Better You
FailThe top 5 brands take 100% of clicks, so Better You is a Fail.
- Flapen Score
- 39 / 100Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 4839
- Market size
- £327K/yr202K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 90%top-5 click share · 4 brands · 36 sellers
Flapen Score
Better You against its category
The dotted line is the Health & Personal Care average. Past it, Better You is stronger. Inside it, weaker.
Market
The Better You market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Better You 202K times last year and spent an estimated £327K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
15.1% of searches ended in a purchase last week.
Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £327K a year.
- Searches, last 12 months
- 202K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 15.1%
- Market size, estimated
- £327Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- b12 spray57K searches a year
02 · Price
A sale here is worth £10.70.
Listings sell for £10.70 on average, from £5.64 to £16.40. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £10.70 that is £32K to £43K a year per listing.
- Average price
- £10.70under the $15 to $100 sweet spot
- Price range
- £5.64–£16.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £32K–£43K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #24 within Vitamins. It carries 2,047 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 10.3%
- Average rank
- #24in Vitamins
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,047per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Better You products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BetterYou Vitamin B12 Oral Spray High Strength Methylcobalamin Supplement 1200mcg per dose to Boost Energy Natural Apricot Flavour 48-Day Supply
- Price
- £6.27
- Rating
- 4.6/5
- Reviews
- 6,965
- Age
- 14y ago

BetterYou B-Complete Oral Spray Fast Acting B-Complex Supplement High Strength Blend of All 8 B-Vitamins Natural Peach Plum & Raspberry Flavour 1-Month Supply
- Price
- £6.37
- Rating
- 4.5/5
- Reviews
- 988
- Age
- 6y ago

BetterYou Vitamin D3 K2 Oral Spray Fast Acting Vitamin D 3000 IU + Vitamin K2 (MK7) Supplement Supports Bones Teeth Immune System & Blood Clotting 1-Month Supply Natural Peppermint Flavour
- Price
- £5.64
- Rating
- 4.5/5
- Reviews
- 6,092
- Age
- 8y ago

Better You | Boost B12 Oral Spray | 2 x 25ml
- Price
- £13.35
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 8y ago

Vitamin B12 Spray - 3000mcg High Strength - 60ml for 60 Day Supply - Vegan - Dual-Active Vitamin B12 Complex Liquid Formula for Maximum Absorption - B12 Oral Spray - Made in UK by Core Nutrition
- Price
- £14.66
- Rating
- 4.5/5
- Reviews
- 530
- Age
- 5y ago
Trending
90-day click momentum
Vitamin B12 Spray - 3000mcg High Strength - 60ml for 60 Day Supply - Vegan - Dual-Active Vitamin B12 Complex Liquid Formula for Maximum Absorption - B12 Oral Spray - Made in UK by Core Nutrition
- Price
- £14.66
- Rating
- 4.5/5
- Reviews
- 530
- Age
- 5y ago

BetterYou Iron Supplement High Strength Iron 10 Liquid Oral Spray for Men and Women Fast-Acting to Support Energy & Immune System Gentle on Stomach Natural Pomegranate Flavor 25ml
- Price
- £6.82
- Rating
- 4.6/5
- Reviews
- 1,084
- Age
- 6y ago

Better You | Boost B12 Oral Spray | 2 x 25ml
- Price
- £13.35
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 8y ago

BetterYou Vitamin B12 Oral Spray High Strength Methylcobalamin Supplement 1200mcg per dose to Boost Energy Natural Apricot Flavour 48-Day Supply
- Price
- £6.27
- Rating
- 4.6/5
- Reviews
- 6,965
- Age
- 14y ago

BetterYou B-Complete Oral Spray Fast Acting B-Complex Supplement High Strength Blend of All 8 B-Vitamins Natural Peach Plum & Raspberry Flavour 1-Month Supply
- Price
- £6.37
- Rating
- 4.5/5
- Reviews
- 988
- Age
- 6y ago
Newest
by launch date
Igennus Super Vitamin B12 Complex 5000mcg High Strength Liquid Sublingual Spray Methylcobalamin Adenosylcobalamin & Hydroxocobalamin Methylated & Clean Natural Cherry Flavour 45 Servings Vegan
- Price
- £16.40
- Rating
- 4.4/5
- Reviews
- 212
- Age
- 1y ago

Vitamin B12 Spray - 3000mcg High Strength - 60ml for 60 Day Supply - Vegan - Dual-Active Vitamin B12 Complex Liquid Formula for Maximum Absorption - B12 Oral Spray - Made in UK by Core Nutrition
- Price
- £14.66
- Rating
- 4.5/5
- Reviews
- 530
- Age
- 5y ago

BetterYou Complete Wellness Pack: Vitamin B12 + Vitamin DLux3000 + MultiVit Oral Sprays (3 Pack)
- Price
- £16.09
- Rating
- 4.6/5
- Reviews
- 427
- Age
- 5y ago

BetterYou B-Complete Oral Spray Fast Acting B-Complex Supplement High Strength Blend of All 8 B-Vitamins Natural Peach Plum & Raspberry Flavour 1-Month Supply
- Price
- £6.37
- Rating
- 4.5/5
- Reviews
- 988
- Age
- 6y ago

BetterYou Iron Supplement High Strength Iron 10 Liquid Oral Spray for Men and Women Fast-Acting to Support Energy & Immune System Gentle on Stomach Natural Pomegranate Flavor 25ml
- Price
- £6.82
- Rating
- 4.6/5
- Reviews
- 1,084
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Better You61%
- BetterYou31%
- Core Nutrition6%
- Igennus Healthcare Nutrition3%
Demand
Better You search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Better You search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- b12 spray57K/yr
- better you41K/yr
- vitamin b12 spray20K/yr
- better you b12 spray10K/yr
- betteryou10K/yr
- b12 injections13K/yr
- b12 injections kit with needles7K/yr
- vitamin spray9K/yr
- b12 spray high strength5K/yr
- better you spray6K/yr
Reviews and returns
What reviews say buyers love and hate about Better You
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt taste that great
this tastes off
Taste is horrible
Something wrong with this i take it every day
only had 4 doses so far
this only provides 7ug per daily dose
It's so difficult for me to fit iron in because it's such a fussy mineral
especially iron upset my tummy
Unfortunately spray iron version is not for me as even though I were using spray as it has been explained
Too expensive, Savers £4 cheaper
But ridiculous price for the amount you get
Ok product only one thing would stop me from buying again - it is too sweet
Love
Ideal for me as I have problems swallowing pills I recommend it to my sister who also likes it taste is ok as well
the spray tastes nice
Good taste
Easy to use
It is a handy
Easy to take
Great vitamins
Good combination with vitamin k
Best vitamin D3 I have ever used
Excellent product
seems good quality
And some are nicer than others
more energy
Great stuff really helps with energy
Excellent energy booster
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Better You questions
Answered from the same tracked data.









