Bikini Razor

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +159.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £315K a year.

Searches, last 12 months

261K

Growth, 90 days vs prior 90

+159.2%

Conversion, latest week

7.9%

Market size, estimated

£315Ka year

Peak month

July2.9× the quietest month

Top search term

venus intimate razor28K searches a year

Listings sell for £15.31 on average, from £4.92 to £37.29. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £15.31 that is £11K to £15K a year per listing.

Average price

£15.31inside the $15 to $100 sweet spot

Price range

£4.92–£37.29

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

£11K–£15K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #249 within Shaving & Hair Removal. It carries 1,571 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

6.8%

Average rank

#249in Shaving & Hair Removal

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,571per listing

Listings tracked

18

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

26 months