Bovine Colostrum
FailDemand is soft, at -23.3% this quarter, so Bovine Colostrum is a Fail.
- Flapen Score
- 46 / 100Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 4846
- Market size
- £77K/yr77K searches / yr
- 90-day growth
- -23.3%search demand this quarter
- Competition
- 73%top-5 click share · 12 brands · 26 sellers
Flapen Score
Bovine Colostrum against its category
The dotted line is the Health & Personal Care average. Past it, Bovine Colostrum is stronger. Inside it, weaker.
Market
The Bovine Colostrum market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bovine Colostrum 77K times last year and spent an estimated £77K. The top 5 brands take 78% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -23.3%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £77Ka year
- Peak month
- October2.5× the quietest month
- Top search term
- colostrum56K searches a year
02 · Price
A sale here is worth £20.09.
Listings sell for £20.09 on average, from £8.48 to £37.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £20.09 that is £2K to £5K a year per listing.
- Average price
- £20.09inside the $15 to $100 sweet spot
- Price range
- £8.48–£37.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #1,906 within Combination Multivitamins & Minerals. It carries 310 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 10.3%
- Average rank
- #1,906in Combination Multivitamins & Minerals
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 310per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Bovine Colostrum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Veenuule Colostrum Powder 3000MG with 60% Natural IgG (Immunoglobulins) Grass Fed Cow Colostrum Non-GMO Unflavored 50 Servings
- Price
- £20.83
- Rating
- 4.6/5
- Reviews
- 491
- Age
- 2y ago
Wellgard Pure Colostrum Powder High Levels of Immunoglobulin G (IgG) Unflavoured GMO-Free Hormone-Free 60g
- Price
- £14.34
- Rating
- 4.3/5
- Reviews
- 396
- Age
- 2y ago
Liposomal Bovine Colostrum Powder 2500mg Pure Colostrum Supplement with Phosphatidylcholine Easy to Mix 60 Servings (Pack of 1)
- Price
- £20.59
- Rating
- 4.4/5
- Reviews
- 261
- Age
- 1y ago
Osavi Colostrum 1000mg 120 Capsules | HighPotency Colostrum Bovine with 30% Immunoglobulins G | Sourced from HolsteinFriesian Cows | GMOFree
- Price
- £14.48
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 2y ago
Grass-Fed Bovine Colostrum Powder 60% IgG for Gut Health Immunity Muscle Recovery Unflavoured Non-GMO Hormone-Free Antibiotic-Free for Adults 60 Servings
- Price
- £16.07
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 11mo ago
Trending
90-day click momentum
Collagen Colostrum Capsules 100% Freeze-Dried Bovine Colostrum with High Levels of Immunoglobulin G (IgG) Unflavoured GMO-Free Hormone-Free 30 Days Supply | Made in The UK by Roundway Supplements
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 5mo ago
Osavi Colostrum 1000mg 60 Capsules | HighPotency Colostrum Bovine with 30% Immunoglobulins G | Sourced from HolsteinFriesian Cows | GMOFree
- Price
- £11.84
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 2y ago
Ossa Grass-Fed Colostrum Powder | Bovine Immune & Gut Health Supplement | Supports Recovery Digestive Wellness & Natural Immunity | Pure Non-GMO Hormone-Free 150g
- Price
- £28.20
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 9mo ago
Grass-Fed Bovine Colostrum Powder 60% IgG for Gut Health Immunity Muscle Recovery Unflavoured Non-GMO Hormone-Free Antibiotic-Free for Adults 60 Servings
- Price
- £16.07
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 11mo ago
Osavi Colostrum 1000mg 120 Capsules | HighPotency Colostrum Bovine with 30% Immunoglobulins G | Sourced from HolsteinFriesian Cows | GMOFree
- Price
- £14.48
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 2y ago
Newest
by launch dateCollagen Colostrum Capsules 100% Freeze-Dried Bovine Colostrum with High Levels of Immunoglobulin G (IgG) Unflavoured GMO-Free Hormone-Free 30 Days Supply | Made in The UK by Roundway Supplements
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 5mo ago
Ossa Grass-Fed Colostrum Powder | Bovine Immune & Gut Health Supplement | Supports Recovery Digestive Wellness & Natural Immunity | Pure Non-GMO Hormone-Free 150g
- Price
- £28.20
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 9mo ago
Grass-Fed Bovine Colostrum Powder 60% IgG for Gut Health Immunity Muscle Recovery Unflavoured Non-GMO Hormone-Free Antibiotic-Free for Adults 60 Servings
- Price
- £16.07
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 11mo ago
Liposomal Bovine Colostrum Powder 2500mg Pure Colostrum Supplement with Phosphatidylcholine Easy to Mix 60 Servings (Pack of 1)
- Price
- £20.59
- Rating
- 4.4/5
- Reviews
- 261
- Age
- 1y ago
Colostrum Powder 100% Freeze-Dried Bovine Colostrum with High Levels of Immunoglobulin G (IgG) Unflavoured GMO-Free Hormone-Free 30 Days Supply.
- Price
- £10.20
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
12 rising
Sellers
26
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
17%
- Veenuule28%
- Wellgard23%
- Joiavvy13%
- OSAVI9%
- Roundway Supplements6%
- Deepure5%
- Open — no brand owns it (6 brands, 17%)
Demand
Bovine Colostrum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.5×
Search terms
Top Bovine Colostrum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- colostrum56K/yr
- colostrum powder13K/yr
- bovine colostrum6K/yr
- armra colostrum powder2K/yr
Reviews and returns
What reviews say buyers love and hate about Bovine Colostrum
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This powder does not dissolve
Does not mix well into liquids at all
Useless - doesnt dissolve
didnt feel any benefits whatsoever
actually caught a stomach bug whilst taking it
texture I haven't noticed any improvement in gut health
Love
Quality with positive effects
Good quality
Incredible product
Creamy taste
Tastes good
amazing creamy taste
Seems to help my digestive process
It seemed to calm down my over active digestive system
Colostrum, the first milk rich in antibodies and nutrients, can support antibiotic therapy by mitigating side effects, boosting immunity, and potentially reducing infection severity, while also helping restore beneficial gut bacteria disrupted by antibiotics, though caution is needed as colostrum from treated animals might contain antibiotic residues and resistant bacteria, posing risks if not managed properly, highlighting the importance of quality and timing
Natures Bounty Preserved: A Sustainable Ritual for Gut & Immune Vitality
slightly sweet flavour
A spoonful in the morning coffee tastes fine - slightly sweeter than usual milk
Return
0.1% Return rate 0% Fixable by listing
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bovine Colostrum questions
Answered from the same tracked data.