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Bikini Trimmer Women

Pass

Bikini Trimmer Women scores 67 out of 100, a Pass. Shoppers spend $960K a year here, search demand grew +21.0% this quarter, and returns run at 0.7% of orders.

Flapen Score
67
67 / 100
Top 2% of 2,035 Health & Personal Care niches · +19 vs the category median of 48
Market size
£960K/yr971K searches / yr
90-day growth
+21.0%search demand this quarter
Competition
52%top-5 click share · 20 brands · 147 sellers

Flapen Score

Bikini Trimmer Women against its category

The dotted line is the Health & Personal Care average. Past it, Bikini Trimmer Women is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bikini Trimmer Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bikini Trimmer Women 971K times last year and spent an estimated £960K. The top 5 brands take 66% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 971K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £960K a year.

Searches, last 12 months
971K
Growth, 90 days vs prior 90
+21.0%
Conversion, latest week
5.6%
Market size, estimated
£960Ka year
Peak month
July1.4× the quietest month
Top search term
bikini trimmer women367K searches a year

02 · Price

A sale here is worth £17.75.

Listings sell for £17.75 on average, from £8.57 to £47.03. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £17.75 that is £22K to £27K a year per listing.

Average price
£17.75inside the $15 to $100 sweet spot
Price range
£8.57–£47.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
£22K–£27K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.3% of listings are out of stock. The average listing ranks #20 within Shaving & Hair Removal. It carries 2,900 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
23.3%
Average rank
#20in Shaving & Hair Removal
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,900per listing
Listings tracked
26

04 · Newcomers

Amazon counts 15 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
15Amazon's first-year sales bar
Average brand age
25 months

Products

Top Bikini Trimmer Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£96K£192K£288K£384K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

147

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

29%

  • houpoo21%
  • FUNHEE19%
  • Wilkinson Sword10%
  • PHILIPS9%
  • tiovara7%
  • Scttomon5%

Demand

Bikini Trimmer Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bikini Trimmer Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bikini trimmer women367K/yr
  • bikini trimmer110K/yr
  • trimmer for women73K/yr
  • bikini shaver64K/yr
  • lady shavers for women pubic hair47K/yr
  • pubic hair trimmer for women60K/yr
  • intimate shavers for women40K/yr
  • philips one blade intimate26K/yr
  • hair trimmer women38K/yr
  • bikini razor24K/yr

Reviews and returns

What reviews say buyers love and hate about Bikini Trimmer Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall11%−0.17

Barely works

Hardly works at all

Didn't work

Quality-Overall9%+0.64

Rubbish product

Disappointing quality

Absolute garbage

Durability8%−0.11

Doesn't last

Broke after a few uses

Broke within a couple of uses

Charging8%

Doesn't charge

would not charge

Stopped charging

Allergies6%−0.05

my skin felt irritated

Irritates the skin

Also causes skin irritation

Love

Quality-Overall17%+0.64

Good product nice range of tools

Amazing quality

The build quality feels solid

Ease Of Use16%+1.42

Convenient and Easy

Easy handling

easy to control

Value For Money13%+0.65

Very affordable

Excellent value for money

Excellent value for money

Charging7%

Charges quickly

doesnt take long to charge

Charges well

Soft Feel5%

gentle on the skin

Nice and smooth

Gentle on Skin

Return

0.7% Return rate 11% Fixable by listing

Functionality-Overall36%█▇▇▇▇█

Barely works

Hardly works at all

Didn't work

Defective Material/Parts8%▇▇▇██▇
Quality-Overall8%▆▆▅▆█▆

Rubbish product

Disappointing quality

Absolute garbage

Charging7%▆▆▆▇█▇

Doesn't charge

would not charge

Stopped charging

Advertised Vs Actual Product6%▇▅▆▇█▆

FAQ

Common Bikini Trimmer Women questions

Answered from the same tracked data.