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Blendjet

Fail

Demand is soft, at -38.0% this quarter, so Blendjet is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£56K/yr123K searches / yr
90-day growth
-38.0%search demand this quarter
Competition
55%top-5 click share · 23 brands · 87 sellers

Flapen Score

Blendjet against its category

The dotted line is the Health & Personal Care average. Past it, Blendjet is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blendjet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blendjet 123K times last year and spent an estimated £56K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-38.0%
Conversion, latest week
2.4%
Market size, estimated
£56Ka year
Peak month
January4.3× the quietest month
Top search term
blender cup25K searches a year

02 · Price

A sale here is worth £19.24.

Listings sell for £19.24 on average, from £7.50 to £34.08. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £19.24 that is £0 to £2K a year per listing.

Average price
£19.24inside the $15 to $100 sweet spot
Price range
£7.50–£34.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 29.5% of listings are out of stock. The average listing ranks #45 within Diet & Nutrition. It carries 1,556 reviews at 3.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
91%
Out of stock, average day
29.5%
Average rank
#45in Diet & Nutrition
Average rating
3.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,556per listing
Listings tracked
32

04 · Newcomers

Amazon counts 2 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
23 months

Products

Top Blendjet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

87

Top-5 brand share

72%

Top 20: 97%

Top-5 click share

55%

Top 20: 85%

Open market

25%

  • Ninja28%
  • NutriBullet23%
  • Breville11%
  • VOLTRX7%
  • PEAMOO3%
  • Hoquare3%

Demand

Blendjet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Blendjet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blender cup25K/yr
  • portable juicer45K/yr
  • portable juicer blender bottle19K/yr
  • portable juicer blender15K/yr
  • on the go blender5K/yr
  • portable mixer3K/yr
  • mini portable blender4K/yr
  • rechargeable blender portable3K/yr
  • blendjet 22K/yr
  • blendjet2 portable blender uk954/yr

Reviews and returns

What reviews say buyers love and hate about Blendjet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability31%−0.42

Breaks easily

Didnt last

Broke after one use

Charging11%−0.08

Issues with charging

doesnt hold charge

Stopped charging

Quality-Overall9%+0.50

Rubbish quality

Poor quality, broke in a couple months

Bad quality

Functionality-Overall5%−0.07

dont work properly

Did not work

It never worked

Mixing/Blending5%+1.25

Now won't blend

it struggles to blend

Doesnt blend anything properly

Love

Mixing/Blending21%+1.25

Blends very well

Mixes well

Great Blender

Quality-Overall13%+0.50

Excellent quality

The build quality feels solid and well designed

The tool is really good

Ease Of Use12%+0.87

Really handy

Ease of use

Easy to operate

Value For Money8%+0.46

Well worth it

Good price

Excellent value for money

Ease Of Cleaning8%+0.66

what a great blender easy to use and clean

easy clean

easy to clean blades

Return

2.5% Return rate 12% Fixable by listing

Functionality-Overall22%▇▇▇██▇

dont work properly

Did not work

It never worked

Charging14%▇▇▆▇█▇

Issues with charging

doesnt hold charge

Stopped charging

Size-Overall9%▅▆▆▇▇█
Mixing/Blending8%▇█▇▆▆▇

Now won't blend

it struggles to blend

Doesnt blend anything properly

Durability7%▇██▇▅▅

Breaks easily

Didnt last

Broke after one use

FAQ

Common Blendjet questions

Answered from the same tracked data.