Is black candles profitable to sell on Amazon United Kingdom?

The niche generates £68K/yr across 25 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Skip it (47/100).

How competitive is the black candles niche?

19 brands and 85 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in black candles?

Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 0.8%.

When does demand for black candles peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the black candles niche?

Listings span £2.61–£14.01; the average listing price is £7.39 (sweet spot $15–$100). The average incumbent carries 1,018 reviews — the moat a new listing must climb.

black candles

Skip it

Prices mostly outside the sweet spot ($2.61–$14.01) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Good1,018.12

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£7.39

avg listing price — sweet spot $15–$100

Market size

Bad£68K

£68K/yr · 186K searches

Growth

Bad-29.1%

90-day search growth — must beat 0% to launch

Price range

Bad£2.61–£14.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, black candles is a £68K/yr Amazon United Kingdom market (186K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

black candles market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £74K–£92K; units × avg price
Conversion rate: 5.0%
Avg BSR: #154
Page quality: 0%
Prime: 100%
Sponsored: 72%
Out of stock: 17.9%
Avg brand age: 35 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

30%

Spaas21%
Grindstore18%
Ancient Wisdom11%
QHSXMQ8%
Tobeape6%
LFBEST6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top black candles search terms

black candles100K/yr -32.5%5.6% conv.
black candle43K/yr -20.1%3.5% conv.
black pillar candles12K/yr -33.4%3.1% conv.
black candlesticks14K/yr -38.3%2.3% conv.
black and white candles5K/yr -19.6%0.6% conv.
black taper candles5K/yr -9.9%3.1% conv.
black dinner candles5K/yr -36.5%5.2% conv.
black candle sticks3K/yr -32.8%2.2% conv.

All search terms

Top black candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

12 Magic Candles with Protection 10 cm Black

Grindstore£4.954.5★3,144 rev

Magic Candles - 12 Black Candles for Manifestation - CANDLE - Modern Round All Season 12 Wicks - Manifestation Rituals Spiritual Practices - 12.0 count

Ancient Wisdom£5.874.0★18 rev

Spaas Rustic Pillar Candle 70/95 mm 35h Black

Spaas£3.294.4★1,735 rev

24 Pack Black Candles 6.3 Spell Chime Candles Burning for Up to 90 Minutes

QHSXMQ£5.934.8★6 rev

Spaas Rustic Pillar Candle 100/130 mm 95h Black

Spaas£3.654.3★337 rev

Newest

by launch date

24 Pack Black Candles 6.3 Spell Chime Candles Burning for Up to 90 Minutes

QHSXMQ£5.936 rev

7mo ago

Taper Dinner Candles 50 Pack Black Non-Drip Table Candlesticks Unscented 7-Hour Burn Time Paraffin Wax with Cotton Wicks Long-Burning Tapered Candles

Ledivion£13.86147 rev

7mo ago

LIVEN 40 pcs Spells Chime Candles Unscented Assorted Colors Mini Taper Candles | 4 Tall x 1/2 Diameter | Chime Ritual Spell Taper Candle

LIVEN£7.68164 rev

8mo ago

12 Pcs Black Birthday Candles Long Thin Cake Candles with Holders - Black Birthday Candles for Cakes Party Decorations Wedding Anniversary Baby Shower

TAIXING£3.2311 rev

10mo ago

10 Black Candles Black Tapered Candles Set of 4 Halloween Candle Unscented Non-Drip Dinner Candle for Weddings Christmas Birthday Party Decoration

Bolosa£6.5237 rev

11mo ago

What buyers say about black candles

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow21%

“Really nice candles”

Value For Money16%

“Great value for money”

Size-Overall12%

“Great size”

Smell12%

“Lovely scent candles”

Quality-Overall11%

“Good product, as described”

Advertised Vs Actual Product8%

“They are accurately described”

Color5%

“Excellent bright colours and burn steadily”

Design-Overall4%

“Nice design”

Fun/Entertainment Experience3%

“Mystical”

Gifting Purpose1%

“Great gift”

What buyers complain about

Size-Overall20%

“It also doesnt fit in my holder”

Color17%

“Wrong colour”

Value For Money11%

“Not worth the money”

Flammable11%

“so a lot of burnable wax just thrown in the bin”

Thickness7%

“Really thin”

Shape/Style7%

“Bent and out of shape”

Smell7%

“The scent is too subtle for my taste”

Strength4%

“Flimsy”

Advertised Vs Actual Product2%

“Product description states they fit most candle holders, but this is not the case”

Top return reasons

Size-Overall62%

Color7%

Quality-Overall6%

Defective Material/Parts6%

Gifting Purpose4%

Thin4%