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Biomin Toothpaste

Fail

The top 5 brands take 100% of clicks, so Biomin Toothpaste is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£226K/yr181K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
77%top-5 click share · 2 brands · 51 sellers

Flapen Score

Biomin Toothpaste against its category

The dotted line is the Health & Personal Care average. Past it, Biomin Toothpaste is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biomin Toothpaste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Biomin Toothpaste 181K times last year and spent an estimated £226K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

13.2% of searches ended in a purchase last week.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £226K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
13.2%
Market size, estimated
£226Ka year
Top search term
biorepair toothpaste52K searches a year

02 · Price

A sale here is worth £9.45.

Listings sell for £9.45 on average, from £5.10 to £24.86. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £9.45 that is £14K to £19K a year per listing.

Average price
£9.45under the $15 to $100 sweet spot
Price range
£5.10–£24.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£14K–£19K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #213 within Dental Care. It carries 1,195 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#213in Dental Care
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,195per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Biomin Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£34K£68K£102K£136K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Biorepair56%
  • Regenerate44%

Demand

Biomin Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.7× · 7 of 12 months tracked

Search terms

Top Biomin Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biorepair toothpaste52K/yr
  • regenerate toothpaste47K/yr
  • biomin toothpaste24K/yr
  • biorepair14K/yr
  • biomin f toothpaste15K/yr
  • regenerate8K/yr
  • biomin f6K/yr
  • bio repair plus toothpaste3K/yr
  • biomin6K/yr
  • regenerate enamel science advanced toothpaste2K/yr

Reviews and returns

What reviews say buyers love and hate about Biomin Toothpaste

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%−0.02

Over priced

waste of money

It's very expensive

Tooth Sensitivity9%−0.07

Not worked on my sensitive teeth

Sensitive Teeth

Made my teeth feel worse

Oral Hygiene8%+2.64

Im not paying £8+ for toothpaste

doesnt seem to be as effective as my oral b toothpaste

dont rinse out after othweise you just wasted your money

Durability6%−0.08

Broke

I found it didn't last very long at all

Tube split open after a couple of days

Ease Of Use3%−0.05

causing difficulties that way

Now not only cant we use it

Love

Oral Hygiene32%+2.64

general oral hygiene

Great for sensitive teeth

really helps her teeth

Tooth Sensitivity9%−0.07

Works great for sensitive teeth

Great for sensitive teeth

Good toothpaste for sensitive teeth

Value For Money9%−0.02

not as expensive as some

Well worth it

Great value for money

Tooth Brightening9%+0.28

my teeth appear whiter

it has helped my teeth heal

Whiter, stronger looking teeth

Taste-Overall6%−0.01

It's a nice fresh taste I'm always stocked up with this

has a taste same as every toothpaste

Good taste

Return

0.1% Return rate 34% Fixable by listing

Advertised Vs Actual Product30%▁▆▆█▁▅
Ingredients-Overall13%▁▁▃▁▁█
Moist/Dry11%▁█▄▂▁▁
Maintenance And Repair9%▁▁██▁▁

not noticed any repair yet

Tooth Brightening4%▁▁▁▁▁█

FAQ

Common Biomin Toothpaste questions

Answered from the same tracked data.