How competitive is the Breath Spray niche on Amazon United Kingdom?

9 brands and 66 sellers compete in Breath Spray on Amazon United Kingdom. The top 5 Breath Spray products take 77% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Breath Spray?

Breath Spray buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Strength, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Breath Spray niche?

Breath Spray sells for £7.72 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.29–£24.74. The average incumbent carries 2,601 reviews — the moat a new listing must climb.

Breath Spray

soft demand (-13.2% this quarter) — Breath Spray doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Breath Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Breath Spray is a £260K/yr Amazon United Kingdom market (259K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Feb. Verdict: Skip it — 48/100.

Breath Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.2% over the last 90 days and 13.0% of searches end in a purchase.

£260K

revenue / yr

Units sold / yr40K

Search volume / yr-13.2%259K

Conversion rate13.0%

Avg price£7.72

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers9 · 66

Top-5 product click share77%

Open market13%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 11 products

Top Breath Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

UltraDEX Fresh Breath Spray 9 ml (Pack of 1)

Price: £2.29
Rating: 4.4/5
Reviews: 3,935
Age: 14y ago

CB 12 Spray Instant Freshness on the Go Reduces the Root Cause of Bad Breath With Zinc Acetate Mint Flavour 15 ml

Price: £3.67
Rating: 4.3/5
Reviews: 4,073
Age: 9y ago

5x Fresh MINT BREATH SPRAY Antibacterial SUGAR FREE Bad Breath & Smokers 20ml

Price: £6.55
Rating: 4.5/5
Reviews: 697
Age: 10y ago

3 X MEDEX 20ml MINTY FRESH BREATH FRESHENER MOUTH SPRAY BAD BREATH LONG LASTING

Price: £3.70
Rating: 4.1/5
Reviews: 1,134
Age: 7y ago

Listerine Pocketmist Cool Mint 2 Count

Price: £10.71
Rating: 4.6/5
Reviews: 11,671
Age: 13y ago

Newest

by launch date

ZDEER Electric Breath Spray Probiotic Mouth Spray for Bad Breath & Dry Mouth Rechargeable Micro-Mist Oral Spray with 3 Flavor Cartridges Alcohol-Free Travel Size for Dating Office Daily Use Green

Price: £24.74
Rating: 3.9/5
Reviews: 79
Age: 11mo ago

CEELIKE Fresh Breath Spray Alcohol-Free Oral Spray Instant Fresh Breath Spray for On-the-Go Freshness Pocket Size for Daily Oral Care 20ml

Price: £9.03
Rating: 4.4/5
Reviews: 13
Age: 1y ago

3- Pack Fresh Breath Mouth Spray 20ml Minty Fresh Formula | Long-Lasting Bad Breath Freshener | Oral Spray for Clean medex Confident Breath Anytime

Price: £3.89
Rating: 4.0/5
Reviews: 93
Age: 1y ago

5Pcs Fruit Oral Breath Spray - Fresh Mouth Spray for Bad Breath Care and Freshener

Price: £6.47
Rating: 3.8/5
Reviews: 54
Age: 2y ago

Listerine Pocket Paks Cool Mint 72s

Price: £6.36
Rating: 4.6/5
Reviews: 2,433
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

UltraDEX34%
Listerine18%
CB1217%
Pretty10%
Medex8%
aaksh 5555%
Open — no brand owns it (3 brands, 8%)

Breath Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume259KCVR13.0%Products11Brands9Top 5 Brands87%OOS Rate0.0%Rating4.3★Reviews2,601Avg BSR#8

Peak months: Feb · busiest ÷ quietest = 1.7×

Top Breath Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

breath spray62K/yr -12.7%12.0% conv.
mouth spray41K/yr -3.0%8.0% conv.
breath freshener39K/yr -16.6%8.9% conv.
fresh breath spray23K/yr -8.9%10.6% conv.
mouth spray for bad breath19K/yr -26.9%10.0% conv.
breath fresheners12K/yr -14.1%1.9% conv.
mouth freshener spray13K/yr -20.2%9.1% conv.
breath freshener spray12K/yr -25.8%11.4% conv.
mouth freshener7K/yr +5.1%3.5% conv.
mouth spray fresh breath6K/yr -27.6%11.2% conv.

What reviews say buyers love and hate about Breath Spray

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Breathability16%

“Gives you fresh breath”

Quality-Overall14%

“Nice bit of kit”

Value For Money14%

“Great value”

Advertised Vs Actual Product7%

“does the job, excellent”

Ease Of Use7%

“easy to use”

What buyers complain about

62% of reviews

Value For Money15%

“Massively overpriced”

Taste-Overall11%

“leaves a horrible after taste after about half hour”

Strength8%

“Not as strong”

Breathability6%

“Tastes horrible and only freshens breath for about ten minutes”

Stale/Rotten/Spoiled5%

“Rubbish”

Breath Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Taste-Overall

19%

2Advertised Vs Actual Product

11%

3Flavor

10%

4Leak-Proof

5Charging

Common Breath Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Breath Spray 48/100 on Amazon United Kingdom — Skip it. The niche generates £260K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -13.2% over the last 90 days.