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Blindfold

Fail

Prices span $3.23–$8.08, mostly outside the sweet spot, so Blindfold is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£49K/yr93K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
60%top-5 click share · 15 brands · 26 sellers

Flapen Score

Blindfold against its category

The dotted line is the Health & Personal Care average. Past it, Blindfold is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blindfold market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blindfold 93K times last year and spent an estimated £49K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
10.7%
Market size, estimated
£49Ka year
Peak month
December1.5× the quietest month
Top search term
blindfold76K searches a year

02 · Price

A sale here is worth £4.95.

Listings sell for £4.95 on average, from £3.23 to £8.08. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.95 that is £1K to £2K a year per listing.

Average price
£4.95under the $15 to $100 sweet spot
Price range
£3.23–£8.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #124 within Sleep & Snoring Aids. It carries 2,585 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#124in Sleep & Snoring Aids
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,585per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Blindfold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

26

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

26%

  • Gritin19%
  • Nazeauf17%
  • MELTU14%
  • Vandorla9%
  • ILLUVA8%
  • AWAVM7%

Demand

Blindfold search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Blindfold search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blindfold76K/yr
  • blind fold14K/yr
  • silk blindfold3K/yr

Reviews and returns

What reviews say buyers love and hate about Blindfold

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Comfort-Overall16%+1.52

Not comfortable at all

making it uncomfortable to wear

Extremely uncomfortable to wear

Sleep Quality11%+0.43

doesn't help me for sleeping

struggled to sleep on them

it disturbs my sleep

Strap/String Quality5%−0.06

However I find the strap a bit uncomfortable

No adjustable strap

The strap is not great as well

Size-Overall4%−0.04

Bad fit

Too small

Too big

Smell4%−0.05

Chemical smell

Smells of chemicals

with a smell

Love

Comfort-Overall33%+1.52

Comfortable on your face

Comfortable fit

Comfortable to wear

Sleep Quality12%+0.43

Good night sleep

Best sleep mask

Comfortable Sleep Mask

Quality-Overall11%+0.36

Great product Shane

Good quality masks

Amazing quality

Soft Feel6%

Smooth and comfortable

Lovely and soft material

Soft to touch

Value For Money5%+0.36

Great Value

Excellent for the money

Excellent value for money

Return

0.7% Return rate 23% Fixable by listing

Comfort-Overall36%▆▇▇▇█▇

Not comfortable at all

making it uncomfortable to wear

Extremely uncomfortable to wear

Size-Overall17%▆█▇▅▅▄

Bad fit

Too small

Too big

Functionality-Overall6%█▄▇▄▅▆
Quality-Overall5%▆█▃▄▂▇

Very low quality

Rubbish

its not as good as others on the market

Sleep Quality4%▄▁▄█▆▇

doesn't help me for sleeping

struggled to sleep on them

it disturbs my sleep

FAQ

Common Blindfold questions

Answered from the same tracked data.