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Bovine Collagen Powder

Fail

The top 5 brands take 100% of clicks, so Bovine Collagen Powder is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£212K/yr181K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
92%top-5 click share · 5 brands · 10 sellers

Flapen Score

Bovine Collagen Powder against its category

The dotted line is the Health & Personal Care average. Past it, Bovine Collagen Powder is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bovine Collagen Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bovine Collagen Powder 181K times last year and spent an estimated £212K. All 5 brands take every click. Demand peaks in May. Flapen scores it 41 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £212K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
5.4%
Market size, estimated
£212Ka year
Peak month
May1.9× the quietest month
Top search term
halal collagen69K searches a year

02 · Price

A sale here is worth £21.49.

Listings sell for £21.49 on average, from £7.98 to £50.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £21.49 that is £32K to £43K a year per listing.

Average price
£21.49inside the $15 to $100 sweet spot
Price range
£7.98–£50.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£32K–£43K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Collagen. It carries 3,648 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#78in Collagen
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,648per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Bovine Collagen Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£32K£64K£95K£127K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • SUNNA SUPPLEMENTS70%
  • Wellgard15%
  • Natures cure6%
  • Noor Nutrition6%
  • Applied Nutrition3%

Demand

Bovine Collagen Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Bovine Collagen Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halal collagen69K/yr
  • sunnah supplements collagen halal43K/yr
  • halal collagen protein9K/yr
  • halal collagen powder17K/yr
  • sunna supplements18K/yr
  • collagen halal10K/yr
  • sunnah supplements6K/yr
  • collagen powder halal4K/yr
  • sunna supplements collagen halal4K/yr

Reviews and returns

What reviews say buyers love and hate about Bovine Collagen Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%−0.11

It tastes terrible

Strange taste

Sickening taste

Vegan/Organic5%−0.08

Not suitable. pure Bovine

Halal - not for me

unfortunately is halal

Value For Money4%+0.67

Not worth the money

very expensive

Not well priced

Flavor4%

No flavour

Its flavorless and I really believe it helps with the extra collagen that i now am lacking

it isnt supposed to have a flavour to it its does its disgusting had me borking couldn't even drink it the smell from it is also disgusting

Solubility3%+0.41

Doesn't dissolve

It just doesnt mix well

Unfortunately, it's not dissolving in my coffee as expected

Love

Quality-Overall21%+1.44

Excellent product

This product has definitely improved

the powder feels good quality overall

Solubility11%+0.41

it mixes well

dissolves easily

Dissolves easily

Value For Money10%+0.67

good value for money

Excellent value for money

Competitive price

Taste-Overall6%−0.11

no weird taste

this one blends right in with no unpleasant taste at all

Excellent taste

Joint Pain5%+0.51

Ease of joint pain

Good for my joints

it helps with my joint pain

FAQ

Common Bovine Collagen Powder questions

Answered from the same tracked data.