Boswellia for Horses
FailDemand is soft, at -11.3% this quarter, so Boswellia for Horses is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 4849
- Market size
- £80K/yr31K searches / yr
- 90-day growth
- -11.3%search demand this quarter
- Competition
- 64%top-5 click share · 7 brands · 26 sellers
Flapen Score
Boswellia for Horses against its category
The dotted line is the Health & Personal Care average. Past it, Boswellia for Horses is stronger. Inside it, weaker.
Market
The Boswellia for Horses market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Boswellia for Horses 31K times last year and spent an estimated £80K. The top 5 brands take 90% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
11.6% of searches ended in a purchase last week.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -11.3%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £80Ka year
- Top search term
- boswellia for horses29K searches a year
02 · Price
A sale here is worth £22.00.
Listings sell for £22.00 on average, from £13.17 to £46.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £22.00 that is £6K to £11K a year per listing.
- Average price
- £22.00inside the $15 to $100 sweet spot
- Price range
- £13.17–£46.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Herbal Supplements. It carries 185 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Herbal Supplements
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 185per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Boswellia for Horses products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
100% Pure All Natural Boswellia Powder 1kg to Maintain Healthy Joints that are Free of Pain and Stiffness- High Levels of Boswellic Acids
- Price
- £19.88
- Rating
- 4.7/5
- Reviews
- 372
- Age
- 6y ago

Horse Herbs Boswellia Serrata Powder 1kg Bag | Natural Pain Relief for Horses & Ponies Frankincense Powder Supplement Equine Care
- Price
- £19.85
- Rating
- 4.7/5
- Reviews
- 259
- Age
- 4y ago

Equine Synergy MEGA BOSWELLIA + To Maintain Healthy Joints that are Free of Pain and Stiffness
- Price
- £25.27
- Rating
- 4.6/5
- Reviews
- 570
- Age
- 6y ago

NAF Boswellia Extract Powder 1kg Pure Boswellia for Horses & Ponies
- Price
- £23.03
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 4y ago

Equine Synergy MEGA BOSWELLIA + To Maintain Healthy Joints that are Free of Pain and Stiffness (1.8 Kg)
- Price
- £46.09
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 3y ago
Trending
90-day click momentum
Boswellia Powder- Frankincense/Serrata (Pain Relief/Natural Bute Alternative)- 1kg
- Price
- £17.85
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 2y ago

NAF Boswellia Extract Powder 1kg Pure Boswellia for Horses & Ponies
- Price
- £23.03
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 4y ago

Equicure Boswellia Serrata Powder For Horse/Pony (1KG Refill)
- Price
- £22.52
- Rating
- 4.7/5
- Reviews
- 295
- Age
- 9y ago

Intralabs Boswellia Serrata Powder 1kg Bag | Complementary Feed Supplement for Horses & Ponies. Natural Pain Relief Frankincense Powder Equine
- Price
- £14.77
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 10mo ago

Naturally Pure Supplies Boswellia Powder- Frankincense/Serrata (Pain Relief/Natural Bute Alternative)- 450g
- Price
- £13.95
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 2y ago
Newest
by launch date
Intralabs Boswellia Serrata Powder 1kg Bag | Complementary Feed Supplement for Horses & Ponies. Natural Pain Relief Frankincense Powder Equine
- Price
- £14.77
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 10mo ago

Freestep SupaStride Joint Supplements for Horses Boswellia for Horses
- Price
- £13.17
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 1y ago

Freestep Liquid Boswellia 95% Extract Joint Mobility Supplement for Horses
- Price
- £16.08
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago

Naturally Pure Supplies Boswellia Powder- Frankincense/Serrata (Pain Relief/Natural Bute Alternative)- 450g
- Price
- £13.95
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 2y ago

Boswellia Powder- Frankincense/Serrata (Pain Relief/Natural Bute Alternative)- 1kg
- Price
- £17.85
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
26
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
3%
- Equine Synergy43%
- Horse Herbs17%
- Equicure12%
- Naturally Pure Supplies10%
- Freestep8%
- NAF7%
- Open — no brand owns it (1 brand, 3%)
Demand
Boswellia for Horses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Boswellia for Horses
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This is more expensive than other boswellia products
Low quality in terms of only 8-10% boswellia acid
Low quality in terms of only 8-10% boswellia acid
It does not smell of Boswellia extract which smells peppery
I could not detect any Boswellia by smell taste or appearance
Love
This stuff is incredible
Great quality
Great product
Good value for money
Good value
Value for money xx
Product as described
Return
0.1% Return rate 43% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boswellia for Horses questions
Answered from the same tracked data.









