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Bluetooth Scales

Fail

The top 5 brands take 98% of clicks, so Bluetooth Scales is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£256K/yr139K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
80%top-5 click share · 6 brands · 18 sellers

Flapen Score

Bluetooth Scales against its category

The dotted line is the Health & Personal Care average. Past it, Bluetooth Scales is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluetooth Scales market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bluetooth Scales 139K times last year and spent an estimated £256K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £256K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
6.7%
Market size, estimated
£256Ka year
Peak month
January2.1× the quietest month
Top search term
eufy scales38K searches a year

02 · Price

A sale here is worth £27.42.

Listings sell for £27.42 on average, from £12.29 to £66.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £27.42 that is £21K to £27K a year per listing.

Average price
£27.42inside the $15 to $100 sweet spot
Price range
£12.29–£66.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£21K–£27K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Medical Supplies & Equipment. It carries 38,781 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#30in Medical Supplies & Equipment
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
38,781per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Bluetooth Scales products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£26K£51K£77K£103K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

18

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

0%

  • eufy76%
  • INSMART9%
  • Fitbit6%
  • TANITA3%
  • RENPHO3%
  • Posture2%
  • Open — no brand owns it (0%)

Demand

Bluetooth Scales search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.1×

Search terms

Top Bluetooth Scales search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eufy scales38K/yr
  • tanita scales18K/yr
  • eufy smart scale14K/yr
  • insmart scales9K/yr
  • fitbit scales11K/yr
  • eufy scale8K/yr
  • eufy smart scale p2 pro8K/yr
  • eufy scales for body weight8K/yr
  • eufy weighing scales6K/yr
  • tanita scales body composition5K/yr

Reviews and returns

What reviews say buyers love and hate about Bluetooth Scales

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
19%of negative reviews mention “Measurement/Reading Accuracy”
1.7%of orders come back
“Inaccurate reading”
A buyer, on “Measurement/Reading Accuracy”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bluetooth Scales questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data