Skip to content

Body Gua Sha

Fail

Shoppers spend an estimated $10K a year here, so Body Gua Sha is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£10K/yr27K searches / yr
90-day growth
+12.8%search demand this quarter
Competition
59%top-5 click share · 12 brands · 16 sellers

Flapen Score

Body Gua Sha against its category

The dotted line is the Health & Personal Care average. Past it, Body Gua Sha is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Gua Sha market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Body Gua Sha 27K times last year and spent an estimated £10K. The top 5 brands take 80% of clicks. Demand peaks in Mar–Apr. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+12.8%
Conversion, latest week
5.1%
Market size, estimated
£10Ka year
Peak month
March3.2× the quietest month
Top search term
body gua sha16K searches a year

02 · Price

A sale here is worth £6.99.

Listings sell for £6.99 on average, from £2.66 to £16.41. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £6.99 that is £0 to £699 a year per listing.

Average price
£6.99under the $15 to $100 sweet spot
Price range
£2.66–£16.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£699
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #124 within Alternative Medicine. It carries 447 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#124in Alternative Medicine
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
447per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Body Gua Sha products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£969£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

15%

  • Helining35%
  • Rena Chris15%
  • Fozkiery12%
  • InfiniteRelax12%
  • Bounabay6%
  • CTDMJ5%
  • Open — no brand owns it (6 brands, 15%)

Demand

Body Gua Sha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 3.2×

Search terms

Top Body Gua Sha search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • body gua sha16K/yr
  • gua sha body5K/yr
  • gua sha massage tool3K/yr
  • body gua sha for cellulite and toning2K/yr
  • gua sha body massage tool1K/yr
  • glow flow body gua sha96/yr

Reviews and returns

What reviews say buyers love and hate about Body Gua Sha

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Color”
0.4%of orders come back
“Terrible support and unmistakable colour”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Body Gua Sha questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data