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Bluetooth Scales

Fail

The top 5 brands take 98% of clicks, so Bluetooth Scales is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£256K/yr139K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
80%top-5 click share · 6 brands · 18 sellers

Flapen Score

Bluetooth Scales against its category

The dotted line is the Health & Personal Care average. Past it, Bluetooth Scales is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluetooth Scales market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bluetooth Scales 139K times last year and spent an estimated £256K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £256K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
6.7%
Market size, estimated
£256Ka year
Peak month
January2.1× the quietest month
Top search term
eufy scales38K searches a year

02 · Price

A sale here is worth £27.42.

Listings sell for £27.42 on average, from £12.29 to £66.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £27.42 that is £21K to £27K a year per listing.

Average price
£27.42inside the $15 to $100 sweet spot
Price range
£12.29–£66.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£21K–£27K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Medical Supplies & Equipment. It carries 38,781 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#30in Medical Supplies & Equipment
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
38,781per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Bluetooth Scales products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£26K£51K£77K£103K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

18

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • eufy76%
  • INSMART9%
  • Fitbit6%
  • TANITA3%
  • RENPHO3%
  • Posture2%
  • Open — no brand owns it (0%)

Demand

Bluetooth Scales search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.1×

Search terms

Top Bluetooth Scales search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eufy scales38K/yr
  • tanita scales18K/yr
  • eufy smart scale14K/yr
  • insmart scales9K/yr
  • fitbit scales11K/yr
  • eufy scale8K/yr
  • eufy smart scale p2 pro8K/yr
  • eufy scales for body weight8K/yr
  • eufy weighing scales6K/yr
  • tanita scales body composition5K/yr

Reviews and returns

What reviews say buyers love and hate about Bluetooth Scales

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Measurement/Reading Accuracy19%−0.14

Inaccurate reading

Inaccurate

their accuracy subsequently deteriorated

Durability14%−0.11

it stopped working after a few uses

Broken within 3 months

Do not last

Connectivity-Overall11%−0.02

Cant connect to the app

The connection fails about 95% of the time

Dont expect it to connect

Battery Life5%−0.04

the batteries ran out in a week

Left batteries out

Battery life is terrible

Quality-Overall5%+0.74

I wasnt expecting the quality to be that good

poor product, poor customer service

Absolutely rubbish

Love

Value For Money19%+1.24

Excellent value for money

Good value for money

Good product for price

Quality-Overall16%+0.74

Decent build quality

Best Quality

The build quality is excellent

Ease Of Use14%+1.01

Easy to use and store

easy to read

Easy to Use

Connectivity-Overall8%−0.02

Easy to connect

Brilliant connectivity

easy to connect to Bluetooth

Advertised Vs Actual Product5%+0.33

Works exactually as advertised

As described

Just what you need

Return

1.7% Return rate 9% Fixable by listing

Connectivity-Overall21%▅▆██▆▅

Cant connect to the app

The connection fails about 95% of the time

Dont expect it to connect

Measurement/Reading Accuracy19%▇▅▅▅▆█

Inaccurate reading

Inaccurate

their accuracy subsequently deteriorated

Functionality-Overall19%▇▆▆▆█▆

Stopped working

Doesn't work

It never worked

Defective Material/Parts5%▅▇▆█▄▅
Size-Overall4%█▇▆▇▄▅

FAQ

Common Bluetooth Scales questions

Answered from the same tracked data.