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Biofreeze Spray

Fail

Shoppers spend only $60K a year here, so Biofreeze Spray is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£60K/yr55K searches / yr
90-day growth
+12.0%search demand this quarter
Competition
74%top-5 click share · 10 brands · 92 sellers

Flapen Score

Biofreeze Spray against its category

The dotted line is the Health & Personal Care average. Past it, Biofreeze Spray is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biofreeze Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Biofreeze Spray 55K times last year and spent an estimated £60K. The top 5 brands take 90% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+12.0%
Conversion, latest week
10.1%
Market size, estimated
£60Ka year
Peak month
July3.5× the quietest month
Top search term
biofreeze spray24K searches a year

02 · Price

A sale here is worth £10.78.

Listings sell for £10.78 on average, from £2.34 to £20.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.78 that is £3K to £5K a year per listing.

Average price
£10.78under the $15 to $100 sweet spot
Price range
£2.34–£20.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #200 within Foot Care. It carries 4,944 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
93%
Out of stock, average day
2.1%
Average rank
#200in Foot Care
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,944per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Biofreeze Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

92

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

7%

  • Biofreeze68%
  • Tidoxi9%
  • Deep Freeze7%
  • Lactacyd3%
  • Dr. Scholl's3%
  • CCS3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Biofreeze Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5×

Search terms

Top Biofreeze Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biofreeze spray24K/yr
  • numbing spray for feet8K/yr
  • foot numbing spray for high heels7K/yr
  • numbing spray for heels7K/yr
  • bio freeze pain relief spray6K/yr
  • feet numbing spray for high heels4K/yr

Reviews and returns

What reviews say buyers love and hate about Biofreeze Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money16%−0.04

Also, very expensive for what it is

Expensive

Waste of money

Functionality-Overall8%−0.10

Dont work

Doesn't do anything

It certainly does not work for me the gel helps

Language Issues8%−0.12

not impressed that a medical aid was sent without warning of language restrictions

instructions are not in English

who is not at all French

Instructions/User Manual/Troubleshooting7%−0.07

Instructions were not in English

No English instructions

instructions are not in English

Size-Overall6%−0.03

Disappointingly small bottle

Useless size

35 ml is a useless size

Love

Quality-Overall17%+0.44

A very effective product

No complaints

Excellent product

Value For Money9%−0.04

Worth the money

great value for money

Good value

Efficiency8%

Effective

It does work

Works well

Advertised Vs Actual Product8%+0.70

Works like a charm

does what it says

Just as describe

Joint Pain7%+0.74

Absolutely fantastic helping my pain in my knee

Very effective for muscle and joint discomfort

Good for joint pain

Return

0.1% Return rate 21% Fixable by listing

Functionality-Overall36%▁█▇▁▇█

Dont work

Doesn't do anything

It certainly does not work for me the gel helps

Advertised Vs Actual Product20%▁█▃▅▁█
Value For Money11%▁▁▆▁█▁

Also, very expensive for what it is

Expensive

Waste of money

Leak-Proof5%▁▁▁█▁▁
Suitability Humid Weather5%▁▁█▁▁▁

FAQ

Common Biofreeze Spray questions

Answered from the same tracked data.