Biofreeze Spray
FailShoppers spend an estimated $60K a year here, so Biofreeze Spray is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £60K/yr55K searches / yr
- 90-day growth
- +12.0%search demand this quarter
- Competition
- 74%top-5 click share · 10 brands · 92 sellers
Flapen Score
Biofreeze Spray against its category
The dotted line is the Health & Personal Care average. Past it, Biofreeze Spray is stronger. Inside it, weaker.
Market
The Biofreeze Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Biofreeze Spray 55K times last year and spent an estimated £60K. The top 5 brands take 90% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 10.1% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- +12.0%
- Conversion, latest week
- 10.1%
- Market size, estimated
- £60Ka year
- Peak month
- July3.5× the quietest month
- Top search term
- biofreeze spray24K searches a year
02 · Price
A sale here is worth £10.78.
Listings sell for £10.78 on average, from £2.34 to £20.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.78 that is £3K to £5K a year per listing.
- Average price
- £10.78under the $15 to $100 sweet spot
- Price range
- £2.34–£20.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #200 within Foot Care. It carries 4,944 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 93%
- Out of stock, average day
- 2.1%
- Average rank
- #200in Foot Care
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,944per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Biofreeze Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Biofreeze Cooling Relief 118 ml - Fast Acting Long Lasting Cold Therapy for Muscle Joint Back Pain & Fever - Quick Comfort Freeze Solution
- Price
- £8.55
- Rating
- 4.4/5
- Reviews
- 20,475
- Age
- 12y ago
Biofreeze Spray 118ml X 2 Cooling Spray Pain Relief Spray Muscle Pain Joint Pain Relief Arthritis Cold Relief Powerful Easy To Use Freeze Sprays Pain and Fever
- Price
- £14.77
- Rating
- 4.4/5
- Reviews
- 20,475
- Age
- 6y ago
Biofreeze Pain Relief Spray 118ml X 3 Cooling Spray Cyrotherapy Muscle Pain Joint Pain Arthritis Pain Relief Longer Lasting Soothing Effect Freeze Sprays Pain and Fever
- Price
- £19.78
- Rating
- 4.6/5
- Reviews
- 648
- Age
- 6y ago
Tidoxi Foot Numbing Spray for High Heels Numbing Spray - Relieve Fatigue from High Heels Travel Sports 60ml
- Price
- £19.95
- Rating
- 3.5/5
- Reviews
- 142
- Age
- 1y ago
Deep Freeze Cold Spray Fast Acting Targeted Cooling 150ml (Pack of 1)
- Price
- £3.75
- Rating
- 4.4/5
- Reviews
- 1,122
- Age
- 5y ago
Trending
estimated 90-day click momentum
Biofreeze Pain Relieving Spray 118ml 3 Pack Bundle Cooling Topical Analgesic On-the-Go Use Long Lasting Soothing Targeted Pain Relief Cold Therapy Fast Acting for Muscle Joint & Back Pain
- Price
- £18.86
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 4y ago
Compeed Anti Blister Stick (8ml) - Prevention Balm for Use On The Feet & Body - Prevents Chafing that Causes Blisters - Invisible Non-Greasy Formula - Portable for On The Go
- Price
- £3.65
- Rating
- 4.5/5
- Reviews
- 4,934
- Age
- 13y ago
Deep Freeze Cold Spray Fast Acting Targeted Cooling 150ml (Pack of 1)
- Price
- £3.75
- Rating
- 4.4/5
- Reviews
- 1,122
- Age
- 5y ago
Biofreeze Cooling Gel 118 ml - Fast Acting Long Lasting Pain Relief for Muscles Joints Back - Eases Muscle and Joint Discomfort Fever - Non-Greasy Formula
- Price
- £7.28
- Rating
- 4.4/5
- Reviews
- 20,475
- Age
- 17y ago
Reliance Medical Freeze Spray 150ml - Fast Acting Pain Relief Instant Cooling and Soothing - Handy (Packaging may vary)
- Price
- £2.34
- Rating
- 4.1/5
- Reviews
- 809
- Age
- 10y ago
Newest
by launch dateTidoxi Foot Numbing Spray for High Heels Numbing Spray - Relieve Fatigue from High Heels Travel Sports 60ml
- Price
- £19.95
- Rating
- 3.5/5
- Reviews
- 142
- Age
- 1y ago
CCS Anti-Friction Foot Spray for increased comfort in the shoe - Prevents skin irritation and chafing caused by friction - 100ml
- Price
- £7.64
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 3y ago
Biofreeze Pain Relieving Spray 118ml 3 Pack Bundle Cooling Topical Analgesic On-the-Go Use Long Lasting Soothing Targeted Pain Relief Cold Therapy Fast Acting for Muscle Joint & Back Pain
- Price
- £18.86
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 4y ago
Deep Freeze Cold Spray Fast Acting Targeted Cooling 150ml (Pack of 1)
- Price
- £3.75
- Rating
- 4.4/5
- Reviews
- 1,122
- Age
- 5y ago
Ibuleve Pain Relief 5% Ibuprofen Spray Anti-Inflammatory Relief for Joint Pain Sprains Backache Muscular Pains and Sports Injuries 35 ml
- Price
- £5.24
- Rating
- 4.4/5
- Reviews
- 935
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
92
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
7%
- Biofreeze68%
- Tidoxi9%
- Deep Freeze7%
- Lactacyd3%
- Dr. Scholl's3%
- CCS3%
- Open — no brand owns it (4 brands, 7%)
Demand
Biofreeze Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5×
Search terms
Top Biofreeze Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- biofreeze spray24K/yr
- numbing spray for feet8K/yr
- foot numbing spray for high heels7K/yr
- numbing spray for heels7K/yr
- bio freeze pain relief spray6K/yr
- feet numbing spray for high heels4K/yr
Reviews and returns
What reviews say buyers love and hate about Biofreeze Spray
We read the reviews and the return reasons for every product selling here.
“Also, very expensive for what it is”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cooling Towel
£1.1M/yr>1,000%
Incontinence Pants Women
£1.6M/yr-12.7%
Dry Skin Remover Feet
£236K/yr+78.2%
Stryde Knee Strap
£112K/yr>1,000%
Neck Cooler
£70K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biofreeze Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data