Bifidobacterium
FailThe top 5 brands take 100% of clicks, so Bifidobacterium is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 4849
- Market size
- £125K/yr74K searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 95%top-5 click share · 4 brands · 21 sellers
Flapen Score
Bifidobacterium against its category
The dotted line is the Health & Personal Care average. Past it, Bifidobacterium is stronger. Inside it, weaker.
Market
The Bifidobacterium market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bifidobacterium 74K times last year and spent an estimated £125K. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £125Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- alflorex21K searches a year
02 · Price
A sale here is worth £19.88.
Listings sell for £19.88 on average, from £9.37 to £48.90. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 3,000 to 4,000 of them. At £19.88 that is £60K to £80K a year per listing.
- Average price
- £19.88inside the $15 to $100 sweet spot
- Price range
- £9.37–£48.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £60K–£80K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #326 within Over-the-Counter Medication. It carries 313 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #326in Over-the-Counter Medication
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 313per listing
- Listings tracked
- 6
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Bifidobacterium products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alflorex Original - Daily Gut Health Supplement with Unique Bifidobacterium Longum Bacteria Strain 35624 - Bacterial Cultures - 30 Capsules
- Price
- £16.34
- Rating
- 4.5/5
- Reviews
- 1,417
- Age
- 10y ago

Alflorex Chewable - Daily Gut Health Supplement with Unique Bifidobacterium Longum Bacteria Strain 35624 - Bacterial Cultures - Strawberry & Banana Flavour - 30 Chewable Tablets
- Price
- £15.02
- Rating
- 4.1/5
- Reviews
- 175
- Age
- 7y ago

Alflorex Original 12 Week Plan - Daily Gut Health Supplement with Unique Bifidobacterium Longum Bacteria Strain 35624 - Bacterial Cultures - 90 Capsules
- Price
- £48.90
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 2y ago

Bifidobacterium Bifidum Capsules - 60 Vegan Capsules - G&G Vitamins
- Price
- £10.50
- Rating
- 4.3/5
- Reviews
- 80
- Age
- 9y ago

Vitamatic Bifidobacterium Infantis - 5 Billion per DR Capsule - 60 Count - Digestive Support - Made with Prebiotic Inulin Fiber
- Price
- £19.15
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Vitamatic Bifidobacterium Infantis - 5 Billion per DR Capsule - 60 Count - Digestive Support - Made with Prebiotic Inulin Fiber
- Price
- £19.15
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 10mo ago

Alflorex Original 12 Week Plan - Daily Gut Health Supplement with Unique Bifidobacterium Longum Bacteria Strain 35624 - Bacterial Cultures - 90 Capsules
- Price
- £48.90
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 2y ago

Probiotics for Gut Health 7 Strains with Lactobacillus & Bifidobacterium 28 Billion CFU per Day Supports Digestion Transit & Microbiome 60 Vegan Capsules Vitavea Quality
- Price
- £9.37
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 10mo ago

Alflorex Chewable - Daily Gut Health Supplement with Unique Bifidobacterium Longum Bacteria Strain 35624 - Bacterial Cultures - Strawberry & Banana Flavour - 30 Chewable Tablets
- Price
- £15.02
- Rating
- 4.1/5
- Reviews
- 175
- Age
- 7y ago

Bifidobacterium Bifidum Capsules - 60 Vegan Capsules - G&G Vitamins
- Price
- £10.50
- Rating
- 4.3/5
- Reviews
- 80
- Age
- 9y ago
Newest
by launch date
Vitamatic Bifidobacterium Infantis - 5 Billion per DR Capsule - 60 Count - Digestive Support - Made with Prebiotic Inulin Fiber
- Price
- £19.15
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 10mo ago

Probiotics for Gut Health 7 Strains with Lactobacillus & Bifidobacterium 28 Billion CFU per Day Supports Digestion Transit & Microbiome 60 Vegan Capsules Vitavea Quality
- Price
- £9.37
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 10mo ago

Alflorex Original 12 Week Plan - Daily Gut Health Supplement with Unique Bifidobacterium Longum Bacteria Strain 35624 - Bacterial Cultures - 90 Capsules
- Price
- £48.90
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 2y ago

Alflorex Chewable - Daily Gut Health Supplement with Unique Bifidobacterium Longum Bacteria Strain 35624 - Bacterial Cultures - Strawberry & Banana Flavour - 30 Chewable Tablets
- Price
- £15.02
- Rating
- 4.1/5
- Reviews
- 175
- Age
- 7y ago

Bifidobacterium Bifidum Capsules - 60 Vegan Capsules - G&G Vitamins
- Price
- £10.50
- Rating
- 4.3/5
- Reviews
- 80
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
21
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
95%
Top 20: 100%
Open market
0%
- PrecisionBiotics82%
- G&G Vitamins7%
- Vitamatic6%
- Vitavea5%
Demand
Bifidobacterium search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.5×
Search terms
Top Bifidobacterium search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- alflorex21K/yr
- alflorex probiotic16K/yr
- bifidobacterium12K/yr
- alflorex dual action4K/yr
- alforex probiotics4K/yr
- bifidobacterium longum4K/yr
- bifidobacterium lactis4K/yr
- bifidobacterium infantis4K/yr
- bifidobacterium infantis 356244K/yr
Reviews and returns
What reviews say buyers love and hate about Bifidobacterium
We read the reviews and the return reasons for every product selling here.
“I was suffering bloating”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bifidobacterium questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









