Skip to content

Boswellia for Horses

Fail

Demand is soft, at -11.3% this quarter, so Boswellia for Horses is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£80K/yr31K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
64%top-5 click share · 7 brands · 26 sellers

Flapen Score

Boswellia for Horses against its category

The dotted line is the Health & Personal Care average. Past it, Boswellia for Horses is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boswellia for Horses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boswellia for Horses 31K times last year and spent an estimated £80K. The top 5 brands take 90% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
11.6%
Market size, estimated
£80Ka year
Top search term
boswellia for horses29K searches a year

02 · Price

A sale here is worth £22.00.

Listings sell for £22.00 on average, from £13.17 to £46.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £22.00 that is £6K to £11K a year per listing.

Average price
£22.00inside the $15 to $100 sweet spot
Price range
£13.17–£46.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£6K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Herbal Supplements. It carries 185 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#28in Herbal Supplements
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
185per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Boswellia for Horses products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

26

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

3%

  • Equine Synergy43%
  • Horse Herbs17%
  • Equicure12%
  • Naturally Pure Supplies10%
  • Freestep8%
  • NAF7%
  • Open — no brand owns it (1 brand, 3%)

Demand

Boswellia for Horses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Boswellia for Horses

We read the reviews and the return reasons for every product selling here.

57%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Value For Money”
0.1%of orders come back
“This is more expensive than other boswellia products”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Boswellia for Horses questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data