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Biotin and Collagen Supplements

Fail

Demand is soft, at -27.7% this quarter, so Biotin and Collagen Supplements is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£138K/yr117K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
78%top-5 click share · 12 brands · 21 sellers

Flapen Score

Biotin and Collagen Supplements against its category

The dotted line is the Health & Personal Care average. Past it, Biotin and Collagen Supplements is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biotin and Collagen Supplements market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Biotin and Collagen Supplements 117K times last year and spent an estimated £138K. The top 5 brands take 78% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
11.6%
Market size, estimated
£138Ka year
Top search term
biotin and collagen supplements72K searches a year

02 · Price

A sale here is worth £10.15.

Listings sell for £10.15 on average, from £5.66 to £20.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £10.15 that is £8K to £10K a year per listing.

Average price
£10.15under the $15 to $100 sweet spot
Price range
£5.66–£20.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Collagen. It carries 4,628 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#66in Collagen
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,628per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Biotin and Collagen Supplements products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£21K£41K£62K£83K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

21

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

17%

  • Nutrition Geeks41%
  • NEW LEAF PRODUCTS14%
  • Horbäach8%
  • WeightWorld8%
  • G R O U N D E D COFFEE SCRUB6%
  • EVO NUTRITION5%
  • Open — no brand owns it (6 brands, 17%)

Demand

Biotin and Collagen Supplements search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 2.0× · 11 of 12 months tracked

Search terms

Top Biotin and Collagen Supplements search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biotin and collagen supplements72K/yr
  • collagen and biotin21K/yr
  • collagen and biotin supplements for women9K/yr
  • collagen biotin6K/yr
  • biotin collagen4K/yr
  • biotin and collagen4K/yr
  • dcxc biotin and collagen2K/yr

Reviews and returns

What reviews say buyers love and hate about Biotin and Collagen Supplements

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall13%−0.13

Not very effective

Havent worked for me

Did not work

Dosage6%−0.02

EXTREMELY HIGH DOSAGE

your body will not absorb the amount you think it is in the daily dose

I only take 1 a day not 2

Allergies5%−0.05

.after taking it for 2 days my lower legs were swelling up and became very itchy and red

Made my skin so itchy I had to stop taking them

Made my skin prickly/itchy

Size-Overall5%+0.11

personally I found them too big

Theyre also tiny

The tablets are small

Hair Related5%−0.04

Just a shame they didn't work for hair or nail health

My hair was falling out in clumps

Didnt help my hair at all

Love

Hair Growth23%+1.28

Hair growth improvement

Great for hair growth

Helps your hair grow

Quality-Overall16%+1.52

Great product, delivers on results

so far, the quality is good and there are no side effects

Amazing quality

Value For Money13%+0.69

Good value for money

Good value for money

Decent price

Ease Of Chewing/Swallowing8%−0.03

They are very small to swallow which is great

are easy to chew

Easy to swallow

Vitamin6%−0.03

A good selection of vitamins

Very good vitamins

They contain a great combination of essential vitamins

FAQ

Common Biotin and Collagen Supplements questions

Answered from the same tracked data.