bile salts
Worth a lookShows low returns (0.1%), but a small market ($79K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£20.32avg listing price — sweet spot $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Price range
Great£5.75–£44.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good610.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+15.6%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£79K£79K/yr · 52K searches
According to Flapen's Amazon United Kingdom niche tracking, bile salts is a £79K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bile salts market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £61K–£81K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #673
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 3.9%
- Avg brand age
- 48 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
29
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
20%
- Nutricost27%
- Vinco Supplements24%
- Time Health10%
- Nutrality8%
- GALLMET6%
- Metagenics6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top bile salts search terms
- ox bile25K/yr
- ox bile supplements uk13K/yr
- bile supplements after gallbladder removal6K/yr
- ox bile supplements uk for no gallbladder4K/yr
- bile4K/yr
Top bile salts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nutricost Ox Bile Capsules 125mg 240 Premium Capsules - Non-GMO Soy Free Gluten Free
Nutricost£14.834.5★2,398 rev
Vinco Ox Bile Acid Salts - 125mg x 120 Capsules - Gallbladder and Digestion Support - Over 40% Cholic Acid Bile Salts - Grass Fed Source - GMP Certified Non-GMO & Gluten Free - Made in The UK
Vinco Supplements£11.384.6★8 rev
Ox Bile Acid Salts - 125mg x 120 Capsules - Premium Grass Fed Source - Gallbladder Support - Ultra Pure Pharmaceutical Grade - UK Made - GMP - Additive Free
Time Health£20.114.5★107 rev
Nutrality Ox Bile Supplements UK | 30-Day Supply | 60 Capsules
Nutrality£14.214.4★158 rev
GALLMET Natural 60 Ox Bile 125mg Bile Salt Naturally Support After Gallstones Gallbladder Digestive Problems Fat Digestion - Ox Bile Capsules (60 Capsules)
GALLMET£20.704.3★443 rev
Newest
by launch dateVinco Ox Bile Acid Salts - 125mg x 120 Capsules - Gallbladder and Digestion Support - Over 40% Cholic Acid Bile Salts - Grass Fed Source - GMP Certified Non-GMO & Gluten Free - Made in The UK
Vinco Supplements£11.388 rev
Ox Bile 1000 mg 60 Capsules | Premium Bile Salts Complex | Supports Fat Digestion & Nutrient Absorption | Gallbladder & Liver Function Supplement | UK Made
Leaf & Pulse£16.0010 rev
Desiccated Ox Bile 1 000 mg High-Strength Bile Salts for Fat Digestion & Nutrient Absorption 60 Capsules Bovine-Sourced Digestive Support Easy to Take UK Made
Sunshyne£14.2314 rev
Ox Bile Acid Salts - 125mg x 120 Capsules - Premium Grass Fed Source - Gallbladder Support - Ultra Pure Pharmaceutical Grade - UK Made - GMP - Additive Free
Time Health£20.11107 rev
Tulip BioPharma Ox Bile Forte 500mg | 90 Capsules | 3-Month Supply | High Strength One-a-Day No Fillers | 3rd Party Lab Tested
Tulip BioPharma£23.7544 rev
Trending
90-day click momentumVinco Ox Bile Acid Salts - 125mg x 120 Capsules - Gallbladder and Digestion Support - Over 40% Cholic Acid Bile Salts - Grass Fed Source - GMP Certified Non-GMO & Gluten Free - Made in The UK
Vinco Supplements£11.384.6★
Nutricost Ox Bile Capsules 125mg 240 Premium Capsules - Non-GMO Soy Free Gluten Free
Nutricost£14.834.5★
Metagenics MetaDigest Gall Plus - With Ox Bile Lecithin Digestive Enzymes - Botanical Extracts & B Vitamins - 90 Capsules
Metagenics£26.024.5★
Tulip BioPharma Ox Bile Forte 500mg | 90 Capsules | 3-Month Supply | High Strength One-a-Day No Fillers | 3rd Party Lab Tested
Tulip BioPharma£23.754.2★
Ox Bile 1000 mg 60 Capsules | Premium Bile Salts Complex | Supports Fat Digestion & Nutrient Absorption | Gallbladder & Liver Function Supplement | UK Made
Leaf & Pulse£16.004.8★
What buyers say about bile salts
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely works, stopped cramps and digestive problems almost immediately”
“It's very affordable”
“Fantastic capsules”
“it has helped with my digestion massively”
“honestly this has been one of the most practical”
“Does the product work as advertised/expected: Yes”
“The capsules are easy to take”
“Good idea for Keto or Carnivore”
“Bought for my wife who has had her gallbladder removed, they help”
“A supplement I really appreciate as it has been a big help”
What buyers complain about
“Not doing the job”
“Expensive”
“My sluggish digestion has plagued me since my early 20s”
“Rubbish”
“It contains maltodextrin”
“I'm off two of my prescribed meds which were not working”
“Ive struggled with bloating”
“Beware Contains piggies not vegetarian. What a con, it says vegetable capsules but contain piggy ingredients.”
“Beware Contains piggies not vegetarian”
“They started to dissolve in my mouth”
Common questions
- Is bile salts profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +15.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the bile salts niche?
- 12 brands and 29 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in bile salts?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Regulates Digestion. The return rate is 0.1%.
- When does demand for bile salts peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the bile salts niche?
- Listings span £5.75–£44.00; the average listing price is £20.32 (sweet spot $15–$100). The average incumbent carries 610 reviews — the moat a new listing must climb.