Skip to content

Bikini Trimmer Women

Pass

Bikini Trimmer Women scores 67 out of 100, a Pass. Shoppers spend an estimated $960K a year here, search demand grew +21.0% this quarter, and an estimated 0.7% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 2,035 Health & Personal Care niches · +19 vs the category median of 48
Market size
£960K/yr971K searches / yr
90-day growth
+21.0%search demand this quarter
Competition
52%top-5 click share · 20 brands · 147 sellers

Flapen Score

Bikini Trimmer Women against its category

The dotted line is the Health & Personal Care average. Past it, Bikini Trimmer Women is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bikini Trimmer Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bikini Trimmer Women 971K times last year and spent an estimated £960K. The top 5 brands take 66% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 971K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £960K a year.

Searches, last 12 months
971K
Growth, 90 days vs prior 90
+21.0%
Conversion, latest week
5.6%
Market size, estimated
£960Ka year
Peak month
July1.4× the quietest month
Top search term
bikini trimmer women367K searches a year

02 · Price

A sale here is worth £17.75.

Listings sell for £17.75 on average, from £8.57 to £47.03. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £17.75 that is £22K to £27K a year per listing.

Average price
£17.75inside the $15 to $100 sweet spot
Price range
£8.57–£47.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
£22K–£27K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.3% of listings are out of stock. The average listing ranks #20 within Shaving & Hair Removal. It carries 2,900 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
23.3%
Average rank
#20in Shaving & Hair Removal
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,900per listing
Listings tracked
26

04 · Newcomers

15 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
15Amazon's first-year sales bar
Average brand age
25 months

Products

Top Bikini Trimmer Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£96K£192K£288K£384K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

147

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 93%

Open market

29%

  • houpoo21%
  • FUNHEE19%
  • Wilkinson Sword10%
  • PHILIPS9%
  • tiovara7%
  • Scttomon5%

Demand

Bikini Trimmer Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bikini Trimmer Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bikini trimmer women367K/yr
  • bikini trimmer110K/yr
  • trimmer for women73K/yr
  • bikini shaver64K/yr
  • lady shavers for women pubic hair47K/yr
  • pubic hair trimmer for women60K/yr
  • intimate shavers for women40K/yr
  • philips one blade intimate26K/yr
  • hair trimmer women38K/yr
  • bikini razor24K/yr

Reviews and returns

What reviews say buyers love and hate about Bikini Trimmer Women

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“Barely works”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bikini Trimmer Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data