Skip to content

Bovine Collagen Capsules

Fail

Shoppers spend only $56K a year here, so Bovine Collagen Capsules is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£56K/yr195K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
64%top-5 click share · 9 brands · 94 sellers

Flapen Score

Bovine Collagen Capsules against its category

The dotted line is the Health & Personal Care average. Past it, Bovine Collagen Capsules is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bovine Collagen Capsules market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bovine Collagen Capsules 195K times last year and spent an estimated £56K. The top 5 brands take 91% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
2.6%
Market size, estimated
£56Ka year
Top search term
holland and barrett119K searches a year

02 · Price

A sale here is worth £11.28.

Listings sell for £11.28 on average, from £5.79 to £20.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.28 that is £1K to £3K a year per listing.

Average price
£11.28under the $15 to $100 sweet spot
Price range
£5.79–£20.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #136 within Bacterial Cultures. It carries 692 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
89%
Out of stock, average day
0.5%
Average rank
#136in Bacterial Cultures
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
692per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Bovine Collagen Capsules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

94

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

6%

  • Holland & Barrett60%
  • Nutrian18%
  • N2 Natural Nutrition5%
  • MyVitamins4%
  • ALPHA014%
  • Revive Naturals3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Bovine Collagen Capsules search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Bovine Collagen Capsules search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holland and barrett119K/yr
  • bovine collagen capsules31K/yr
  • holland and barratt15K/yr
  • holland and barrett online9K/yr
  • holland and barretts4K/yr
  • bovine collagen tablets5K/yr
  • holland & barrett5K/yr
  • holland&barrett5K/yr
  • holland & barrett supplements3K/yr

Reviews and returns

What reviews say buyers love and hate about Bovine Collagen Capsules

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage14%−0.12

Beware of dosage

Dosage information is misleading

The dosage is VERY low

Size-Overall12%−0.06

These tablets are quite large

that it wouldn't fit - I had to choose a much bigger one

Very large

Ease Of Chewing/Swallowing5%+0.14

hard to swallow

Impossible to swallow

if you can't swallow break the capsule in a bit if water

Joint Pain5%+0.17

no effect whatsoever on relief from joint pain

No relief from joint pain

Made my joints hurt/ache

Taste-Overall4%

Slight taste to them

But tasteless

No taste

Love

Value For Money13%+0.64

Good deal

Good value for money

Good value for money

Quality-Overall12%+0.85

overall a solid product that Id recommend

quality feel reliable

Excellent product

Joint Pain11%+0.17

Joint pain relieved

Good for my joints

Helped with knee pain

Ease Of Use9%+0.83

easy to use capsules

Effective and easy to use

Easy to Take

Ease Of Chewing/Swallowing8%+0.14

I don't usually have a problem swallowing tablets

The capsules are easy to take

Easy to swallow

Return

0.0% Return rate 0% Fixable by listing

Dosage100%▁█▁▁▁▁

Beware of dosage

Dosage information is misleading

The dosage is VERY low

FAQ

Common Bovine Collagen Capsules questions

Answered from the same tracked data.