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Biofreeze Spray

a small market ($60K/yr) — Biofreeze Spray doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 15Growth 40Conversion 87Competition 21Returns 100Price range 30Avg price 40Brand share 26Review moat 24Quality gap 70
This niche Category average

Is Biofreeze Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Biofreeze Spray is a £60K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 44/100.

Biofreeze Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +12.0% over the last 90 days and 10.1% of searches end in a purchase.

£60K

revenue / yr

Units sold / yr8K
Search volume / yr+12.0%55K
Conversion rate10.1%
Avg price£10.78

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers10 · 92
Top-5 product click share74%
Open market10%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement73%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews4,944

Top Biofreeze Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

92

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

7%

  • Biofreeze68%
  • Tidoxi9%
  • Deep Freeze7%
  • Lactacyd3%
  • Dr. Scholl's3%
  • CCS3%
  • Open — no brand owns it (4 brands, 7%)

Biofreeze Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR10.1%Products15Brands10Top 5 Brands90%OOS Rate2.1%Rating4.3★Reviews4,944Avg BSR#200
6K4KSpike '25Prime Day '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5×

Top Biofreeze Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • biofreeze spray24K/yr
  • numbing spray for feet8K/yr
  • foot numbing spray for high heels7K/yr
  • numbing spray for heels7K/yr
  • bio freeze pain relief spray6K/yr
  • feet numbing spray for high heels4K/yr

What reviews say buyers love and hate about Biofreeze Spray

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Quality-Overall17%

A very effective product

Value For Money9%

Worth the money

Efficiency8%

Effective

Advertised Vs Actual Product8%

Works like a charm

Joint Pain7%

Absolutely fantastic helping my pain in my knee

What buyers complain about

64% of reviews
Value For Money16%

Also, very expensive for what it is

Functionality-Overall8%

Dont work

Language Issues8%

not impressed that a medical aid was sent without warning of language restrictions

Instructions/User Manual/Troubleshooting7%

Instructions were not in English

Size-Overall6%

Disappointingly small bottle

Biofreeze Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
36%
2Advertised Vs Actual Product
20%
3Value For Money
11%
4Leak-Proof
5%
5Suitability Humid Weather
5%

Common Biofreeze Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Biofreeze Spray 44/100 on Amazon United Kingdom — Skip it. The niche generates £60K/yr across 15 tracked products. Search demand moved +12.0% over the last 90 days.
Search demand for Biofreeze Spray on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 3.5× the quietest.