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Black Coconut Yankee Candle

Fail

Demand is soft, at -44.4% this quarter, so Black Coconut Yankee Candle is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£35K/yr41K searches / yr
90-day growth
-44.4%search demand this quarter
Competition
57%top-5 click share · 12 brands · 67 sellers

Flapen Score

Black Coconut Yankee Candle against its category

The dotted line is the Health & Personal Care average. Past it, Black Coconut Yankee Candle is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Coconut Yankee Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Coconut Yankee Candle 41K times last year and spent an estimated £35K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -44.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-44.4%
Conversion, latest week
7.6%
Market size, estimated
£35Ka year
Peak month
December3.0× the quietest month
Top search term
coconut candle19K searches a year

02 · Price

A sale here is worth £11.35.

Listings sell for £11.35 on average, from £2.04 to £20.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.35 that is £1K to £3K a year per listing.

Average price
£11.35under the $15 to $100 sweet spot
Price range
£2.04–£20.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #178 within Alternative Medicine. It carries 1,128 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#178in Alternative Medicine
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,128per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Black Coconut Yankee Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

67

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

15%

  • Yankee Candle46%
  • Big Red Egg13%
  • CHILLFLAME8%
  • Home Supplys7%
  • BOYUJK5%
  • Woodwick5%
  • Open — no brand owns it (6 brands, 15%)

Demand

Black Coconut Yankee Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Black Coconut Yankee Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coconut candle19K/yr
  • yankee candle black coconut8K/yr
  • black coconut yankee candle9K/yr
  • yankee candle coconut4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Coconut Yankee Candle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell59%−0.54

Not a super strong smell

Not strong enough smell for room

Can hardly smell it

Value For Money6%−0.03

waste of money

overpriced

The price really lets it down

Quality-Overall6%−0.02

Awful quality

Defective Material/Parts6%−0.07

Glass Broken

Size-Overall6%−0.02

its slightly smaller than i would have expected

EXTREMLY TINY

Love

Smell53%−0.54

Smells lush

natural smelling fragrance

Amazing smell

Quality-Overall9%−0.02

These are genuinely good quality candles

Excellent product

Really good quality

Gifting Purpose8%+0.86

I think its a great idea for a gift for anyone

Really lovely as a gift to yourself or for someone else

lovely gift

Brightness/Shine/Glow6%+1.05

Brilliant Candle

The candle looks neat, burns well, and feels like a good quality product overall

It was easy to light

Design-Overall4%+0.82

Looks very fancy

It looks very elegant

I love the elegant jar design

Return

0.3% Return rate 19% Fixable by listing

Smell62%▅▄▅█▇█

Not a super strong smell

Not strong enough smell for room

Can hardly smell it

Size-Overall16%▆█▁▁▅▁

its slightly smaller than i would have expected

EXTREMLY TINY

Defective Material/Parts9%▂▁█▁▁▁

Glass Broken

Color3%
Leak-Proof3%█▁▁▁▁▁

FAQ

Common Black Coconut Yankee Candle questions

Answered from the same tracked data.