- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £60K/yr63K searches / yr
- 90-day growth
- -11.3%search demand this quarter
- Competition
- 61%top-5 click share · 8 brands · 13 sellers
Flapen Score
Bottom Wiper against its category
The dotted line is the Health & Personal Care average. Past it, Bottom Wiper is stronger. Inside it, weaker.
Market
The Bottom Wiper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bottom Wiper 63K times last year and spent an estimated £60K. The top 5 brands take 91% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
8.0% of searches ended in a purchase last week.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -11.3%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £60Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- bottom wipers for disabled13K searches a year
02 · Price
A sale here is worth £12.12.
Listings sell for £12.12 on average, from £5.91 to £26.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.12 that is £1K to £3K a year per listing.
- Average price
- £12.12under the $15 to $100 sweet spot
- Price range
- £5.91–£26.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #8 within Medical Supplies & Equipment. It carries 1,975 reviews at 3.94 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 94%
- Out of stock, average day
- 7.3%
- Average rank
- #8in Medical Supplies & Equipment
- Average rating
- 3.94 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,975per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Bottom Wiper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Toilet Aids for Wiping - 15.7 Long Reach Comfort Butt Wiper Tools - Bathroom Bottom Buddy Wiping Self Assist for Disabled Elderly Pregnant Overweight People and Back Surgery Recovery
- Price
- £5.91
- Rating
- 4.0/5
- Reviews
- 106
- Age
- 1y ago
Fanwer Toilet Aids Tools Foldable Blue Long Reach Comfort Wipe Extends Your Reach Over 15 Grips Toilet Paper or Pre-Moistened Wipes
- Price
- £8.40
- Rating
- 3.7/5
- Reviews
- 351
- Age
- 2y ago
Bum Wiper Bottom Wiper Toilet Aid Long Handle Bum Cleaner & Wiper Toilet Aids for Wiping Bottom Elderly Overweight Pregnant Disabled Post Surgery Recover
- Price
- £10.33
- Rating
- 3.8/5
- Reviews
- 39
- Age
- 7y ago
Fanwer Toilet Aids Tools Foldable Blue Long Handle Butt Wiper for Overweight Elderly and Disabled - Bottom Buddy Wiping Aid Extends 15 Reach
- Price
- £8.46
- Rating
- 3.7/5
- Reviews
- 32
- Age
- 1y ago
Fanwer Toilet Aids Set for Wiping - Long Handle Butt Wiper for People Overweight Elderly and Disabled Bottom Buddy Wiping Aid for Bathroom (4PCS Personal Hygiene Kit)
- Price
- £18.91
- Rating
- 4.1/5
- Reviews
- 117
- Age
- 2y ago
Trending
90-day click momentum
Bum Wiper Bottom Wiper Toilet Aid Long Handle Bum Cleaner & Wiper Toilet Aids for Wiping Bottom Elderly Overweight Pregnant Disabled Post Surgery Recover (Bundle)
- Price
- £13.57
- Rating
- 3.8/5
- Reviews
- 39
- Age
- 7y ago
SuQurtom Toilet Aids Set for Wiping 3-Piece Long Handle Butt Wiper for Elderly & Disabled Care Hygiene Wiping Tools with Bidet Brush & Travel Accessories Safe Bottom Cleaner for Pregnant Users
- Price
- £14.23
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 11mo ago
Actiasgear Toilet Frame Support Aid with Adjustable Height and Width (Yes - I am VAT Exempt)
- Price
- £23.84
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 12mo ago
Toilet Aid Tools Bottom Wiper Long Handle Buddy Wiper Toilet Tissue Aids Toilet Paper Moistened Wipes Grip Aid for Pregnant Elderly 15 Inch
- Price
- £6.21
- Rating
- 4.2/5
- Reviews
- 127
- Age
- 2y ago
Fanwer Bottom Buddy Toilet Aids for Motion Assistance Long Reach Comfort Wiper Extends Your Reach Over 15 Grips Toilet Paper or Pre-Moistened Wipes (EE)
- Price
- £7.64
- Rating
- 3.8/5
- Reviews
- 4,911
- Age
- 8y ago
Newest
by launch dateSuQurtom Toilet Aids Set for Wiping 3-Piece Long Handle Butt Wiper for Elderly & Disabled Care Hygiene Wiping Tools with Bidet Brush & Travel Accessories Safe Bottom Cleaner for Pregnant Users
- Price
- £14.23
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 11mo ago
Actiasgear Toilet Frame Support Aid with Adjustable Height and Width (Yes - I am VAT Exempt)
- Price
- £23.84
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 12mo ago
Toilet Aids for Wiping - 15.7 Long Reach Comfort Butt Wiper Tools - Bathroom Bottom Buddy Wiping Self Assist for Disabled Elderly Pregnant Overweight People and Back Surgery Recovery
- Price
- £5.91
- Rating
- 4.0/5
- Reviews
- 106
- Age
- 1y ago
Fanwer Toilet Aids Tools Foldable Blue Long Handle Butt Wiper for Overweight Elderly and Disabled - Bottom Buddy Wiping Aid Extends 15 Reach
- Price
- £8.46
- Rating
- 3.7/5
- Reviews
- 32
- Age
- 1y ago
Toilet Aid Tools Bottom Wiper Long Handle Buddy Wiper Toilet Tissue Aids Toilet Paper Moistened Wipes Grip Aid for Pregnant Elderly 15 Inch
- Price
- £7.07
- Rating
- 4.0/5
- Reviews
- 34
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
13
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
5%
- Fanwer42%
- Generic26%
- BodyHealt13%
- LAOJU7%
- Buckingham Healthcare4%
- BESTT4%
- Open — no brand owns it (2 brands, 5%)
Demand
Bottom Wiper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Bottom Wiper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bottom wipers for disabled13K/yr
- toilet aids for wiping bottom11K/yr
- toilet aid10K/yr
- bum wiper8K/yr
- bottom wipers7K/yr
- toilet aids7K/yr
- bottom wiper6K/yr
- toilet aids for wiping1K/yr
Reviews and returns
What reviews say buyers love and hate about Bottom Wiper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awkward to use
It's tricky to get it off the hook
I find the product hard to use due to my hands not being able to hold it firmly
Broke first use
Broke after a couple of uses
which fell out immediately
It's awful keeps folding in half
It did not work
Not good for what they're supposed to do
At £17.99 for two I fond these to be rather expensive
Waste of money
what a waste of £10
Fanwer makes are very brittle so be careful
Feels a bit flimsy
It needs to be more robust
Love
Easy of use
Makes life that bit easier
No more struggling
Does exactly what it says
Exactly as shown in the images
Does the job
Good quality
well made
Great product from a great seller
Its easy to clean
The other parts are also helpful if you can't reach to clean yourself
Overall this set of two wiping aids is good value
Overall, this is a thoughtful product that can make a significant difference for people with limited mobility, back pain, injuries, or other conditions that affect flexibility
Great value for money
Good value
Return
1.3% Return rate 17% Fixable by listing
It's awful keeps folding in half
It did not work
Not good for what they're supposed to do
The wiper handle is too short
I think the grabbing part is on the wrong side - judging from the angle of the bar
Lack of grip when needed
Broke first use
Broke after a couple of uses
which fell out immediately
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bottom Wiper questions
Answered from the same tracked data.