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Boron

Fail

The top 5 products take 81% of clicks, so Boron is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£270K/yr168K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
81%top-5 click share · 11 brands · 15 sellers

Flapen Score

Boron against its category

The dotted line is the Health & Personal Care average. Past it, Boron is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boron 168K times last year and spent an estimated £270K. The top 5 brands take 82% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 14.7% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £270K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
14.7%
Market size, estimated
£270Ka year
Peak month
April1.5× the quietest month
Top search term
boron93K searches a year

02 · Price

A sale here is worth £10.89.

Listings sell for £10.89 on average, from £4.75 to £21.28. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £10.89 that is £16K to £22K a year per listing.

Average price
£10.89under the $15 to $100 sweet spot
Price range
£4.75–£21.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£22K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #231 within Combination Multivitamins & Minerals. It carries 426 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#231in Combination Multivitamins & Minerals
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
426per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Boron products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£27K£54K£81K£108K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

15

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

14%

  • Solgar31%
  • Horbäach29%
  • Vitamatic12%
  • Time Health5%
  • Swanson5%
  • Herb-ology.co.uk Nature's Technology4%
  • Open — no brand owns it (5 brands, 14%)

Demand

Boron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Boron search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • boron93K/yr
  • boron supplements36K/yr
  • boron supplements for men16K/yr
  • boron glycinate7K/yr
  • boron 10mg8K/yr
  • boron supplement5K/yr
  • boron 3mg3K/yr

Reviews and returns

What reviews say buyers love and hate about Boron

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Magnesium”
<0.1%of orders come back, a rate Amazon rounds to zero
“two types of magnesium as my testosterone came back slightly lower than average”
A buyer, on “Magnesium”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Boron questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data