Bodyform Sanitary Towels
FailPrices span $2.70–$13.56, mostly outside the sweet spot, so Bodyform Sanitary Towels is a Fail.
- Flapen Score
- 43 / 100Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 4843
- Market size
- £226K/yr196K searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 68%top-5 click share · 7 brands · 72 sellers
Flapen Score
Bodyform Sanitary Towels against its category
The dotted line is the Health & Personal Care average. Past it, Bodyform Sanitary Towels is stronger. Inside it, weaker.
Market
The Bodyform Sanitary Towels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bodyform Sanitary Towels 196K times last year and spent an estimated £226K. The top 5 brands take 95% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
13.2% of searches ended in a purchase last week.
Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £226K a year.
- Searches, last 12 months
- 196K
- Growth, 90 days vs prior 90
- -5.5%
- Conversion, latest week
- 13.2%
- Market size, estimated
- £226Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- bodyform sanitary towels68K searches a year
02 · Price
A sale here is worth £8.71.
Listings sell for £8.71 on average, from £2.70 to £13.56. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £8.71 that is £11K to £13K a year per listing.
- Average price
- £8.71under the $15 to $100 sweet spot
- Price range
- £2.70–£13.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £11K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Intimate Hygiene. It carries 668 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #117in Intimate Hygiene
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 668per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Bodyform Sanitary Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bodyform Ultra Goodnight Sanitary Towels with Wings 64 (8 x 8 Packs) Period Pads for Night use SecureFit Leakage Protection Ultra-Breathable Top Layer
- Price
- £7.55
- Rating
- 4.6/5
- Reviews
- 2,962
- Age
- 3y ago

ZVZK Period Pants Heavy Flow 30ML Absorbent Women Leak Proof Panty Period Knickers Menstrual Underwear 3 Pack (M Pack of 3)
- Price
- £13.56
- Rating
- 4.2/5
- Reviews
- 3,582
- Age
- 4y ago

Bodyform Normal Ultra 10 Sanitary Towels - TOAL 40 Towels (Pack of 4 Normal 10)
- Price
- £6.79
- Rating
- 4.7/5
- Reviews
- 720
- Age
- 6y ago

Bodyform Cour-V Ultra Normal Sanitary Towels Without Wings 10598 10S (Pack of 4)
- Price
- £6.64
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 2y ago

Bodyform Ultra Normal Sanitary Towels 180 (30 X 6 Packs) Period Pads SecureFit Leakage Protection Ultra-Breathable Top Layer
- Price
- £13.42
- Rating
- 4.7/5
- Reviews
- 477
- Age
- 4y ago
Trending
90-day click momentum
RFOGJV Period Pants for Women Heavy Flow High Waist Leakproof Menstrual Period Underwear Mesh Breathable Extra Protective Postpartum Panties Pack of 3 Black S
- Price
- £13.40
- Rating
- 4.4/5
- Reviews
- 366
- Age
- 1y ago

ZVZK Period Pants Heavy Flow 30ML Absorbent Women Leak Proof Panty Period Knickers Menstrual Underwear 3 Pack (M Pack of 3)
- Price
- £13.56
- Rating
- 4.2/5
- Reviews
- 3,582
- Age
- 4y ago

Bodyform Cour-V Ultra Normal Sanitary Towels Without Wings 10598 10S (Pack of 4)
- Price
- £6.64
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 2y ago

Bodyform Normal Ultra 10 Sanitary Towels - TOAL 40 Towels (Pack of 4 Normal 10)
- Price
- £6.79
- Rating
- 4.7/5
- Reviews
- 720
- Age
- 6y ago

Bodyform Ultra Goodnight Sanitary Towels with Wings 64 (8 x 8 Packs) Period Pads for Night use SecureFit Leakage Protection Ultra-Breathable Top Layer
- Price
- £7.55
- Rating
- 4.6/5
- Reviews
- 2,962
- Age
- 3y ago
Newest
by launch date
RFOGJV Period Pants for Women Heavy Flow High Waist Leakproof Menstrual Period Underwear Mesh Breathable Extra Protective Postpartum Panties Pack of 3 Black S
- Price
- £13.40
- Rating
- 4.4/5
- Reviews
- 366
- Age
- 1y ago

Bodyform Cour-V Ultra Normal Sanitary Towels Without Wings 10598 10S (Pack of 4)
- Price
- £6.64
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 2y ago

Body form 10 Ultra Sanitary Towels with Wings Pack of 4 40 (10 x4 Packs) Perfume Free Period Pads Normal Flow Cour-V Ultra with Caliko Period Tracker
- Price
- £7.93
- Rating
- 4.5/5
- Reviews
- 311
- Age
- 2y ago

Bodyform Cour-V Ultra Normal Sanitary Towels Wings 24 Pack 1 count (Pack of 24) ()
- Price
- £2.70
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 2y ago

Caliko Bodyform 10 Ultra Sanitary Towels with Wings Pack of 6 60 (10 x6 Packs) Perfume Free Period Pads Normal Flow Cour-V Ultra
- Price
- £9.82
- Rating
- 4.7/5
- Reviews
- 455
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
72
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
2%
- Bodyform60%
- ZVZK16%
- Caliko12%
- RFOGJV4%
- APOWUS3%
- KEESON3%
- Open — no brand owns it (1 brand, 2%)
Demand
Bodyform Sanitary Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Bodyform Sanitary Towels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bodyform sanitary towels68K/yr
- bodyform65K/yr
- bodyform pads26K/yr
- body form pads for women17K/yr
- body form8K/yr
- bodyform night pads with wings10K/yr
- bodyform night3K/yr
Reviews and returns
What reviews say buyers love and hate about Bodyform Sanitary Towels
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
More expensive than ticket price
Definitely not worth the money
Waste of money
Adhesive doesn't hold down properly leading to folds which cause leakage
doesn't stay glued to the underwear
This can cause hygiene problems and lowers the exertion rate and adhesive
Theyre a little bit tight on the leg even though I bought my normal size
the M is too tight
comes up very small around the legs
They're medium quality
The quality is bad too
Sucky quality and absorbency considering its meant to be ultra night, do not buy unless you dont value your clothes as it twists and get everywhere
Far too thin
pads are thin
Very thin and flimsy
Love
Excellent value
Good value
Good value for money
These are very comfortable
Comfortable to wear
very comfortable to use
Does what they are meant to
Does what it says
Work as expected
Good product for everyday use
Great value for a great brand
Good quality
Good fit and a good price
Comfy and secure fit
Not too big
Return
0.1% Return rate 25% Fixable by listing
More expensive than ticket price
Definitely not worth the money
Waste of money
The description is quite misleading
Product not as described
Not suitable for night as mentioned on packaging
Theyre a little bit tight on the leg even though I bought my normal size
the M is too tight
comes up very small around the legs
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bodyform Sanitary Towels questions
Answered from the same tracked data.









