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Blister

Blister clears our launch bar: a $1.1M/yr market growing +73.1% this quarter with returns at 0.1%.

Flapen Score

64
Launch it
Market size 80Growth 80Conversion 100Competition 54Returns 100Price range 0Avg price 14Brand share 34Review moat 47Quality gap 50
This niche Category average

Is Blister profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Blister is a £1.1M/yr Amazon United Kingdom market (958K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 64/100.

Blister: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +73.1% over the last 90 days and 22.8% of searches end in a purchase.

£1.1M

revenue / yr

Units sold / yr250K
Search volume / yr+73.1%958K
Conversion rate22.8%
Avg price£5.20

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers13 · 131
Top-5 product click share53%
Open market15%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement96%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews1,783

Top Blister products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£57K£113K£170K£227K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

131

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

13%

  • Compeed65%
  • Welnove8%
  • NUOFEIBAO4%
  • TENERIS4%
  • by Amazon3%
  • LIGHT PHARMA3%
  • Open — no brand owns it (7 brands, 13%)

Blister demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume958KCVR22.8%Products26Brands13Top 5 Brands85%OOS Rate0.3%Rating4.5★Reviews1,783Avg BSR#45
30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.2×

Top Blister search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • blister plasters291K/yr
  • compeed blister plasters210K/yr
  • blister plasters for feet206K/yr
  • compeed85K/yr
  • blister plaster25K/yr
  • compeed heel blister plasters14K/yr
  • blister17K/yr
  • blister plasters for heels28K/yr
  • heel plasters12K/yr
  • compeed plasters for feet15K/yr

What reviews say buyers love and hate about Blister

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Quality-Overall17%

Excellent product

Value For Money16%

Good value

Adhesion/Stickiness11%

good adhesion

Comfort-Overall9%

Excellent comfort

Advertised Vs Actual Product8%

As described

What buyers complain about

75% of reviews
Adhesion/Stickiness29%

Very poor adhesion

Durability9%

Came off after ten minutes

Quality-Overall8%

Awful quality

Value For Money7%

Waste of money dont work

Pain Relief-Overall6%

doesnt relief any pain whatsoever

Blister return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
33%
2Size-Overall
16%
3Durability
10%
4Functionality-Overall
9%
5Quality-Overall
7%

Common Blister questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blister 64/100 on Amazon United Kingdom — Launch it. The niche generates £1.1M/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +73.1% over the last 90 days.
Search demand for Blister on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 3.2× the quietest.