Bikini Razor
MaybeReturns run at only 0.4% of orders. But the top 5 brands take 99% of clicks, so Bikini Razor is a Maybe.
- Flapen Score
- 60 / 100Top 9% of 2,035 Health & Personal Care niches · +12 vs the category median of 4860
- Market size
- £315K/yr261K searches / yr
- 90-day growth
- +159.2%search demand this quarter
- Competition
- 70%top-5 click share · 6 brands · 69 sellers
Flapen Score
Bikini Razor against its category
The dotted line is the Health & Personal Care average. Past it, Bikini Razor is stronger. Inside it, weaker.
Market
The Bikini Razor market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bikini Razor 261K times last year and spent an estimated £315K. The top 5 brands take 99% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
7.9% of searches ended in a purchase last week.
Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +159.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £315K a year.
- Searches, last 12 months
- 261K
- Growth, 90 days vs prior 90
- +159.2%
- Conversion, latest week
- 7.9%
- Market size, estimated
- £315Ka year
- Peak month
- July2.9× the quietest month
- Top search term
- venus intimate razor28K searches a year
02 · Price
A sale here is worth £15.31.
Listings sell for £15.31 on average, from £4.92 to £37.29. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £15.31 that is £11K to £15K a year per listing.
- Average price
- £15.31inside the $15 to $100 sweet spot
- Price range
- £4.92–£37.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £11K–£15K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #249 within Shaving & Hair Removal. It carries 1,571 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 6.8%
- Average rank
- #249in Shaving & Hair Removal
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,571per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 6 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Bikini Razor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gillette Venus Womens Razor for Pubic Hair & Skin Protection 1 Handle - 5 Blade Refills Ergonomic Handle Sensitive Skin Protection
- Price
- £15.35
- Rating
- 4.4/5
- Reviews
- 181
- Age
- 6mo ago
Gillette Venus Pubic Hair Razor for Women with Aloe Precision Trimmer for Sensitive Skin 1 Handle and 1 Blade Refill Public Hair & Skin
- Price
- £5.79
- Rating
- 4.3/5
- Reviews
- 2,503
- Age
- 5y ago
Gillette Venus Razor for Pubic Hair & Skin Protection 1 Handle & 2 Blade Refills - Includes 2-in-1 Shave Gel & Cleanser 190ml Sensitive Skin Protection for Women
- Price
- £13.21
- Rating
- 4.4/5
- Reviews
- 851
- Age
- 3y ago
Gillette Venus for Pubic Hair and Skin Razor Blade Refills Pack of 4 Irritation Defence Bar Sharp Precision Blades Aloe Infused Designed for Sensitive and Tricky Areas
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 1,740
- Age
- 5y ago
Gillette Venus 2-in-1 Cleanser Shave Gel for Pubic Hair and Skin Women 190ml
- Price
- £5.29
- Rating
- 4.4/5
- Reviews
- 607
- Age
- 5y ago
Trending
90-day click momentum
GilletteLabs Body + Intimate Razor for Men 1 Handle & 5 Cartridges
- Price
- £22.36
- Rating
- 4.4/5
- Reviews
- 266
- Age
- 4mo ago
GilletteLabs i3 Body + Intimate Hair Trimmer for Men 2 Body Combs
- Price
- £37.29
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
GilletteLabs Body + Intimate Razor with Magnetic Shower Hanger Anti-ingrown Bar Anti-irritation Bar 1 Ergonomic Razor Handle with Easy Reach Shower Grip 3 Cartridges
- Price
- £18.72
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 4mo ago
Wilkinson Sword Intuition Complete Care Bikini Trimmer for Women 2in1 Electric Body Hair Trimmer and Razor Shaver Handle with 1 Blade Refill
- Price
- £9.97
- Rating
- 4.1/5
- Reviews
- 94
- Age
- 6mo ago
GilletteLabs Body + Intimate Razor for Men 1 Handle & 4 Cartridges
- Price
- £17.77
- Rating
- 4.4/5
- Reviews
- 266
- Age
- 4mo ago
Newest
by launch dateGilletteLabs i3 Body + Intimate Hair Trimmer for Men 2 Body Combs
- Price
- £37.29
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
GilletteLabs Body + Intimate Razor with Magnetic Shower Hanger Anti-ingrown Bar Anti-irritation Bar 1 Ergonomic Razor Handle with Easy Reach Shower Grip 3 Cartridges
- Price
- £18.72
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 4mo ago
GilletteLabs Body + Intimate Razor for Men 1 Handle & 4 Cartridges
- Price
- £17.77
- Rating
- 4.4/5
- Reviews
- 266
- Age
- 4mo ago
GilletteLabs Body + Intimate Razor for Men 1 Handle & 5 Cartridges
- Price
- £22.36
- Rating
- 4.4/5
- Reviews
- 266
- Age
- 4mo ago
Wilkinson Sword Intuition Complete Care Bikini Trimmer for Women 2in1 Electric Body Hair Trimmer and Razor Shaver Handle with 1 Blade Refill
- Price
- £9.97
- Rating
- 4.1/5
- Reviews
- 94
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
69
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Gillette Venus79%
- Gillette10%
- houpoo4%
- Wilkinson Sword4%
- PHILIPS2%
- Satin Care1%
- Open — no brand owns it (0%)
Demand
Bikini Razor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.9×
Search terms
Top Bikini Razor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- venus intimate razor28K/yr
- gillette body and intimate for men17K/yr
- gillette intimate30K/yr
- gillette venus intimate10K/yr
- gillette venus pubic hair and skin19K/yr
- bikini razor24K/yr
- venus intimate8K/yr
- venus pubic hair razor24K/yr
- bikini razor for women16K/yr
- pubic hair razor14K/yr
Reviews and returns
What reviews say buyers love and hate about Bikini Razor
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
my skin felt irritated
Irritates the skin
you have the rash
Doesn't last
Died after one use
Broke within a couple of uses
Terrible performance
Rubbish product
Really poor quality
Barely works
Doesnt work
Doesnt work well
Waste of money
too expensive
It is priced high
Love
Amazing quality
Good quality for price and compact
Feels like good quality and compact
easy to control
Ease of use
easy to handle
Good for price
Great value for money
Good value for the money
just what I needed
As described
Exactly like the photo
So so smooth
Gentle on the skin
Soft on the skin
Return
0.4% Return rate 15% Fixable by listing
Barely works
Doesnt work
Doesnt work well
no longer charges
After only a couple of uses its now not charging
would not charge
Terrible performance
Rubbish product
Really poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Ear Plugs
£3.4M/yr-1.1%
Cinnamon Tablets
£62K/yr+118.2%
Dry Skin Remover Feet
£236K/yr+78.2%
Neck Cooler
£70K/yr>1,000%
Libre 2 Sensor Covers
£240K/yr+67.1%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bikini Razor questions
Answered from the same tracked data.