Biotin and Collagen Supplements
FailDemand is soft, at -27.7% this quarter, so Biotin and Collagen Supplements is a Fail.
- Flapen Score
- 43 / 100Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 4843
- Market size
- £138K/yr117K searches / yr
- 90-day growth
- -27.7%search demand this quarter
- Competition
- 78%top-5 click share · 12 brands · 21 sellers
Flapen Score
Biotin and Collagen Supplements against its category
The dotted line is the Health & Personal Care average. Past it, Biotin and Collagen Supplements is stronger. Inside it, weaker.
Market
The Biotin and Collagen Supplements market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Biotin and Collagen Supplements 117K times last year and spent an estimated £138K. The top 5 brands take 78% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
11.6% of searches ended in a purchase last week.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- -27.7%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £138Ka year
- Top search term
- biotin and collagen supplements72K searches a year
02 · Price
A sale here is worth £10.15.
Listings sell for £10.15 on average, from £5.66 to £20.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £10.15 that is £8K to £10K a year per listing.
- Average price
- £10.15under the $15 to $100 sweet spot
- Price range
- £5.66–£20.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Collagen. It carries 4,628 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #66in Collagen
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,628per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Biotin and Collagen Supplements products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)
- Price
- £5.66
- Rating
- 4.4/5
- Reviews
- 12,621
- Age
- 5y ago

Biotin Hair Growth Vitamins 12 000mcg D-Biotin Tablets Enriched with Zinc & Selenium Vegan Beauty Hair Skin & Nails Vitamins for Women and Men High Strength - 3 Months Supply UK Made - New Leaf
- Price
- £7.13
- Rating
- 4.5/5
- Reviews
- 3,465
- Age
- 5y ago

Marine Collagen Capsules with Hyaluronic Acid Biotin & Vitamin C | Type 1 Collagen Peptides | 100% Marine | Supplement for Men & Women | 90 Count | by Horbaach
- Price
- £7.24
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 1y ago

Biotin Tablets - 365 Vegan Tablets - 1 Year Supply - 1 Tablet per Day
- Price
- £8.09
- Rating
- 4.5/5
- Reviews
- 8,488
- Age
- 6y ago

Hair Growth Biotin Complex 10 000mcg with Marine Collagen Selenium Keratin & Zinc | x90 Tablets | Hair Growth Thickness Strength & Volume | Men & Women Hair Support Supplement
- Price
- £8.33
- Rating
- 4.2/5
- Reviews
- 940
- Age
- 6y ago
Trending
90-day click momentum
Green Bears Biotin Collagen Keratin Gummies 14-in-1 Hair Skin & Nails Vitamin Complex High Strength Biotin 5000mcg Collagen Keratin 60 Gummies
- Price
- £16.75
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 11mo ago

Solgar Biotin 5000 mcg Vegetable Capsules - High Strength Formula - Supports Hair Growth Glowing Skin Energy & Vitality - Health Supplement - Sugar Free - Suitable for Vegans - Pack of 50
- Price
- £10.43
- Rating
- 4.6/5
- Reviews
- 4,633
- Age
- 13y ago

Biotin Hair Growth Vitamins 12 000mcg D-Biotin Tablets Enriched with Zinc & Selenium Vegan Beauty Hair Skin & Nails Vitamins for Women and Men High Strength - 3 Months Supply UK Made - New Leaf
- Price
- £7.13
- Rating
- 4.5/5
- Reviews
- 3,465
- Age
- 5y ago

Biotin Max with Zinc & Selenium | High Strength Vitamins & Minerals to Support Hair Skin & Nail Health | Vegan Food Supplement Complex | 400 Tablets for a 13 Month Supply | UK Made by EVO Nutrition
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 313
- Age
- 3y ago

Marine Collagen Capsules with Hyaluronic Acid Biotin & Vitamin C | Type 1 Collagen Peptides | 100% Marine | Supplement for Men & Women | 90 Count | by Horbaach
- Price
- £7.24
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 1y ago
Newest
by launch date
Green Bears Biotin Collagen Keratin Gummies 14-in-1 Hair Skin & Nails Vitamin Complex High Strength Biotin 5000mcg Collagen Keratin 60 Gummies
- Price
- £16.75
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 11mo ago

Marine Collagen Capsules with Hyaluronic Acid Biotin & Vitamin C | Type 1 Collagen Peptides | 100% Marine | Supplement for Men & Women | 90 Count | by Horbaach
- Price
- £7.24
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 1y ago

Biotin Max with Zinc & Selenium | High Strength Vitamins & Minerals to Support Hair Skin & Nail Health | Vegan Food Supplement Complex | 400 Tablets for a 13 Month Supply | UK Made by EVO Nutrition
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 313
- Age
- 3y ago

Incite Nutrition Biotin Hair Growth Support Supplement 12 000mcg - 400 Tiny 6mm Tablets (Full Year Plus Supply) - for Men & Women
- Price
- £7.43
- Rating
- 4.3/5
- Reviews
- 6,002
- Age
- 4y ago

Complete Hair & Skin Support Formula: Biotin High Strength with Marine Collagen Hyaluronic Acid 35 Ingredients Advanced Vitamins & Minerals for Nails & Bones 90 Capsules UK Made GMP Certified
- Price
- £20.21
- Rating
- 4.4/5
- Reviews
- 600
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
12 rising
Sellers
21
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
17%
- Nutrition Geeks41%
- NEW LEAF PRODUCTS14%
- Horbäach8%
- WeightWorld8%
- G R O U N D E D COFFEE SCRUB6%
- EVO NUTRITION5%
- Open — no brand owns it (6 brands, 17%)
Demand
Biotin and Collagen Supplements search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0× · 11 of 12 months tracked
Search terms
Top Biotin and Collagen Supplements search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- biotin and collagen supplements72K/yr
- collagen and biotin21K/yr
- collagen and biotin supplements for women9K/yr
- collagen biotin6K/yr
- biotin collagen4K/yr
- biotin and collagen4K/yr
- dcxc biotin and collagen2K/yr
Reviews and returns
What reviews say buyers love and hate about Biotin and Collagen Supplements
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very effective
Havent worked for me
Did not work
EXTREMELY HIGH DOSAGE
your body will not absorb the amount you think it is in the daily dose
I only take 1 a day not 2
.after taking it for 2 days my lower legs were swelling up and became very itchy and red
Made my skin so itchy I had to stop taking them
Made my skin prickly/itchy
personally I found them too big
Theyre also tiny
The tablets are small
Just a shame they didn't work for hair or nail health
My hair was falling out in clumps
Didnt help my hair at all
Love
Hair growth improvement
Great for hair growth
Helps your hair grow
Great product, delivers on results
so far, the quality is good and there are no side effects
Amazing quality
Good value for money
Good value for money
Decent price
They are very small to swallow which is great
are easy to chew
Easy to swallow
A good selection of vitamins
Very good vitamins
They contain a great combination of essential vitamins
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biotin and Collagen Supplements questions
Answered from the same tracked data.









