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Breath Spray

Fail

Demand is soft, at -13.2% this quarter, so Breath Spray is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£260K/yr259K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
77%top-5 click share · 9 brands · 66 sellers

Flapen Score

Breath Spray against its category

The dotted line is the Health & Personal Care average. Past it, Breath Spray is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breath Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Breath Spray 259K times last year and spent an estimated £260K. The top 5 brands take 87% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £260K a year.

Searches, last 12 months
259K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
13.0%
Market size, estimated
£260Ka year
Peak month
February1.7× the quietest month
Top search term
breath spray62K searches a year

02 · Price

A sale here is worth £7.72.

Listings sell for £7.72 on average, from £2.29 to £24.74. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £7.72 that is £15K to £19K a year per listing.

Average price
£7.72under the $15 to $100 sweet spot
Price range
£2.29–£24.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£15K–£19K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Dental Care. It carries 2,601 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#8in Dental Care
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,601per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Breath Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£78K£104K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

66

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

8%

  • UltraDEX34%
  • Listerine18%
  • CB1217%
  • Pretty10%
  • Medex8%
  • aaksh 5555%
  • Open — no brand owns it (3 brands, 8%)

Demand

Breath Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Breath Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breath spray62K/yr
  • mouth spray41K/yr
  • breath freshener39K/yr
  • fresh breath spray23K/yr
  • mouth spray for bad breath19K/yr
  • breath fresheners12K/yr
  • mouth freshener spray13K/yr
  • breath freshener spray12K/yr
  • mouth freshener7K/yr
  • mouth spray fresh breath6K/yr

Reviews and returns

What reviews say buyers love and hate about Breath Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%+0.12

Massively overpriced

A little pricey

Not worth the money

Taste-Overall11%−0.08

leaves a horrible after taste after about half hour

tastes awful

Tastes weird

Strength8%−0.08

Not as strong

Sadly, these mouth sprays are weak and need constant refreshing

Cause the stripes are kinda weak

Breathability6%+0.50

Tastes horrible and only freshens breath for about ten minutes

Overpriced though freshen breath

No difference to breath

Stale/Rotten/Spoiled5%−0.04

Rubbish

Love

Breathability16%+0.50

Gives you fresh breath

Instant fresh breath

Fresh Breath is the best

Quality-Overall14%+1.27

Nice bit of kit

Great products from a great seller

Good quality

Value For Money14%+0.12

Great value

Good value for money

Good for money

Advertised Vs Actual Product7%+0.64

does the job, excellent

As described

As described, product easy to use when on the go

Ease Of Use7%+0.48

easy to use

So handy

are easy to use on the go

Return

0.1% Return rate 15% Fixable by listing

Taste-Overall19%▇▄▆▁█▆

leaves a horrible after taste after about half hour

tastes awful

Tastes weird

Advertised Vs Actual Product11%▁▃█▁▅▁
Flavor10%█▁▁▆▄▁
Leak-Proof8%▁▁▁█▅▇

But device leaks

Very bad, quick leaking bottle :-

Unfortunately there is leakage issues

Charging6%▁█▁▁▆▁

It takes 3 hours to charge

FAQ

Common Breath Spray questions

Answered from the same tracked data.