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Black Cherry Yankee Candle

soft demand (-58.8% this quarter) — Black Cherry Yankee Candle doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 13Growth 0Conversion 90Competition 47Returns 99Price range 17Avg price 25Brand share 0Review moat 52Quality gap 48
This niche Category average

Is Black Cherry Yankee Candle profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Cherry Yankee Candle is a £54K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Black Cherry Yankee Candle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -58.8% over the last 90 days and 10.9% of searches end in a purchase.

£54K

revenue / yr

Units sold / yr8K
Search volume / yr-58.8%56K
Conversion rate10.9%
Avg price£8.83

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 69
Top-5 product click share57%
Open market0%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement31%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews1,431

Top Black Cherry Yankee Candle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

69

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

0%

  • Yankee Candle98%
  • CHILLFLAME2%

Black Cherry Yankee Candle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume56KCVR10.9%Products16Brands2Top 5 Brands100%OOS Rate0.4%Rating4.5★Reviews1,431Avg BSR#131
4K3KSpike '25Holiday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top Black Cherry Yankee Candle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black cherry yankee candle22K/yr
  • yankee candle black cherry18K/yr
  • yankee candle cherry8K/yr
  • yankee black cherry4K/yr
  • cherry yankee candle4K/yr

What reviews say buyers love and hate about Black Cherry Yankee Candle

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Smell62%

Gorgeous aroma

Value For Money5%

Excellent value for money

Diffuse Mechanism5%

The diffuser looks smart as well

Quality-Overall5%

Excellent Product

Gifting Purpose4%

Look really nice also a great gift for someone

What buyers complain about

79% of reviews
Smell32%

Awful scent

Size-Overall17%

The candles were smaller than expected

Value For Money13%

Sometimes they seem expensive

Quality-Overall4%

Utter rubbish

Refills-Overall3%

The refill doesnt have the same strength of scent as the defuser

Black Cherry Yankee Candle return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
46%
2Smell
13%
3Advertised Vs Actual Product
5%
4Functionality-Overall
5%
5Leak-Proof
5%

Common Black Cherry Yankee Candle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Cherry Yankee Candle 38/100 on Amazon United Kingdom — Skip it. The niche generates £54K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -58.8% over the last 90 days.
Black Cherry Yankee Candle buyers on Amazon United Kingdom complain most about Smell, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.2%.