Boron
a concentrated shelf (top 5 take 81% of clicks) — Boron doesn't clear our bar today.
Flapen Score
Is Boron profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Boron is a £270K/yr Amazon United Kingdom market (168K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 49/100.
Boron: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.3% over the last 90 days and 14.7% of searches end in a purchase.
£270K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 12 products
Top Boron products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Solgar Boron 3 Mg Vegetable Capsules - Food Supplement 100 Capsules (Pack of 1) - Vegan Gluten Free
- Price
- £6.56
- Rating
- 4.5/5
- Reviews
- 1,621
- Age
- 16y ago
Boron 10mg | High Strength Boron Supplement | 180 Vegan Tablets | Sodium Borate | for Men & Women | by Horbaach
- Price
- £7.40
- Rating
- 4.3/5
- Reviews
- 785
- Age
- 5y ago
Vitamatic Chelated Boron (as Glycinate) 10mg 240 Tablets - Supports Hormone Balance Bone Health & Connective Tissue
- Price
- £13.84
- Rating
- 4.7/5
- Reviews
- 398
- Age
- 2y ago
Boron - 10mg Optimal Strength - Cognitive Osteo & Hormone Health - Capsules - UK Made Supplement - GMP - Vegan (120 Count (Pack of 1))
- Price
- £11.51
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 2y ago
HB Boron Supplement | 90 Vegan High Strength Boron Capsules - 10mg per Serving | Non-GMO Gluten Dairy & Allergen Free | Manufactured in the UK
- Price
- £8.28
- Rating
- 4.5/5
- Reviews
- 624
- Age
- 6y ago
Trending
90-day click momentumVitamatic Chelated Boron (as Glycinate) 10mg 240 Tablets - Supports Hormone Balance Bone Health & Connective Tissue
- Price
- £13.84
- Rating
- 4.7/5
- Reviews
- 398
- Age
- 2y ago
ECO-VITS Triple Boron Complex Capsules (12MG) 365 Caps Bone & Joint Health Hormone Balance Cognitive Function Energy Focus & Vitality
- Price
- £21.28
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 5y ago
Swanson Albion Boron 6mg Bororganic Glycine 60 Capsules High Dose Laboratory Tested Soy Free Gluten Free Non-GMO
- Price
- £4.75
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 2y ago
Solgar Boron 3 Mg Vegetable Capsules - Food Supplement 100 Capsules (Pack of 1) - Vegan Gluten Free
- Price
- £6.56
- Rating
- 4.5/5
- Reviews
- 1,621
- Age
- 16y ago
Boron 10mg | High Strength Boron Supplement | 180 Vegan Tablets | Sodium Borate | for Men & Women | by Horbaach
- Price
- £7.40
- Rating
- 4.3/5
- Reviews
- 785
- Age
- 5y ago
Newest
by launch date
Boron Supplements 5mg | for Men & Women | 90 Vegan Tablets | High Strength Sodium Borate | by Carlyle
- Price
- £4.76
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 11mo ago
Boron - 10mg Optimal Strength - Cognitive Osteo & Hormone Health - Capsules - UK Made Supplement - GMP - Vegan (120 Count (Pack of 1))
- Price
- £11.51
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 2y ago
Vitamatic Chelated Boron (as Glycinate) 10mg 240 Tablets - Supports Hormone Balance Bone Health & Connective Tissue
- Price
- £13.84
- Rating
- 4.7/5
- Reviews
- 398
- Age
- 2y ago
Swanson Albion Boron 6mg Bororganic Glycine 60 Capsules High Dose Laboratory Tested Soy Free Gluten Free Non-GMO
- Price
- £4.75
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 2y ago
Swanson Premium Triple Boron Complex (Boron Complex) 3mg 250 Capsules High Strength SOYA Free Gluten Free Non-GMO
- Price
- £8.93
- Rating
- 4.6/5
- Reviews
- 210
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
Brands
11 flat
Sellers
15
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
14%
- Solgar31%
- Horbäach29%
- Vitamatic12%
- Time Health5%
- Swanson5%
- Herb-ology.co.uk Nature's Technology4%
- Open — no brand owns it (5 brands, 14%)
Boron demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Boron search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- boron93K/yr
- boron supplements36K/yr
- boron supplements for men16K/yr
- boron glycinate7K/yr
- boron 10mg8K/yr
- boron supplement5K/yr
- boron 3mg3K/yr
What reviews say buyers love and hate about Boron
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Excellent quality suplement”
“Good price”
“For me this supplement is essential for my body”
“Most efficient and professional”
“Does balance hormone”
What buyers complain about
69% of reviews“two types of magnesium as my testosterone came back slightly lower than average”
“Dosage is easy to get wrong”
“this product is Borax”
“Energy levels dropped, libido dropped and nothing was happening in the mornings”
“Not good quality”
Common Boron questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
