biofreeze spray
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+12.0%90-day search growth — must beat 0% to launch
Avg price
Okay£10.78avg listing price — sweet spot $15–$100
Price range
Okay£2.34–£20.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad4,943.87avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad£60K£60K/yr · 55K searches
According to Flapen's Amazon United Kingdom niche tracking, biofreeze spray is a £60K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
biofreeze spray market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £65K–£86K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #200
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 73%
- Out of stock
- 2.1%
- Avg brand age
- 54 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
92
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
7%
- Biofreeze68%
- Tidoxi9%
- Deep Freeze7%
- Lactacyd3%
- Dr. Scholl's3%
- CCS3%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — +12.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5×
Top biofreeze spray search terms
- biofreeze spray24K/yr
- numbing spray for feet8K/yr
- foot numbing spray for high heels7K/yr
- numbing spray for heels7K/yr
- bio freeze pain relief spray6K/yr
- feet numbing spray for high heels4K/yr
Top biofreeze spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Biofreeze Cooling Relief 118 ml - Fast Acting Long Lasting Cold Therapy for Muscle Joint Back Pain & Fever - Quick Comfort Freeze Solution
Biofreeze£8.554.4★20,475 rev
Biofreeze Spray 118ml X 2 Cooling Spray Pain Relief Spray Muscle Pain Joint Pain Relief Arthritis Cold Relief Powerful Easy To Use Freeze Sprays Pain and Fever
Biofreeze£14.774.4★20,475 rev
Biofreeze Pain Relief Spray 118ml X 3 Cooling Spray Cyrotherapy Muscle Pain Joint Pain Arthritis Pain Relief Longer Lasting Soothing Effect Freeze Sprays Pain and Fever
Biofreeze£19.784.6★648 rev
Tidoxi Foot Numbing Spray for High Heels Numbing Spray - Relieve Fatigue from High Heels Travel Sports 60ml
Tidoxi£19.953.5★142 rev
Deep Freeze Cold Spray Fast Acting Targeted Cooling 150ml (Pack of 1)
Deep Freeze£3.754.4★1,122 rev
Newest
by launch dateTidoxi Foot Numbing Spray for High Heels Numbing Spray - Relieve Fatigue from High Heels Travel Sports 60ml
Tidoxi£19.95142 rev
CCS Anti-Friction Foot Spray for increased comfort in the shoe - Prevents skin irritation and chafing caused by friction - 100ml
CCS£7.6499 rev
Biofreeze Pain Relieving Spray 118ml 3 Pack Bundle Cooling Topical Analgesic On-the-Go Use Long Lasting Soothing Targeted Pain Relief Cold Therapy Fast Acting for Muscle Joint & Back Pain
Biofreeze£18.8618 rev
Deep Freeze Cold Spray Fast Acting Targeted Cooling 150ml (Pack of 1)
Deep Freeze£3.751,122 rev
Ibuleve Pain Relief 5% Ibuprofen Spray Anti-Inflammatory Relief for Joint Pain Sprains Backache Muscular Pains and Sports Injuries 35 ml
IBULEVE£5.24935 rev
Trending
90-day click momentumBiofreeze Pain Relieving Spray 118ml 3 Pack Bundle Cooling Topical Analgesic On-the-Go Use Long Lasting Soothing Targeted Pain Relief Cold Therapy Fast Acting for Muscle Joint & Back Pain
Biofreeze£18.864.5★
Compeed Anti Blister Stick (8ml) - Prevention Balm for Use On The Feet & Body - Prevents Chafing that Causes Blisters - Invisible Non-Greasy Formula - Portable for On The Go
Compeed£3.654.5★
Deep Freeze Cold Spray Fast Acting Targeted Cooling 150ml (Pack of 1)
Deep Freeze£3.754.4★
Biofreeze Cooling Gel 118 ml - Fast Acting Long Lasting Pain Relief for Muscles Joints Back - Eases Muscle and Joint Discomfort Fever - Non-Greasy Formula
Biofreeze£7.284.4★
Reliance Medical Freeze Spray 150ml - Fast Acting Pain Relief Instant Cooling and Soothing - Handy (Packaging may vary)
Reliance Medical£2.344.1★
What buyers say about biofreeze spray
What buyers praise and complain about, mined from review topics.What buyers love
“A very effective product”
“Worth the money”
“Effective”
“Works like a charm”
“Absolutely fantastic helping my pain in my knee”
“Muscle relaxers”
“The spray is much easier to use”
“Easy to apply”
“It smells lovely aswell”
“Easy to use”
What buyers complain about
“Also, very expensive for what it is”
“Dont work”
“not impressed that a medical aid was sent without warning of language restrictions”
“Instructions were not in English”
“Disappointingly small bottle”
“Back pain”
“Not quite as good as reviews led us to believe”
“as I found that even after washing hands it would leave a smell”
“This is way too thick”
“you cant see for 10 minutes”
Top return reasons
Common questions
- Is biofreeze spray profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 15 tracked products. 90-day search growth is +12.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the biofreeze spray niche?
- 10 brands and 92 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in biofreeze spray?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Language Issues. The return rate is 0.1%.
- When does demand for biofreeze spray peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.5× the quietest.
- What does it cost to enter the biofreeze spray niche?
- Listings span £2.34–£20.49; the average listing price is £10.78 (sweet spot $15–$100). The average incumbent carries 4,944 reviews — the moat a new listing must climb.