Biotin
prices mostly outside the sweet spot ($5.66–$10.43) — Biotin doesn't clear our bar today.
Flapen Score
Is Biotin profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Biotin is a £1.3M/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 42/100.
Biotin: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -25.5% over the last 90 days and 16.6% of searches end in a purchase.
£1.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 7 products
Top Biotin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)
- Price
- £5.66
- Rating
- 4.4/5
- Reviews
- 12,621
- Age
- 5y ago
Biotin Tablets - 365 Vegan Tablets - 1 Year Supply - 1 Tablet per Day
- Price
- £8.09
- Rating
- 4.5/5
- Reviews
- 8,488
- Age
- 6y ago
Biotin Hair Growth Vitamins 12 000mcg D-Biotin Tablets Enriched with Zinc & Selenium Vegan Beauty Hair Skin & Nails Vitamins for Women and Men High Strength - 3 Months Supply UK Made - New Leaf
- Price
- £7.13
- Rating
- 4.5/5
- Reviews
- 3,465
- Age
- 5y ago
Incite Nutrition Biotin Hair Growth Support Supplement 12 000mcg - 400 Tiny 6mm Tablets (Full Year Plus Supply) - for Men & Women
- Price
- £7.43
- Rating
- 4.3/5
- Reviews
- 6,002
- Age
- 4y ago
Solgar Biotin 5000 mcg Vegetable Capsules - High Strength Formula - Supports Hair Growth Glowing Skin Energy & Vitality - Health Supplement - Sugar Free - Suitable for Vegans - Pack of 50
- Price
- £10.43
- Rating
- 4.6/5
- Reviews
- 4,633
- Age
- 13y ago
Trending
90-day click momentum
Biotin Max with Zinc & Selenium | High Strength Vitamins & Minerals to Support Hair Skin & Nail Health | Vegan Food Supplement Complex | 400 Tablets for a 13 Month Supply | UK Made by EVO Nutrition
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 313
- Age
- 3y ago
Incite Nutrition Biotin Hair Growth Support Supplement 12 000mcg - 400 Tiny 6mm Tablets (Full Year Plus Supply) - for Men & Women
- Price
- £7.43
- Rating
- 4.3/5
- Reviews
- 6,002
- Age
- 4y ago
Solgar Biotin 5000 mcg Vegetable Capsules - High Strength Formula - Supports Hair Growth Glowing Skin Energy & Vitality - Health Supplement - Sugar Free - Suitable for Vegans - Pack of 50
- Price
- £10.43
- Rating
- 4.6/5
- Reviews
- 4,633
- Age
- 13y ago
Biotin Hair Growth Vitamins 12 000mcg D-Biotin Tablets Enriched with Zinc & Selenium Vegan Beauty Hair Skin & Nails Vitamins for Women and Men High Strength - 3 Months Supply UK Made - New Leaf
- Price
- £7.13
- Rating
- 4.5/5
- Reviews
- 3,465
- Age
- 5y ago
Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)
- Price
- £5.66
- Rating
- 4.4/5
- Reviews
- 12,621
- Age
- 5y ago
Newest
by launch dateBiotin Max with Zinc & Selenium | High Strength Vitamins & Minerals to Support Hair Skin & Nail Health | Vegan Food Supplement Complex | 400 Tablets for a 13 Month Supply | UK Made by EVO Nutrition
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 313
- Age
- 3y ago
Biotin Hair Growth Supplement - 1 Year Supply High Strength 10 000mcg
- Price
- £7.26
- Rating
- 4.6/5
- Reviews
- 1,406
- Age
- 3y ago
Incite Nutrition Biotin Hair Growth Support Supplement 12 000mcg - 400 Tiny 6mm Tablets (Full Year Plus Supply) - for Men & Women
- Price
- £7.43
- Rating
- 4.3/5
- Reviews
- 6,002
- Age
- 4y ago
Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)
- Price
- £5.66
- Rating
- 4.4/5
- Reviews
- 12,621
- Age
- 5y ago
Biotin Hair Growth Vitamins 12 000mcg D-Biotin Tablets Enriched with Zinc & Selenium Vegan Beauty Hair Skin & Nails Vitamins for Women and Men High Strength - 3 Months Supply UK Made - New Leaf
- Price
- £7.13
- Rating
- 4.5/5
- Reviews
- 3,465
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
14
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Nutrition Geeks57%
- WeightWorld17%
- NEW LEAF PRODUCTS11%
- Incite Nutrition7%
- Solgar5%
- EVO NUTRITION3%
Biotin demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Biotin search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- biotin537K/yr
- biotin hair growth247K/yr
- biotin and collagen supplements72K/yr
- biotin tablets62K/yr
- biotin supplements17K/yr
- vitamin b78K/yr
- biotin hair vitamins7K/yr
- biotin for nails6K/yr
- biotin high strength5K/yr
- biotin for hair8K/yr
What reviews say buyers love and hate about Biotin
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Hair growth improvement”
“Great product, delivers on results”
“Good value for money”
“Easy to swallow”
“Vitamins, easy to swallow good amount of supply”
What buyers complain about
56% of reviews“Havent worked for me”
“your body will not absorb the amount you think it is in the daily dose”
“Just a shame they didn't work for hair or nail health”
“Theyre also tiny”
“Although I didn't see a change in hair growth”
Common Biotin questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
