Biotin and Collagen Supplements
soft demand (-27.7% this quarter) — Biotin and Collagen Supplements doesn't clear our bar today.
Flapen Score
Is Biotin and Collagen Supplements profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Biotin and Collagen Supplements is a £138K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 43/100.
Biotin and Collagen Supplements: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.7% over the last 90 days and 11.6% of searches end in a purchase.
£138K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 12 products
Top Biotin and Collagen Supplements products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)
- Price
- £5.66
- Rating
- 4.4/5
- Reviews
- 12,621
- Age
- 5y ago
Biotin Hair Growth Vitamins 12 000mcg D-Biotin Tablets Enriched with Zinc & Selenium Vegan Beauty Hair Skin & Nails Vitamins for Women and Men High Strength - 3 Months Supply UK Made - New Leaf
- Price
- £7.13
- Rating
- 4.5/5
- Reviews
- 3,465
- Age
- 5y ago
Marine Collagen Capsules with Hyaluronic Acid Biotin & Vitamin C | Type 1 Collagen Peptides | 100% Marine | Supplement for Men & Women | 90 Count | by Horbaach
- Price
- £7.24
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 1y ago
Biotin Tablets - 365 Vegan Tablets - 1 Year Supply - 1 Tablet per Day
- Price
- £8.09
- Rating
- 4.5/5
- Reviews
- 8,488
- Age
- 6y ago
Hair Growth Biotin Complex 10 000mcg with Marine Collagen Selenium Keratin & Zinc | x90 Tablets | Hair Growth Thickness Strength & Volume | Men & Women Hair Support Supplement
- Price
- £8.33
- Rating
- 4.2/5
- Reviews
- 940
- Age
- 6y ago
Trending
90-day click momentum
Green Bears Biotin Collagen Keratin Gummies 14-in-1 Hair Skin & Nails Vitamin Complex High Strength Biotin 5000mcg Collagen Keratin 60 Gummies
- Price
- £16.75
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 11mo ago
Solgar Biotin 5000 mcg Vegetable Capsules - High Strength Formula - Supports Hair Growth Glowing Skin Energy & Vitality - Health Supplement - Sugar Free - Suitable for Vegans - Pack of 50
- Price
- £10.43
- Rating
- 4.6/5
- Reviews
- 4,633
- Age
- 13y ago
Biotin Hair Growth Vitamins 12 000mcg D-Biotin Tablets Enriched with Zinc & Selenium Vegan Beauty Hair Skin & Nails Vitamins for Women and Men High Strength - 3 Months Supply UK Made - New Leaf
- Price
- £7.13
- Rating
- 4.5/5
- Reviews
- 3,465
- Age
- 5y ago
Biotin Max with Zinc & Selenium | High Strength Vitamins & Minerals to Support Hair Skin & Nail Health | Vegan Food Supplement Complex | 400 Tablets for a 13 Month Supply | UK Made by EVO Nutrition
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 313
- Age
- 3y ago
Marine Collagen Capsules with Hyaluronic Acid Biotin & Vitamin C | Type 1 Collagen Peptides | 100% Marine | Supplement for Men & Women | 90 Count | by Horbaach
- Price
- £7.24
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 1y ago
Newest
by launch dateGreen Bears Biotin Collagen Keratin Gummies 14-in-1 Hair Skin & Nails Vitamin Complex High Strength Biotin 5000mcg Collagen Keratin 60 Gummies
- Price
- £16.75
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 11mo ago
Marine Collagen Capsules with Hyaluronic Acid Biotin & Vitamin C | Type 1 Collagen Peptides | 100% Marine | Supplement for Men & Women | 90 Count | by Horbaach
- Price
- £7.24
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 1y ago
Biotin Max with Zinc & Selenium | High Strength Vitamins & Minerals to Support Hair Skin & Nail Health | Vegan Food Supplement Complex | 400 Tablets for a 13 Month Supply | UK Made by EVO Nutrition
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 313
- Age
- 3y ago
Incite Nutrition Biotin Hair Growth Support Supplement 12 000mcg - 400 Tiny 6mm Tablets (Full Year Plus Supply) - for Men & Women
- Price
- £7.43
- Rating
- 4.3/5
- Reviews
- 6,002
- Age
- 4y ago
Complete Hair & Skin Support Formula: Biotin High Strength with Marine Collagen Hyaluronic Acid 35 Ingredients Advanced Vitamins & Minerals for Nails & Bones 90 Capsules UK Made GMP Certified
- Price
- £20.21
- Rating
- 4.4/5
- Reviews
- 600
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
Brands
12 rising
Sellers
21
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
17%
- Nutrition Geeks41%
- NEW LEAF PRODUCTS14%
- Horbäach8%
- WeightWorld8%
- G R O U N D E D COFFEE SCRUB6%
- EVO NUTRITION5%
- Open — no brand owns it (6 brands, 17%)
Biotin and Collagen Supplements demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Biotin and Collagen Supplements search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- biotin and collagen supplements72K/yr
- collagen and biotin21K/yr
- collagen and biotin supplements for women9K/yr
- collagen biotin6K/yr
- biotin collagen4K/yr
- biotin and collagen4K/yr
- dcxc biotin and collagen2K/yr
What reviews say buyers love and hate about Biotin and Collagen Supplements
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Hair growth improvement”
“Great product, delivers on results”
“Good value for money”
“They are very small to swallow which is great”
“A good selection of vitamins”
What buyers complain about
51% of reviews“Not very effective”
“EXTREMELY HIGH DOSAGE”
“.after taking it for 2 days my lower legs were swelling up and became very itchy and red”
“personally I found them too big”
“Just a shame they didn't work for hair or nail health”
Common Biotin and Collagen Supplements questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
