breathe free
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great196avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.29avg listing price — sweet spot $15–$100
Price range
Good£12.39–£20.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad£0£0/yr · 55K searches
Growth
Bad-94.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, breathe free is a £0/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
breathe free market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £31K–£38K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 100%
- Out of stock
- 34.9%
- Avg brand age
- -12 months
- Avg seller age
- 215 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- CARITATE59%
- ASTOFLI22%
- Dodson & Horrell19%
Demand
Weekly Amazon search volume, last 22 weeks — -94.7% search growth over the last 90 days.Top breathe free search terms
- breathe free40K/yr
- breath free6K/yr
- breathefree6K/yr
- breathfree3K/yr
Top breathe free products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CARITATE Wooden Adjustable Anxiety Breathing Necklace with Resistance - Breathlace Filter Help Stop Stress - Relief Breath Necklace Flavoured for Adults - Breathe Free Device Flavour Filters Gifts
CARITATE£17.893.7★37 rev
Dodson & Horrell Breathe-Free Respiratory Horse Supplement 1kg
Dodson & Horrell£13.884.5★254 rev
CARITATE Anxiety Breathing Necklace with ResistanceBlack - Quit Breathlace Filter Help Stop Stress - Relief Breath Necklace Flavoured for Adults - Breathe Free Device Flavour Filters Gifts
CARITATE£14.203.4★119 rev
ASTOFLI Anxiety Breathing Necklace with Resistance: 9 Flavoured Pack Air Wooden Breathlace with Resistance Filter Natural Essential Oil Breath Quitgo Breathing Necklace Stress Anxiety Relief Chain
ASTOFLI£20.603.2★172 rev
CARITATE Anxiety Breathing Necklace with Resistance - Breathing Necklace for Anxiety Relief with Breathe Free Flavoured Filter - Air Breath Resistance Necklace for Adults Mindful Breathlace Whistle
CARITATE£12.503.5★31 rev
Newest
by launch dateCARITATE Wooden Adjustable Anxiety Breathing Necklace with Resistance - Breathlace Filter Help Stop Stress - Relief Breath Necklace Flavoured for Adults - Breathe Free Device Flavour Filters Gifts
CARITATE£17.8937 rev
CARITATE Anxiety Breathing Necklace with Resistance - Breathing Necklace for Anxiety Relief with Breathe Free Flavoured Filter - Air Breath Resistance Necklace for Adults Mindful Breathlace Whistle
CARITATE£12.5031 rev
CARITATE Anxiety Breathing Necklace with ResistanceBlack - Quit Breathlace Filter Help Stop Stress - Relief Breath Necklace Flavoured for Adults - Breathe Free Device Flavour Filters Gifts
CARITATE£14.20119 rev
CARITATE Anxiety Breathing Necklace with ResistanceSilver - Quit Breathlace Filter Help Stop Stress - Relief Breath Necklace Flavoured for Adults - Breathe Free Device Flavour Filters Gifts
CARITATE£15.59119 rev
ASTOFLI Anxiety Breathing Necklace with Resistance : Breath Free Flavoured Filter Stop Anxiety Relief for Adults Breathlace Air Breathe Resistance Breathing Necklace with Filters Stress Relief Gifts
ASTOFLI£12.39640 rev
Trending
90-day click momentumCARITATE Wooden Adjustable Anxiety Breathing Necklace with Resistance - Breathlace Filter Help Stop Stress - Relief Breath Necklace Flavoured for Adults - Breathe Free Device Flavour Filters Gifts
CARITATE£17.893.7★
Dodson & Horrell Breathe-Free Respiratory Horse Supplement 1kg
Dodson & Horrell£13.884.5★
ASTOFLI Anxiety Breathing Necklace with Resistance: 9 Flavoured Pack Air Wooden Breathlace with Resistance Filter Natural Essential Oil Breath Quitgo Breathing Necklace Stress Anxiety Relief Chain
ASTOFLI£20.603.2★
CARITATE Anxiety Breathing Necklace with ResistanceBlack - Quit Breathlace Filter Help Stop Stress - Relief Breath Necklace Flavoured for Adults - Breathe Free Device Flavour Filters Gifts
CARITATE£14.203.4★
CARITATE Anxiety Breathing Necklace with ResistanceSilver - Quit Breathlace Filter Help Stop Stress - Relief Breath Necklace Flavoured for Adults - Breathe Free Device Flavour Filters Gifts
CARITATE£15.593.4★
What buyers say about breathe free
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Dose help with your breathing”
“Lots flavor”
“easy to use”
“Product is as described”
“It's brilliant value for money considering I originally started looking a FUM which is nearly $100”
“still does an amazing job”
“The stick itself is pretty neat”
“Which after practicing it makes perfect sense regarding the stress relief”
“also feels comfortable on the lips”
What buyers complain about
“So this was a very expensive waste for me personally”
“Doesnt work”
“not strong at all”
“it has completely different taste”
“Fell apart”
“Weak flavour”
“the pods smell of nothing”
“bit dry on throat”
“Useless, taste like glue”
“The materi is not 304 also the inhaler resistance is very poor”
Top return reasons
Common questions
- Is breathe free profitable to sell on Amazon United Kingdom?
- The niche generates £0/yr across 7 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -94.7%. Flapen's verdict: Skip it (33/100).
- How competitive is the breathe free niche?
- 3 brands and 15 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in breathe free?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Strength. The return rate is 0.3%.
- What does it cost to enter the breathe free niche?
- Listings span £12.39–£20.60; the average listing price is £15.29 (sweet spot $15–$100). The average incumbent carries 196 reviews — the moat a new listing must climb.