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Bodyform Sanitary Towels

Fail

Prices span $2.70–$13.56, mostly outside the sweet spot, so Bodyform Sanitary Towels is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£226K/yr196K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
68%top-5 click share · 7 brands · 72 sellers

Flapen Score

Bodyform Sanitary Towels against its category

The dotted line is the Health & Personal Care average. Past it, Bodyform Sanitary Towels is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bodyform Sanitary Towels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bodyform Sanitary Towels 196K times last year and spent an estimated £226K. The top 5 brands take 95% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

13.2% of searches ended in a purchase last week.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £226K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
13.2%
Market size, estimated
£226Ka year
Peak month
February1.5× the quietest month
Top search term
bodyform sanitary towels68K searches a year

02 · Price

A sale here is worth £8.71.

Listings sell for £8.71 on average, from £2.70 to £13.56. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £8.71 that is £11K to £13K a year per listing.

Average price
£8.71under the $15 to $100 sweet spot
Price range
£2.70–£13.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Intimate Hygiene. It carries 668 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#117in Intimate Hygiene
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
668per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Bodyform Sanitary Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£45K£68K£90K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

72

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

2%

  • Bodyform60%
  • ZVZK16%
  • Caliko12%
  • RFOGJV4%
  • APOWUS3%
  • KEESON3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Bodyform Sanitary Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Bodyform Sanitary Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bodyform sanitary towels68K/yr
  • bodyform65K/yr
  • bodyform pads26K/yr
  • body form pads for women17K/yr
  • body form8K/yr
  • bodyform night pads with wings10K/yr
  • bodyform night3K/yr

Reviews and returns

What reviews say buyers love and hate about Bodyform Sanitary Towels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%+1.76

More expensive than ticket price

Definitely not worth the money

Waste of money

Adhesion/Stickiness12%−0.10

Adhesive doesn't hold down properly leading to folds which cause leakage

doesn't stay glued to the underwear

This can cause hygiene problems and lowers the exertion rate and adhesive

Size-Overall7%

Theyre a little bit tight on the leg even though I bought my normal size

the M is too tight

comes up very small around the legs

Quality-Overall6%−0.05

They're medium quality

The quality is bad too

Sucky quality and absorbency considering its meant to be ultra night, do not buy unless you dont value your clothes as it twists and get everywhere

Thickness6%−0.05

Far too thin

pads are thin

Very thin and flimsy

Love

Value For Money29%+1.76

Excellent value

Good value

Good value for money

Comfort-Overall12%+1.14

These are very comfortable

Comfortable to wear

very comfortable to use

Advertised Vs Actual Product10%+0.46

Does what they are meant to

Does what it says

Work as expected

Quality-Overall10%−0.05

Good product for everyday use

Great value for a great brand

Good quality

Size-Overall5%

Good fit and a good price

Comfy and secure fit

Not too big

Return

0.1% Return rate 25% Fixable by listing

Value For Money50%▃▃▁▁▁█

More expensive than ticket price

Definitely not worth the money

Waste of money

Advertised Vs Actual Product13%█▁▁▁▁▁

The description is quite misleading

Product not as described

Not suitable for night as mentioned on packaging

Thin13%█▁▁▁▁▁
Smell13%▁█▁▁▁▁
Size-Overall13%▁█▁▁▁▁

Theyre a little bit tight on the leg even though I bought my normal size

the M is too tight

comes up very small around the legs

FAQ

Common Bodyform Sanitary Towels questions

Answered from the same tracked data.