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Bodyform Sanitary Towels

Fail

Prices span $2.70–$13.56, mostly outside the sweet spot, so Bodyform Sanitary Towels is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£226K/yr196K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
68%top-5 click share · 7 brands · 72 sellers

Flapen Score

Bodyform Sanitary Towels against its category

The dotted line is the Health & Personal Care average. Past it, Bodyform Sanitary Towels is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bodyform Sanitary Towels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bodyform Sanitary Towels 196K times last year and spent an estimated £226K. The top 5 brands take 95% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £226K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
13.2%
Market size, estimated
£226Ka year
Peak month
February1.5× the quietest month
Top search term
bodyform sanitary towels68K searches a year

02 · Price

A sale here is worth £8.71.

Listings sell for £8.71 on average, from £2.70 to £13.56. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £8.71 that is £11K to £13K a year per listing.

Average price
£8.71under the $15 to $100 sweet spot
Price range
£2.70–£13.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Intimate Hygiene. It carries 668 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#117in Intimate Hygiene
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
668per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Bodyform Sanitary Towels products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£45K£68K£90K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

72

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

2%

  • Bodyform60%
  • ZVZK16%
  • Caliko12%
  • RFOGJV4%
  • APOWUS3%
  • KEESON3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Bodyform Sanitary Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Bodyform Sanitary Towels search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bodyform sanitary towels68K/yr
  • bodyform65K/yr
  • bodyform pads26K/yr
  • body form pads for women17K/yr
  • body form8K/yr
  • bodyform night pads with wings10K/yr
  • bodyform night3K/yr

Reviews and returns

What reviews say buyers love and hate about Bodyform Sanitary Towels

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Value For Money”
17%of negative reviews mention “Value For Money”
0.1%of orders come back
“More expensive than ticket price”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bodyform Sanitary Towels questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data