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Black Cherry Yankee Candle

Fail

Demand is soft, at -58.8% this quarter, so Black Cherry Yankee Candle is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£54K/yr56K searches / yr
90-day growth
-58.8%search demand this quarter
Competition
57%top-5 click share · 2 brands · 69 sellers

Flapen Score

Black Cherry Yankee Candle against its category

The dotted line is the Health & Personal Care average. Past it, Black Cherry Yankee Candle is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Cherry Yankee Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Cherry Yankee Candle 56K times last year and spent an estimated £54K. All 2 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -58.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-58.8%
Conversion, latest week
10.9%
Market size, estimated
£54Ka year
Top search term
black cherry yankee candle22K searches a year

02 · Price

A sale here is worth £8.83.

Listings sell for £8.83 on average, from £1.31 to £17.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.83 that is £2K to £4K a year per listing.

Average price
£8.83under the $15 to $100 sweet spot
Price range
£1.31–£17.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #131 within Alternative Medicine. It carries 1,431 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
88%
Out of stock, average day
0.4%
Average rank
#131in Alternative Medicine
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,431per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Black Cherry Yankee Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

69

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

0%

  • Yankee Candle98%
  • CHILLFLAME2%

Demand

Black Cherry Yankee Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 10.4× · 10 of 12 months tracked

Search terms

Top Black Cherry Yankee Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black cherry yankee candle22K/yr
  • yankee candle black cherry18K/yr
  • yankee candle cherry8K/yr
  • yankee black cherry4K/yr
  • cherry yankee candle4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Cherry Yankee Candle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell32%+3.26

Awful scent

Does not smell

So, the smell, its reeaally intense

Size-Overall17%−0.24

The candles were smaller than expected

Too small

Only thing was smaller candle than expected

Value For Money13%−0.14

Sometimes they seem expensive

VERY overpriced

terrible for price

Quality-Overall4%+0.28

Utter rubbish

or the product quality has completely tanked

It's a Price's candle so it can only be quality

Refills-Overall3%−0.05

The refill doesnt have the same strength of scent as the defuser

useless, have to refill it every day & does not smell at all

Love

Smell62%+3.26

Gorgeous aroma

smell strong

long lasting scent

Value For Money5%−0.14

Excellent value for money

Well worth the money

Good value

Diffuse Mechanism5%+0.24

The diffuser looks smart as well

Great diffuser

The diffuser looks so elegant

Quality-Overall5%+0.28

Excellent Product

Quality item

Exquisite

Gifting Purpose4%+0.17

Look really nice also a great gift for someone

Purchased for a gift

Nice present

Return

0.2% Return rate 56% Fixable by listing

Size-Overall46%▆▇▇█▅▅

The candles were smaller than expected

Too small

Only thing was smaller candle than expected

Smell13%▅▂▄▄██

Awful scent

Does not smell

So, the smell, its reeaally intense

Advertised Vs Actual Product5%█▁▄▄▁▁
Functionality-Overall5%▂▁▂█▄▁
Leak-Proof5%▃▁▅▁▃█

FAQ

Common Black Cherry Yankee Candle questions

Answered from the same tracked data.