biotin gummies
Skip itSoft demand (-30.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,551.38avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.86avg listing price — sweet spot $15–$100
Market size
Okay£109K£109K/yr · 82K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Price range
Bad£5.25–£16.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, biotin gummies is a £109K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
biotin gummies market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £99K–£123K
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 5.3%
- Avg brand age
- 43 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 rising
Sellers
15
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
19%
- Horbäach27%
- WeightWorld21%
- Nutrition Geeks12%
- NutriVolv10%
- Wellgard6%
- Balance Lifestyle5%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -30.3% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Top biotin gummies search terms
- biotin gummies71K/yr
- biotin hair growth gummies7K/yr
- biotin gummies hair growth4K/yr
Top biotin gummies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Biotin Hair Growth Gummies 10 000mcg | 90 Count | High Strength Biotin (Vitamin B7) for Hair and Skin Health | Natural Strawberry Flavour | Vegan Supplement | By Horbaach
Horbäach£8.344.5★1,058 rev
Biotin Gummies - 120 Chewable Gummies - Natural Mixed Berry Flavour
WeightWorld£12.244.4★5,357 rev
Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)
Nutrition Geeks£5.664.4★12,621 rev
Biotin Gummies 10 000mcg | 60 Vegan Gummies | 60 Day Supply | for Hair Growth & Skin & Nails Health | Natural Peach Flavour | Vitamin B7 Gummies | Gelatine Free | Sugar Free | Non-GMO | by NutriVolv
NutriVolv£5.394.4★121 rev
Wellgard Biohair Gummies Biotin Hair Growth Vegan Biotin Gummies Wellgard Hair Vitamins 2 Months Supply
Wellgard£7.894.5★317 rev
Newest
by launch date
Biotin Gummies 10 000mcg 60 Vegan Gummies with 7 Essential Vitamins for Hair Skin & Nails Support Strawberry Flavour Biotin Supplement Non-GMO Gluten-Free (Strawberry)
Balance Lifestyle£8.5220 rev
Biotin Hair Growth Gummies 10 000mcg | 120 Count | High Strength Supplement for Hair and Skin Support | Strawberry Flavour | Vegan | By Carlyle
Carlyle£11.5345 rev
Biotin Gummies 10 000mcg | 60 Vegan Gummies | 60 Day Supply | for Hair Growth & Skin & Nails Health | Natural Peach Flavour | Vitamin B7 Gummies | Gelatine Free | Sugar Free | Non-GMO | by NutriVolv
NutriVolv£5.39121 rev
SOHM Biotin Gummies High Strength Biotin Gummies for Healthy Hair Skin and Nails -Includes Vitamin B12 B6 A C E D3 Multivitamin for Adults Men Women Adults -Vitamin Suppliments Vegetarian
SOHM ADDS LIFE TO LIVES£5.2512 rev
Biotin Gummies 10 000g Hair Skin & Nails Vitamins Hair Growth Gummies for Women & Men Biotin Hair Vitamins Supplement Strawberry Hair Gummies Vegan 120 Gummies (2 Month Supply)
NutraChamps£16.575,001 rev
Trending
90-day click momentumBiotin Gummies 10 000mcg 60 Vegan Gummies with 7 Essential Vitamins for Hair Skin & Nails Support Strawberry Flavour Biotin Supplement Non-GMO Gluten-Free (Strawberry)
Balance Lifestyle£8.524.3★
SOHM Biotin Gummies High Strength Biotin Gummies for Healthy Hair Skin and Nails -Includes Vitamin B12 B6 A C E D3 Multivitamin for Adults Men Women Adults -Vitamin Suppliments Vegetarian
SOHM ADDS LIFE TO LIVES£5.253.7★
Wellgard Biohair Gummies Biotin Hair Growth Vegan Biotin Gummies Wellgard Hair Vitamins 2 Months Supply
Wellgard£7.894.5★
Biotin Gummies 10 000g Hair Skin & Nails Vitamins Hair Growth Gummies for Women & Men Biotin Hair Vitamins Supplement Strawberry Hair Gummies Vegan 120 Gummies (2 Month Supply)
NutraChamps£16.574.5★
Biotin Hair Growth Gummies 10 000mcg | 90 Count | High Strength Biotin (Vitamin B7) for Hair and Skin Health | Natural Strawberry Flavour | Vegan Supplement | By Horbaach
Horbäach£8.344.5★
What buyers say about biotin gummies
What buyers praise and complain about, mined from review topics.What buyers love
“Helps your hair grow”
“Overall, a reliable, affordable supplement that delivers real results”
“Good value for money”
“Great taste”
“not too hard or overly chewy”
“Very good vitamins”
“easy to use”
“do work”
“is looking a lot thicker”
“Good flavour”
What buyers complain about
“Did not work”
“Waste of money”
“Hair has come a bit thicker”
“Hair was thinning”
“the were too big”
“I only take 1 a day not 2”
“taste gross - super synthetic bubblegum taste”
“Not sure about these as they made me ill”
“When I looked into it I also noticed this level of biotin is really quite unnecessary”
“Didnt notice hair growth”
Common questions
- Is biotin gummies profitable to sell on Amazon United Kingdom?
- The niche generates £109K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the biotin gummies niche?
- 13 brands and 15 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in biotin gummies?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Thickness. The return rate is 0.1%.
- When does demand for biotin gummies peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the biotin gummies niche?
- Listings span £5.25–£16.57; the average listing price is £9.86 (sweet spot $15–$100). The average incumbent carries 2,551 reviews — the moat a new listing must climb.