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Blue Light Glasses

Fail

Prices span $3.65–$12.18, mostly outside the sweet spot, so Blue Light Glasses is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£816K/yr2.4M searches / yr
90-day growth
-40.2%search demand this quarter
Competition
80%top-5 click share · 9 brands · 11 sellers

Flapen Score

Blue Light Glasses against its category

The dotted line is the Health & Personal Care average. Past it, Blue Light Glasses is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Light Glasses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Light Glasses 2.4M times last year and spent an estimated £816K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £816K a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
-40.2%
Conversion, latest week
4.1%
Market size, estimated
£816Ka year
Peak month
January2.1× the quietest month
Top search term
blue light glasses1.2M searches a year

02 · Price

A sale here is worth £8.12.

Listings sell for £8.12 on average, from £3.65 to £12.18. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £8.12 that is £24K to £32K a year per listing.

Average price
£8.12under the $15 to $100 sweet spot
Price range
£3.65–£12.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
£24K–£32K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Visual Care. It carries 8,278 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Visual Care
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,278per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Blue Light Glasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£122K£245K£367K£490K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

11

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

9%

  • Ougenni45%
  • Ziffs Vision13%
  • livho11%
  • Okany10%
  • COOLOO6%
  • Gaoye6%
  • Open — no brand owns it (3 brands, 9%)

Demand

Blue Light Glasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Blue Light Glasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue light glasses1.2M/yr
  • blue light glasses men266K/yr
  • blue light glasses womens311K/yr
  • blue light blocking glasses160K/yr
  • fake glasses142K/yr
  • clear glasses42K/yr
  • gaming glasses39K/yr
  • blue glasses18K/yr
  • fashion glasses35K/yr
  • non prescription glasses24K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Light Glasses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.16

Not fit for purpose

Super small

huge

Blue Light Filter14%−0.17

Optician said not blue light blocking

Didnt work blocking out blue light

NOT blue light glasses

Lenses8%−0.04

The lenses are not clear

Lenses quite large

Lenses popping out

Quality-Overall7%+1.13

Poor quality

Not the best quality, felt cheep

Flimsy quality

Durability7%−0.07

Corners snapped within 6 months

Broke under a year of use

Doesnt last -

Love

Quality-Overall23%+1.13

Best quality

Very good quality glasses

Great glass, ideal for what I needed

Value For Money14%+1.23

Good value

Great value for money

Good value for money

Advertised Vs Actual Product9%+0.46

Work as intended

Exactly as advertised

As described

Eye-Hygiene9%+0.93

Good quality, fit and keeps your eyes relaxed

Good glasses, really do protect my eyes

They do help protect my eyes

Size-Overall7%−0.16

fit well

are good quality plus the size

The glasses fit well and look great,

Return

1.2% Return rate 62% Fixable by listing

Size-Overall45%███▇█▇

Not fit for purpose

Super small

huge

Functionality-Overall11%▇▅▅▇▃█
Blue Light Filter5%█▆▅▄▅▄

Optician said not blue light blocking

Didnt work blocking out blue light

NOT blue light glasses

Quality-Overall5%▇▄▄█▄▅

Poor quality

Not the best quality, felt cheep

Flimsy quality

Lenses5%▅▆█▇▅▇

The lenses are not clear

Lenses quite large

Lenses popping out

FAQ

Common Blue Light Glasses questions

Answered from the same tracked data.