Body Fat Measurement Tool
FailShoppers spend only $40K a year here, so Body Fat Measurement Tool is a Fail.
- Flapen Score
- 38 / 100Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 4838
- Market size
- £40K/yr63K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 85%top-5 click share · 8 brands · 18 sellers
Flapen Score
Body Fat Measurement Tool against its category
The dotted line is the Health & Personal Care average. Past it, Body Fat Measurement Tool is stronger. Inside it, weaker.
Market
The Body Fat Measurement Tool market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Body Fat Measurement Tool 63K times last year and spent an estimated £40K. The top 5 brands take 91% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
6.9% of searches ended in a purchase last week.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £40Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- body fat calipers27K searches a year
02 · Price
A sale here is worth £9.08.
Listings sell for £9.08 on average, from £3.06 to £21.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £9.08 that is £2K to £5K a year per listing.
- Average price
- £9.08under the $15 to $100 sweet spot
- Price range
- £3.06–£21.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #28 within Medical Supplies & Equipment. It carries 3,938 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 15.4%
- Average rank
- #28in Medical Supplies & Equipment
- Average rating
- 4.11 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,938per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Body Fat Measurement Tool products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share![[BODY FAT CALIPER AND BODY MEASURING TAPE] / Skinfold Caliper and Body Tape Measure - Includes FREE Software Video Interpretation and English Manual - BOZEERA - The complete set.](https://m.media-amazon.com/images/I/41KpDznHn9L.jpg)
[BODY FAT CALIPER AND BODY MEASURING TAPE] / Skinfold Caliper and Body Tape Measure - Includes FREE Software Video Interpretation and English Manual - BOZEERA - The complete set.
- Price
- £6.70
- Rating
- 3.9/5
- Reviews
- 4,425
- Age
- 8y ago
![[BODY FAT CALIPER PRO AND BODY MEASURING TAPE] / Skinfold Caliper PRO and Body Tape Measure - Calipers - Inclusive FREE Software Video Interpretation and English Manual - BOZEERA. Premium-version](https://m.media-amazon.com/images/I/41RsPeWG8BL.jpg)
[BODY FAT CALIPER PRO AND BODY MEASURING TAPE] / Skinfold Caliper PRO and Body Tape Measure - Calipers - Inclusive FREE Software Video Interpretation and English Manual - BOZEERA. Premium-version
- Price
- £16.42
- Rating
- 4.3/5
- Reviews
- 1,334
- Age
- 8y ago
Aihoom Body Fat Caliper Set Skinfold Caliper and Measuring Tape with User Manual Portable Body Fat Measurement Tool for BMI and Weight Loss Tape Measure Body Fat for Women and Men
- Price
- £4.84
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 8mo ago
QWORK Skinfold Caliper for Measuring Body Fat 0-80MM Fat Measuring Test Slim Guide Skinfold Caliper Weight Loss Measure Tester
- Price
- £6.56
- Rating
- 4.1/5
- Reviews
- 131
- Age
- 5y ago
RENPHO Tape Measure Body for Weight Loss Smart Body Tape Measure for Body Circumference Measurement Fitness Body Composition Monitors with APP Length 59in/150cm
- Price
- £21.26
- Rating
- 4.2/5
- Reviews
- 26,971
- Age
- 6y ago
Trending
90-day click momentum
2 PCS Professional High-Accuracy Body Fat Caliper with Dual Metric/Imperial Scale Dual Scale Skinfold Measurement Device for Men & Women Home Gym Use Easy Portable Fat Percentage Tester (Black)
- Price
- £3.32
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Aihoom Body Fat Caliper Set Skinfold Caliper and Measuring Tape with User Manual Portable Body Fat Measurement Tool for BMI and Weight Loss Tape Measure Body Fat for Women and Men
- Price
- £4.84
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 8mo ago
QEBIDVL Professional Body Fat Calipers with Measurement Chart Body Fat Measurement Tool for Accurate Fat Tracking in Men & Women
- Price
- £4.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago
![[Body Fat Caliper PRO] / Skinfold Caliper PRO - Inclusive Free Software Video Interpretation and English Manual - BOZEERA. Premium-Version for Calculating Body Fat Percentage.](https://m.media-amazon.com/images/I/41Npr+8d84L.jpg)
[Body Fat Caliper PRO] / Skinfold Caliper PRO - Inclusive Free Software Video Interpretation and English Manual - BOZEERA. Premium-Version for Calculating Body Fat Percentage.
