Bluetooth Sleep Mask
FailShoppers spend only $69K a year here, so Bluetooth Sleep Mask is a Fail.
- Flapen Score
- 46 / 100Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 4846
- Market size
- £69K/yr69K searches / yr
- 90-day growth
- -15.9%search demand this quarter
- Competition
- 48%top-5 click share · 11 brands · 18 sellers
Flapen Score
Bluetooth Sleep Mask against its category
The dotted line is the Health & Personal Care average. Past it, Bluetooth Sleep Mask is stronger. Inside it, weaker.
Market
The Bluetooth Sleep Mask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bluetooth Sleep Mask 69K times last year and spent an estimated £69K. The top 5 brands take 92% of clicks. Demand peaks in May–Jun–Jul–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
6.7% of searches ended in a purchase last week.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -15.9%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £69Ka year
- Peak month
- June2.2× the quietest month
- Top search term
- eye mask with bluetooth headphones43K searches a year
02 · Price
A sale here is worth £14.89.
Listings sell for £14.89 on average, from £7.27 to £22.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £14.89 that is £1K to £4K a year per listing.
- Average price
- £14.89under the $15 to $100 sweet spot
- Price range
- £7.27–£22.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #117 within Sleep & Snoring Aids. It carries 4,860 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 23.1%
- Average rank
- #117in Sleep & Snoring Aids
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,860per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 5 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Bluetooth Sleep Mask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LC-dolida Bluetooth Sleep Mask Headphones Complete Blackout 3D Deep Eye Mask with Headphones Bluetooth V5.4 Can Play 15Hrs Breathable Eye mask with Earphones for Travel Nap Sleeping Shift Work
- Price
- £16.50
- Rating
- 4.3/5
- Reviews
- 25,476
- Age
- 7y ago
MUSICOZY Sleep Headphones Headband for Side Sleepers Bluetooth 5.4
- Price
- £13.60
- Rating
- 4.3/5
- Reviews
- 6,262
- Age
- 11mo ago
MUSICOZY Sleep Mask Headphones | 100% Blackout 3D Organic Bamboo Cotton Eye Mask for Travel & Restful Sleep Shift Work | Bluetooth 5.4 Sleep Headphones Cool Gadgets Gift for Side/Hot/Light Sleepers
- Price
- £16.48
- Rating
- 4.3/5
- Reviews
- 3,578
- Age
- 1y ago
MUSICOZY Cooling Sleep Mask Headphones 3D 100% Blackout for Side Sleepers
- Price
- £16.35
- Rating
- 4.4/5
- Reviews
- 4,832
- Age
- 1y ago
Morelax Bluetooth Sleep Mask Headphones Blackout Wireless 3D Eye Mask with Headphones 12H Sleeping Headband HD Stereo Sleep Earphones Adjustable for Travel Nap Yoga Meditation Insomnia Gift(Black)
- Price
- £9.22
- Rating
- 3.9/5
- Reviews
- 140
- Age
- 1y ago
Trending
90-day click momentum
MUSICOZY Breathable Sleep Mask Headphones for Side Sleepers 100% Blackout
- Price
- £18.00
- Rating
- 4.4/5
- Reviews
- 4,832
- Age
- 7mo ago
LOVE EYE Bluetooth 5.4 Sleep Headphones Headband Breathable Wireless Headband with Ultra-Thin Speakers & HiFi Sound for Running Workout Yoga Travel Tech Gifts for Men Women Teens Blue
- Price
- £13.63
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 1y ago
LOVE EYE Bluetooth 5.4 Sleep Headphones Headband Breathable Wireless Headband with Ultra-Thin Speakers & HiFi Sound for Running Yoga Travel Tech Gifts for Men Women Sport Black
- Price
- £12.77
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 2mo ago
LOVE EYE Sleep Mask with Bluetooth Headphones 100% Blackout Eye Mask 6A Ice Silk Ultra Soft Breathable Detachable Speakers Zero Pressure Design Washable Side Sleepers Travel Ice Silk Black
