Biotene
FailThe top 5 brands take 100% of clicks, so Biotene is a Fail.
- Flapen Score
- 40 / 100Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 4840
- Market size
- £94K/yr41K searches / yr
- 90-day growth
- -4.1%search demand this quarter
- Competition
- 90%top-5 click share · 3 brands · 61 sellers
Flapen Score
Biotene against its category
The dotted line is the Health & Personal Care average. Past it, Biotene is stronger. Inside it, weaker.
Market
The Biotene market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Biotene 41K times last year and spent an estimated £94K. All 3 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 40 out of 100, a Fail.
01 · Demand
20.4% of searches ended in a purchase last week.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -4.1%
- Conversion, latest week
- 20.4%
- Market size, estimated
- £94Ka year
- Peak month
- May2.4× the quietest month
- Top search term
- biotene17K searches a year
02 · Price
A sale here is worth £11.19.
Listings sell for £11.19 on average, from £6.15 to £26.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At £11.19 that is £11K to £14K a year per listing.
- Average price
- £11.19under the $15 to $100 sweet spot
- Price range
- £6.15–£26.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #403 within Dental Care. It carries 4,397 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 88%
- Out of stock, average day
- 3.9%
- Average rank
- #403in Dental Care
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,397per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Biotene products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Biotène Dry Mouth Mouthwash Moisturising & Alcohol Free Oral Wash for Dry Mouth Relief 500ml
- Price
- £6.15
- Rating
- 4.4/5
- Reviews
- 1,894
- Age
- 16y ago

Change to Biotène Dry Mouth Moisturising Gel Long Lasting Moisturisation Helps Soothe Dry Mouth Discomfort 50 g
- Price
- £7.59
- Rating
- 4.3/5
- Reviews
- 1,634
- Age
- 9y ago

Biotene Mouth Spray Size 1.5z Biotene Mouth Spray 1.5z
- Price
- £11.49
- Rating
- 4.2/5
- Reviews
- 2,435
- Age
- 11y ago

Biotene Dry Mouth Mouthwash-8 Oz
- Price
- £8.75
- Rating
- 4.4/5
- Reviews
- 7,605
- Age
- 13y ago

biotène Dry Mouth Lozenges for Dry Mouth and Fresh Breath Dry Mouth Relief and Breath Freshener Refreshing Mint - 27 Count (Pack of 3)
- Price
- £26.57
- Rating
- 4.7/5
- Reviews
- 4,203
- Age
- 7y ago
Trending
90-day click momentum
Biotene Fresh Mint Original Fluoride Toothpaste 4.3 ounce
- Price
- £13.82
- Rating
- 4.7/5
- Reviews
- 9,915
- Age
- 12y ago

Biotene Dry Mouth Mouthwash-8 Oz
- Price
- £8.75
- Rating
- 4.4/5
- Reviews
- 7,605
- Age
- 13y ago

Biotène Dry Mouth Mouthwash Moisturising & Alcohol Free Oral Wash for Dry Mouth Relief 500ml
- Price
- £6.15
- Rating
- 4.4/5
- Reviews
- 1,894
- Age
- 16y ago

Change to Biotène Dry Mouth Moisturising Gel Long Lasting Moisturisation Helps Soothe Dry Mouth Discomfort 50 g
- Price
- £7.59
- Rating
- 4.3/5
- Reviews
- 1,634
- Age
- 9y ago

biotène Dry Mouth Lozenges for Dry Mouth and Fresh Breath Dry Mouth Relief and Breath Freshener Refreshing Mint - 27 Count (Pack of 3)
- Price
- £26.57
- Rating
- 4.7/5
- Reviews
- 4,203
- Age
- 7y ago
Newest
by launch date
Oralieve Alcohol-Free Mouthrinse (1 x 500ml) Mouthwash with Fluoride for Dry or Sensitive Mouths. Mild Mouth Wash - Genuine Oralieve Dry Mouth Mouthwash
- Price
- £6.68
- Rating
- 4.4/5
- Reviews
- 552
- Age
- 1y ago

biotène Dry Mouth Lozenges for Dry Mouth and Fresh Breath Dry Mouth Relief and Breath Freshener Refreshing Mint - 27 Count (Pack of 3)
- Price
- £26.57
- Rating
- 4.7/5
- Reviews
- 4,203
- Age
- 7y ago

Change to Biotène Dry Mouth Moisturising Gel Long Lasting Moisturisation Helps Soothe Dry Mouth Discomfort 50 g
- Price
- £7.59
- Rating
- 4.3/5
- Reviews
- 1,634
- Age
- 9y ago

Biotene OralBalance Moisturizing Gel Flavor-Free Alcohol-Free for Dry Mouth 1.5 ounce (Packaging May Vary)
- Price
- £8.50
- Rating
- 4.4/5
- Reviews
- 6,941
- Age
- 11y ago

Biotene Mouth Spray Size 1.5z Biotene Mouth Spray 1.5z
- Price
- £11.49
- Rating
- 4.2/5
- Reviews
- 2,435
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
61
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- HALEON57%
- biotène39%
- oralieve4%
Demand
Biotene search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.4×
Search terms
Top Biotene search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- biotene17K/yr
- biotene mouthwash14K/yr
- dry mouth mouthwash5K/yr
- biotene dry mouth4K/yr
Reviews and returns
What reviews say buyers love and hate about Biotene
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It's also no the cheapest
Waste of money
overpriced
It didn't seem to be much better than rinsing my mouth out with water
With that, I was 100% breathing through my mouth, which the mouth isn't built for, as so whilst drinking water during the day, during the night, I was waking up with the driest tongue I've ever had stuck to the roof of my mouth. my tongue had even cracked
Didnt help with CPAP dry mouth
the effect doesn't last very long
Not long lasting overnight
Didnt help with CPAP dry mouth
With that, I was 100% breathing through my mouth, which the mouth isn't built for, as so whilst drinking water during the day, during the night, I was waking up with the driest tongue I've ever had stuck to the roof of my mouth. my tongue had even cracked
difficult to swish around your mouth
Love
Well for dry mouth
Great stuff very good and moisturising
Always helps with dry mouth
does the job
As described
.does the same job
Great product
Very good product
Very good does what it says
East to use present taste as well
tasted nice & minty
Strong tasting
WORKS WELL
Works well
Really works
Return
0.1% Return rate 14% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biotene questions
Answered from the same tracked data.









