Is boswellia for horses profitable to sell on Amazon United Kingdom?

The niche generates £80K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Skip it (49/100).

How competitive is the boswellia for horses niche?

7 brands and 26 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in boswellia for horses?

Top complaints mined from reviews: Value For Money, Ingredients-Overall, Quality-Overall. The return rate is 0.1%.

What does it cost to enter the boswellia for horses niche?

Listings span £13.17–£46.09; the average listing price is £22.00 (sweet spot $15–$100). The average incumbent carries 185 reviews — the moat a new listing must climb.

boswellia for horses

Skip it

Soft demand (-11.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great£22.00

avg listing price — sweet spot $15–$100

Review moat

Great185.43

avg incumbent reviews — the moat a new listing must climb

Price range

Great£13.17–£46.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad90%

top-5 brand share — brand-locked demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£80K

£80K/yr · 31K searches

Growth

Bad-11.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, boswellia for horses is a £80K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 49/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

boswellia for horses market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: £88K–£110K; units × avg price
Conversion rate: 11.6%
Avg BSR: #28
Page quality: 0%
Prime: 86%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Equine Synergy43%
Horse Herbs17%
Equicure12%
Naturally Pure Supplies10%
Freestep8%
NAF7%
Open — no brand owns it (1 brand, 3%)

Demand

Weekly Amazon search volume, last 46 weeks — -11.3% search growth over the last 90 days.

Open Trend

Top boswellia for horses products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

100% Pure All Natural Boswellia Powder 1kg to Maintain Healthy Joints that are Free of Pain and Stiffness- High Levels of Boswellic Acids

Equine Synergy£19.884.7★372 rev

Horse Herbs Boswellia Serrata Powder 1kg Bag | Natural Pain Relief for Horses & Ponies Frankincense Powder Supplement Equine Care

Horse Herbs£19.854.7★259 rev

Equine Synergy MEGA BOSWELLIA + To Maintain Healthy Joints that are Free of Pain and Stiffness

Equine Synergy£25.274.6★570 rev

NAF Boswellia Extract Powder 1kg Pure Boswellia for Horses & Ponies

NAF£23.034.7★14 rev

Equine Synergy MEGA BOSWELLIA + To Maintain Healthy Joints that are Free of Pain and Stiffness (1.8 Kg)

Equine Synergy£46.094.6★70 rev

Newest

by launch date

Intralabs Boswellia Serrata Powder 1kg Bag | Complementary Feed Supplement for Horses & Ponies. Natural Pain Relief Frankincense Powder Equine

Intralabs£14.772 rev

10mo ago

Freestep SupaStride Joint Supplements for Horses Boswellia for Horses

Freestep£13.1734 rev

1y ago

Freestep Liquid Boswellia 95% Extract Joint Mobility Supplement for Horses

Freestep£16.0815 rev

1y ago

Naturally Pure Supplies Boswellia Powder- Frankincense/Serrata (Pain Relief/Natural Bute Alternative)- 450g

Naturally Pure Supplies£13.9524 rev

2y ago

Boswellia Powder- Frankincense/Serrata (Pain Relief/Natural Bute Alternative)- 1kg

Naturally Pure Supplies£17.8553 rev

2y ago

What buyers say about boswellia for horses

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall57%

“This stuff is incredible”

Value For Money29%

“Good value for money”

Advertised Vs Actual Product14%

“Product as described”

What buyers complain about

Value For Money33%

“This is more expensive than other boswellia products”

Ingredients-Overall17%

“Low quality in terms of only 8-10% boswellia acid”

Quality-Overall17%

“Low quality in terms of only 8-10% boswellia acid”

Smell11%

“It does not smell of Boswellia extract which smells peppery”

Taste-Overall11%

“I could not detect any Boswellia by smell taste or appearance”

Color11%

“Its chalky, too white and has undeclared fillers”

Top return reasons

Advertised Vs Actual Product43%

Leak-Proof43%

Compatibility-Overall14%

Common questions

Is boswellia for horses profitable to sell on Amazon United Kingdom?: The niche generates £80K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Skip it (49/100).
How competitive is the boswellia for horses niche?: 7 brands and 26 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in boswellia for horses?: Top complaints mined from reviews: Value For Money, Ingredients-Overall, Quality-Overall. The return rate is 0.1%.
What does it cost to enter the boswellia for horses niche?: Listings span £13.17–£46.09; the average listing price is £22.00 (sweet spot $15–$100). The average incumbent carries 185 reviews — the moat a new listing must climb.