Is blendjet profitable to sell on Amazon United Kingdom?

The niche generates £56K/yr across 32 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -38.0%. Flapen's verdict: Skip it (46/100).

How competitive is the blendjet niche?

23 brands and 87 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in blendjet?

Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 2.5%.

When does demand for blendjet peak?

Demand peaks in Jan–Dec; the busiest month runs 4.3× the quietest.

What does it cost to enter the blendjet niche?

Listings span £7.50–£34.08; the average listing price is £19.24 (sweet spot $15–$100). The average incumbent carries 1,556 reviews — the moat a new listing must climb.

blendjet

Skip it

Soft demand (-38.0% this quarter) — this niche doesn't clear our bar today.

Quality gap

Incredible3.5★

avg incumbent rating — lower means beatable quality

Avg price

Great£19.24

avg listing price — sweet spot $15–$100

Price range

Good£7.50–£34.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,555.56

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad£56K

£56K/yr · 123K searches

Growth

Bad-38.0%

90-day search growth — must beat 0% to launch

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, blendjet is a £56K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

blendjet market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £48K–£58K; units × avg price
Conversion rate: 2.4%
Avg BSR: #45
Page quality: 0%
Prime: 91%
Sponsored: 94%
Out of stock: 29.5%
Avg brand age: 23 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

72%

Top 20: 97%

Top-5 click share

55%

Top 20: 85%

Open market

25%

Ninja28%
NutriBullet23%
Breville11%
VOLTRX7%
PEAMOO3%
Hoquare3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.0% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 4.3×

Open Trend

Top blendjet search terms

blender cup25K/yr -29.6%1.4% conv.
portable juicer45K/yr -51.9%0.8% conv.
portable juicer blender bottle19K/yr -35.7%1.6% conv.
portable juicer blender15K/yr -42.2%0.6% conv.
on the go blender5K/yr -39.5%1.3% conv.
portable mixer3K/yr +7.0%0.8% conv.
mini portable blender4K/yr -22.8%1.4% conv.
rechargeable blender portable3K/yr -20.8%0.3% conv.
blendjet 22K/yr -21.5%0.5% conv.
blendjet2 portable blender uk954/yr -48.7%0.0% conv.

All search terms

Top blendjet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ninja Blast Portable Blender 530ml Leakproof Lid & Sip Spout Powerful Cordless Mini Blender Rechargeable Portable Smoothies Protein Shakes Blends Ice & Frozen Fruit Denim Blue BC151UKNV

Ninja£31.194.4★4,406 rev

nutribullet Portable Blender in Black - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles per charge - Healthy Shakes On The Move

NutriBullet£23.484.0★1,810 rev

Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Green [VBL246]

Breville£16.633.9★6,807 rev

VOLTRX Protein Shaker Bottle Titanus USB C Rechargeable Electric Protein Shake Mixer Shaker Cups for Protein Shakes and Meal Replacement Shakes BPA Free 24oz

VOLTRX£16.434.5★5,506 rev

Portable Juicer Mini Blender for Juice 350ml Portable Juicer Blender Bottle with 6 Blades USB Rechargeable Cordless Personal Blenderes for Travel Outdoor Gym Office (White)

PEAMOO£9.921.0★9 rev

Newest

by launch date

Portable Wireless Juicer Cup 28/45Oz USB Rechargeable Juicer Bottle with Dual Lids Personal Blender Bottle for Fruits Vegetables Smoothies & Travel (Blue 800 Millilitres)

rovian£17.8810 rev

2mo ago

Portable Juicer Blender Bottle 530ml Fruit Veggie Cup Cordless Mini Blender USB Rechargeable Personal Blender Strong Cutting Power with 12 Blades Smoothies (Light green)

Vutlace£18.396 rev

3mo ago

Portable Juicer Mini Blender for Juice 350ml Portable Juicer Blender Bottle with 6 Blades USB Rechargeable Cordless Personal Blenderes for Travel Outdoor Gym Office (White)

PEAMOO£9.929 rev

4mo ago

Portable Blender Personal Blender USB Rechargeable for Shakes and Smoothies Strong Cutting Power with 6 Blades

Jokoo£14.273 rev

5mo ago

500ML Cordless Portable Juicer Mini Portable Blender with 6 Blades Fresh Juice Blender bottle with A Brush for Travel Outdoor Gym Office Fruit Smoothies and Shakes

Abnaok£13.704 rev

5mo ago

What buyers say about blendjet

What buyers praise and complain about, mined from review topics.

What buyers love

Mixing/Blending21%

“Blends very well”

Quality-Overall13%

“Excellent quality”

Ease Of Use12%

“Really handy”

Value For Money8%

“Well worth it”

Ease Of Cleaning8%

“what a great blender easy to use and clean”

Charging3%

“Keeps charge”

Advertised Vs Actual Product3%

“Better than expected”

Portability3%

“Handy and portable”

Size-Overall2%

“Great size”

Strength2%

“sturdy white plastic”

What buyers complain about

Durability31%

“Breaks easily”

Charging11%

“Issues with charging”

Quality-Overall9%

“Rubbish quality”

Functionality-Overall5%

“dont work properly”

Mixing/Blending5%

“Now won't blend”

Battery Life5%

“Horrible battery life”

Value For Money3%

“Not worth the price”

Strength3%

“Very flimsy”

Ease Of Use2%

“cannot be used”

Ease Of Cleaning2%

“Worried about cleaning the blades”

Top return reasons

Functionality-Overall22%

Charging14%

Size-Overall9%

Mixing/Blending8%

Durability7%

Quality-Overall3%

Leak-Proof3%

Battery Life3%

Weight Heavy3%

Smell2%

Common questions

Is blendjet profitable to sell on Amazon United Kingdom?: The niche generates £56K/yr across 32 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -38.0%. Flapen's verdict: Skip it (46/100).
How competitive is the blendjet niche?: 23 brands and 87 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in blendjet?: Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 2.5%.
When does demand for blendjet peak?: Demand peaks in Jan–Dec; the busiest month runs 4.3× the quietest.
What does it cost to enter the blendjet niche?: Listings span £7.50–£34.08; the average listing price is £19.24 (sweet spot $15–$100). The average incumbent carries 1,556 reviews — the moat a new listing must climb.