Boswellia
FailThe top 5 products take 75% of clicks, so Boswellia is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 4849
- Market size
- £114K/yr74K searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 75%top-5 click share · 12 brands · 15 sellers
Flapen Score
Boswellia against its category
The dotted line is the Health & Personal Care average. Past it, Boswellia is stronger. Inside it, weaker.
Market
The Boswellia market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Boswellia 74K times last year and spent an estimated £114K. The top 5 brands take 83% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
11.6% of searches ended in a purchase last week.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £114Ka year
- Peak month
- September1.2× the quietest month
- Top search term
- boswellia serrata33K searches a year
02 · Price
A sale here is worth £13.26.
Listings sell for £13.26 on average, from £4.87 to £28.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £13.26 that is £7K to £10K a year per listing.
- Average price
- £13.26under the $15 to $100 sweet spot
- Price range
- £4.87–£28.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #212 within Herbal Supplements. It carries 516 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #212in Herbal Supplements
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 516per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Boswellia products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Boswellia Serrata Extract | 85% Boswellic Acid | 180 Capsules | 6 Months Supply | 2000mg per Capsule | 5:1 Extract | Indian Frankincense Resin | Magnesium Stearate-Free & Vegan | 1 a Day | Made in EU
- Price
- £14.44
- Rating
- 4.5/5
- Reviews
- 950
- Age
- 2y ago

Boswellia Serrata Extract 3000mg 65% Boswellic Acid (150mg per Capsule) - 90 Capsules (3 Months Supply) Resealable and Recyclable Pouch by Alpha01
- Price
- £6.84
- Rating
- 4.4/5
- Reviews
- 1,182
- Age
- 6y ago

Boswellia Serrata Extract 3000mg 65% Boswellic Acid (150mg per Capsule) - 60 Capsules (2 Months Supply) Resealable and Recyclable Pouch by Alpha01
- Price
- £4.87
- Rating
- 4.4/5
- Reviews
- 1,182
- Age
- 5y ago

Organic Boswellia Serrata Extract 7500mg - 65% Boswellic Acid (325mg) - 90 Vegan Capsules High Strength Indian Frankincense Resealable and Recyclable Pouch by Alpha01
- Price
- £7.50
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 7y ago

Vegavero BOSWELLIA SERRATA | 9450 mg 15:1 Extract 85% Boswellic Acids | NO Additives | Indian Frankincense Gum Resin Extract | Supports Healthy Bones and Joints | 120 Capsules | Vegan
- Price
- £16.86
- Rating
- 4.5/5
- Reviews
- 646
- Age
- 3y ago
Trending
90-day click momentum
VITA PHARMA Boswellia Serrata 8000mg 120 Capsules
- Price
- £13.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Organic Boswellia Serrata Extract 7500mg - 65% Boswellic Acid (325mg) - 90 Vegan Capsules High Strength Indian Frankincense Resealable and Recyclable Pouch by Alpha01
- Price
- £7.50
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 7y ago

Medosan Boswellia Incense Joint Balm for Pain and Swelling - 100ml
- Price
- £12.41
- Rating
- 4.2/5
- Reviews
- 933
- Age
- 5y ago

Pure Encapsulations Boswellia AKBA - 5-Loxin - Supports Joint Health and Reduces Inflammation - 60 Capsules
- Price
- £28.67
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 7y ago

Boswellia Serrata Extract 3000mg 65% Boswellic Acid (150mg per Capsule) - 60 Capsules (2 Months Supply) Resealable and Recyclable Pouch by Alpha01
- Price
- £4.87
- Rating
- 4.4/5
- Reviews
- 1,182
- Age
- 5y ago
Newest
by launch date
Boswellia Serrata Extract | 85% Boswellic Acid | 180 Capsules | 6 Months Supply | 2000mg per Capsule | 5:1 Extract | Indian Frankincense Resin | Magnesium Stearate-Free & Vegan | 1 a Day | Made in EU
- Price
- £14.44
- Rating
- 4.5/5
- Reviews
- 950
- Age
- 2y ago

VITA PHARMA Boswellia Serrata 8000mg 120 Capsules
- Price
- £13.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Vegavero BOSWELLIA SERRATA | 9450 mg 15:1 Extract 85% Boswellic Acids | NO Additives | Indian Frankincense Gum Resin Extract | Supports Healthy Bones and Joints | 120 Capsules | Vegan
- Price
- £16.86
- Rating
- 4.5/5
- Reviews
- 646
- Age
- 3y ago

Boswellia Serrata 5600mg 120 Capsules (V) OPTIBOSS Strong Anti-inflammatory & Joint Support Lung Skin & Gut. Indian Frankincense Vegan Made in the UK to high GMP Standards
- Price
- £13.51
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 4y ago

Boswellia Serrata Extract 4200mg | 273mg Boswellic Acid | 120 Vegan Tablets | Indian Frankincense Supplement | by Horbaach
- Price
- £7.39
- Rating
- 4.2/5
- Reviews
- 288
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
15
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
14%
- ALPHA0138%
- WeightWorld33%
- Vegavero4%
- Horbäach4%
- Nature Provides4%
- Health4All4%
- Open — no brand owns it (6 brands, 14%)
Demand
Boswellia search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Boswellia search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- boswellia serrata33K/yr
- boswellia24K/yr
- boswellia for humans12K/yr
- boswellia serrata capsules for arthritis5K/yr
Reviews and returns
What reviews say buyers love and hate about Boswellia
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No benefit after 2 weeks at triple dose
I am not too sure if I can notice a difference when using this product- has been around 10 days
Unfortunately, this persisted, and has never seemed-to wear-off after a month of administering; so, I stopped taking-both, thereafter
Knee pain
Mediocre
Unfortunately, this persisted, and has never seemed-to wear-off after a month of administering; so, I stopped taking-both, thereafter
Unsure about effects
Fairly big capsules
As you can see from the photos they're quite large at 21mm x 7.4mm - although not quite as large as some - so if you have difficulty swallowing they may not suit you
Love
this product came up as extremely beneficial for reducing joint Inflammation
Great for joint health
Really found it helps with my aching joints, gave me relief from pain in my shoulders and my knees
This stuff is incredible
Great quality
the product seems good quality
reasonably priced
which is great value for money
Good for the price
Arrived as discribed
Product as described
it certainly seems like it
my blood has no inflammation
So far so good, bought to try and combat inflamation
Return
0.1% Return rate 50% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boswellia questions
Answered from the same tracked data.









