Biotene Toothpaste
FailShoppers spend only $42K a year here, so Biotene Toothpaste is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £42K/yr53K searches / yr
- 90-day growth
- +79.2%search demand this quarter
- Competition
- 79%top-5 click share · 7 brands · 62 sellers
Flapen Score
Biotene Toothpaste against its category
The dotted line is the Health & Personal Care average. Past it, Biotene Toothpaste is stronger. Inside it, weaker.
Market
The Biotene Toothpaste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Biotene Toothpaste 53K times last year and spent an estimated £42K. The top 5 brands take 94% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.
01 · Demand
8.5% of searches ended in a purchase last week.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +79.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- +79.2%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £42Ka year
- Peak month
- June3.6× the quietest month
- Top search term
- biotene toothpaste39K searches a year
02 · Price
A sale here is worth £9.35.
Listings sell for £9.35 on average, from £2.11 to £26.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £9.35 that is £5K to £7K a year per listing.
- Average price
- £9.35under the $15 to $100 sweet spot
- Price range
- £2.11–£26.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #427 within Dental Care. It carries 2,128 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 85%
- Out of stock, average day
- 10.3%
- Average rank
- #427in Dental Care
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,128per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Biotene Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Biotene Fresh Mint Original Fluoride Toothpaste 4.3 ounce
- Price
- £13.82
- Rating
- 4.7/5
- Reviews
- 9,915
- Age
- 12y ago

Oralieve Ultra Mild Mint Toothpaste (1 x 75ml)
- Price
- £5.45
- Rating
- 4.4/5
- Reviews
- 977
- Age
- 8y ago

Change to Biotène Dry Mouth Moisturising Gel Long Lasting Moisturisation Helps Soothe Dry Mouth Discomfort 50 g
- Price
- £7.59
- Rating
- 4.3/5
- Reviews
- 1,634
- Age
- 9y ago

Biotène Dry Mouth Mouthwash Moisturising & Alcohol Free Oral Wash for Dry Mouth Relief 500ml
- Price
- £6.15
- Rating
- 4.4/5
- Reviews
- 1,894
- Age
- 16y ago

Oral7 Moisturising Toothpaste (75ml) for Dry & Sensitive Mouths | Active Enzymes with Fluoride & Calcium | Sugar Free with Xylitol | SLS Free Low Foaming Formula
- Price
- £7.63
- Rating
- 4.0/5
- Reviews
- 92
- Age
- 13y ago
Trending
90-day click momentum
Biotene Fresh Mint Original Fluoride Toothpaste 4.3 ounce
- Price
- £13.82
- Rating
- 4.7/5
- Reviews
- 9,915
- Age
- 12y ago

Oral7 Moisturising Toothpaste (75ml) for Dry & Sensitive Mouths | Active Enzymes with Fluoride & Calcium | Sugar Free with Xylitol | SLS Free Low Foaming Formula
- Price
- £7.63
- Rating
- 4.0/5
- Reviews
- 92
- Age
- 13y ago

TePe Daily Toothpaste mild Peppermint Flavour Gentle Everyday Toothpaste to Prevent Cavities with an Age-Appropriate Fluoride Level
- Price
- £2.11
- Rating
- 4.5/5
- Reviews
- 305
- Age
- 3y ago

Oralieve Ultra Mild Mint Toothpaste (1 x 75ml)
- Price
- £5.45
- Rating
- 4.4/5
- Reviews
- 977
- Age
- 8y ago

Change to Biotène Dry Mouth Moisturising Gel Long Lasting Moisturisation Helps Soothe Dry Mouth Discomfort 50 g
- Price
- £7.59
- Rating
- 4.3/5
- Reviews
- 1,634
- Age
- 9y ago
Newest
by launch date
Oralieve Flavour Free Toothpaste (1 x 75ml)
- Price
- £5.45
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 8mo ago

TePe Pure Toothpaste unflavoured Very Gentle Everyday Fluoride Toothpaste for Very Sensitive Gums and Dry Mouth Age-Appropriate Fluoride Level
- Price
- £4.25
- Rating
- 4.4/5
- Reviews
- 337
- Age
- 3y ago

TePe Daily Toothpaste mild Peppermint Flavour Gentle Everyday Toothpaste to Prevent Cavities with an Age-Appropriate Fluoride Level
- Price
- £2.11
- Rating
- 4.5/5
- Reviews
- 305
- Age
- 3y ago

Oralieve Ultra Mild Mint Toothpaste (3 x 75ml)
- Price
- £14.43
- Rating
- 4.4/5
- Reviews
- 977
- Age
- 5y ago

biotène Dry Mouth Lozenges for Dry Mouth and Fresh Breath Dry Mouth Relief and Breath Freshener Refreshing Mint - 27 Count (Pack of 3)
- Price
- £26.57
- Rating
- 4.7/5
- Reviews
- 4,203
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
62
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
2%
- biotène57%
- oralieve21%
- HALEON7%
- TePe5%
- Oral74%
- MEDICINE MARKET PLACE3%
- Open — no brand owns it (1 brand, 2%)
Demand
Biotene Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 3.6×
Search terms
Top Biotene Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- biotene toothpaste39K/yr
- dry mouth toothpaste8K/yr
- biotene toothpaste dry mouth5K/yr
Reviews and returns
What reviews say buyers love and hate about Biotene Toothpaste
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too expensive
overpriced
Waste of money
not as good as biotene for severe dry mouth issues
burning on the gums
mouth never felt clean
Doesn't taste very nice
However, it seems to taste different depending on whether we are in a hard water or soft water area
I couldn't get him onto the more well known brands as the minty taste was too strong
Flouride allergy
I have allergies
Caused major reaction on lips
burned my gums
Didnt help with CPAP dry mouth
In my opinion it is not suitable for people with sore mouths, it stings and burns
Love
mouth still feels clean
Excellent toothpaste
Brilliant at helping heal cavities and for sensitive teeth
Well for dry mouth
Great stuff very good and moisturising
Always helps with dry mouth
a lovely fresh taste
Nice taste
it tastes delicious
excellent value for money
it's worth it
Good value
Oralieve ultra mild toothpaste
Nicely mild for a sensitive mouth
Great toothpaste for sensitive mouths
Return
0.0% Return rate 15% Fixable by listing
burned my gums
Didnt help with CPAP dry mouth
In my opinion it is not suitable for people with sore mouths, it stings and burns
Too expensive
overpriced
Waste of money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biotene Toothpaste questions
Answered from the same tracked data.









