blindfold
Skip itPrices mostly outside the sweet spot ($3.23–$8.08) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,584.72avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Avg price
Bad£4.95avg listing price — sweet spot $15–$100
Market size
Bad£49K£49K/yr · 93K searches
Price range
Bad£3.23–£8.08cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blindfold is a £49K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
blindfold market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £40K–£50K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 3.0%
- Avg brand age
- 35 months
- Avg seller age
- 230 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
26
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
26%
- Gritin19%
- Nazeauf17%
- MELTU14%
- Vandorla9%
- ILLUVA8%
- AWAVM7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top blindfold search terms
- blindfold76K/yr
- blind fold14K/yr
- silk blindfold3K/yr
Top blindfold products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
1Pcs Satin Silk Eye Covers Soft Comfortable Silk Sleeping Cover Blindfold Tie Soft Adjustable Eye Blindfold 130cm (Black)
Nazeauf£3.494.4★47 rev
1 Pcs Sleep Mask Silk Eye Mask Blindfold Silk Sleeping Mask for Girls Women Men (Black)
MELTU£3.414.4★236 rev
Gritin 100% Light Blocking Sleep Masks for Men & Women-Zero Eye Pressure Mask for Sleeping-3D Ergonomic Design Eye Movement and Eyelash Friendly Ultra Comfortable Blindfold for Nap/Travel Essentials
Gritin£5.414.6★3,547 rev
6 Pack Blindfold Eye Mask Cover Sleep Mask for Party Games Travel Sleep Team Build Party Supply with Adjustable Strap for Women Men Kids Black
Vandorla£3.364.3★615 rev
AWAVM Blindfold 3 Pcs Silk Satin Blindfold Eye mask for Sleeping Games Satin Silk Eye Covers Satin Sleep Mask Valentine Gift 145cm(Black Red Rose Red)
AWAVM£5.654.4★394 rev
Newest
by launch date
Blindfold 2PCS Blind Folds for Adult Play Soft Comfortable Blindfold for Couples Silk Satin Eye Mask for Sleeping Games Silk Covers Sleep Mask Valentine Gift for Home Play Travel Use - 130cm
Xiansini£3.992 rev
Blindfold Lace Eye Mask 2 Pcs Sexy for Women Lace Eyes Cover Eye mask for Sleeping Games Satin Silk SM Shading Eyemask Sexy Venetian Carnival Masks for Valentines Day Gift Sleep Blindfold for Adu
DFsucces£5.1516 rev
Gritin 100% Blackout Sleep Mask for Women & Men-Zero Eye Pressure Eye Mask
Gritin£5.582,872 rev
Blindfold for Adults Play Hand Tie Set 3 Pcs Silk Satin Eye Mask for Sleeping Games Silk Covers Sleep Mask Valentine Gift for Home Play Travel Office Use (A)
Mayoii£5.8912 rev
1Pcs Satin Silk Eye Covers Soft Comfortable Silk Sleeping Cover Blindfold Tie Soft Adjustable Eye Blindfold 130cm (Black)
Nazeauf£3.4947 rev
Trending
90-day click momentum
SLIJAR 3D Eye Mask 100% Blackout Sleeping Mask Comfortable and Lightweight Sleep Mask for Side Sleepers Breathable with Adjustable Strap Travel Accessories Essentials
SLIJAR£3.934.2★
6 Pack Blindfold Eye Mask Cover Sleep Mask for Party Games Travel Sleep Team Build Party Supply with Adjustable Strap for Women Men Kids Black
Vandorla£3.364.3★
Gritin 100% Blackout Sleep Mask for Women & Men-Zero Eye Pressure Eye Mask
Gritin£5.584.7★
FRESHME Satin Sleep Mask - Comfortable Eye Mask Blindfold for Women Men Soft Adjustable Blackout Eye Cover Shade for Night Sleeping Travel Meditation Pure Black Valentines Day Gift 160cm/63in
FRESHME£7.654.5★
Gritin 100% Light Blocking Sleep Masks for Men & Women-Zero Eye Pressure Mask for Sleeping-3D Ergonomic Design Eye Movement and Eyelash Friendly Ultra Comfortable Blindfold for Nap/Travel Essentials
Gritin£5.414.6★
What buyers say about blindfold
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable on your face”
“Good night sleep”
“Great product Shane”
“Smooth and comfortable”
“Great Value”
“Great eye masks”
“Perfect description”
“Its a great snug fit”
“has a good strap”
“Easy to adjust”
What buyers complain about
“Not comfortable at all”
“doesn't help me for sleeping”
“However I find the strap a bit uncomfortable”
“Bad fit”
“Chemical smell”
“Very dark”
“Very low quality”
“the padding/cushioning is not as thick as others Ive tried”
“Barely noticeable”
“The strap hasn't stretched”
Top return reasons
Common questions
- Is blindfold profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the blindfold niche?
- 15 brands and 26 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in blindfold?
- Top complaints mined from reviews: Comfort-Overall, Sleep Quality, Strap/String Quality. The return rate is 0.7%.
- When does demand for blindfold peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the blindfold niche?
- Listings span £3.23–£8.08; the average listing price is £4.95 (sweet spot $15–$100). The average incumbent carries 2,585 reviews — the moat a new listing must climb.