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Bovine Colostrum

Fail

Demand is soft, at -23.3% this quarter, so Bovine Colostrum is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£77K/yr77K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
73%top-5 click share · 12 brands · 26 sellers

Flapen Score

Bovine Colostrum against its category

The dotted line is the Health & Personal Care average. Past it, Bovine Colostrum is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bovine Colostrum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bovine Colostrum 77K times last year and spent an estimated £77K. The top 5 brands take 78% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
4.9%
Market size, estimated
£77Ka year
Peak month
October2.5× the quietest month
Top search term
colostrum56K searches a year

02 · Price

A sale here is worth £20.09.

Listings sell for £20.09 on average, from £8.48 to £37.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £20.09 that is £2K to £5K a year per listing.

Average price
£20.09inside the $15 to $100 sweet spot
Price range
£8.48–£37.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #1,906 within Combination Multivitamins & Minerals. It carries 310 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#1,906in Combination Multivitamins & Minerals
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
310per listing
Listings tracked
15

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Bovine Colostrum products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

26

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

17%

  • Veenuule28%
  • Wellgard23%
  • Joiavvy13%
  • OSAVI9%
  • Roundway Supplements6%
  • Deepure5%
  • Open — no brand owns it (6 brands, 17%)

Demand

Bovine Colostrum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.5×

Search terms

Top Bovine Colostrum search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • colostrum56K/yr
  • colostrum powder13K/yr
  • bovine colostrum6K/yr
  • armra colostrum powder2K/yr

Reviews and returns

What reviews say buyers love and hate about Bovine Colostrum

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Solubility”
0.1%of orders come back
“This powder does not dissolve”
A buyer, on “Solubility”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Bovine Colostrum questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data