Biotin
FailPrices span $5.66–$10.43, mostly outside the sweet spot, so Biotin is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £1.3M/yr1.0M searches / yr
- 90-day growth
- -25.5%search demand this quarter
- Competition
- 94%top-5 click share · 6 brands · 14 sellers
Flapen Score
Biotin against its category
The dotted line is the Health & Personal Care average. Past it, Biotin is stronger. Inside it, weaker.
Market
The Biotin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Biotin 1.0M times last year and spent an estimated £1.3M. The top 5 brands take 97% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
16.6% of searches ended in a purchase last week.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -25.5%
- Conversion, latest week
- 16.6%
- Market size, estimated
- £1.3Ma year
- Peak month
- September1.4× the quietest month
- Top search term
- biotin537K searches a year
02 · Price
A sale here is worth £7.66.
Listings sell for £7.66 on average, from £5.66 to £10.43. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At £7.66 that is £115K to £153K a year per listing.
- Average price
- £7.66under the $15 to $100 sweet spot
- Price range
- £5.66–£10.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £115K–£153K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Vitamins. It carries 5,275 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #5in Vitamins
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,275per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Biotin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)
- Price
- £5.66
- Rating
- 4.4/5
- Reviews
- 12,621
- Age
- 5y ago

Biotin Tablets - 365 Vegan Tablets - 1 Year Supply - 1 Tablet per Day
- Price
- £8.09
- Rating
- 4.5/5
- Reviews
- 8,488
- Age
- 6y ago

Biotin Hair Growth Vitamins 12 000mcg D-Biotin Tablets Enriched with Zinc & Selenium Vegan Beauty Hair Skin & Nails Vitamins for Women and Men High Strength - 3 Months Supply UK Made - New Leaf
- Price
- £7.13
- Rating
- 4.5/5
- Reviews
- 3,465
- Age
- 5y ago

Incite Nutrition Biotin Hair Growth Support Supplement 12 000mcg - 400 Tiny 6mm Tablets (Full Year Plus Supply) - for Men & Women
- Price
- £7.43
- Rating
- 4.3/5
- Reviews
- 6,002
- Age
- 4y ago

Solgar Biotin 5000 mcg Vegetable Capsules - High Strength Formula - Supports Hair Growth Glowing Skin Energy & Vitality - Health Supplement - Sugar Free - Suitable for Vegans - Pack of 50
- Price
- £10.43
- Rating
- 4.6/5
- Reviews
- 4,633
- Age
- 13y ago
Trending
90-day click momentum
Biotin Max with Zinc & Selenium | High Strength Vitamins & Minerals to Support Hair Skin & Nail Health | Vegan Food Supplement Complex | 400 Tablets for a 13 Month Supply | UK Made by EVO Nutrition
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 313
- Age
- 3y ago

Incite Nutrition Biotin Hair Growth Support Supplement 12 000mcg - 400 Tiny 6mm Tablets (Full Year Plus Supply) - for Men & Women
- Price
- £7.43
- Rating
- 4.3/5
- Reviews
- 6,002
- Age
- 4y ago

Solgar Biotin 5000 mcg Vegetable Capsules - High Strength Formula - Supports Hair Growth Glowing Skin Energy & Vitality - Health Supplement - Sugar Free - Suitable for Vegans - Pack of 50
- Price
- £10.43
- Rating
- 4.6/5
- Reviews
- 4,633
- Age
- 13y ago

Biotin Hair Growth Vitamins 12 000mcg D-Biotin Tablets Enriched with Zinc & Selenium Vegan Beauty Hair Skin & Nails Vitamins for Women and Men High Strength - 3 Months Supply UK Made - New Leaf
- Price
- £7.13
- Rating
- 4.5/5
- Reviews
- 3,465
- Age
- 5y ago

Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)
- Price
- £5.66
- Rating
- 4.4/5
- Reviews
- 12,621
- Age
- 5y ago
Newest
by launch date
Biotin Max with Zinc & Selenium | High Strength Vitamins & Minerals to Support Hair Skin & Nail Health | Vegan Food Supplement Complex | 400 Tablets for a 13 Month Supply | UK Made by EVO Nutrition
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 313
- Age
- 3y ago

Biotin Hair Growth Supplement - 1 Year Supply High Strength 10 000mcg
- Price
- £7.26
- Rating
- 4.6/5
- Reviews
- 1,406
- Age
- 3y ago

Incite Nutrition Biotin Hair Growth Support Supplement 12 000mcg - 400 Tiny 6mm Tablets (Full Year Plus Supply) - for Men & Women
- Price
- £7.43
- Rating
- 4.3/5
- Reviews
- 6,002
- Age
- 4y ago

Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)
- Price
- £5.66
- Rating
- 4.4/5
- Reviews
- 12,621
- Age
- 5y ago

Biotin Hair Growth Vitamins 12 000mcg D-Biotin Tablets Enriched with Zinc & Selenium Vegan Beauty Hair Skin & Nails Vitamins for Women and Men High Strength - 3 Months Supply UK Made - New Leaf
- Price
- £7.13
- Rating
- 4.5/5
- Reviews
- 3,465
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
14
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Nutrition Geeks57%
- WeightWorld17%
- NEW LEAF PRODUCTS11%
- Incite Nutrition7%
- Solgar5%
- EVO NUTRITION3%
Demand
Biotin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Biotin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- biotin537K/yr
- biotin hair growth247K/yr
- biotin and collagen supplements72K/yr
- biotin tablets62K/yr
- biotin supplements17K/yr
- vitamin b78K/yr
- biotin hair vitamins7K/yr
- biotin for nails6K/yr
- biotin high strength5K/yr
- biotin for hair8K/yr
Reviews and returns
What reviews say buyers love and hate about Biotin
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Havent worked for me
Did not work
Not very effective
your body will not absorb the amount you think it is in the daily dose
I only take 1 a day not 2
EXTREMELY HIGH DOSAGE
Just a shame they didn't work for hair or nail health
My hair was falling out in clumps
Didnt help my hair at all
Theyre also tiny
Small tables
The tablets are small
Although I didn't see a change in hair growth
my hair hasn't grown any more
have noticed no more hair growth so not sure about these
Love
Hair growth improvement
Great for hair growth
Helps your hair grow
Great product, delivers on results
Amazing quality
so far, the quality is good and there are no side effects
Good value for money
Decent price
Good value for money
Easy to swallow
They are very small to swallow which is great
small little pill thats easy to swallow. for the girlies I will say they look almost exact to contraceptive pill so be careful not to mix them up
Vitamins, easy to swallow good amount of supply
Very good vitamins
Hair growth vitamins
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biotin questions
Answered from the same tracked data.









