Skip to content

Biotin Gummies

soft demand (-30.3% this quarter) — Biotin Gummies doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 26Growth 10Conversion 96Competition 20Returns 100Price range 14Avg price 32Brand share 48Review moat 39Quality gap 58
This niche Category average

Is Biotin Gummies profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Biotin Gummies is a £109K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Biotin Gummies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.3% over the last 90 days and 13.5% of searches end in a purchase.

£109K

revenue / yr

Units sold / yr13K
Search volume / yr-30.3%82K
Conversion rate13.5%
Avg price£9.86

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers13 · 15
Top-5 product click share76%
Open market24%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement77%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews2,551

Top Biotin Gummies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

£0£11K£22K£33K£44K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

15

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

19%

  • Horbäach27%
  • WeightWorld21%
  • Nutrition Geeks12%
  • NutriVolv10%
  • Wellgard6%
  • Balance Lifestyle5%

Biotin Gummies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume82KCVR13.5%Products13Brands13Top 5 Brands76%OOS Rate5.3%Rating4.4★Reviews2,551Avg BSR#34
10K6KSpike '24Spike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Top Biotin Gummies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • biotin gummies71K/yr
  • biotin hair growth gummies7K/yr
  • biotin gummies hair growth4K/yr

What reviews say buyers love and hate about Biotin Gummies

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Hair Growth24%

Helps your hair grow

Quality-Overall13%

Overall, a reliable, affordable supplement that delivers real results

Value For Money10%

Good value for money

Taste-Overall10%

Great taste

Ease Of Chewing/Swallowing8%

not too hard or overly chewy

What buyers complain about

50% of reviews
Functionality-Overall11%

Did not work

Value For Money7%

Waste of money

Thickness6%

Hair has come a bit thicker

Hair Related6%

Hair was thinning

Size-Overall4%

the were too big

Common Biotin Gummies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Biotin Gummies 43/100 on Amazon United Kingdom — Skip it. The niche generates £109K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -30.3% over the last 90 days.
Search demand for Biotin Gummies on Amazon United Kingdom peaks in Jan–Sep–Oct–Nov–Dec, where the busiest month runs 3.8× the quietest.