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Blendjet

soft demand (-38.0% this quarter) — Blendjet doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 14Growth 6Conversion 30Competition 51Returns 64Price range 72Avg price 86Brand share 55Review moat 49Quality gap 100
This niche Category average

Is Blendjet profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Blendjet is a £56K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.

Blendjet: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.0% over the last 90 days and 2.4% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr3K
Search volume / yr-38.0%123K
Conversion rate2.4%
Avg price£19.24

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers23 · 87
Top-5 product click share55%
Open market28%
Avg brand age23 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.5★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement94%
New entrants (1y)13· 2 succeeded
Avg rating3.5★
Avg reviews1,556

Top Blendjet products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

87

Top-5 brand share

72%

Top 20: 97%

Top-5 click share

55%

Top 20: 85%

Open market

25%

  • Ninja28%
  • NutriBullet23%
  • Breville11%
  • VOLTRX7%
  • PEAMOO3%
  • Hoquare3%

Blendjet demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume123KCVR2.4%Products32Brands23Top 5 Brands72%OOS Rate29.5%Rating3.5★Reviews1,556Avg BSR#45
9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.3×

Top Blendjet search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • blender cup25K/yr
  • portable juicer45K/yr
  • portable juicer blender bottle19K/yr
  • portable juicer blender15K/yr
  • on the go blender5K/yr
  • portable mixer3K/yr
  • mini portable blender4K/yr
  • rechargeable blender portable3K/yr
  • blendjet 22K/yr
  • blendjet2 portable blender uk954/yr

What reviews say buyers love and hate about Blendjet

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Mixing/Blending21%

Blends very well

Quality-Overall13%

Excellent quality

Ease Of Use12%

Really handy

Value For Money8%

Well worth it

Ease Of Cleaning8%

what a great blender easy to use and clean

What buyers complain about

75% of reviews
Durability31%

Breaks easily

Charging11%

Issues with charging

Quality-Overall9%

Rubbish quality

Functionality-Overall5%

dont work properly

Mixing/Blending5%

Now won't blend

Blendjet return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
22%
2Charging
14%
3Size-Overall
9%
4Mixing/Blending
8%
5Durability
7%

Common Blendjet questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blendjet 46/100 on Amazon United Kingdom — Skip it. The niche generates £56K/yr across 32 tracked products. 2 of 13 products launched in the last 360 days are still selling. Search demand moved -38.0% over the last 90 days.
Search demand for Blendjet on Amazon United Kingdom peaks in Jan–Dec, where the busiest month runs 4.3× the quietest.