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Blister

Maybe

Buyers convert on 22.8% of searches. But prices span $3.13–$7.99, mostly outside the sweet spot, so Blister is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 2,035 Health & Personal Care niches · +16 vs the category median of 48
Market size
£1.1M/yr958K searches / yr
90-day growth
+73.1%search demand this quarter
Competition
53%top-5 click share · 13 brands · 131 sellers

Flapen Score

Blister against its category

The dotted line is the Health & Personal Care average. Past it, Blister is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blister market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blister 958K times last year and spent an estimated £1.1M. The top 5 brands take 85% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

22.8% of searches ended in a purchase last week.

Shoppers searched for this 958K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.8% of those searches ended in a purchase. Searches in the last 90 days moved +73.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
958K
Growth, 90 days vs prior 90
+73.1%
Conversion, latest week
22.8%
Market size, estimated
£1.1Ma year
Peak month
May3.2× the quietest month
Top search term
blister plasters291K searches a year

02 · Price

A sale here is worth £5.20.

Listings sell for £5.20 on average, from £3.13 to £7.99. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At £5.20 that is £42K to £52K a year per listing.

Average price
£5.20under the $15 to $100 sweet spot
Price range
£3.13–£7.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
8,000–10,000
Revenue per listing a year
£42K–£52K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #45 within First Aid. It carries 1,783 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#45in First Aid
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,783per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Blister products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£57K£113K£170K£227K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

131

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

13%

  • Compeed65%
  • Welnove8%
  • NUOFEIBAO4%
  • TENERIS4%
  • by Amazon3%
  • LIGHT PHARMA3%
  • Open — no brand owns it (7 brands, 13%)

Demand

Blister search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.2×

Search terms

Top Blister search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blister plasters291K/yr
  • compeed blister plasters210K/yr
  • blister plasters for feet206K/yr
  • compeed85K/yr
  • blister plaster25K/yr
  • compeed heel blister plasters14K/yr
  • blister17K/yr
  • blister plasters for heels28K/yr
  • heel plasters12K/yr
  • compeed plasters for feet15K/yr

Reviews and returns

What reviews say buyers love and hate about Blister

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness29%−0.14

Very poor adhesion

Not very sticky

Would not stick at all

Durability9%−0.05

Came off after ten minutes

they are unlikely to last even a couple of days

Just falls off

Quality-Overall8%+0.55

Awful quality

Cheap crap

Rubbish

Value For Money7%+0.93

Waste of money dont work

Waste of money

Not worth it

Pain Relief-Overall6%

doesnt relief any pain whatsoever

end up causing more pain

They say you have instant pain relief - I didnt

Love

Quality-Overall17%+0.55

Excellent product

Good quality and helps with my sore feet

Reliable product

Value For Money16%+0.93

Good value

reasonably priced

Good value for money

Adhesion/Stickiness11%−0.14

good adhesion

stick well

The adhesive stays firm

Comfort-Overall9%+1.01

Excellent comfort

Very comfy with shoes

comfortable to wear

Advertised Vs Actual Product8%+0.56

As described

Better than expected

Did the job

Return

0.1% Return rate 18% Fixable by listing

Adhesion/Stickiness33%▄▅▆▇▅█

Very poor adhesion

Not very sticky

Would not stick at all

Size-Overall16%█▆▃▃▂▂

The ones for toes are quite large

Too small

Tight shoes

Durability10%▁▁▁▂▁█

Came off after ten minutes

they are unlikely to last even a couple of days

Just falls off

Functionality-Overall9%▁▁█▅▇▂

Didn't Work for Me

Didn't work as well as expected

These dont work

Quality-Overall7%▁▁█▁▇▄

Awful quality

Cheap crap

Rubbish

FAQ

Common Blister questions

Answered from the same tracked data.