- Price
- £13.95
- Rating
- 4.1/5
- Reviews
- 419
- Age
- 7y ago
QWORK Skinfold Caliper for Measuring Body Fat 0-80MM Fat Measuring Test Slim Guide Skinfold Caliper Weight Loss Measure Tester
- Price
- £6.56
- Rating
- 4.1/5
- Reviews
- 131
- Age
- 5y ago
Newest
by launch date2 PCS Professional High-Accuracy Body Fat Caliper with Dual Metric/Imperial Scale Dual Scale Skinfold Measurement Device for Men & Women Home Gym Use Easy Portable Fat Percentage Tester (Black)
- Price
- £3.32
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Aihoom Body Fat Caliper Set Skinfold Caliper and Measuring Tape with User Manual Portable Body Fat Measurement Tool for BMI and Weight Loss Tape Measure Body Fat for Women and Men
- Price
- £4.84
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 8mo ago
QEBIDVL Professional Body Fat Calipers with Measurement Chart Body Fat Measurement Tool for Accurate Fat Tracking in Men & Women
- Price
- £4.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago
Body Fat Calipers Fat Measure Clipper Combo with Body Fat Percentage Measure Chart Body Fat Measurement Tool Accurately Measuring Body Fat for Men and Women
- Price
- £3.06
- Rating
- 4.0/5
- Reviews
- 48
- Age
- 3y ago
QWORK Skinfold Caliper for Measuring Body Fat 0-80MM Fat Measuring Test Slim Guide Skinfold Caliper Weight Loss Measure Tester
- Price
- £6.56
- Rating
- 4.1/5
- Reviews
- 131
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
18
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
6%
- Bozeera61%
- Aihoom16%
- QWORK5%
- RENPHO5%
- QEBIDVL4%
- Generic3%
- Open — no brand owns it (2 brands, 6%)
Demand
Body Fat Measurement Tool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Body Fat Measurement Tool search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- body fat calipers27K/yr
- body fat measurement tool12K/yr
- body fat caliper9K/yr
- skinfold calipers6K/yr
- body fat5K/yr
- body fat measure2K/yr
- fat calipers2K/yr
- calipers measuring tool body fat1K/yr
Reviews and returns
What reviews say buyers love and hate about Body Fat Measurement Tool
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The measurements are so difficult to complete
Shows wrong measurements
taking self-measurements is next to impossible
the app is so badly designed
This is really poor consumer design
The mechanical design is a total failure
Very frustrating ending up breaking the first one
Product screen turned fault after a couple of months having it
It stopped working after a few times
This item is very cheaply made
I thought I was paying extra for quality
Rubbish
Battery does not stay put
Battery pops back out
Love
Dose the job
Worked as described
Works just like it says on the packaging
tape are an excellent combination
Tape measure was great for the time it wasnt broken
Good value for money
Inexpensive and practical
for the price cant really complain
Great product
Measuring body parts is really easy aswell with this tape measure as it automatically updates on the app so you dont really need to do much at all
Return
1.7% Return rate 4% Fixable by listing
The measurements are so difficult to complete
Shows wrong measurements
taking self-measurements is next to impossible
This item is very cheaply made
I thought I was paying extra for quality
Rubbish
far too fiddly to line up blindly around your body
The measurements are so difficult to complete
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Fat Measurement Tool questions
Answered from the same tracked data.