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biomin toothpaste

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 43Growth 14Conversion 96Competition 19Returns 100Price range 50Avg price 29Brand share 0Review moat 58Quality gap 45

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,195.25

avg incumbent reviews — the moat a new listing must climb

Price range

Good£5.10–£24.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£226K

£226K/yr · 181K searches

Avg price

Okay£9.45

avg listing price — sweet spot $15–$100

Competition

Bad77%

top-5 click share — a locked-up shelf

Growth

Bad-22.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, biomin toothpaste is a £226K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

biomin toothpaste market data

Units sold / yr
25K–30K
avg 1,500–2,000/product
Revenue / yr
£236K–£284K
units × avg price
Conversion rate
13.2%
Avg BSR
#213
Page quality
0%
Prime
100%
Sponsored
92%
Out of stock
8.2%
Avg brand age
49 months
Avg seller age
157 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Biorepair56%
  • Regenerate44%

Demand

Weekly Amazon search volume, last 27 weeks — -22.1% search growth over the last 90 days.
4K3KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26

Top biomin toothpaste search terms

  • biorepair toothpaste52K/yr
  • regenerate toothpaste47K/yr
  • biomin toothpaste24K/yr
  • biorepair14K/yr
  • biomin f toothpaste15K/yr
  • regenerate8K/yr
  • biomin f6K/yr
  • bio repair plus toothpaste3K/yr
  • biomin6K/yr
  • regenerate enamel science advanced toothpaste2K/yr
All search terms

Top biomin toothpaste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£34K30%£68K45%£102K60%£136K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about biomin toothpaste

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene32%

“general oral hygiene”

Tooth Sensitivity9%

“Works great for sensitive teeth”

Value For Money9%

“not as expensive as some”

Tooth Brightening9%

“my teeth appear whiter”

Taste-Overall6%

“It's a nice fresh taste I'm always stocked up with this”

Quality-Overall4%

“Excellent product”

Advertised Vs Actual Product3%

“As advertised”

Sensitivity-Overall2%

“Improve sensitivity”

Ease Of Use2%

“easy use”

Vegan/Organic2%

“Bio repair original, great”

What buyers complain about

Value For Money14%

“Over priced”

Tooth Sensitivity9%

“Not worked on my sensitive teeth”

Oral Hygiene8%

“Im not paying £8+ for toothpaste”

Durability6%

“Broke”

Ease Of Use3%

“causing difficulties that way”

Sensitivity-Overall3%

“my sensitive tooth that was killing me every time I ate or drank is gone”

Pain Relief-Overall3%

“This sensitivity has become continual, not occasional, and has caused me a lot of discomfort”

Allergies3%

“My sensitivity is worse after using this paste”

Quality-Overall3%

“Poor quality”

Maintenance And Repair3%

“not noticed any repair yet”

Top return reasons

Advertised Vs Actual Product30%
Ingredients-Overall13%
Moist/Dry11%
Maintenance And Repair9%
Tooth Brightening4%
Tooth Sensitivity4%
Contamination4%
Functionality-Overall4%
Taste-Overall4%
Sensitivity-Overall4%

Common questions

Is biomin toothpaste profitable to sell on Amazon United Kingdom?
The niche generates £226K/yr across 12 tracked products. 90-day search growth is -22.1%. Flapen's verdict: Skip it (42/100).
How competitive is the biomin toothpaste niche?
2 brands and 51 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in biomin toothpaste?
Top complaints mined from reviews: Value For Money, Tooth Sensitivity, Oral Hygiene. The return rate is 0.1%.
What does it cost to enter the biomin toothpaste niche?
Listings span £5.10–£24.86; the average listing price is £9.45 (sweet spot $15–$100). The average incumbent carries 1,195 reviews — the moat a new listing must climb.