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Black Candles

Fail

Prices span $2.61–$14.01, mostly outside the sweet spot, so Black Candles is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£68K/yr186K searches / yr
90-day growth
-29.1%search demand this quarter
Competition
51%top-5 click share · 19 brands · 85 sellers

Flapen Score

Black Candles against its category

The dotted line is the Health & Personal Care average. Past it, Black Candles is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Candles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Candles 186K times last year and spent an estimated £68K. The top 5 brands take 64% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-29.1%
Conversion, latest week
5.0%
Market size, estimated
£68Ka year
Peak month
October2.6× the quietest month
Top search term
black candles100K searches a year

02 · Price

A sale here is worth £7.39.

Listings sell for £7.39 on average, from £2.61 to £14.01. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.39 that is £2K to £4K a year per listing.

Average price
£7.39under the $15 to $100 sweet spot
Price range
£2.61–£14.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #154 within Alternative Medicine. It carries 1,018 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
17.9%
Average rank
#154in Alternative Medicine
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,018per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Black Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

85

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

30%

  • Spaas21%
  • Grindstore18%
  • Ancient Wisdom11%
  • QHSXMQ8%
  • Tobeape6%
  • LFBEST6%

Demand

Black Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Black Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black candles100K/yr
  • black candle43K/yr
  • black pillar candles12K/yr
  • black candlesticks14K/yr
  • black and white candles5K/yr
  • black taper candles5K/yr
  • black dinner candles5K/yr
  • black candle sticks3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Candles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+0.22

It also doesnt fit in my holder

Small votive candles

Smaller than expected wanted bigger ones for a dinner party so got these didn't realize it was spell candles

Color17%−0.12

Wrong colour

it looks a bit more like purple than black

not black

Value For Money11%+0.55

Not worth the money

What a waste of money and time

Not value for money

Flammable11%−0.12

so a lot of burnable wax just thrown in the bin

it started burning from the inside out

Candle refused to burn to the sides

Thickness7%−0.05

Really thin

Slim

Love

Brightness/Shine/Glow21%+1.03

Really nice candles

Very nice small candles in lovely colours

great candles

Value For Money16%+0.55

Great value for money

Great value

Brilliant value

Size-Overall12%+0.22

Great size

Fit my small hoder well

These are small candles that I use for mindful moments

Smell12%+0.81

Lovely scent candles

Smell lovely

Sophisticated and subtle scent

Quality-Overall11%+0.98

Good product, as described

lovely candles

Good quality

Return

0.8% Return rate 74% Fixable by listing

Size-Overall62%▅██▇█▇

It also doesnt fit in my holder

Small votive candles

Smaller than expected wanted bigger ones for a dinner party so got these didn't realize it was spell candles

Color7%▂▄█▂▃▁

Wrong colour

it looks a bit more like purple than black

not black

Quality-Overall6%█▂▁▂▃▁
Defective Material/Parts6%▁▆▁▅▄█
Gifting Purpose4%▂▃▁▅▄█

FAQ

Common Black Candles questions

Answered from the same tracked data.