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Bifidobacterium

Fail

The top 5 brands take 100% of clicks, so Bifidobacterium is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£125K/yr74K searches / yr
90-day growth
+11.2%search demand this quarter
Competition
95%top-5 click share · 4 brands · 21 sellers

Flapen Score

Bifidobacterium against its category

The dotted line is the Health & Personal Care average. Past it, Bifidobacterium is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bifidobacterium market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bifidobacterium 74K times last year and spent an estimated £125K. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+11.2%
Conversion, latest week
8.6%
Market size, estimated
£125Ka year
Peak month
July1.5× the quietest month
Top search term
alflorex21K searches a year

02 · Price

A sale here is worth £19.88.

Listings sell for £19.88 on average, from £9.37 to £48.90. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 3,000 to 4,000 of them. At £19.88 that is £60K to £80K a year per listing.

Average price
£19.88inside the $15 to $100 sweet spot
Price range
£9.37–£48.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
3,000–4,000
Revenue per listing a year
£60K–£80K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #326 within Over-the-Counter Medication. It carries 313 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#326in Over-the-Counter Medication
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
313per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Bifidobacterium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£25K£50K£75K£100K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • PrecisionBiotics82%
  • G&G Vitamins7%
  • Vitamatic6%
  • Vitavea5%

Demand

Bifidobacterium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Bifidobacterium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alflorex21K/yr
  • alflorex probiotic16K/yr
  • bifidobacterium12K/yr
  • alflorex dual action4K/yr
  • alforex probiotics4K/yr
  • bifidobacterium longum4K/yr
  • bifidobacterium lactis4K/yr
  • bifidobacterium infantis4K/yr
  • bifidobacterium infantis 356244K/yr

Reviews and returns

What reviews say buyers love and hate about Bifidobacterium

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Acid Regulator/Stomach Ache Relief17%+0.65

I was suffering bloating

Totally bloated my stomach out

vomitting 2nd day

Value For Money13%−0.04

Waste of money

Hugh price increase

Very expensive

Functionality-Overall12%−0.15

Didn't work for me

Not working for me from december

It doesnt work for me

Side Effects9%−0.04

Tried again and it made me feel ill again - something wrong with this product

Probably my fault for not reading side effects

was nauseaus first day

Allergies7%−0.06

Allergic reaction

I got worse

Caused rash

Love

Acid Regulator/Stomach Ache Relief13%+0.65

No more bloating

These are gentle on the stomach

Great for unexplained tummy pain

Value For Money12%−0.04

Worth every penny

Excellent price

Great value for the money

Quality-Overall12%

No complaints

Nice quality

Great product

Efficiency9%+0.37

Excellent and effective

Works well

Works fast

Regulates Digestion8%+0.77

1 capsule was to heal constipation

Gut health

Good for digestive problems

FAQ

Common Bifidobacterium questions

Answered from the same tracked data.