- Price
- £12.93
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1y ago
Love Eye Sleep Mask with Bluetooth Headphones 100% Blackout Eye Mask 6A Ice Silk Ultra Soft Breathable Detachable Speakers Zero Pressure Design Washable Side Sleepers Travel Breathable Black
- Price
- £13.76
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago
Newest
by launch dateLOVE EYE Bluetooth 5.4 Sleep Headphones Headband Breathable Wireless Headband with Ultra-Thin Speakers & HiFi Sound for Running Yoga Travel Tech Gifts for Men Women Sport Black
- Price
- £12.77
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 2mo ago
LOVE EYE Bluetooth Sleep Mask with Headphones Ergonomic 3D Eye Mask 100% Blackout Zero Eye Pressure Breathable & Washable Sleep Headphones for Side Sleepers Travel & Meditation (Midnight Black)
- Price
- £16.60
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 3mo ago
MUSICOZY Sleep Mask Headphones Soft Breathable Sleep Headphones 100% Blackout Bluetooth Sleep Mask for Side Sleepers Bluetooth Eye mask Perfect for Hot & Light Sleepers | BT 5.4 & 16H Playtime
- Price
- £16.43
- Rating
- 4.3/5
- Reviews
- 108
- Age
- 3mo ago
MUSICOZY Breathable Sleep Mask Headphones for Side Sleepers 100% Blackout
- Price
- £18.00
- Rating
- 4.4/5
- Reviews
- 4,832
- Age
- 7mo ago
MUSICOZY Bluetooth Sleep Mask Headphones 100% Blockout Sleep Headphones with Bluetooth 5.4 16H Play Soft Eye Mask with Headphone for Sleeping Travel Nap & Side Sleepers Gift for Men/Women
- Price
- £14.21
- Rating
- 4.4/5
- Reviews
- 2,415
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
18
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
48%
Top 20: 84%
Open market
6%
- MUSICOZY45%
- LC-dolida25%
- LOVE EYE13%
- Morelax6%
- Joythink2%
- ePalZoneXP2%
- Open — no brand owns it (5 brands, 6%)
Demand
Bluetooth Sleep Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Bluetooth Sleep Mask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eye mask with bluetooth headphones43K/yr
- eyemask with headphones13K/yr
- eye mask headphones6K/yr
- eye mask bluetooth3K/yr
- music sleep mask4K/yr
Reviews and returns
What reviews say buyers love and hate about Bluetooth Sleep Mask
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very loose
Too big
Too small
Often just stops charging
Takes ages to charge
Faulty charge
Not the most comfortable
Its is also not comfortable for the face
not as comfortable to wear as I expected they would be so not sure i could sleep in them
Don't last
break easily
Starting to fail within under 1 year
So quality is low
Not great quality
Terrible product
Love
It is pretty comfortable
Mask really comfortable
comfortable to use
Very good quality mask
Good quality
headphones are good quality
Good sound
Great product sound quality and comfort perfect
Decent sound,
Good value for money
Good value
Great value
Great battery life
Long lasting battery
Battery is great, lasts ages and charges quickly
Return
2.0% Return rate 37% Fixable by listing
very loose
Too big
Too small
Not the most comfortable
Its is also not comfortable for the face
not as comfortable to wear as I expected they would be so not sure i could sleep in them
Doesn't work
One of the earphones stopped working
They didn't work
Often just stops charging
Takes ages to charge
Faulty charge
Terrible it worked for a couple of hours then started just disconnecting
Won't pair
Doesn't connect
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cooling Towel
£1.1M/yr>1,000%
Incontinence Pants Women
£1.6M/yr-12.7%
Dry Skin Remover Feet
£236K/yr+78.2%
Stryde Knee Strap
£112K/yr>1,000%
Neck Cooler
£70K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluetooth Sleep Mask questions
Answered from the same tracked data.