Biotene Toothpaste
FailShoppers spend an estimated $42K a year here, so Biotene Toothpaste is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £42K/yr53K searches / yr
- 90-day growth
- +79.2%search demand this quarter
- Competition
- 79%top-5 click share · 7 brands · 62 sellers
Flapen Score
Biotene Toothpaste against its category
The dotted line is the Health & Personal Care average. Past it, Biotene Toothpaste is stronger. Inside it, weaker.
Market
The Biotene Toothpaste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Biotene Toothpaste 53K times last year and spent an estimated £42K. The top 5 brands take 94% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +79.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- +79.2%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £42Ka year
- Peak month
- June3.6× the quietest month
- Top search term
- biotene toothpaste39K searches a year
02 · Price
A sale here is worth £9.35.
Listings sell for £9.35 on average, from £2.11 to £26.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £9.35 that is £5K to £7K a year per listing.
- Average price
- £9.35under the $15 to $100 sweet spot
- Price range
- £2.11–£26.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #427 within Dental Care. It carries 2,128 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 85%
- Out of stock, average day
- 10.3%
- Average rank
- #427in Dental Care
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,128per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Biotene Toothpaste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Biotene Fresh Mint Original Fluoride Toothpaste 4.3 ounce
- Price
- £13.82
- Rating
- 4.7/5
- Reviews
- 9,915
- Age
- 12y ago

Oralieve Ultra Mild Mint Toothpaste (1 x 75ml)
- Price
- £5.45
- Rating
- 4.4/5
- Reviews
- 977
- Age
- 8y ago

Change to Biotène Dry Mouth Moisturising Gel Long Lasting Moisturisation Helps Soothe Dry Mouth Discomfort 50 g
- Price
- £7.59
- Rating
- 4.3/5
- Reviews
- 1,634
- Age
- 9y ago

Biotène Dry Mouth Mouthwash Moisturising & Alcohol Free Oral Wash for Dry Mouth Relief 500ml
- Price
- £6.15
- Rating
- 4.4/5
- Reviews
- 1,894
- Age
- 16y ago

Oral7 Moisturising Toothpaste (75ml) for Dry & Sensitive Mouths | Active Enzymes with Fluoride & Calcium | Sugar Free with Xylitol | SLS Free Low Foaming Formula
- Price
- £7.63
- Rating
- 4.0/5
- Reviews
- 92
- Age
- 13y ago
Trending
estimated 90-day click momentum
Biotene Fresh Mint Original Fluoride Toothpaste 4.3 ounce
- Price
- £13.82
- Rating
- 4.7/5
- Reviews
- 9,915
- Age
- 12y ago

Oral7 Moisturising Toothpaste (75ml) for Dry & Sensitive Mouths | Active Enzymes with Fluoride & Calcium | Sugar Free with Xylitol | SLS Free Low Foaming Formula
- Price
- £7.63
- Rating
- 4.0/5
- Reviews
- 92
- Age
- 13y ago

TePe Daily Toothpaste mild Peppermint Flavour Gentle Everyday Toothpaste to Prevent Cavities with an Age-Appropriate Fluoride Level
- Price
- £2.11
- Rating
- 4.5/5
- Reviews
- 305
- Age
- 3y ago

Oralieve Ultra Mild Mint Toothpaste (1 x 75ml)
- Price
- £5.45
- Rating
- 4.4/5
- Reviews
- 977
- Age
- 8y ago

Change to Biotène Dry Mouth Moisturising Gel Long Lasting Moisturisation Helps Soothe Dry Mouth Discomfort 50 g
- Price
- £7.59
- Rating
- 4.3/5
- Reviews
- 1,634
- Age
- 9y ago
Newest
by launch date
Oralieve Flavour Free Toothpaste (1 x 75ml)
- Price
- £5.45
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 8mo ago

TePe Pure Toothpaste unflavoured Very Gentle Everyday Fluoride Toothpaste for Very Sensitive Gums and Dry Mouth Age-Appropriate Fluoride Level
- Price
- £4.25
- Rating
- 4.4/5
- Reviews
- 337
- Age
- 3y ago

TePe Daily Toothpaste mild Peppermint Flavour Gentle Everyday Toothpaste to Prevent Cavities with an Age-Appropriate Fluoride Level
- Price
- £2.11
- Rating
- 4.5/5
- Reviews
- 305
- Age
- 3y ago

Oralieve Ultra Mild Mint Toothpaste (3 x 75ml)
- Price
- £14.43
- Rating
- 4.4/5
- Reviews
- 977
- Age
- 5y ago

biotène Dry Mouth Lozenges for Dry Mouth and Fresh Breath Dry Mouth Relief and Breath Freshener Refreshing Mint - 27 Count (Pack of 3)
- Price
- £26.57
- Rating
- 4.7/5
- Reviews
- 4,203
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
62
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
2%
- biotène57%
- oralieve21%
- HALEON7%
- TePe5%
- Oral74%
- MEDICINE MARKET PLACE3%
- Open — no brand owns it (1 brand, 2%)
Demand
Biotene Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 3.6×
Search terms
Top Biotene Toothpaste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- biotene toothpaste39K/yr
- dry mouth toothpaste8K/yr
- biotene toothpaste dry mouth5K/yr
Reviews and returns
What reviews say buyers love and hate about Biotene Toothpaste
We read the reviews and the return reasons for every product selling here.
“Too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biotene Toothpaste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









