Breath Spray
FailDemand is soft, at -13.2% this quarter, so Breath Spray is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £260K/yr259K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 77%top-5 click share · 9 brands · 66 sellers
Flapen Score
Breath Spray against its category
The dotted line is the Health & Personal Care average. Past it, Breath Spray is stronger. Inside it, weaker.
Market
The Breath Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Breath Spray 259K times last year and spent an estimated £260K. The top 5 brands take 87% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.
01 · Demand
13.0% of searches ended in a purchase last week.
Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £260K a year.
- Searches, last 12 months
- 259K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 13.0%
- Market size, estimated
- £260Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- breath spray62K searches a year
02 · Price
A sale here is worth £7.72.
Listings sell for £7.72 on average, from £2.29 to £24.74. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £7.72 that is £15K to £19K a year per listing.
- Average price
- £7.72under the $15 to $100 sweet spot
- Price range
- £2.29–£24.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £15K–£19K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Dental Care. It carries 2,601 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Dental Care
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,601per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Breath Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
UltraDEX Fresh Breath Spray 9 ml (Pack of 1)
- Price
- £2.29
- Rating
- 4.4/5
- Reviews
- 3,935
- Age
- 14y ago

CB 12 Spray Instant Freshness on the Go Reduces the Root Cause of Bad Breath With Zinc Acetate Mint Flavour 15 ml
- Price
- £3.67
- Rating
- 4.3/5
- Reviews
- 4,073
- Age
- 9y ago

5x Fresh MINT BREATH SPRAY Antibacterial SUGAR FREE Bad Breath & Smokers 20ml
- Price
- £6.55
- Rating
- 4.5/5
- Reviews
- 697
- Age
- 10y ago

3 X MEDEX 20ml MINTY FRESH BREATH FRESHENER MOUTH SPRAY BAD BREATH LONG LASTING
- Price
- £3.70
- Rating
- 4.1/5
- Reviews
- 1,134
- Age
- 7y ago

Listerine Pocketmist Cool Mint 2 Count
- Price
- £10.71
- Rating
- 4.6/5
- Reviews
- 11,671
- Age
- 13y ago
Trending
90-day click momentum
CEELIKE Fresh Breath Spray Alcohol-Free Oral Spray Instant Fresh Breath Spray for On-the-Go Freshness Pocket Size for Daily Oral Care 20ml
- Price
- £9.03
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 1y ago

Listerine Pocket Paks Cool Mint 72s
- Price
- £6.36
- Rating
- 4.6/5
- Reviews
- 2,433
- Age
- 2y ago

CB 12 Spray Instant Freshness on the Go Reduces the Root Cause of Bad Breath With Zinc Acetate Mint Flavour 15 ml
- Price
- £3.67
- Rating
- 4.3/5
- Reviews
- 4,073
- Age
- 9y ago

Listerine Freshburst Pocketpaks Breath Dissolving Breath Freshener Kill 99% of Germs That Cause Bad Breath Portable for On-The-Go Minty Flavor 72-Strips (Pack of 1)
- Price
- £7.45
- Rating
- 4.6/5
- Reviews
- 4,426
- Age
- 11y ago

UltraDEX Fresh Breath Spray 9 ml (Pack of 1)
- Price
- £2.29
- Rating
- 4.4/5
- Reviews
- 3,935
- Age
- 14y ago
Newest
by launch date
ZDEER Electric Breath Spray Probiotic Mouth Spray for Bad Breath & Dry Mouth Rechargeable Micro-Mist Oral Spray with 3 Flavor Cartridges Alcohol-Free Travel Size for Dating Office Daily Use Green
- Price
- £24.74
- Rating
- 3.9/5
- Reviews
- 79
- Age
- 11mo ago

CEELIKE Fresh Breath Spray Alcohol-Free Oral Spray Instant Fresh Breath Spray for On-the-Go Freshness Pocket Size for Daily Oral Care 20ml
- Price
- £9.03
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 1y ago

3- Pack Fresh Breath Mouth Spray 20ml Minty Fresh Formula | Long-Lasting Bad Breath Freshener | Oral Spray for Clean medex Confident Breath Anytime
- Price
- £3.89
- Rating
- 4.0/5
- Reviews
- 93
- Age
- 1y ago

5Pcs Fruit Oral Breath Spray - Fresh Mouth Spray for Bad Breath Care and Freshener
- Price
- £6.47
- Rating
- 3.8/5
- Reviews
- 54
- Age
- 2y ago

Listerine Pocket Paks Cool Mint 72s
- Price
- £6.36
- Rating
- 4.6/5
- Reviews
- 2,433
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
66
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
8%
- UltraDEX34%
- Listerine18%
- CB1217%
- Pretty10%
- Medex8%
- aaksh 5555%
- Open — no brand owns it (3 brands, 8%)
Demand
Breath Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.7×
Search terms
Top Breath Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- breath spray62K/yr
- mouth spray41K/yr
- breath freshener39K/yr
- fresh breath spray23K/yr
- mouth spray for bad breath19K/yr
- breath fresheners12K/yr
- mouth freshener spray13K/yr
- breath freshener spray12K/yr
- mouth freshener7K/yr
- mouth spray fresh breath6K/yr
Reviews and returns
What reviews say buyers love and hate about Breath Spray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Massively overpriced
A little pricey
Not worth the money
leaves a horrible after taste after about half hour
tastes awful
Tastes weird
Not as strong
Sadly, these mouth sprays are weak and need constant refreshing
Cause the stripes are kinda weak
Tastes horrible and only freshens breath for about ten minutes
Overpriced though freshen breath
No difference to breath
Rubbish
Love
Gives you fresh breath
Instant fresh breath
Fresh Breath is the best
Nice bit of kit
Great products from a great seller
Good quality
Great value
Good value for money
Good for money
does the job, excellent
As described
As described, product easy to use when on the go
easy to use
So handy
are easy to use on the go
Return
0.1% Return rate 15% Fixable by listing
leaves a horrible after taste after about half hour
tastes awful
Tastes weird
But device leaks
Very bad, quick leaking bottle :-
Unfortunately there is leakage issues
It takes 3 hours to charge
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Breath Spray questions
Answered from the same tracked data.









