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Bifidobacterium

Fail

The top 5 brands take 100% of clicks, so Bifidobacterium is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£125K/yr74K searches / yr
90-day growth
+11.2%search demand this quarter
Competition
95%top-5 click share · 4 brands · 21 sellers

Flapen Score

Bifidobacterium against its category

The dotted line is the Health & Personal Care average. Past it, Bifidobacterium is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bifidobacterium market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bifidobacterium 74K times last year and spent an estimated £125K. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+11.2%
Conversion, latest week
8.6%
Market size, estimated
£125Ka year
Peak month
July1.5× the quietest month
Top search term
alflorex21K searches a year

02 · Price

A sale here is worth £19.88.

Listings sell for £19.88 on average, from £9.37 to £48.90. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 3,000 to 4,000 of them. At £19.88 that is £60K to £80K a year per listing.

Average price
£19.88inside the $15 to $100 sweet spot
Price range
£9.37–£48.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
3,000–4,000
Revenue per listing a year
£60K–£80K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #326 within Over-the-Counter Medication. It carries 313 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#326in Over-the-Counter Medication
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
313per listing
Listings tracked
6

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Bifidobacterium products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.

£0£25K£50K£75K£100K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

21

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

95%

Top 20: 100%

Open market

0%

  • PrecisionBiotics82%
  • G&G Vitamins7%
  • Vitamatic6%
  • Vitavea5%

Demand

Bifidobacterium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Bifidobacterium search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • alflorex21K/yr
  • alflorex probiotic16K/yr
  • bifidobacterium12K/yr
  • alflorex dual action4K/yr
  • alforex probiotics4K/yr
  • bifidobacterium longum4K/yr
  • bifidobacterium lactis4K/yr
  • bifidobacterium infantis4K/yr
  • bifidobacterium infantis 356244K/yr

Reviews and returns

What reviews say buyers love and hate about Bifidobacterium

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Acid Regulator/Stomach Ache Relief”
17%of negative reviews mention “Acid Regulator/Stomach Ache Relief”
<0.1%of orders come back, a rate Amazon rounds to zero
“I was suffering bloating”
A buyer, on “Acid Regulator/Stomach Ache Relief”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bifidobacterium questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data