Skip to content

Better You

Fail

The top 5 brands take 100% of clicks, so Better You is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£327K/yr202K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
90%top-5 click share · 4 brands · 36 sellers

Flapen Score

Better You against its category

The dotted line is the Health & Personal Care average. Past it, Better You is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Better You market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Better You 202K times last year and spent an estimated £327K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

15.1% of searches ended in a purchase last week.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £327K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
15.1%
Market size, estimated
£327Ka year
Peak month
January1.3× the quietest month
Top search term
b12 spray57K searches a year

02 · Price

A sale here is worth £10.70.

Listings sell for £10.70 on average, from £5.64 to £16.40. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £10.70 that is £32K to £43K a year per listing.

Average price
£10.70under the $15 to $100 sweet spot
Price range
£5.64–£16.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£32K–£43K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #24 within Vitamins. It carries 2,047 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#24in Vitamins
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,047per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Better You products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£65K£131K£196K£261K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Better You61%
  • BetterYou31%
  • Core Nutrition6%
  • Igennus Healthcare Nutrition3%

Demand

Better You search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Better You search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • b12 spray57K/yr
  • better you41K/yr
  • vitamin b12 spray20K/yr
  • better you b12 spray10K/yr
  • betteryou10K/yr
  • b12 injections13K/yr
  • b12 injections kit with needles7K/yr
  • vitamin spray9K/yr
  • b12 spray high strength5K/yr
  • better you spray6K/yr

Reviews and returns

What reviews say buyers love and hate about Better You

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall27%−0.20

Doesnt taste that great

this tastes off

Taste is horrible

Dosage10%−0.07

Something wrong with this i take it every day

only had 4 doses so far

this only provides 7ug per daily dose

Iron9%−0.04

It's so difficult for me to fit iron in because it's such a fussy mineral

especially iron upset my tummy

Unfortunately spray iron version is not for me as even though I were using spray as it has been explained

Value For Money5%+0.28

Too expensive, Savers £4 cheaper

But ridiculous price for the amount you get

Sweetness5%−0.02

Ok product only one thing would stop me from buying again - it is too sweet

Love

Taste-Overall16%−0.20

Ideal for me as I have problems swallowing pills I recommend it to my sister who also likes it taste is ok as well

the spray tastes nice

Good taste

Ease Of Use11%+0.92

Easy to use

It is a handy

Easy to take

Vitamin11%

Great vitamins

Good combination with vitamin k

Best vitamin D3 I have ever used

Quality-Overall7%+0.54

Excellent product

seems good quality

And some are nicer than others

Energy Level7%+0.72

more energy

Great stuff really helps with energy

Excellent energy booster

FAQ

Common Better You questions

Answered from the same tracked data.