blister
Launch itA $1.1M/yr market growing +73.1% this quarter with returns at 0.1% — clears our launch bar.
Conversion
Incredible22.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 958K searches
Growth
Great+73.1%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,782.77avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Bad£5.20avg listing price — sweet spot $15–$100
Price range
Bad£3.13–£7.99cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blister is a £1.1M/yr Amazon United Kingdom market (958K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 64/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
blister market data
- Units sold / yr
- 200K–250K
- avg 8,000–10,000/product
- Revenue / yr
- £1.0M–£1.3M
- units × avg price
- Conversion rate
- 22.8%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.3%
- Avg brand age
- 41 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
131
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
13%
- Compeed65%
- Welnove8%
- NUOFEIBAO4%
- TENERIS4%
- by Amazon3%
- LIGHT PHARMA3%
- Open — no brand owns it (7 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +73.1% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.2×
Top blister search terms
- blister plasters291K/yr
- compeed blister plasters210K/yr
- blister plasters for feet206K/yr
- compeed85K/yr
- blister plaster25K/yr
- compeed heel blister plasters14K/yr
- blister17K/yr
- blister plasters for heels28K/yr
- heel plasters12K/yr
- compeed plasters for feet15K/yr
Top blister products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Compeed Blister Plasters Mixed Size 12 Pack - Hydrocolloid Foot Treatment - Heal Fast
Compeed£7.224.7★3,442 rev
Compeed Blister Plasters Medium Size 12 Pack - Hydrocolloid Foot Treatment - Heal Fast
Compeed£7.004.7★4,683 rev
Compeed 6 Mixed Size Blister Plasters For Feet (Individually Wrapped Plasters) - Hydrocolloid Plaster Technology For Faster Healing - Waterproof Deep Cushioned Plasters For Comfort
Compeed£4.134.7★3,442 rev
21 Pieces Blister Plasters for Feet - Welnove Invisible Hydrocolloid Gel Blister Bandages - Blister Cushions for Heel Toe & Foot Water Resistant Bandages(Variety Pack)
Welnove£6.694.2★2,505 rev
Compeed 6 Medium Size Blister Plasters for Feet (Individually Wrapped Plasters) - Hydrocolloid Plaster Technology for Faster Healing - Waterproof Deep Cushioned Plasters for Comfort
Compeed£3.904.7★4,683 rev
Newest
by launch date
15Pcs Blister Plasters for Feet Hydrocolloid Plasters Blister Waterproof Cushion Pads Gel Blister Guard Pads Waterproof for Heel Toe Guard Skin for Feet Heel Practical Nursing Tool
ERYUNKUIO£5.1153 rev
Blister Plasters for Feet - 30ct Mixed Size Hydrocolloid Gel Pads for Heels Toes & Soles | Water-Resistant Protection & Comfort
PLOBRT£6.4962 rev
Teneris 20 Hydrocolloid Blister Plasters Instant Pain Relief Waterproof & Invisible Fast Healing Friction-Proof Thin & Flexible Blister Pads for Feet Heels & Toes 3 Mixed Sizes (20 Pack)
TENERIS£7.82154 rev
Teneris 18 Hydrocolloid Blister Plasters Instant Pain Relief Waterproof & Invisible Fast Healing Friction-Proof Thin & Flexible Blister Pads for Feet Heels & Toes 3 Mixed Sizes (18 Pack)
TENERIS£7.21154 rev
Hydrocolloid Blister Bandages for Feet - 30ct Gel Blister Cushions for Heel Toe - Blister Prevention for Travel - Water Resistant Bandages Pads(Variety Pack)
Kimihome£7.99541 rev
Trending
90-day click momentum15Pcs Blister Plasters for Feet Hydrocolloid Plasters Blister Waterproof Cushion Pads Gel Blister Guard Pads Waterproof for Heel Toe Guard Skin for Feet Heel Practical Nursing Tool
ERYUNKUIO£5.114.6★
24 PCS Invisible Hydrocolloid Blister Plasters - Waterproof Cushion Protector for Feet Heels Fingers Toes and Forefoot
Eophmi£4.374.5★
SOL 24pk Blister Plasters for Feet - Hydrocolloid Waterproof Cushion with Advanced Protection & Faster Wound Healing Reduces Friction During Walking & Hiking - Assorted Sizes for Toes & Heels
SOL£4.824.2★
Compeed Blister Plasters Small Size 7 Pack - Hydrocolloid Foot Treatment - Heal Fast
Compeed£4.314.7★
Teneris 20 Hydrocolloid Blister Plasters Instant Pain Relief Waterproof & Invisible Fast Healing Friction-Proof Thin & Flexible Blister Pads for Feet Heels & Toes 3 Mixed Sizes (20 Pack)
TENERIS£7.824.1★
What buyers say about blister
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good value”
“good adhesion”
“Excellent comfort”
“As described”
“Easy to use”
“Easy to apply”
“Good selection of sizes, stick well and stay in place after showers etc”
“Efficient”
“cushion properly”
What buyers complain about
“Very poor adhesion”
“Came off after ten minutes”
“Awful quality”
“Waste of money dont work”
“doesnt relief any pain whatsoever”
“which is usually what makes blisters worse”
“The ones for toes are quite large”
“Didn't Work for Me”
“almost immediately start to slide”
“difficult to remove”
Top return reasons
Common questions
- Is blister profitable to sell on Amazon United Kingdom?
- The niche generates £1.1M/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +73.1%. Flapen's verdict: Launch it (64/100).
- How competitive is the blister niche?
- 13 brands and 131 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in blister?
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 0.1%.
- When does demand for blister peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.2× the quietest.
- What does it cost to enter the blister niche?
- Listings span £3.13–£7.99; the average listing price is £5.20 (sweet spot $15–$100). The average incumbent carries 1,783 reviews — the moat a new listing must climb.