bikini razor
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+159.2%90-day search growth — must beat 0% to launch
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.31avg listing price — sweet spot $15–$100
Price range
Good£4.92–£37.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£315K£315K/yr · 261K searches
Review moat
Okay1,571.39avg incumbent reviews — the moat a new listing must climb
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bikini razor is a £315K/yr Amazon United Kingdom market (261K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 60/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
bikini razor market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £306K–£383K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #249
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 6.8%
- Avg brand age
- 26 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
69
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Gillette Venus79%
- Gillette10%
- houpoo4%
- Wilkinson Sword4%
- PHILIPS2%
- Satin Care1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +159.2% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.9×
Top bikini razor search terms
- venus intimate razor28K/yr
- gillette body and intimate for men17K/yr
- gillette intimate30K/yr
- gillette venus intimate10K/yr
- gillette venus pubic hair and skin19K/yr
- bikini razor24K/yr
- venus intimate8K/yr
- venus pubic hair razor24K/yr
- bikini razor for women16K/yr
- pubic hair razor14K/yr
Top bikini razor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gillette Venus Womens Razor for Pubic Hair & Skin Protection 1 Handle - 5 Blade Refills Ergonomic Handle Sensitive Skin Protection
Gillette Venus£15.354.4★181 rev
Gillette Venus Pubic Hair Razor for Women with Aloe Precision Trimmer for Sensitive Skin 1 Handle and 1 Blade Refill Public Hair & Skin
Gillette Venus£5.794.3★2,503 rev
Gillette Venus Razor for Pubic Hair & Skin Protection 1 Handle & 2 Blade Refills - Includes 2-in-1 Shave Gel & Cleanser 190ml Sensitive Skin Protection for Women
Gillette Venus£13.214.4★851 rev
Gillette Venus for Pubic Hair and Skin Razor Blade Refills Pack of 4 Irritation Defence Bar Sharp Precision Blades Aloe Infused Designed for Sensitive and Tricky Areas
Gillette Venus£8.024.6★1,740 rev
Gillette Venus 2-in-1 Cleanser Shave Gel for Pubic Hair and Skin Women 190ml
Gillette Venus£5.294.4★607 rev
Newest
by launch date
GilletteLabs i3 Body + Intimate Hair Trimmer for Men 2 Body Combs
Gillette£37.291 rev
GilletteLabs Body + Intimate Razor with Magnetic Shower Hanger Anti-ingrown Bar Anti-irritation Bar 1 Ergonomic Razor Handle with Easy Reach Shower Grip 3 Cartridges
Gillette£18.7286 rev
GilletteLabs Body + Intimate Razor for Men 1 Handle & 4 Cartridges
Gillette£17.77266 rev
GilletteLabs Body + Intimate Razor for Men 1 Handle & 5 Cartridges
Gillette£22.36266 rev
Wilkinson Sword Intuition Complete Care Bikini Trimmer for Women 2in1 Electric Body Hair Trimmer and Razor Shaver Handle with 1 Blade Refill
Wilkinson Sword£9.9794 rev
Trending
90-day click momentumGilletteLabs Body + Intimate Razor for Men 1 Handle & 5 Cartridges
Gillette£22.364.4★
GilletteLabs i3 Body + Intimate Hair Trimmer for Men 2 Body Combs
Gillette£37.295.0★
GilletteLabs Body + Intimate Razor with Magnetic Shower Hanger Anti-ingrown Bar Anti-irritation Bar 1 Ergonomic Razor Handle with Easy Reach Shower Grip 3 Cartridges
Gillette£18.724.4★
Wilkinson Sword Intuition Complete Care Bikini Trimmer for Women 2in1 Electric Body Hair Trimmer and Razor Shaver Handle with 1 Blade Refill
Wilkinson Sword£9.974.1★
GilletteLabs Body + Intimate Razor for Men 1 Handle & 4 Cartridges
Gillette£17.774.4★
What buyers say about bikini razor
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“easy to control”
“Good for price”
“just what I needed”
“So so smooth”
“Smooth shave”
“Charges well”
“Great battery life”
“no irritation”
“This Complete Care model is easy to rinse”
What buyers complain about
“my skin felt irritated”
“Doesn't last”
“Terrible performance”
“Barely works”
“Waste of money”
“Awful razor”
“no longer charges”
“It burns you”
“Gets hot fast”
“Only thing is I found the trimmer head quite short”
Top return reasons
Common questions
- Is bikini razor profitable to sell on Amazon United Kingdom?
- The niche generates £315K/yr across 18 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +159.2%. Flapen's verdict: Worth a look (60/100).
- How competitive is the bikini razor niche?
- 6 brands and 69 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in bikini razor?
- Top complaints mined from reviews: Allergies, Durability, Quality-Overall. The return rate is 0.4%.
- When does demand for bikini razor peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.9× the quietest.
- What does it cost to enter the bikini razor niche?
- Listings span £4.92–£37.29; the average listing price is £15.31 (sweet spot $15–$100). The average incumbent carries 1,571 reviews — the moat a new listing must climb.