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Blendjet

Fail

Demand is soft, at -38.0% this quarter, so Blendjet is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£56K/yr123K searches / yr
90-day growth
-38.0%search demand this quarter
Competition
55%top-5 click share · 23 brands · 87 sellers

Flapen Score

Blendjet against its category

The dotted line is the Health & Personal Care average. Past it, Blendjet is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blendjet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blendjet 123K times last year and spent an estimated £56K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-38.0%
Conversion, latest week
2.4%
Market size, estimated
£56Ka year
Peak month
January4.3× the quietest month
Top search term
blender cup25K searches a year

02 · Price

A sale here is worth £19.24.

Listings sell for £19.24 on average, from £7.50 to £34.08. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £19.24 that is £0 to £2K a year per listing.

Average price
£19.24inside the $15 to $100 sweet spot
Price range
£7.50–£34.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 29.5% of listings are out of stock. The average listing ranks #45 within Diet & Nutrition. It carries 1,556 reviews at 3.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
91%
Out of stock, average day
29.5%
Average rank
#45in Diet & Nutrition
Average rating
3.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,556per listing
Listings tracked
32

04 · Newcomers

2 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
23 months

Products

Top Blendjet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

87

Est. top-5 brand share

72%

Top 20: 97%

Est. top-5 click share

55%

Top 20: 85%

Open market

25%

  • Ninja28%
  • NutriBullet23%
  • Breville11%
  • VOLTRX7%
  • PEAMOO3%
  • Hoquare3%

Demand

Blendjet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Blendjet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blender cup25K/yr
  • portable juicer45K/yr
  • portable juicer blender bottle19K/yr
  • portable juicer blender15K/yr
  • on the go blender5K/yr
  • portable mixer3K/yr
  • mini portable blender4K/yr
  • rechargeable blender portable3K/yr
  • blendjet 22K/yr
  • blendjet2 portable blender uk954/yr

Reviews and returns

What reviews say buyers love and hate about Blendjet

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Mixing/Blending”
31%of negative reviews mention “Durability”
2.5%of orders come back
“Breaks easily”
A buyer, on “Durability”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Blendjet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data