black cherry yankee candle
Skip itSoft demand (-58.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,430.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£8.83avg listing price — sweet spot $15–$100
Price range
Bad£1.31–£17.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£54K£54K/yr · 56K searches
Growth
Bad-58.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, black cherry yankee candle is a £54K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
black cherry yankee candle market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £53K–£71K
- units × avg price
- Conversion rate
- 10.9%
- Avg BSR
- #131
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 31%
- Out of stock
- 0.4%
- Avg brand age
- 50 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
69
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- Yankee Candle98%
- CHILLFLAME2%
Demand
Weekly Amazon search volume, last 42 weeks — -58.8% search growth over the last 90 days.Top black cherry yankee candle search terms
- black cherry yankee candle22K/yr
- yankee candle black cherry18K/yr
- yankee candle cherry8K/yr
- yankee black cherry4K/yr
- cherry yankee candle4K/yr
Top black cherry yankee candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Signature Scented Reed Diffuser | Black Cherry Aroma Diffuser | up to 10 Weeks of Fragrance | 100 ml | Perfect Gifts for Women
Yankee Candle£9.894.3★2,568 rev
Yankee Candle Scented Candle | Black Cherry Medium Jar Candle| Long Burning Candles: up to 75 Hours | Gifts for Women
Yankee Candle£13.194.7★562 rev
Yankee Candle Signature Reed Diffuser Refill | Black Cherry | 200ml | Up to 20 weeks of Fragrance | Perfect Gifts for Women
Yankee Candle£8.684.3★2,568 rev
Yankee Candle ScentPlug Fragrance Refills | Black Cherry Plug in Air Freshener Oil | Up to 60 Days of Fragrance | 2 Count
Yankee Candle£4.844.6★3,954 rev
Yankee Candle Scent Plug Starter Kit | Black Cherry | Includes plug-in base and refill | Flameless home fragrance
Yankee Candle£7.064.5★775 rev
Newest
by launch date
Yankee Candle Reed Diffuser | Black Cherry | for Small to Medium Spaces | Up to 10 Weeks of Fragrance
Yankee Candle£11.0437 rev
CHILLFLAME Cherry Candle Candles Gifts for Women Scented Candles Gift Set for Her 3 Scented Votive Candles Birthday Gifts for Women/Men (Red 200g)
CHILLFLAME£8.3726 rev
Yankee Candle Signature Scented Reed Diffuser | Black Cherry Aroma Diffuser | up to 10 Weeks of Fragrance | 100 ml | Perfect Gifts for Women
Yankee Candle£9.892,568 rev
Yankee Candle Signature Reed Diffuser Refill | Black Cherry | 200ml | Up to 20 weeks of Fragrance | Perfect Gifts for Women
Yankee Candle£8.682,568 rev
Yankee Candle Signature Scented Candle | Black Cherry Large Jar Candle with Double Wicks | Soy Wax Blend Long Burning Candle for Women
Yankee Candle£16.8072 rev
Trending
90-day click momentumYankee Candle Reed Diffuser | Black Cherry | for Small to Medium Spaces | Up to 10 Weeks of Fragrance
Yankee Candle£11.044.8★
Yankee Candle Ultrasonic Aroma Diffuser Kit | Black Cherry Aroma Diffuser Oil | LED Colour Changing | Auto Off Timer | Quiet Operation | UK Plug
Yankee Candle£17.794.6★
Yankee Candle Scent Plug Starter Kit | Black Cherry | Includes plug-in base and refill | Flameless home fragrance
Yankee Candle£7.064.5★
Yankee Candle Sidekick Car Air Freshener Refill | Black Cherry Fragrance Diffuser | 1 Count
Yankee Candle£4.864.3★
Yankee Candle Signature Scented Reed Diffuser | Black Cherry Aroma Diffuser | up to 10 Weeks of Fragrance | 100 ml | Perfect Gifts for Women
Yankee Candle£9.894.3★
What buyers say about black cherry yankee candle
What buyers praise and complain about, mined from review topics.What buyers love
“Gorgeous aroma”
“Excellent value for money”
“The diffuser looks smart as well”
“Excellent Product”
“Look really nice also a great gift for someone”
“durable glass”
“Easy to use”
“It looks beautiful”
“after that doesnt take any effort to put together”
“Great candle”
What buyers complain about
“Awful scent”
“The candles were smaller than expected”
“Sometimes they seem expensive”
“Utter rubbish”
“The refill doesnt have the same strength of scent as the defuser”
“Saint Dora didnt give them as a gift for Mothers Day”
“didn't last long”
“Glass shattered when the candle was burning”
“can cause some damp in room from steam vapes”
“these reed diffusers are only any good in very small enclosed areas”
Top return reasons
Common questions
- Is black cherry yankee candle profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -58.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the black cherry yankee candle niche?
- 2 brands and 69 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in black cherry yankee candle?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.2%.
- What does it cost to enter the black cherry yankee candle niche?
- Listings span £1.31–£17.79; the average listing price is £8.83 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.