Is boron profitable to sell on Amazon United Kingdom?

The niche generates £270K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (49/100).

How competitive is the boron niche?

11 brands and 15 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in boron?

Top complaints mined from reviews: Magnesium, Dosage, Ingredients-Overall. The return rate is 0.0%.

When does demand for boron peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the boron niche?

Listings span £4.75–£21.28; the average listing price is £10.89 (sweet spot $15–$100). The average incumbent carries 426 reviews — the moat a new listing must climb.

boron

Skip it

A concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible14.7%

search→purchase rate — share of searches ending in a sale

Review moat

Great425.67

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£270K

£270K/yr · 168K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.89

avg listing price — sweet spot $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Price range

Okay£4.75–£21.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, boron is a £270K/yr Amazon United Kingdom market (168K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 49/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

boron market data

Units sold / yr: 20K–25K; avg 1,500–2,000/product
Revenue / yr: £218K–£272K; units × avg price
Conversion rate: 14.7%
Avg BSR: #231
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 10.1%
Avg brand age: 49 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 flat

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

14%

Solgar31%
Horbäach29%
Vitamatic12%
Time Health5%
Swanson5%
Herb-ology.co.uk Nature's Technology4%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top boron search terms

boron93K/yr -13.7%13.5% conv.
boron supplements36K/yr -12.7%11.2% conv.
boron supplements for men16K/yr -0.9%13.0% conv.
boron glycinate7K/yr +6.4%9.3% conv.
boron 10mg8K/yr -32.3%13.1% conv.
boron supplement5K/yr -26.5%9.1% conv.
boron 3mg3K/yr -41.1%17.1% conv.

All search terms

Top boron products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Solgar Boron 3 Mg Vegetable Capsules - Food Supplement 100 Capsules (Pack of 1) - Vegan Gluten Free

Solgar£6.564.5★1,621 rev

Horbäach£7.404.3★785 rev

Vitamatic Chelated Boron (as Glycinate) 10mg 240 Tablets - Supports Hormone Balance Bone Health & Connective Tissue

Vitamatic£13.844.7★398 rev

Boron - 10mg Optimal Strength - Cognitive Osteo & Hormone Health - Capsules - UK Made Supplement - GMP - Vegan (120 Count (Pack of 1))

Time Health£11.514.7★45 rev

HB Boron Supplement | 90 Vegan High Strength Boron Capsules - 10mg per Serving | Non-GMO Gluten Dairy & Allergen Free | Manufactured in the UK

Herb-ology.co.uk Nature's Technology£8.284.5★624 rev

Newest

by launch date

Boron Supplements 5mg | for Men & Women | 90 Vegan Tablets | High Strength Sodium Borate | by Carlyle

Carlyle£4.7626 rev

11mo ago

Boron - 10mg Optimal Strength - Cognitive Osteo & Hormone Health - Capsules - UK Made Supplement - GMP - Vegan (120 Count (Pack of 1))

Time Health£11.5145 rev

2y ago

Vitamatic Chelated Boron (as Glycinate) 10mg 240 Tablets - Supports Hormone Balance Bone Health & Connective Tissue

Vitamatic£13.84398 rev

2y ago

Swanson Albion Boron 6mg Bororganic Glycine 60 Capsules High Dose Laboratory Tested Soy Free Gluten Free Non-GMO

Swanson£4.7555 rev

2y ago

Swanson Premium Triple Boron Complex (Boron Complex) 3mg 250 Capsules High Strength SOYA Free Gluten Free Non-GMO

Swanson£8.93210 rev

4y ago

What buyers say about boron

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Excellent quality suplement”

Value For Money16%

“Good price”

Vitamin7%

“For me this supplement is essential for my body”

Efficiency7%

“Most efficient and professional”

Hormonal Balance7%

“Does balance hormone”

Ease Of Chewing/Swallowing5%

“easy to swallow”

Nutritional Content3%

“which I prefer as I have my own supplement regime”

Ease Of Use3%

“The tablets are easy to take”

Side Effects3%

“Positive effects for me”

Dosage2%

“Clear and well-presented packaging dosage information”

What buyers complain about

Magnesium17%

“two types of magnesium as my testosterone came back slightly lower than average”

Dosage15%

“Dosage is easy to get wrong”

Ingredients-Overall10%

“this product is Borax”

Energy Level8%

“Energy levels dropped, libido dropped and nothing was happening in the mornings”

Quality-Overall8%

“Not good quality”

Size-Overall4%

“They are very small”

Nutritional Content2%

“Big downside: It is not a proper human supplement form”

Side Effects2%

“Higher risk of toxicity. stomach issues, nausea, or worse in high amounts”

Thickness2%

“The pack is thin”

Vitamin1%

“when brands add extra vitamins it my mess my regime up”

Common questions

Is boron profitable to sell on Amazon United Kingdom?: The niche generates £270K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (49/100).
How competitive is the boron niche?: 11 brands and 15 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in boron?: Top complaints mined from reviews: Magnesium, Dosage, Ingredients-Overall. The return rate is 0.0%.
When does demand for boron peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the boron niche?: Listings span £4.75–£21.28; the average listing price is £10.89 (sweet spot $15–$100). The average incumbent carries 426 reviews — the moat a new listing must climb.

boron

boron market data

Competition & brand share

Demand & seasonality

Top boron search terms

Top boron products on Amazon

Top sellers

Newest

Trending

What buyers say about boron

What buyers love

What buyers complain about

Common questions

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