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Biotin Gummies

Fail

Demand is soft, at -30.3% this quarter, so Biotin Gummies is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£109K/yr82K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
76%top-5 click share · 13 brands · 15 sellers

Flapen Score

Biotin Gummies against its category

The dotted line is the Health & Personal Care average. Past it, Biotin Gummies is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biotin Gummies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Biotin Gummies 82K times last year and spent an estimated £109K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
13.5%
Market size, estimated
£109Ka year
Peak month
October3.8× the quietest month
Top search term
biotin gummies71K searches a year

02 · Price

A sale here is worth £9.86.

Listings sell for £9.86 on average, from £5.25 to £16.57. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.86 that is £5K to £7K a year per listing.

Average price
£9.86under the $15 to $100 sweet spot
Price range
£5.25–£16.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #34 within Vitamins. It carries 2,551 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#34in Vitamins
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,551per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Biotin Gummies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

15

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

19%

  • Horbäach27%
  • WeightWorld21%
  • Nutrition Geeks12%
  • NutriVolv10%
  • Wellgard6%
  • Balance Lifestyle5%

Demand

Biotin Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Biotin Gummies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • biotin gummies71K/yr
  • biotin hair growth gummies7K/yr
  • biotin gummies hair growth4K/yr

Reviews and returns

What reviews say buyers love and hate about Biotin Gummies

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Hair Growth”
11%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Biotin Gummies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data