Bikini Wax

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +46.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months

133K

Growth, 90 days vs prior 90

+46.0%

Conversion, latest week

10.2%

Market size, estimated

£127Ka year

Peak month

July2.3× the quietest month

Top search term

bikini wax strips34K searches a year

Listings sell for £9.33 on average, from £3.19 to £31.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £9.33 that is £7K to £9K a year per listing.

Average price

£9.33under the $15 to $100 sweet spot

Price range

£3.19–£31.06

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

£7K–£9K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #21 within Shaving & Hair Removal. It carries 3,018 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

7.7%

Average rank

#21in Shaving & Hair Removal

Average rating

4.05 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,018per listing

Listings tracked

17

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months