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Blephaclean Wipes

Fail

The top 5 products take 100% of clicks, so Blephaclean Wipes is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£451K/yr117K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 6 sellers

Flapen Score

Blephaclean Wipes against its category

The dotted line is the Health & Personal Care average. Past it, Blephaclean Wipes is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blephaclean Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blephaclean Wipes 117K times last year and spent an estimated £451K. All 2 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 21.9% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £451K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
21.9%
Market size, estimated
£451Ka year
Peak month
February1.2× the quietest month
Top search term
blephaclean wipes81K searches a year

02 · Price

A sale here is worth £17.64.

Listings sell for £17.64 on average, from £8.11 to £28.99. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At £17.64 that is £53K to £71K a year per listing.

Average price
£17.64inside the $15 to $100 sweet spot
Price range
£8.11–£28.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
£53K–£71K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #2 within Eye Care. It carries 7,245 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#2in Eye Care
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,245per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Blephaclean Wipes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£68K£135K£203K£271K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

6

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • THEA PHARMA97%
  • NOVEHA3%

Demand

Blephaclean Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Blephaclean Wipes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blephaclean wipes81K/yr
  • blephaclean15K/yr
  • blephasol wipes7K/yr
  • blephaclean eye wipes8K/yr
  • blephaclean eyelid wipes3K/yr
  • blephawipes2K/yr
  • blephasol eye wipes2K/yr

Reviews and returns

What reviews say buyers love and hate about Blephaclean Wipes

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“Caused irritation”
A buyer, on “Allergies”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Blephaclean Wipes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data