breath spray
Skip itSoft demand (-13.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£260K£260K/yr · 259K searches
Price range
Okay£2.29–£24.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,600.73avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.72avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, breath spray is a £260K/yr Amazon United Kingdom market (259K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Feb. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
breath spray market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- £232K–£309K
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
66
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
8%
- UltraDEX34%
- Listerine18%
- CB1217%
- Pretty10%
- Medex8%
- aaksh 5555%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.7×
Top breath spray search terms
- breath spray62K/yr
- mouth spray41K/yr
- breath freshener39K/yr
- fresh breath spray23K/yr
- mouth spray for bad breath19K/yr
- breath fresheners12K/yr
- mouth freshener spray13K/yr
- breath freshener spray12K/yr
- mouth freshener7K/yr
- mouth spray fresh breath6K/yr
Top breath spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UltraDEX Fresh Breath Spray 9 ml (Pack of 1)
UltraDEX£2.294.4★3,935 rev
CB 12 Spray Instant Freshness on the Go Reduces the Root Cause of Bad Breath With Zinc Acetate Mint Flavour 15 ml
CB12£3.674.3★4,073 rev
5x Fresh MINT BREATH SPRAY Antibacterial SUGAR FREE Bad Breath & Smokers 20ml
Pretty£6.554.5★697 rev
3 X MEDEX 20ml MINTY FRESH BREATH FRESHENER MOUTH SPRAY BAD BREATH LONG LASTING
Medex£3.704.1★1,134 rev
Listerine Pocketmist Cool Mint 2 Count
Listerine£10.714.6★11,671 rev
Newest
by launch date
ZDEER Electric Breath Spray Probiotic Mouth Spray for Bad Breath & Dry Mouth Rechargeable Micro-Mist Oral Spray with 3 Flavor Cartridges Alcohol-Free Travel Size for Dating Office Daily Use Green
ZDEER£24.7479 rev
CEELIKE Fresh Breath Spray Alcohol-Free Oral Spray Instant Fresh Breath Spray for On-the-Go Freshness Pocket Size for Daily Oral Care 20ml
CEELIKE£9.0313 rev
3- Pack Fresh Breath Mouth Spray 20ml Minty Fresh Formula | Long-Lasting Bad Breath Freshener | Oral Spray for Clean medex Confident Breath Anytime
aaksh 555£3.8993 rev
5Pcs Fruit Oral Breath Spray - Fresh Mouth Spray for Bad Breath Care and Freshener
Haiyox£6.4754 rev
Listerine Pocket Paks Cool Mint 72s
Listerine£6.362,433 rev
Trending
90-day click momentumCEELIKE Fresh Breath Spray Alcohol-Free Oral Spray Instant Fresh Breath Spray for On-the-Go Freshness Pocket Size for Daily Oral Care 20ml
CEELIKE£9.034.4★
Listerine Pocket Paks Cool Mint 72s
Listerine£6.364.6★
CB 12 Spray Instant Freshness on the Go Reduces the Root Cause of Bad Breath With Zinc Acetate Mint Flavour 15 ml
CB12£3.674.3★
Listerine Freshburst Pocketpaks Breath Dissolving Breath Freshener Kill 99% of Germs That Cause Bad Breath Portable for On-The-Go Minty Flavor 72-Strips (Pack of 1)
Listerine£7.454.6★
UltraDEX Fresh Breath Spray 9 ml (Pack of 1)
UltraDEX£2.294.4★
What buyers say about breath spray
What buyers praise and complain about, mined from review topics.What buyers love
“Gives you fresh breath”
“Nice bit of kit”
“Great value”
“does the job, excellent”
“easy to use”
“gives an instant freshness”
“pleasant mint taste”
“Very effective in my experience”
“Quite strong”
“Nice size”
What buyers complain about
“Massively overpriced”
“leaves a horrible after taste after about half hour”
“Not as strong”
“Tastes horrible and only freshens breath for about ten minutes”
“Rubbish”
“It dose not stay for long time”
“But device leaks”
“And the container is very small to hide”
“doesnt last long”
“It takes 3 hours to charge”
Top return reasons
Common questions
- Is breath spray profitable to sell on Amazon United Kingdom?
- The niche generates £260K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the breath spray niche?
- 9 brands and 66 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in breath spray?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Strength. The return rate is 0.1%.
- When does demand for breath spray peak?
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- What does it cost to enter the breath spray niche?
- Listings span £2.29–£24.74; the average listing price is £7.72 (sweet spot $15–$100). The average incumbent carries 2,601 reviews — the moat a new listing must climb.