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Blindfold

Fail

Prices span $3.23–$8.08, mostly outside the sweet spot, so Blindfold is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£49K/yr93K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
60%top-5 click share · 15 brands · 26 sellers

Flapen Score

Blindfold against its category

The dotted line is the Health & Personal Care average. Past it, Blindfold is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blindfold market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blindfold 93K times last year and spent an estimated £49K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
10.7%
Market size, estimated
£49Ka year
Peak month
December1.5× the quietest month
Top search term
blindfold76K searches a year

02 · Price

A sale here is worth £4.95.

Listings sell for £4.95 on average, from £3.23 to £8.08. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.95 that is £1K to £2K a year per listing.

Average price
£4.95under the $15 to $100 sweet spot
Price range
£3.23–£8.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #124 within Sleep & Snoring Aids. It carries 2,585 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#124in Sleep & Snoring Aids
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,585per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Blindfold products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

26

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

26%

  • Gritin19%
  • Nazeauf17%
  • MELTU14%
  • Vandorla9%
  • ILLUVA8%
  • AWAVM7%

Demand

Blindfold search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Blindfold search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blindfold76K/yr
  • blind fold14K/yr
  • silk blindfold3K/yr

Reviews and returns

What reviews say buyers love and hate about Blindfold

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Comfort-Overall”
16%of negative reviews mention “Comfort-Overall”
0.7%of orders come back
“Not comfortable at all”
A buyer, on “Comfort-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Blindfold questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data