Blindfold
FailPrices span $3.23–$8.08, mostly outside the sweet spot, so Blindfold is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £49K/yr93K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 60%top-5 click share · 15 brands · 26 sellers
Flapen Score
Blindfold against its category
The dotted line is the Health & Personal Care average. Past it, Blindfold is stronger. Inside it, weaker.
Market
The Blindfold market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blindfold 93K times last year and spent an estimated £49K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £49Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- blindfold76K searches a year
02 · Price
A sale here is worth £4.95.
Listings sell for £4.95 on average, from £3.23 to £8.08. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.95 that is £1K to £2K a year per listing.
- Average price
- £4.95under the $15 to $100 sweet spot
- Price range
- £3.23–£8.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #124 within Sleep & Snoring Aids. It carries 2,585 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #124in Sleep & Snoring Aids
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,585per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Blindfold products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
1Pcs Satin Silk Eye Covers Soft Comfortable Silk Sleeping Cover Blindfold Tie Soft Adjustable Eye Blindfold 130cm (Black)
- Price
- £3.49
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 1y ago

1 Pcs Sleep Mask Silk Eye Mask Blindfold Silk Sleeping Mask for Girls Women Men (Black)
- Price
- £3.41
- Rating
- 4.4/5
- Reviews
- 236
- Age
- 3y ago

Gritin 100% Light Blocking Sleep Masks for Men & Women-Zero Eye Pressure Mask for Sleeping-3D Ergonomic Design Eye Movement and Eyelash Friendly Ultra Comfortable Blindfold for Nap/Travel Essentials
- Price
- £5.41
- Rating
- 4.6/5
- Reviews
- 3,547
- Age
- 2y ago

6 Pack Blindfold Eye Mask Cover Sleep Mask for Party Games Travel Sleep Team Build Party Supply with Adjustable Strap for Women Men Kids Black
- Price
- £3.36
- Rating
- 4.3/5
- Reviews
- 615
- Age
- 4y ago

AWAVM Blindfold 3 Pcs Silk Satin Blindfold Eye mask for Sleeping Games Satin Silk Eye Covers Satin Sleep Mask Valentine Gift 145cm(Black Red Rose Red)
- Price
- £5.65
- Rating
- 4.4/5
- Reviews
- 394
- Age
- 3y ago
Trending
estimated 90-day click momentum
SLIJAR 3D Eye Mask 100% Blackout Sleeping Mask Comfortable and Lightweight Sleep Mask for Side Sleepers Breathable with Adjustable Strap Travel Accessories Essentials
- Price
- £3.93
- Rating
- 4.2/5
- Reviews
- 1,117
- Age
- 3y ago

6 Pack Blindfold Eye Mask Cover Sleep Mask for Party Games Travel Sleep Team Build Party Supply with Adjustable Strap for Women Men Kids Black
- Price
- £3.36
- Rating
- 4.3/5
- Reviews
- 615
- Age
- 4y ago

Gritin 100% Blackout Sleep Mask for Women & Men-Zero Eye Pressure Eye Mask
- Price
- £5.58
- Rating
- 4.7/5
- Reviews
- 2,872
- Age
- 1y ago

FRESHME Satin Sleep Mask - Comfortable Eye Mask Blindfold for Women Men Soft Adjustable Blackout Eye Cover Shade for Night Sleeping Travel Meditation Pure Black Valentines Day Gift 160cm/63in
- Price
- £7.65
- Rating
- 4.5/5
- Reviews
- 565
- Age
- 3y ago

Gritin 100% Light Blocking Sleep Masks for Men & Women-Zero Eye Pressure Mask for Sleeping-3D Ergonomic Design Eye Movement and Eyelash Friendly Ultra Comfortable Blindfold for Nap/Travel Essentials
- Price
- £5.41
- Rating
- 4.6/5
- Reviews
- 3,547
- Age
- 2y ago
Newest
by launch date
Blindfold 2PCS Blind Folds for Adult Play Soft Comfortable Blindfold for Couples Silk Satin Eye Mask for Sleeping Games Silk Covers Sleep Mask Valentine Gift for Home Play Travel Use - 130cm
- Price
- £3.99
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

Blindfold Lace Eye Mask 2 Pcs Sexy for Women Lace Eyes Cover Eye mask for Sleeping Games Satin Silk SM Shading Eyemask Sexy Venetian Carnival Masks for Valentines Day Gift Sleep Blindfold for Adu
- Price
- £5.15
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 1y ago

Gritin 100% Blackout Sleep Mask for Women & Men-Zero Eye Pressure Eye Mask
- Price
- £5.58
- Rating
- 4.7/5
- Reviews
- 2,872
- Age
- 1y ago

Blindfold for Adults Play Hand Tie Set 3 Pcs Silk Satin Eye Mask for Sleeping Games Silk Covers Sleep Mask Valentine Gift for Home Play Travel Office Use (A)
- Price
- £5.89
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 1y ago

1Pcs Satin Silk Eye Covers Soft Comfortable Silk Sleeping Cover Blindfold Tie Soft Adjustable Eye Blindfold 130cm (Black)
- Price
- £3.49
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
26
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
26%
- Gritin19%
- Nazeauf17%
- MELTU14%
- Vandorla9%
- ILLUVA8%
- AWAVM7%
Demand
Blindfold search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Blindfold search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blindfold76K/yr
- blind fold14K/yr
- silk blindfold3K/yr
Reviews and returns
What reviews say buyers love and hate about Blindfold
We read the reviews and the return reasons for every product selling here.
“Not comfortable at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blindfold questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









