How competitive is the Boswellia for Horses niche on Amazon United Kingdom?

7 brands and 26 sellers compete in Boswellia for Horses on Amazon United Kingdom. The top 5 Boswellia for Horses products take 64% of clicks and its top 5 brands hold 90% of demand.

What does it cost to enter the Boswellia for Horses niche?

Boswellia for Horses sells for £22.00 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £13.17–£46.09. The average incumbent carries 185 reviews — the moat a new listing must climb.

Boswellia for Horses

soft demand (-11.3% this quarter) — Boswellia for Horses doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Boswellia for Horses profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Boswellia for Horses is a £80K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 49/100.

Boswellia for Horses: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.3% over the last 90 days and 11.6% of searches end in a purchase.

£80K

revenue / yr

Units sold / yr5K

Search volume / yr-11.3%31K

Conversion rate11.6%

Avg price£22.00

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers7 · 26

Top-5 product click share64%

Open market10%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Top Boswellia for Horses products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

100% Pure All Natural Boswellia Powder 1kg to Maintain Healthy Joints that are Free of Pain and Stiffness- High Levels of Boswellic Acids

Price: £19.88
Rating: 4.7/5
Reviews: 372
Age: 6y ago

Horse Herbs Boswellia Serrata Powder 1kg Bag | Natural Pain Relief for Horses & Ponies Frankincense Powder Supplement Equine Care

Price: £19.85
Rating: 4.7/5
Reviews: 259
Age: 4y ago

Equine Synergy MEGA BOSWELLIA + To Maintain Healthy Joints that are Free of Pain and Stiffness

Price: £25.27
Rating: 4.6/5
Reviews: 570
Age: 6y ago

NAF Boswellia Extract Powder 1kg Pure Boswellia for Horses & Ponies

Price: £23.03
Rating: 4.7/5
Reviews: 14
Age: 4y ago

Equine Synergy MEGA BOSWELLIA + To Maintain Healthy Joints that are Free of Pain and Stiffness (1.8 Kg)

Price: £46.09
Rating: 4.6/5
Reviews: 70
Age: 3y ago

Newest

by launch date

Intralabs Boswellia Serrata Powder 1kg Bag | Complementary Feed Supplement for Horses & Ponies. Natural Pain Relief Frankincense Powder Equine

Price: £14.77
Rating: 4.5/5
Reviews: 2
Age: 10mo ago

Freestep SupaStride Joint Supplements for Horses Boswellia for Horses

Price: £13.17
Rating: 4.7/5
Reviews: 34
Age: 1y ago

Freestep Liquid Boswellia 95% Extract Joint Mobility Supplement for Horses

Price: £16.08
Rating: 4.8/5
Reviews: 15
Age: 1y ago

Naturally Pure Supplies Boswellia Powder- Frankincense/Serrata (Pain Relief/Natural Bute Alternative)- 450g

Price: £13.95
Rating: 4.6/5
Reviews: 24
Age: 2y ago

Boswellia Powder- Frankincense/Serrata (Pain Relief/Natural Bute Alternative)- 1kg

Price: £17.85
Rating: 4.6/5
Reviews: 53
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Equine Synergy43%
Horse Herbs17%
Equicure12%
Naturally Pure Supplies10%
Freestep8%
NAF7%
Open — no brand owns it (1 brand, 3%)

Boswellia for Horses demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume31KCVR11.6%Products14Brands7Top 5 Brands90%OOS Rate0.0%Rating4.6★Reviews185Avg BSR#28

What reviews say buyers love and hate about Boswellia for Horses

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Quality-Overall57%

“This stuff is incredible”

Value For Money29%

“Good value for money”

Advertised Vs Actual Product14%

“Product as described”

What buyers complain about

100% of reviews

Value For Money33%

“This is more expensive than other boswellia products”

Ingredients-Overall17%

“Low quality in terms of only 8-10% boswellia acid”

Quality-Overall17%

“Low quality in terms of only 8-10% boswellia acid”

Smell11%

“It does not smell of Boswellia extract which smells peppery”

Taste-Overall11%

“I could not detect any Boswellia by smell taste or appearance”

Boswellia for Horses return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

43%

2Leak-Proof

43%

3Compatibility-Overall

14%

Common Boswellia for Horses questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Boswellia for Horses 49/100 on Amazon United Kingdom — Skip it. The niche generates £80K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -11.3% over the last 90 days.

Boswellia for Horses buyers on Amazon United Kingdom complain most about Value For Money, Ingredients-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.