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Bleame

Fail

Shoppers spend only $376 a year here, so Bleame is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£376/yr1K searches / yr
90-day growth
+96.5%search demand this quarter
Competition
100%top-5 click share · 5 brands · 7 sellers

Flapen Score

Bleame against its category

The dotted line is the Health & Personal Care average. Past it, Bleame is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bleame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bleame 1K times last year and spent an estimated £376. All 5 brands take every click. Demand peaks in Apr. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 1K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +96.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £376 a year.

Searches, last 12 months
1K
Growth, 90 days vs prior 90
+96.5%
Conversion, latest week
3.9%
Market size, estimated
£376a year
Peak month
April9.7× the quietest month
Top search term
bleame crystal hair eraser673 searches a year

02 · Price

A sale here is worth £8.98.

Listings sell for £8.98 on average, from £6.74 to £11.97. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At £8.98 that is £0 to £898 a year per listing.

Average price
£8.98under the $15 to $100 sweet spot
Price range
£6.74–£11.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
£0–£898
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #33 within Shaving & Hair Removal. It carries 616 reviews at 3.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
80%
Out of stock, average day
25.2%
Average rank
#33in Shaving & Hair Removal
Average rating
3.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
616per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Bleame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£38£75£113£150101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Funthy38%
  • TRIXES27%
  • FVION19%
  • G.Liane9%
  • Temple Spring7%
  • Open — no brand owns it (0%)

Demand

Bleame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '24Spike '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJulFebMarMayJun

Peak months: Apr · busiest ÷ quietest = 9.7×

Search terms

Top Bleame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bleame crystal hair eraser673/yr
  • bleame241/yr
  • bleame hair eraser52/yr
  • bleam60/yr
  • bleame crystal hair remover40/yr

Reviews and returns

What reviews say buyers love and hate about Bleame

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use22%−0.02

It takes a long time

I must be really stupid because I can not open it

this time it is extremely hard to remove the hair

Functionality-Overall17%−0.46

Doesnt work

it doesnt work properly

Not effective

Durability13%−0.34

Doesnt last

It also only lasted a couple of uses

it runs away after a couple of uses

Allergies7%+0.29

Irritates the skin

unfortunately, although it does remove hair reasonably well if you're patient, it irritates the skin. I had red bumps on my legs for nearly 2 weeks after using it

embarrassing red bumps

Color6%+0.62

Just white puderish thing

Love

Efficiency22%+1.43

It worked perfectly

Works amazingly

Worked really well the first time

Soft Feel22%

This one is smoother than others

Her hair is soft

Smooth skin

Ease Of Use12%−0.02

Easy and painless

I really like the handle on this one which makes it much easier to use

Quick and easy

Quality-Overall10%+0.86

Brilliant product

A good product

Pretty good and does what it says

Hair Removal5%+0.51

Crystal hair remover

Brilliant remove hair plus leaves skin very soft and smooth

Return

0.6% Return rate 7% Fixable by listing

Functionality-Overall65%█▁▃▅▆▆

Doesnt work

it doesnt work properly

Not effective

Defective Material/Parts11%▁▁█▃▂▃
Advertised Vs Actual Product7%▁▁▁█▁▂
Skin Health5%▁█▆▁▂▁
Damage/Burn Hair3%▁▁▁█▆▁

FAQ

Common Bleame questions

Answered from the same tracked data.