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Breathe Free

Fail

Shoppers spend an estimated $0 a year here, so Breathe Free is a Fail.

Flapen Score
33
33 / 100
Ranks 1,956 of 2,035 Health & Personal Care niches · −15 vs the category median of 48
Market size
£0/yr55K searches / yr
90-day growth
-94.7%search demand this quarter
Competition
84%top-5 click share · 3 brands · 15 sellers

Flapen Score

Breathe Free against its category

The dotted line is the Health & Personal Care average. Past it, Breathe Free is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breathe Free market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Breathe Free 55K times last year and spent an estimated £0. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -94.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-94.7%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
breathe free40K searches a year

02 · Price

A sale here is worth £15.29.

Listings sell for £15.29 on average, from £12.39 to £20.60. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.29 that is £0 to £2K a year per listing.

Average price
£15.29inside the $15 to $100 sweet spot
Price range
£12.39–£20.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 34.9% of listings are out of stock. The average listing ranks #42 within Over-the-Counter Medication. It carries 196 reviews at 3.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
86%
Out of stock, average day
34.9%
Average rank
#42in Over-the-Counter Medication
Average rating
3.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
196per listing
Listings tracked
7

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -12 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
-12 months

Products

Top Breathe Free products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£0101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

15

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

0%

  • CARITATE59%
  • ASTOFLI22%
  • Dodson & Horrell19%

Demand

Breathe Free search demand

Weekly searches over the year. Pick a range.

2K1KFeb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Breathe Free search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • breathe free40K/yr
  • breath free6K/yr
  • breathefree6K/yr
  • breathfree3K/yr

Reviews and returns

What reviews say buyers love and hate about Breathe Free

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Value For Money”
0.3%of orders come back
“So this was a very expensive waste for me personally”
A buyer, on “Value For Money”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Breathe Free questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data