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Black Candles

prices mostly outside the sweet spot ($2.61–$14.01) — Black Candles doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 17Growth 10Conversion 58Competition 57Returns 96Price range 0Avg price 21Brand share 69Review moat 62Quality gap 75
This niche Category average

Is Black Candles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Candles is a £68K/yr Amazon United Kingdom market (186K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Black Candles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.1% over the last 90 days and 5.0% of searches end in a purchase.

£68K

revenue / yr

Units sold / yr13K
Search volume / yr-29.1%186K
Conversion rate5.0%
Avg price£7.39

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers19 · 85
Top-5 product click share51%
Open market36%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement72%
New entrants (1y)5· 1 succeeded
Avg rating4.3★
Avg reviews1,018

Top Black Candles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

85

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

30%

  • Spaas21%
  • Grindstore18%
  • Ancient Wisdom11%
  • QHSXMQ8%
  • Tobeape6%
  • LFBEST6%

Black Candles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume186KCVR5.0%Products25Brands19Top 5 Brands64%OOS Rate17.9%Rating4.3★Reviews1,018Avg BSR#154
7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Top Black Candles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black candles100K/yr
  • black candle43K/yr
  • black pillar candles12K/yr
  • black candlesticks14K/yr
  • black and white candles5K/yr
  • black taper candles5K/yr
  • black dinner candles5K/yr
  • black candle sticks3K/yr

What reviews say buyers love and hate about Black Candles

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Brightness/Shine/Glow21%

Really nice candles

Value For Money16%

Great value for money

Size-Overall12%

Great size

Smell12%

Lovely scent candles

Quality-Overall11%

Good product, as described

What buyers complain about

85% of reviews
Size-Overall20%

It also doesnt fit in my holder

Color17%

Wrong colour

Value For Money11%

Not worth the money

Flammable11%

so a lot of burnable wax just thrown in the bin

Thickness7%

Really thin

Black Candles return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
62%
2Color
7%
3Quality-Overall
6%
4Defective Material/Parts
6%
5Gifting Purpose
4%

Common Black Candles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Candles 47/100 on Amazon United Kingdom — Skip it. The niche generates £68K/yr across 25 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -29.1% over the last 90 days.
Search demand for Black Candles on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 2.6× the quietest.