Bikini Hair Removal

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

+34.1%

Conversion, latest week

10.6%

Market size, estimated

£1.4Ma year

Peak month

July2.2× the quietest month

Top search term

hair removal cream555K searches a year

Listings sell for £7.76 on average, from £2.98 to £15.49. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £7.76 that is £39K to £47K a year per listing.

Average price

£7.76under the $15 to $100 sweet spot

Price range

£2.98–£15.49

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

5,000–6,000

Revenue per listing a year

£39K–£47K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #27 within Shaving & Hair Removal. It carries 7,697 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

92%

Out of stock, average day

0.9%

Average rank

#27in Shaving & Hair Removal

Average rating

4.23 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,697per listing

Listings tracked

24

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months