Black Candles
FailPrices span $2.61–$14.01, mostly outside the sweet spot, so Black Candles is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £68K/yr186K searches / yr
- 90-day growth
- -29.1%search demand this quarter
- Competition
- 51%top-5 click share · 19 brands · 85 sellers
Flapen Score
Black Candles against its category
The dotted line is the Health & Personal Care average. Past it, Black Candles is stronger. Inside it, weaker.
Market
The Black Candles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Candles 186K times last year and spent an estimated £68K. The top 5 brands take 64% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
5.0% of searches ended in a purchase last week.
Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 186K
- Growth, 90 days vs prior 90
- -29.1%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £68Ka year
- Peak month
- October2.6× the quietest month
- Top search term
- black candles100K searches a year
02 · Price
A sale here is worth £7.39.
Listings sell for £7.39 on average, from £2.61 to £14.01. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.39 that is £2K to £4K a year per listing.
- Average price
- £7.39under the $15 to $100 sweet spot
- Price range
- £2.61–£14.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #154 within Alternative Medicine. It carries 1,018 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 17.9%
- Average rank
- #154in Alternative Medicine
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,018per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Black Candles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
12 Magic Candles with Protection 10 cm Black
- Price
- £4.95
- Rating
- 4.5/5
- Reviews
- 3,144
- Age
- 7y ago

Magic Candles - 12 Black Candles for Manifestation - CANDLE - Modern Round All Season 12 Wicks - Manifestation Rituals Spiritual Practices - 12.0 count
- Price
- £5.87
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 2y ago

Spaas Rustic Pillar Candle 70/95 mm 35h Black
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 1,735
- Age
- 2y ago

24 Pack Black Candles 6.3 Spell Chime Candles Burning for Up to 90 Minutes
- Price
- £5.93
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 7mo ago

Spaas Rustic Pillar Candle 100/130 mm 95h Black
- Price
- £3.65
- Rating
- 4.3/5
- Reviews
- 337
- Age
- 2y ago
Trending
90-day click momentum
24 Pack Black Candles 6.3 Spell Chime Candles Burning for Up to 90 Minutes
- Price
- £5.93
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 7mo ago

Waxcanpy Scented Candles for Men Soy Candle Gift Set Soy Candle Gifts for Men & Women 2 Pack Aromatherapy Candle Gift Set for Relaxing Stress Relief & Home Decor
- Price
- £9.55
- Rating
- 4.3/5
- Reviews
- 160
- Age
- 1y ago

LIVEN 40 pcs Spells Chime Candles Unscented Assorted Colors Mini Taper Candles | 4 Tall x 1/2 Diameter | Chime Ritual Spell Taper Candle
- Price
- £7.68
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 8mo ago

Magic Candles - 12 Black Candles for Manifestation - CANDLE - Modern Round All Season 12 Wicks - Manifestation Rituals Spiritual Practices - 12.0 count
- Price
- £5.87
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 2y ago

Glitter Black Birthday Candles for Cakes 12 Count Long Thin Black Birthday Candles Candles with Holders for Thin Cup Cake Baby Shower Cake Wedding Party Decoration
- Price
- £3.29
- Rating
- 4.5/5
- Reviews
- 625
- Age
- 1y ago
Newest
by launch date
24 Pack Black Candles 6.3 Spell Chime Candles Burning for Up to 90 Minutes
- Price
- £5.93
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 7mo ago

Taper Dinner Candles 50 Pack Black Non-Drip Table Candlesticks Unscented 7-Hour Burn Time Paraffin Wax with Cotton Wicks Long-Burning Tapered Candles
- Price
- £13.86
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 7mo ago

LIVEN 40 pcs Spells Chime Candles Unscented Assorted Colors Mini Taper Candles | 4 Tall x 1/2 Diameter | Chime Ritual Spell Taper Candle
- Price
- £7.68
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 8mo ago

12 Pcs Black Birthday Candles Long Thin Cake Candles with Holders - Black Birthday Candles for Cakes Party Decorations Wedding Anniversary Baby Shower
- Price
- £3.23
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 10mo ago

10 Black Candles Black Tapered Candles Set of 4 Halloween Candle Unscented Non-Drip Dinner Candle for Weddings Christmas Birthday Party Decoration
- Price
- £6.52
- Rating
- 3.5/5
- Reviews
- 37
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
85
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
51%
Top 20: 94%
Open market
30%
- Spaas21%
- Grindstore18%
- Ancient Wisdom11%
- QHSXMQ8%
- Tobeape6%
- LFBEST6%
Demand
Black Candles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Black Candles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black candles100K/yr
- black candle43K/yr
- black pillar candles12K/yr
- black candlesticks14K/yr
- black and white candles5K/yr
- black taper candles5K/yr
- black dinner candles5K/yr
- black candle sticks3K/yr
Reviews and returns
What reviews say buyers love and hate about Black Candles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It also doesnt fit in my holder
Small votive candles
Smaller than expected wanted bigger ones for a dinner party so got these didn't realize it was spell candles
Wrong colour
it looks a bit more like purple than black
not black
Not worth the money
What a waste of money and time
Not value for money
so a lot of burnable wax just thrown in the bin
it started burning from the inside out
Candle refused to burn to the sides
Really thin
Slim
Love
Really nice candles
Very nice small candles in lovely colours
great candles
Great value for money
Great value
Brilliant value
Great size
Fit my small hoder well
These are small candles that I use for mindful moments
Lovely scent candles
Smell lovely
Sophisticated and subtle scent
Good product, as described
lovely candles
Good quality
Return
0.8% Return rate 74% Fixable by listing
It also doesnt fit in my holder
Small votive candles
Smaller than expected wanted bigger ones for a dinner party so got these didn't realize it was spell candles
Wrong colour
it looks a bit more like purple than black
not black
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Candles questions
Answered from the same tracked data.









