Bluetooth Sleep Mask

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months

69K

Growth, 90 days vs prior 90

-15.9%

Conversion, latest week

6.7%

Market size, estimated

£69Ka year

Peak month

June2.2× the quietest month

Top search term

eye mask with bluetooth headphones43K searches a year

Listings sell for £14.89 on average, from £7.27 to £22.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £14.89 that is £1K to £4K a year per listing.

Average price

£14.89under the $15 to $100 sweet spot

Price range

£7.27–£22.60

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£1K–£4K

Returns

2.0%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #117 within Sleep & Snoring Aids. It carries 4,860 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

23.1%

Average rank

#117in Sleep & Snoring Aids

Average rating

4.23 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,860per listing

Listings tracked

34

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

5Amazon's first-year sales bar

Average brand age

29 months