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Biotin Gummies

Fail

Demand is soft, at -30.3% this quarter, so Biotin Gummies is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£109K/yr82K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
76%top-5 click share · 13 brands · 15 sellers

Flapen Score

Biotin Gummies against its category

The dotted line is the Health & Personal Care average. Past it, Biotin Gummies is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biotin Gummies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Biotin Gummies 82K times last year and spent an estimated £109K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

13.5% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
13.5%
Market size, estimated
£109Ka year
Peak month
October3.8× the quietest month
Top search term
biotin gummies71K searches a year

02 · Price

A sale here is worth £9.86.

Listings sell for £9.86 on average, from £5.25 to £16.57. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.86 that is £5K to £7K a year per listing.

Average price
£9.86under the $15 to $100 sweet spot
Price range
£5.25–£16.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #34 within Vitamins. It carries 2,551 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#34in Vitamins
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,551per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Biotin Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

15

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

19%

  • Horbäach27%
  • WeightWorld21%
  • Nutrition Geeks12%
  • NutriVolv10%
  • Wellgard6%
  • Balance Lifestyle5%

Demand

Biotin Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Biotin Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biotin gummies71K/yr
  • biotin hair growth gummies7K/yr
  • biotin gummies hair growth4K/yr

Reviews and returns

What reviews say buyers love and hate about Biotin Gummies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall11%−0.10

Did not work

Zero results

They are not working yet

Value For Money7%+0.34

Waste of money

This became expensive

too expensive for me to keep them up

Thickness6%+0.50

Hair has come a bit thicker

so lush to feel some thickness

which was dramatically thinning

Hair Related6%−0.03

Hair was thinning

My hair was falling out in clumps

They have done absolutely nothing for my hair

Size-Overall4%+0.13

the were too big

Theyre also tiny

The tablets are small

Love

Hair Growth24%+1.61

Helps your hair grow

Hair growth improvement

Excellent hair growth

Quality-Overall13%+1.33

Overall, a reliable, affordable supplement that delivers real results

Very happy overall

Amazing quality

Value For Money10%+0.34

Good value for money

Good value for money

Best price

Taste-Overall10%−0.11

Great taste

no weird aftertaste

Lovely taste, I always enjoy wellgard gummies

Ease Of Chewing/Swallowing8%+0.17

not too hard or overly chewy

Easy to chew

Easy to swallow

FAQ

Common Biotin Gummies questions

Answered from the same tracked data.