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Braun Series 5 Replacement Head

Maybe

Buyers convert on 16.6% of searches. But the top 5 products take 78% of clicks, so Braun Series 5 Replacement Head is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 48
Market size
£176K/yr60K searches / yr
90-day growth
+17.0%search demand this quarter
Competition
78%top-5 click share · 7 brands · 78 sellers

Flapen Score

Braun Series 5 Replacement Head against its category

The dotted line is the Health & Personal Care average. Past it, Braun Series 5 Replacement Head is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Braun Series 5 Replacement Head market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Braun Series 5 Replacement Head 60K times last year and spent an estimated £176K. The top 5 brands take 92% of clicks. Demand peaks in Jun. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

16.6% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £176K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+17.0%
Conversion, latest week
16.6%
Market size, estimated
£176Ka year
Peak month
June2.1× the quietest month
Top search term
braun series 5 replacement head28K searches a year

02 · Price

A sale here is worth £17.59.

Listings sell for £17.59 on average, from £7.69 to £34.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £17.59 that is £9K to £13K a year per listing.

Average price
£17.59inside the $15 to $100 sweet spot
Price range
£7.69–£34.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #83 within Shaving & Hair Removal. It carries 818 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#83in Shaving & Hair Removal
Average rating
3.96 starsAmazon United Kingdom average 4.36 stars
Average reviews
818per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Braun Series 5 Replacement Head products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£26K£53K£79K£105K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

78

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

3%

  • Braun55%
  • Artborn17%
  • YAZIYIR9%
  • Yongst6%
  • BESTBOMG5%
  • LIAZ5%
  • Open — no brand owns it (1 brand, 3%)

Demand

Braun Series 5 Replacement Head search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 2.1×

Search terms

Top Braun Series 5 Replacement Head search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • braun series 5 replacement head28K/yr
  • braun s5 replacement head16K/yr
  • braun shaver head series 55K/yr
  • braun series 6 replacement head5K/yr
  • braun 53b replacement head3K/yr
  • braun s6 replacement head3K/yr

Reviews and returns

What reviews say buyers love and hate about Braun Series 5 Replacement Head

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%−0.19

This replacement is nowhere near the same quality

Poor shave quality

Not great quality

Durability10%−0.04

broke on first use

Falls off a lot

The others didnt last

Value For Money9%+1.91

pricey

A little expensive

Total waste of money

Compatibility-Overall9%−0.15

Never been happy with foreign compatibility replacements

Does not fit my series 5

Incompatible with all Series 5 shavers

Size-Overall7%+0.41

Does not fit all series 5 shavers

This item did not fit my Braun series 5 shaver

Does not fit

Love

Value For Money19%+1.91

Right price

Value for money

Good price

Quality-Overall17%−0.19

Excellent product, arrived early

Good quality

Speedy delivery and great quality

Size-Overall13%+0.41

Fits and works

Easy to fit

Excellent replacement fits perfectly

Advertised Vs Actual Product4%+0.32

Did the job

Exactly as described

Just what he needed

Sharpness4%

sharp as the original Only time will tell

Excellent shave

Sharp blades and clean cut

Return

0.7% Return rate 54% Fixable by listing

Size-Overall42%▄▇▅█▆▃

Does not fit all series 5 shavers

This item did not fit my Braun series 5 shaver

Does not fit

Compatibility-Overall13%█▁▂▃▆▃

Never been happy with foreign compatibility replacements

Does not fit my series 5

Incompatible with all Series 5 shavers

Defective Material/Parts8%▃█▇▁▁▆

Item does not do the job as advertised

Advertised Vs Actual Product8%█▁▅▁▆█
Functionality-Overall6%▁▁▁▃▄█

FAQ

Common Braun Series 5 Replacement Head questions

Answered from the same tracked data.