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Black Coconut Yankee Candle

soft demand (-44.4% this quarter) — Black Coconut Yankee Candle doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 9Growth 3Conversion 78Competition 47Returns 99Price range 29Avg price 45Brand share 42Review moat 59Quality gap 63
This niche Category average

Is Black Coconut Yankee Candle profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Coconut Yankee Candle is a £35K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Black Coconut Yankee Candle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.4% over the last 90 days and 7.6% of searches end in a purchase.

£35K

revenue / yr

Units sold / yr4K
Search volume / yr-44.4%41K
Conversion rate7.6%
Avg price£11.35

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers12 · 67
Top-5 product click share57%
Open market20%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement41%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews1,128

Top Black Coconut Yankee Candle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

67

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

15%

  • Yankee Candle46%
  • Big Red Egg13%
  • CHILLFLAME8%
  • Home Supplys7%
  • BOYUJK5%
  • Woodwick5%
  • Open — no brand owns it (6 brands, 15%)

Black Coconut Yankee Candle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR7.6%Products22Brands12Top 5 Brands80%OOS Rate0.0%Rating4.4★Reviews1,128Avg BSR#178
2K2KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Top Black Coconut Yankee Candle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • coconut candle19K/yr
  • yankee candle black coconut8K/yr
  • black coconut yankee candle9K/yr
  • yankee candle coconut4K/yr

What reviews say buyers love and hate about Black Coconut Yankee Candle

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Smell53%

Smells lush

Quality-Overall9%

These are genuinely good quality candles

Gifting Purpose8%

I think its a great idea for a gift for anyone

Brightness/Shine/Glow6%

Brilliant Candle

Design-Overall4%

Looks very fancy

What buyers complain about

84% of reviews
Smell59%

Not a super strong smell

Value For Money6%

waste of money

Quality-Overall6%

Awful quality

Defective Material/Parts6%

Glass Broken

Size-Overall6%

its slightly smaller than i would have expected

Black Coconut Yankee Candle return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
62%
2Size-Overall
16%
3Defective Material/Parts
9%
4Color
3%
5Leak-Proof
3%

Common Black Coconut Yankee Candle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Coconut Yankee Candle 44/100 on Amazon United Kingdom — Skip it. The niche generates £35K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -44.4% over the last 90 days.
Search demand for Black Coconut Yankee Candle on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.0× the quietest.