Different Flavors Filter Tips for Breath Practice Calming Relaxation and Focus
INBOLM£9.381 rev
6 Pcs Breathing Necklace Flavoured Filters Breathing Necklace Refills Mint Orange Grape Blueberry Lemon Lavender Flavoured Filters for Mindfulness Breathing
LINXINS£6.266 rev
12 Pcs Breathing Necklace Flavoured Filters 12 Flavors Soft Cotton Core for Breath Practice Calming Relaxation and Focus
LINXINS£8.885 rev
6 Pcs Breathing Necklace Flavoured Filters Breathing Necklace Refills for Stress Meditation and Anxiety
LINXINS£4.460 rev
Breathing Necklace with Resista
Bxgolkgd£9.203 rev
Trending
90-day click momentum
13 Pcs Breathing Necklace Flavoured Filters Fruit Flavoured Inner Filters for Breathing Necklace Anxiety Stress Relief
Uoxmiy£7.385.0★
KURUI Anxiety Breathing Necklace Breath Free Necklace with Peppermint Flavoured Filters Breathing Exercises Meditation
KURUI£6.224.7★
10 Packs Flavoured Inner Filter Breathlace Breathing Necklace 4 * 19mm Core Refills with Mint & Fruit Flavours Anxiety Relief Resistance Filter for Breath Practice Relaxation Stress Calm Calming
Xforevery£6.450.0★
Breathing Necklace with Resistance Mindful Breathlace with 3 Flavoured Filters Refills Breathe Free Air Breathing Tool for Adults Calm Focus Yoga Meditation & Stress Relief Gifts - Silver
VITABONA£8.955.0★
Breathing Necklace with Resistance Breath Free Necklace with Filters Breathing Exercises Meditation Valentines Day Birthday Gift for Women Men Stress Relief Calm
Fzdm£8.492.6★
What buyers say about breathe free necklace
What buyers praise and complain about, mined from review topics.What buyers love
“very nice quality chain”
“Good flavor”
“Breathing necklace good”
“It's a subtle yet effective way to relieve anxiety”
“Value for money”
“Product is as described”
“easy to use”
“still does an amazing job”
“pleasant – mint is my favourite”
“The stick itself is pretty neat”
What buyers complain about
“have a chemical taste”
“Weak flavour”
“So this was a very expensive waste for me personally”
“Doesnt work”
“doesnt last long”
“not strong at all”
“Rubbish”
“these are fairly small in size”
“the pods smell of nothing”
“The materi is not 304 also the inhaler resistance is very poor”
Top return reasons
Common questions
- Is breathe free necklace profitable to sell on Amazon United Kingdom?
- The niche generates £22K/yr across 43 tracked products. 4 of 37 products launched in the last 360 days are still selling. 90-day search growth is -55.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the breathe free necklace niche?
- 22 brands and 23 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in breathe free necklace?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.3%.
- What does it cost to enter the breathe free necklace niche?
- Listings span £3.67–£20.60; the average listing price is £8.99 (sweet spot $15–$100). The average incumbent carries 68 reviews — the moat a new listing must climb.