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Boswellia

Fail

The top 5 products take 75% of clicks, so Boswellia is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£114K/yr74K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
75%top-5 click share · 12 brands · 15 sellers

Flapen Score

Boswellia against its category

The dotted line is the Health & Personal Care average. Past it, Boswellia is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boswellia market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boswellia 74K times last year and spent an estimated £114K. The top 5 brands take 83% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
11.6%
Market size, estimated
£114Ka year
Peak month
September1.2× the quietest month
Top search term
boswellia serrata33K searches a year

02 · Price

A sale here is worth £13.26.

Listings sell for £13.26 on average, from £4.87 to £28.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £13.26 that is £7K to £10K a year per listing.

Average price
£13.26under the $15 to $100 sweet spot
Price range
£4.87–£28.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #212 within Herbal Supplements. It carries 516 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#212in Herbal Supplements
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
516per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Boswellia products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£45K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

15

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

14%

  • ALPHA0138%
  • WeightWorld33%
  • Vegavero4%
  • Horbäach4%
  • Nature Provides4%
  • Health4All4%
  • Open — no brand owns it (6 brands, 14%)

Demand

Boswellia search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Boswellia search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boswellia serrata33K/yr
  • boswellia24K/yr
  • boswellia for humans12K/yr
  • boswellia serrata capsules for arthritis5K/yr

Reviews and returns

What reviews say buyers love and hate about Boswellia

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage18%−0.22

No benefit after 2 weeks at triple dose

I am not too sure if I can notice a difference when using this product- has been around 10 days

Unfortunately, this persisted, and has never seemed-to wear-off after a month of administering; so, I stopped taking-both, thereafter

Joint Pain10%+1.66

Knee pain

Quality-Overall10%

Mediocre

Side Effects8%−0.08

Unfortunately, this persisted, and has never seemed-to wear-off after a month of administering; so, I stopped taking-both, thereafter

Unsure about effects

Size-Overall5%+0.14

Fairly big capsules

As you can see from the photos they're quite large at 21mm x 7.4mm - although not quite as large as some - so if you have difficulty swallowing they may not suit you

Love

Joint Pain23%+1.66

this product came up as extremely beneficial for reducing joint Inflammation

Great for joint health

Really found it helps with my aching joints, gave me relief from pain in my shoulders and my knees

Quality-Overall18%

This stuff is incredible

Great quality

the product seems good quality

Value For Money14%+1.05

reasonably priced

which is great value for money

Good for the price

Advertised Vs Actual Product8%+0.51

Arrived as discribed

Product as described

it certainly seems like it

Inflammation7%+0.57

my blood has no inflammation

So far so good, bought to try and combat inflamation

Return

0.1% Return rate 50% Fixable by listing

Language Issues50%▁█▁▁▁▁
Advertised Vs Actual Product50%▁▁█▁▁▁

FAQ

Common Boswellia questions

Answered from the same tracked data.