bluetooth scales
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£27.42avg listing price — sweet spot $15–$100
Price range
Great£12.29–£66.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£256K£256K/yr · 139K searches
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Review moat
Bad38,781.36avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bluetooth scales is a £256K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bluetooth scales market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- £219K–£274K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
18
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- eufy76%
- INSMART9%
- Fitbit6%
- TANITA3%
- RENPHO3%
- Posture2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.1×
Top bluetooth scales search terms
- eufy scales38K/yr
- tanita scales18K/yr
- eufy smart scale14K/yr
- insmart scales9K/yr
- fitbit scales11K/yr
- eufy scale8K/yr
- eufy smart scale p2 pro8K/yr
- eufy scales for body weight8K/yr
- eufy weighing scales6K/yr
- tanita scales body composition5K/yr
Top bluetooth scales products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
eufy Scales for Body Weight Digital Bathroom Scales with Wi-Fi Bluetooth 16 Measurements Weight Heart Rate Body Fat BMI Muscle & Bone Mass 3D Virtual Model High Accuracy Smart Scale P2 Pro
eufy£30.914.4★2,766 rev
eufy Weighing Scales for Body Weight Digital Bathroom Scales with Bluetooth Body Fat Scales 12 Measurements Weight/Body Fat/BMI Fitness Body Composition Analysis Black lbs/kg Smart Scale A1
eufy£12.294.4★2,091 rev
eufy Scales for Body Weight Digital Bathroom Scales with Wi-Fi Fitness Tracking Intelligent Analysis 3D Virtual Body Bluetooth Scale with Emojis 16 Measurements Heart Rate BMI Smart Scale P3
eufy£46.634.1★861 rev
Scales for Body Weight eufy Smart Bathroom scales C20 with Large TFT Screen All-in-One Display for Offline Use Bluetooth Weighing Scales With 16 Metrics BMI Multi-Modes High Accuracy
eufy£23.604.5★1,184 rev
Bluetooth Body Fat Scales INSMART Smart Digital Bathroom Weight Weighing Scales for Body Composition Analyzer with Smart APP Body Composition Fitbit Scales for Fitness (ST/LB/KG)
INSMART£17.254.4★33,219 rev
Newest
by launch date
INSMART Bathroom Weighing Scales For Body Weight Smart Digital Bluetooth Body Fat Scale Machine for Body Composition Analyzer with APP for Fitness Accurate Bmi Health Electronic (ST:LB/LB/KG)
INSMART£17.18113 rev
eufy Weighing Scales for Body Weight Digital Bathroom Scales with Bluetooth Body Fat Scales 12 Measurements Weight/Body Fat/BMI Fitness Body Composition Analysis Black lbs/kg Scale A1 -White
eufy£13.20144 rev
Scales for Body Weight eufy Smart Bathroom scales C20 with Large TFT Screen All-in-One Display for Offline Use Bluetooth Weighing Scales With 16 Metrics BMI Multi-Modes High Accuracy
eufy£23.601,184 rev
eufy Weighing Scales for Body Weight Digital Bathroom Scales with Bluetooth Body Fat Scales 12 Measurements Weight/Body Fat/BMI Fitness Body Composition Analysis Black lbs/kg Smart Scale A1
eufy£12.292,091 rev
eufy Scales for Body Weight Digital Bathroom Scales with Wi-Fi Fitness Tracking Intelligent Analysis 3D Virtual Body Bluetooth Scale with Emojis 16 Measurements Heart Rate BMI Smart Scale P3
eufy£46.63861 rev
Trending
90-day click momentum
Scales for Body Weight and Fat Percentage with App & Bluetooth High Precision 0.1lb Digital Bathroom Scales Analyzes 13 Body Composition Data (Weight Fat% Water BMI) 400 lbs Capacity Black
Posture£21.714.6★
Fitbit Aria Air Smart Scale White
Fitbit£66.384.2★
RENPHO Scales for Body Weight Smart Weighing Scales Body Weight with App Bluetooth Bathroom Scales for Fitness Tracking High Accuracy Body Composition Monitor (ST/ST:LB/LB/KG) - Elis 1
RENPHO£17.054.6★
eufy Weighing Scales for Body Weight Digital Bathroom Scales with Bluetooth Body Fat Scales 12 Measurements Weight/Body Fat/BMI Fitness Body Composition Analysis Black lbs/kg Scale A1 -White
eufy£13.204.5★
eufy Scales for Body Weight Digital Bathroom Scales with Wi-Fi Bluetooth 16 Measurements Weight Heart Rate Body Fat BMI Muscle & Bone Mass 3D Virtual Model High Accuracy Smart Scale P2 Pro
eufy£30.914.4★
What buyers say about bluetooth scales
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“Decent build quality”
“Easy to use and store”
“Easy to connect”
“Works exactually as advertised”
“Accurate”
“Sleek design”
“Easy to set up”
“These smart scales have been a pretty decent addition to my daily routine”
“Lightweight”
What buyers complain about
“Inaccurate reading”
“it stopped working after a few uses”
“Cant connect to the app”
“the batteries ran out in a week”
“I wasnt expecting the quality to be that good”
“Inaccurate scale”
“Stopped working”
“I failed to get the app to work”
“I am however having trouble pairing to my phone”
“incredibly poor show at the price point”
Top return reasons
Common questions
- Is bluetooth scales profitable to sell on Amazon United Kingdom?
- The niche generates £256K/yr across 11 tracked products. 90-day search growth is -16.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the bluetooth scales niche?
- 6 brands and 18 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in bluetooth scales?
- Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Connectivity-Overall. The return rate is 1.7%.
- When does demand for bluetooth scales peak?
- Demand peaks in Jan; the busiest month runs 2.1× the quietest.
- What does it cost to enter the bluetooth scales niche?
- Listings span £12.29–£66.38; the average listing price is £27.42 (sweet spot $15–$100). The average incumbent carries 38,781 reviews — the moat a new listing must climb.