bikini wax
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Growth
Good+46.0%90-day search growth — must beat 0% to launch
Price range
Good£3.19–£31.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,018.29avg incumbent reviews — the moat a new listing must climb
Market size
Okay£127K£127K/yr · 133K searches
Avg price
Okay£9.33avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bikini wax is a £127K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
bikini wax market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £140K–£187K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 7.7%
- Avg brand age
- 44 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
129
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Veet63%
- Nad's18%
- MYLEE9%
- Sharmiz5%
- Beauty Formulas3%
- Lifestance2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +46.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.3×
Top bikini wax search terms
- bikini wax strips34K/yr
- bikini wax28K/yr
- wax strips bikini22K/yr
- bikini wax strips for sensitive skin8K/yr
- brazilian wax9K/yr
- wax bikini strips5K/yr
- nadsfor women wax5K/yr
- underarms wax strips3K/yr
- underarm wax strips3K/yr
- veet wax strips bikini4K/yr
Top bikini wax products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Veet Cold Wax Strips Sensitive Skin 16 Count + 3 Wipes Brazilian & Bikini Hair Removal Underarm Waxing with Almond Oil Expert Formula Men Smooth Finish
Veet£5.344.0★527 rev
Veet Expert Cold Wax Strips Bikini & Underarms Sensitive Skin 30 Wax Strips (3 Finish Wipes with Argan Oil) Soothing with Almond Oil Removes Shortest Hair from Root 28 Days Smoothness
Veet£8.094.0★3,917 rev
Nads Brazilian & Bikini Wax Kit Strip Free Hard Wax Intimate Waxing Kit Includes 3 Wooden Spatulas 3 x Oil Wipes & Hot Wax 140g
Nad's£7.164.0★3,267 rev
Nads Body Wax Strips hair removal wax with Shea Butter 24 Wax Strips
Nad's£5.653.8★7,677 rev
Veet Expert Cold Wax for Sensitive Skin Hair Removal On Legs & Body 20 Strips + 2 Finish Wipes Effective for Men Smooth Results
Veet£4.864.1★814 rev
Newest
by launch date
Wax Strips for Hair Removal Kit: 60 Pieces 40 Body & 20 Facial Waxing Strips for Face Eyebrow Arms Legs Underarm and Bikini
Sharmiz£13.961,199 rev
Wax Strips
Sharmiz£15.22103 rev
MYLEE Wax It Cold Wax Strips For Easy and Natural Hair Removal 32 Cold Strips - Perfect for Face Body Legs Armpit and Bikini Body Epilator Strips Suitable for Men and Women All Skin Types
MYLEE£4.19303 rev
Veet Cold Wax Strips Sensitive Skin 16 Count + 3 Wipes Brazilian & Bikini Hair Removal Underarm Waxing with Almond Oil Expert Formula Men Smooth Finish
Veet£5.34527 rev
Veet Expert Cold Wax Strips Bikini & Underarms Sensitive Skin 30 Wax Strips (3 Finish Wipes with Argan Oil) Soothing with Almond Oil Removes Shortest Hair from Root 28 Days Smoothness
Veet£8.093,917 rev
Trending
90-day click momentumWax Strips for Hair Removal Kit: 60 Pieces 40 Body & 20 Facial Waxing Strips for Face Eyebrow Arms Legs Underarm and Bikini
Sharmiz£13.964.6★
Mylee Professional Waxing Kit for Women & Men Electric Wax Pot Heater 100 Spatulas & 500g Premium Italian Stripless Hard Wax Beads Complete Hair Removal Set (Charcoal & Green Tea)
MYLEE£31.064.4★
Nads Body Wax Strips hair removal wax with Shea Butter 24 Wax Strips
Nad's£5.653.8★
Mylee Professional Hard Wax Beads - 500g Premium Italian Stripless Wax for Women & Men At-Home Hair Removal for Full Body Face Bikini Line & Brazilian Wax (Coconut & Arnica)
MYLEE£12.474.5★
Veet Cold Wax Strips Sensitive Skin 16 Count + 3 Wipes Brazilian & Bikini Hair Removal Underarm Waxing with Almond Oil Expert Formula Men Smooth Finish
Veet£5.344.0★
What buyers say about bikini wax
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Beads are best”
“Good value”
“Much better than expected”
“The vanilla scent is quite pleasant”
“Theyre also gentle enough for sensitive areas”
“and effective”
“soft on skin”
“Did not cause any irritation”
“good product very sticky which helps to pull the facial hairs”
What buyers complain about
“Barely works”
“Not very sticky”
“having a reaction to it”
“Absolutely terrible product”
“Waste of money”
“barely pulled any hair out”
“Tiny Strips”
“hurt like hell to remove”
“Not great for my skin”
“No go on shorter hairs”
Top return reasons
Common questions
- Is bikini wax profitable to sell on Amazon United Kingdom?
- The niche generates £127K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +46.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the bikini wax niche?
- 6 brands and 129 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in bikini wax?
- Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Allergies. The return rate is 0.2%.
- When does demand for bikini wax peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.3× the quietest.
- What does it cost to enter the bikini wax niche?
- Listings span £3.19–£31.06; the average listing price is £9.33 (sweet spot $15–$100). The average incumbent carries 3,018 reviews — the moat a new listing must climb.