Is black coconut yankee candle profitable to sell on Amazon United Kingdom?

The niche generates £35K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -44.4%. Flapen's verdict: Skip it (44/100).

How competitive is the black coconut yankee candle niche?

12 brands and 67 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in black coconut yankee candle?

Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.3%.

When does demand for black coconut yankee candle peak?

Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the black coconut yankee candle niche?

Listings span £2.04–£20.26; the average listing price is £11.35 (sweet spot $15–$100). The average incumbent carries 1,128 reviews — the moat a new listing must climb.

black coconut yankee candle

Skip it

Soft demand (-44.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,127.91

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£11.35

avg listing price — sweet spot $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Price range

Okay£2.04–£20.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£35K

£35K/yr · 41K searches

Growth

Bad-44.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, black coconut yankee candle is a £35K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

black coconut yankee candle market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £34K–£45K; units × avg price
Conversion rate: 7.6%
Avg BSR: #178
Page quality: 0%
Prime: 91%
Sponsored: 41%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

15%

Yankee Candle46%
Big Red Egg13%
CHILLFLAME8%
Home Supplys7%
BOYUJK5%
Woodwick5%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -44.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top black coconut yankee candle search terms

coconut candle19K/yr -14.2%3.8% conv.
yankee candle black coconut8K/yr -68.5%4.6% conv.
black coconut yankee candle9K/yr -71.0%7.4% conv.
yankee candle coconut4K/yr -34.1%5.0% conv.

All search terms

Top black coconut yankee candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yankee Candle Scented Candle | Black Coconut Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women

Yankee Candle£17.434.7★6,313 rev

Coconut Bowl Candle Toasted Coconut Scented - Soy Wax - Hand Poured - 100% Biodegradable

Big Red Egg£8.844.2★64 rev

Yankee Candle Scented Candle | Coconut Splash Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women

Yankee Candle£18.114.6★3,839 rev

CHILLFLAME Coconut Candle Candles Gifts for Women Scented Candles Gift Set for Her 3 Scented Votive Candle Birthday Gifts for Women/Men (White 200g)

CHILLFLAME£7.984.4★582 rev

Large Coconut Candle - Candle Gift for Women & Men with Lid - (300g/60hr) Long Burn Time with Coconut Lime Mango & Pineapple - Organic & Vegan Scented - Relaxation Aromatherapy & Wellness

Home Supplys£14.934.8★47 rev

Newest

by launch date

WaxcanpyCoconut Scented Candles for Women Soy Candle Gift Set Tropical Coconut Candles 2 Pack Aromatherapy Candles for Relaxing Summer Home Decor

Waxcanpy£8.62160 rev

6mo ago

NORVENCE Coconut Candles Gifts for Women Scented Candle Gifts Set for Her 283g Soy Candles with Bamboo Lid Birthday Gifts for Women and Men Hand-Poured Candle for Relaxation Home Decor

NORVENCE£9.3268 rev

6mo ago

Ecodrop Coconut & Sandalwood Candle 100g Natural Soy Wax & Essential Oil

ecodrop essential oils£7.6540 rev

8mo ago

Large Coconut Candle - Candle Gift for Women & Men with Lid - (300g/60hr) Long Burn Time with Coconut Lime Mango & Pineapple - Organic & Vegan Scented - Relaxation Aromatherapy & Wellness

Home Supplys£14.9347 rev

1y ago

BOYUJK Coconut Candles Gifts for Women Coconut Candles Gift Set for Women Scented Candles Relieves Stress Relaxation Gifts for Men and Women

BOYUJK£8.171,745 rev

1y ago

What buyers say about black coconut yankee candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell53%

“Smells lush”

Quality-Overall9%

“These are genuinely good quality candles”

Gifting Purpose8%

“I think its a great idea for a gift for anyone”

Brightness/Shine/Glow6%

“Brilliant Candle”

Design-Overall4%

“Looks very fancy”

Value For Money4%

“Very good for price paid”

Strength3%

“It is very effective”

Durability2%

“It burns evenly and lasts well, so you get plenty of use from it”

Soft Feel2%

“it has a lovely rich creamy softness to it that is dead relaxing”

Ease Of Use2%

“Easy to use”

What buyers complain about

Smell59%

“Not a super strong smell”

Value For Money6%

“waste of money”

Quality-Overall6%

“Awful quality”

Defective Material/Parts6%

“Glass Broken”

Size-Overall6%

“its slightly smaller than i would have expected”

Advertised Vs Actual Product2%

“on the back of the packaging this candle is labelled as essence of paradise which is a little misleading”

Top return reasons

Smell62%

Size-Overall16%

Defective Material/Parts9%

Color3%

Leak-Proof3%

Functionality-Overall3%

Adhesion/Stickiness2%

Flammable2%

Common questions

Is black coconut yankee candle profitable to sell on Amazon United Kingdom?: The niche generates £35K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -44.4%. Flapen's verdict: Skip it (44/100).
How competitive is the black coconut yankee candle niche?: 12 brands and 67 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in black coconut yankee candle?: Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.3%.
When does demand for black coconut yankee candle peak?: Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the black coconut yankee candle niche?: Listings span £2.04–£20.26; the average listing price is £11.35 (sweet spot $15–$100). The average incumbent carries 1,128 reviews — the moat a new listing must climb.