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Breathe Free

Fail

Shoppers spend only $0 a year here, so Breathe Free is a Fail.

Flapen Score
33
33 / 100
Ranks 1,956 of 2,035 Health & Personal Care niches · −15 vs the category median of 48
Market size
£0/yr55K searches / yr
90-day growth
-94.7%search demand this quarter
Competition
84%top-5 click share · 3 brands · 15 sellers

Flapen Score

Breathe Free against its category

The dotted line is the Health & Personal Care average. Past it, Breathe Free is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breathe Free market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Breathe Free 55K times last year and spent an estimated £0. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -94.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-94.7%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
breathe free40K searches a year

02 · Price

A sale here is worth £15.29.

Listings sell for £15.29 on average, from £12.39 to £20.60. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.29 that is £0 to £2K a year per listing.

Average price
£15.29inside the $15 to $100 sweet spot
Price range
£12.39–£20.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 34.9% of listings are out of stock. The average listing ranks #42 within Over-the-Counter Medication. It carries 196 reviews at 3.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
86%
Out of stock, average day
34.9%
Average rank
#42in Over-the-Counter Medication
Average rating
3.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
196per listing
Listings tracked
7

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for -12 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
-12 months

Products

Top Breathe Free products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£0101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • CARITATE59%
  • ASTOFLI22%
  • Dodson & Horrell19%

Demand

Breathe Free search demand

Weekly searches over the year. Pick a range.

2K1KFeb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Breathe Free search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breathe free40K/yr
  • breath free6K/yr
  • breathefree6K/yr
  • breathfree3K/yr

Reviews and returns

What reviews say buyers love and hate about Breathe Free

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%−0.34

So this was a very expensive waste for me personally

Total waste of money

Don't waste your money

Functionality-Overall20%−0.40

Doesnt work

Does nothing

Just not very functional for me I dont think

Strength7%−0.08

not strong at all

Weak resistance

Ridiculously weak even the mint ones, how do you mess up mint, seriously, get more flavour breathing fresh air, shame really as genuinely hoped this would be the one that helped me give up the vapes

Taste-Overall7%−0.11

it has completely different taste

Bad after-taste

Flavours are horrible

Durability7%−0.12

Fell apart

Product fell apart after four weeks

I liked it for 24 hours then the top unscrewed itself while I was out so thats that ruined

Love

Quality-Overall23%+1.57

Good quality

Great product

Great Quality lovely ad big thankyou so much

Breathability21%+1.39

Dose help with your breathing

Great for my horses Breathing

Great at exeising breathing technique

Flavor11%+0.69

Lots flavor

Lovely flavours

Flavour isn't over powering

Ease Of Use10%+0.42

easy to use

Comes out quite easily. also recommends similar in the instructions

Hes found this necklace so helpful to keep his hands busy

Advertised Vs Actual Product8%+0.34

Product is as described

Does the job

so far its doing the job

Return

0.3% Return rate 16% Fixable by listing

Functionality-Overall36%▆▇▅▁▅█

Doesnt work

Does nothing

Just not very functional for me I dont think

Advertised Vs Actual Product10%█▄▁▆▄▁
Defective Material/Parts8%█▇▁▁▂▁
Quality-Overall6%▁▁▁▁█▇
Value For Money5%▁▁▁█▁▄

So this was a very expensive waste for me personally

Total waste of money

Don't waste your money

FAQ

Common Breathe Free questions

Answered from the same tracked data.