Bluetooth Scales
FailThe top 5 brands take 98% of clicks, so Bluetooth Scales is a Fail.
- Flapen Score
- 43 / 100Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 4843
- Market size
- £256K/yr139K searches / yr
- 90-day growth
- -16.6%search demand this quarter
- Competition
- 80%top-5 click share · 6 brands · 18 sellers
Flapen Score
Bluetooth Scales against its category
The dotted line is the Health & Personal Care average. Past it, Bluetooth Scales is stronger. Inside it, weaker.
Market
The Bluetooth Scales market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bluetooth Scales 139K times last year and spent an estimated £256K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.
01 · Demand
6.7% of searches ended in a purchase last week.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £256K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- -16.6%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £256Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- eufy scales38K searches a year
02 · Price
A sale here is worth £27.42.
Listings sell for £27.42 on average, from £12.29 to £66.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £27.42 that is £21K to £27K a year per listing.
- Average price
- £27.42inside the $15 to $100 sweet spot
- Price range
- £12.29–£66.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £21K–£27K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Medical Supplies & Equipment. It carries 38,781 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #30in Medical Supplies & Equipment
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 38,781per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Bluetooth Scales products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
eufy Scales for Body Weight Digital Bathroom Scales with Wi-Fi Bluetooth 16 Measurements Weight Heart Rate Body Fat BMI Muscle & Bone Mass 3D Virtual Model High Accuracy Smart Scale P2 Pro
- Price
- £30.91
- Rating
- 4.4/5
- Reviews
- 2,766
- Age
- 4y ago

eufy Weighing Scales for Body Weight Digital Bathroom Scales with Bluetooth Body Fat Scales 12 Measurements Weight/Body Fat/BMI Fitness Body Composition Analysis Black lbs/kg Smart Scale A1
- Price
- £12.29
- Rating
- 4.4/5
- Reviews
- 2,091
- Age
- 2y ago

eufy Scales for Body Weight Digital Bathroom Scales with Wi-Fi Fitness Tracking Intelligent Analysis 3D Virtual Body Bluetooth Scale with Emojis 16 Measurements Heart Rate BMI Smart Scale P3
- Price
- £46.63
- Rating
- 4.1/5
- Reviews
- 861
- Age
- 3y ago

Scales for Body Weight eufy Smart Bathroom scales C20 with Large TFT Screen All-in-One Display for Offline Use Bluetooth Weighing Scales With 16 Metrics BMI Multi-Modes High Accuracy
- Price
- £23.60
- Rating
- 4.5/5
- Reviews
- 1,184
- Age
- 2y ago

Bluetooth Body Fat Scales INSMART Smart Digital Bathroom Weight Weighing Scales for Body Composition Analyzer with Smart APP Body Composition Fitbit Scales for Fitness (ST/LB/KG)
- Price
- £17.25
- Rating
- 4.4/5
- Reviews
- 33,219
- Age
- 7y ago
Trending
90-day click momentum
Scales for Body Weight and Fat Percentage with App & Bluetooth High Precision 0.1lb Digital Bathroom Scales Analyzes 13 Body Composition Data (Weight Fat% Water BMI) 400 lbs Capacity Black
- Price
- £21.71
- Rating
- 4.6/5
- Reviews
- 32,090
- Age
- 6y ago

Fitbit Aria Air Smart Scale White
- Price
- £66.38
- Rating
- 4.2/5
- Reviews
- 18,927
- Age
- 6y ago

RENPHO Scales for Body Weight Smart Weighing Scales Body Weight with App Bluetooth Bathroom Scales for Fitness Tracking High Accuracy Body Composition Monitor (ST/ST:LB/LB/KG) - Elis 1
- Price
- £17.05
- Rating
- 4.6/5
- Reviews
- 328,966
- Age
- 9y ago

eufy Weighing Scales for Body Weight Digital Bathroom Scales with Bluetooth Body Fat Scales 12 Measurements Weight/Body Fat/BMI Fitness Body Composition Analysis Black lbs/kg Scale A1 -White
- Price
- £13.20
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 1y ago

eufy Scales for Body Weight Digital Bathroom Scales with Wi-Fi Bluetooth 16 Measurements Weight Heart Rate Body Fat BMI Muscle & Bone Mass 3D Virtual Model High Accuracy Smart Scale P2 Pro
- Price
- £30.91
- Rating
- 4.4/5
- Reviews
- 2,766
- Age
- 4y ago
Newest
by launch date
INSMART Bathroom Weighing Scales For Body Weight Smart Digital Bluetooth Body Fat Scale Machine for Body Composition Analyzer with APP for Fitness Accurate Bmi Health Electronic (ST:LB/LB/KG)
- Price
- £17.18
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 1y ago

eufy Weighing Scales for Body Weight Digital Bathroom Scales with Bluetooth Body Fat Scales 12 Measurements Weight/Body Fat/BMI Fitness Body Composition Analysis Black lbs/kg Scale A1 -White
- Price
- £13.20
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 1y ago

Scales for Body Weight eufy Smart Bathroom scales C20 with Large TFT Screen All-in-One Display for Offline Use Bluetooth Weighing Scales With 16 Metrics BMI Multi-Modes High Accuracy
- Price
- £23.60
- Rating
- 4.5/5
- Reviews
- 1,184
- Age
- 2y ago

eufy Weighing Scales for Body Weight Digital Bathroom Scales with Bluetooth Body Fat Scales 12 Measurements Weight/Body Fat/BMI Fitness Body Composition Analysis Black lbs/kg Smart Scale A1
- Price
- £12.29
- Rating
- 4.4/5
- Reviews
- 2,091
- Age
- 2y ago

eufy Scales for Body Weight Digital Bathroom Scales with Wi-Fi Fitness Tracking Intelligent Analysis 3D Virtual Body Bluetooth Scale with Emojis 16 Measurements Heart Rate BMI Smart Scale P3
- Price
- £46.63
- Rating
- 4.1/5
- Reviews
- 861
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
18
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- eufy76%
- INSMART9%
- Fitbit6%
- TANITA3%
- RENPHO3%
- Posture2%
- Open — no brand owns it (0%)
Demand
Bluetooth Scales search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.1×
Search terms
Top Bluetooth Scales search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eufy scales38K/yr
- tanita scales18K/yr
- eufy smart scale14K/yr
- insmart scales9K/yr
- fitbit scales11K/yr
- eufy scale8K/yr
- eufy smart scale p2 pro8K/yr
- eufy scales for body weight8K/yr
- eufy weighing scales6K/yr
- tanita scales body composition5K/yr
Reviews and returns
What reviews say buyers love and hate about Bluetooth Scales
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Inaccurate reading
Inaccurate
their accuracy subsequently deteriorated
it stopped working after a few uses
Broken within 3 months
Do not last
Cant connect to the app
The connection fails about 95% of the time
Dont expect it to connect
the batteries ran out in a week
Left batteries out
Battery life is terrible
I wasnt expecting the quality to be that good
poor product, poor customer service
Absolutely rubbish
Love
Excellent value for money
Good value for money
Good product for price
Decent build quality
Best Quality
The build quality is excellent
Easy to use and store
easy to read
Easy to Use
Easy to connect
Brilliant connectivity
easy to connect to Bluetooth
Works exactually as advertised
As described
Just what you need
Return
1.7% Return rate 9% Fixable by listing
Cant connect to the app
The connection fails about 95% of the time
Dont expect it to connect
Inaccurate reading
Inaccurate
their accuracy subsequently deteriorated
Stopped working
Doesn't work
It never worked
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluetooth Scales questions
Answered from the same tracked data.









