Boron
FailThe top 5 products take 81% of clicks, so Boron is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 4849
- Market size
- £270K/yr168K searches / yr
- 90-day growth
- -13.3%search demand this quarter
- Competition
- 81%top-5 click share · 11 brands · 15 sellers
Flapen Score
Boron against its category
The dotted line is the Health & Personal Care average. Past it, Boron is stronger. Inside it, weaker.
Market
The Boron market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Boron 168K times last year and spent an estimated £270K. The top 5 brands take 82% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
14.7% of searches ended in a purchase last week.
Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £270K a year.
- Searches, last 12 months
- 168K
- Growth, 90 days vs prior 90
- -13.3%
- Conversion, latest week
- 14.7%
- Market size, estimated
- £270Ka year
- Peak month
- April1.5× the quietest month
- Top search term
- boron93K searches a year
02 · Price
A sale here is worth £10.89.
Listings sell for £10.89 on average, from £4.75 to £21.28. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £10.89 that is £16K to £22K a year per listing.
- Average price
- £10.89under the $15 to $100 sweet spot
- Price range
- £4.75–£21.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £16K–£22K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #231 within Combination Multivitamins & Minerals. It carries 426 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 10.1%
- Average rank
- #231in Combination Multivitamins & Minerals
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 426per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Boron products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Solgar Boron 3 Mg Vegetable Capsules - Food Supplement 100 Capsules (Pack of 1) - Vegan Gluten Free
- Price
- £6.56
- Rating
- 4.5/5
- Reviews
- 1,621
- Age
- 16y ago
Boron 10mg | High Strength Boron Supplement | 180 Vegan Tablets | Sodium Borate | for Men & Women | by Horbaach
- Price
- £7.40
- Rating
- 4.3/5
- Reviews
- 785
- Age
- 5y ago
Vitamatic Chelated Boron (as Glycinate) 10mg 240 Tablets - Supports Hormone Balance Bone Health & Connective Tissue
- Price
- £13.84
- Rating
- 4.7/5
- Reviews
- 398
- Age
- 2y ago
Boron - 10mg Optimal Strength - Cognitive Osteo & Hormone Health - Capsules - UK Made Supplement - GMP - Vegan (120 Count (Pack of 1))
- Price
- £11.51
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 2y ago
HB Boron Supplement | 90 Vegan High Strength Boron Capsules - 10mg per Serving | Non-GMO Gluten Dairy & Allergen Free | Manufactured in the UK
- Price
- £8.28
- Rating
- 4.5/5
- Reviews
- 624
- Age
- 6y ago
Trending
90-day click momentumVitamatic Chelated Boron (as Glycinate) 10mg 240 Tablets - Supports Hormone Balance Bone Health & Connective Tissue
- Price
- £13.84
- Rating
- 4.7/5
- Reviews
- 398
- Age
- 2y ago
ECO-VITS Triple Boron Complex Capsules (12MG) 365 Caps Bone & Joint Health Hormone Balance Cognitive Function Energy Focus & Vitality
- Price
- £21.28
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 5y ago
Swanson Albion Boron 6mg Bororganic Glycine 60 Capsules High Dose Laboratory Tested Soy Free Gluten Free Non-GMO
- Price
- £4.75
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 2y ago
Solgar Boron 3 Mg Vegetable Capsules - Food Supplement 100 Capsules (Pack of 1) - Vegan Gluten Free
- Price
- £6.56
- Rating
- 4.5/5
- Reviews
- 1,621
- Age
- 16y ago
Boron 10mg | High Strength Boron Supplement | 180 Vegan Tablets | Sodium Borate | for Men & Women | by Horbaach
- Price
- £7.40
- Rating
- 4.3/5
- Reviews
- 785
- Age
- 5y ago
Newest
by launch date
Boron Supplements 5mg | for Men & Women | 90 Vegan Tablets | High Strength Sodium Borate | by Carlyle
- Price
- £4.76
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 11mo ago
Boron - 10mg Optimal Strength - Cognitive Osteo & Hormone Health - Capsules - UK Made Supplement - GMP - Vegan (120 Count (Pack of 1))
- Price
- £11.51
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 2y ago
Vitamatic Chelated Boron (as Glycinate) 10mg 240 Tablets - Supports Hormone Balance Bone Health & Connective Tissue
- Price
- £13.84
- Rating
- 4.7/5
- Reviews
- 398
- Age
- 2y ago
Swanson Albion Boron 6mg Bororganic Glycine 60 Capsules High Dose Laboratory Tested Soy Free Gluten Free Non-GMO
- Price
- £4.75
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 2y ago
Swanson Premium Triple Boron Complex (Boron Complex) 3mg 250 Capsules High Strength SOYA Free Gluten Free Non-GMO
- Price
- £8.93
- Rating
- 4.6/5
- Reviews
- 210
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
11 flat
Sellers
15
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
14%
- Solgar31%
- Horbäach29%
- Vitamatic12%
- Time Health5%
- Swanson5%
- Herb-ology.co.uk Nature's Technology4%
- Open — no brand owns it (5 brands, 14%)
Demand
Boron search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Boron search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- boron93K/yr
- boron supplements36K/yr
- boron supplements for men16K/yr
- boron glycinate7K/yr
- boron 10mg8K/yr
- boron supplement5K/yr
- boron 3mg3K/yr
Reviews and returns
What reviews say buyers love and hate about Boron
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
two types of magnesium as my testosterone came back slightly lower than average
MAGNESIUM STEARATE
Dosage is easy to get wrong
had to increase dosage slightly
A bit misleading advertising as 10mg tablets
this product is Borax
Not food-grade or pharmaceutical-grade
Energy levels dropped, libido dropped and nothing was happening in the mornings
Not good quality
Love
Excellent quality suplement
Excellent product
Good quality
Good price
Great value
Good value for money
For me this supplement is essential for my body
Versatile, dinky little bottle, amazing essential vitamin
this supplement from Carlyle is as good as my other supplement I use
Most efficient and professional
Work well
It works
Does balance hormone
For best results, this should be paired with Vitamin D3, K2, Magnesium, Zinc, and Copper, all dosed correctly to support absorption, hormone balance, and overall effectiveness
Help increase testosterone levels
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boron questions
Answered from the same tracked data.