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Blister Prevention

Fail

Prices span $3.22–$15.09, mostly outside the sweet spot, so Blister Prevention is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£221K/yr202K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
76%top-5 click share · 7 brands · 10 sellers

Flapen Score

Blister Prevention against its category

The dotted line is the Health & Personal Care average. Past it, Blister Prevention is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blister Prevention market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blister Prevention 202K times last year and spent an estimated £221K. The top 5 brands take 96% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

16.4% of searches ended in a purchase last week.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £221K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
16.4%
Market size, estimated
£221Ka year
Peak month
September1.9× the quietest month
Top search term
zinc oxide tape177K searches a year

02 · Price

A sale here is worth £6.66.

Listings sell for £6.66 on average, from £3.22 to £15.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £6.66 that is £10K to £13K a year per listing.

Average price
£6.66under the $15 to $100 sweet spot
Price range
£3.22–£15.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£13K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #47 within Medical Supplies & Equipment. It carries 1,228 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#47in Medical Supplies & Equipment
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,228per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Blister Prevention products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£66K£88K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

10

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

2%

  • SPORTTAPE63%
  • ADMITRY16%
  • Firstaid4sport8%
  • Meglio7%
  • TENERIS2%
  • Bestomrogh2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Blister Prevention search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Blister Prevention search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zinc oxide tape177K/yr
  • zinc tape12K/yr
  • zinc oxide tape 2.5cm8K/yr
  • zinc tape for feet2K/yr
  • zinc-oxide tape4K/yr

Reviews and returns

What reviews say buyers love and hate about Blister Prevention

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness49%−0.41

Poor Adhesion

Poor quality adhesive

Not sticky

Size-Overall6%−0.06

not fit for my purpose

is too narrow

theyre massive

Quality-Overall4%+1.63

Not the best

Ok not the best

Rubbish

Durability4%−0.02

fell off within 5 minutes

easy to rip

not for long

Allergies3%−0.01

I can't say I had an allergic reaction

I suffer severe blisters

blisters when I run

Love

Quality-Overall22%+1.63

Excellent product

Amazing stuff great seller great product great price

No complaints

Adhesion/Stickiness21%−0.41

Great tape that stick really well

It is very sticky

it has good sticking

Advertised Vs Actual Product15%+1.36

Exactly as described

Does what it says it does

Does the job

Value For Money10%

Best price

Good product at a fair price

Good Value for money

Support-Overall4%+0.30

is exactly what I needed for joint support

Excellent Wrist Support

Great support

Return

0.2% Return rate 10% Fixable by listing

Adhesion/Stickiness57%▇▃▇▇▅█

Poor Adhesion

Poor quality adhesive

Not sticky

Quality-Overall7%▆█▁▃▃▃

Not the best

Ok not the best

Rubbish

Size-Overall7%█▅▁▄▅▁

not fit for my purpose

is too narrow

theyre massive

Functionality-Overall3%▁█▅▄▄▁
Stretchability/Expandability/Elasticity3%▁█▁▁▇▁

Non stretch

not that stretchy making it quite tight

try to not stretch it for better adherence

FAQ

Common Blister Prevention questions

Answered from the same tracked data.