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Braun Series 3 Replacement Head

Maybe

Returns run at only 0.8% of orders. But the top 5 brands take 94% of clicks, so Braun Series 3 Replacement Head is a Maybe.

Flapen Score
59
59 / 100
Top 11% of 2,035 Health & Personal Care niches · +11 vs the category median of 48
Market size
£638K/yr251K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
55%top-5 click share · 12 brands · 160 sellers

Flapen Score

Braun Series 3 Replacement Head against its category

The dotted line is the Health & Personal Care average. Past it, Braun Series 3 Replacement Head is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Braun Series 3 Replacement Head market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Braun Series 3 Replacement Head 251K times last year and spent an estimated £638K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £638K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
11.0%
Market size, estimated
£638Ka year
Peak month
November2.0× the quietest month
Top search term
braun series 357K searches a year

02 · Price

A sale here is worth £23.06.

Listings sell for £23.06 on average, from £5.52 to £49.39. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £23.06 that is £17K to £23K a year per listing.

Average price
£23.06inside the $15 to $100 sweet spot
Price range
£5.52–£49.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£17K–£23K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #63 within Shaving & Hair Removal. It carries 3,932 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#63in Shaving & Hair Removal
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,932per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
20 months

Products

Top Braun Series 3 Replacement Head products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£51K£77K£102K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

160

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

5%

  • Braun81%
  • Artborn8%
  • SEPSCO2%
  • Pimoys1%
  • BHAGYA vasudhaiva Kutumbakam1%
  • Uoww1%
  • Open — no brand owns it (6 brands, 5%)

Demand

Braun Series 3 Replacement Head search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Braun Series 3 Replacement Head search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • braun series 357K/yr
  • braun series 3 replacement head33K/yr
  • braun series 9 replacement head32K/yr
  • braun shaver head19K/yr
  • braun series 9 pro replacement head14K/yr
  • braun s3 replacement head16K/yr
  • head shaver replacement heads12K/yr
  • shaver heads replacement9K/yr
  • braun shaver heads series 36K/yr
  • braun series 3 shaver6K/yr

Reviews and returns

What reviews say buyers love and hate about Braun Series 3 Replacement Head

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.23

Broke straight away

didn't last

Fell apart

Quality-Overall20%

Really shoddy product

Poor Quality

Rubbish quality only lasted 3 months

Value For Money10%+1.74

A bit pricey

Waste of money

So expensive

Charging6%−0.05

Will not charge

Battery starts losing charge after a few months

Charging failed

Functionality-Overall5%−0.05

Poor performance

does not work

it just doesn't work well

Love

Quality-Overall23%

Great build quality

perform perfectly well

Excellent product

Value For Money20%+1.74

Good for the price

Excellent value

Money well spent

Advertised Vs Actual Product10%+0.70

As described

better than I expected

exactly what was advertised

Size-Overall9%+0.87

Fits securely

Fitted Perfectly

Fits what it says

Ease Of Use6%+0.20

simple to use

easy to clean

Easy to replace

Return

0.8% Return rate 25% Fixable by listing

Functionality-Overall20%▅▆▅▅▄█

Poor performance

does not work

it just doesn't work well

Defective Material/Parts13%█▆▆▅▅▄
Size-Overall13%▅█▅▇█▅

Doesnt fit very well

Just tight

Not quite as good a fit or cutting power of original braun

Charging7%▇█▄▇▄▇

Will not charge

Battery starts losing charge after a few months

Charging failed

Advertised Vs Actual Product7%▂▃▅▅█▄

FAQ

Common Braun Series 3 Replacement Head questions

Answered from the same tracked data.