Boswellia for Horses
FailDemand is soft, at -11.3% this quarter, so Boswellia for Horses is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 4849
- Market size
- £80K/yr31K searches / yr
- 90-day growth
- -11.3%search demand this quarter
- Competition
- 64%top-5 click share · 7 brands · 26 sellers
Flapen Score
Boswellia for Horses against its category
The dotted line is the Health & Personal Care average. Past it, Boswellia for Horses is stronger. Inside it, weaker.
Market
The Boswellia for Horses market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Boswellia for Horses 31K times last year and spent an estimated £80K. The top 5 brands take 90% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 11.6% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -11.3%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £80Ka year
- Top search term
- boswellia for horses29K searches a year
02 · Price
A sale here is worth £22.00.
Listings sell for £22.00 on average, from £13.17 to £46.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £22.00 that is £6K to £11K a year per listing.
- Average price
- £22.00inside the $15 to $100 sweet spot
- Price range
- £13.17–£46.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Herbal Supplements. It carries 185 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Herbal Supplements
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 185per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Boswellia for Horses products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
100% Pure All Natural Boswellia Powder 1kg to Maintain Healthy Joints that are Free of Pain and Stiffness- High Levels of Boswellic Acids
- Price
- £19.88
- Rating
- 4.7/5
- Reviews
- 372
- Age
- 6y ago

Horse Herbs Boswellia Serrata Powder 1kg Bag | Natural Pain Relief for Horses & Ponies Frankincense Powder Supplement Equine Care
- Price
- £19.85
- Rating
- 4.7/5
- Reviews
- 259
- Age
- 4y ago

Equine Synergy MEGA BOSWELLIA + To Maintain Healthy Joints that are Free of Pain and Stiffness
- Price
- £25.27
- Rating
- 4.6/5
- Reviews
- 570
- Age
- 6y ago

NAF Boswellia Extract Powder 1kg Pure Boswellia for Horses & Ponies
- Price
- £23.03
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 4y ago

Equine Synergy MEGA BOSWELLIA + To Maintain Healthy Joints that are Free of Pain and Stiffness (1.8 Kg)
- Price
- £46.09
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 3y ago
Trending
estimated 90-day click momentum
Boswellia Powder- Frankincense/Serrata (Pain Relief/Natural Bute Alternative)- 1kg
- Price
- £17.85
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 2y ago

NAF Boswellia Extract Powder 1kg Pure Boswellia for Horses & Ponies
- Price
- £23.03
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 4y ago

Equicure Boswellia Serrata Powder For Horse/Pony (1KG Refill)
- Price
- £22.52
- Rating
- 4.7/5
- Reviews
- 295
- Age
- 9y ago

Intralabs Boswellia Serrata Powder 1kg Bag | Complementary Feed Supplement for Horses & Ponies. Natural Pain Relief Frankincense Powder Equine
- Price
- £14.77
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 10mo ago

Naturally Pure Supplies Boswellia Powder- Frankincense/Serrata (Pain Relief/Natural Bute Alternative)- 450g
- Price
- £13.95
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 2y ago
Newest
by launch date
Intralabs Boswellia Serrata Powder 1kg Bag | Complementary Feed Supplement for Horses & Ponies. Natural Pain Relief Frankincense Powder Equine
- Price
- £14.77
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 10mo ago

Freestep SupaStride Joint Supplements for Horses Boswellia for Horses
- Price
- £13.17
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 1y ago

Freestep Liquid Boswellia 95% Extract Joint Mobility Supplement for Horses
- Price
- £16.08
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago

Naturally Pure Supplies Boswellia Powder- Frankincense/Serrata (Pain Relief/Natural Bute Alternative)- 450g
- Price
- £13.95
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 2y ago

Boswellia Powder- Frankincense/Serrata (Pain Relief/Natural Bute Alternative)- 1kg
- Price
- £17.85
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
26
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
3%
- Equine Synergy43%
- Horse Herbs17%
- Equicure12%
- Naturally Pure Supplies10%
- Freestep8%
- NAF7%
- Open — no brand owns it (1 brand, 3%)
Demand
Boswellia for Horses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Boswellia for Horses
We read the reviews and the return reasons for every product selling here.
“This is more expensive than other boswellia products”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boswellia for Horses questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









