Is better you profitable to sell on Amazon United Kingdom?

The niche generates £327K/yr across 8 tracked products. 90-day search growth is -21.3%. Flapen's verdict: Skip it (39/100).

How competitive is the better you niche?

4 brands and 36 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in better you?

Top complaints mined from reviews: Taste-Overall, Dosage, Iron. The return rate is 0.0%.

When does demand for better you peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the better you niche?

Listings span £5.64–£16.40; the average listing price is £10.70 (sweet spot $15–$100). The average incumbent carries 2,047 reviews — the moat a new listing must climb.

better you

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible15.1%

search→purchase rate — share of searches ending in a sale

Market size

Good£327K

£327K/yr · 202K searches

Review moat

Okay2,046.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£10.70

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-21.3%

90-day search growth — must beat 0% to launch

Price range

Bad£5.64–£16.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, better you is a £327K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

better you market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: £321K–£428K; units × avg price
Conversion rate: 15.1%
Avg BSR: #24
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 10.3%
Avg brand age: 56 months
Avg seller age: 172 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Better You61%
BetterYou31%
Core Nutrition6%
Igennus Healthcare Nutrition3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top better you search terms

b12 spray57K/yr -11.6%14.8% conv.
better you41K/yr -27.1%7.5% conv.
vitamin b12 spray20K/yr -26.1%13.7% conv.
better you b12 spray10K/yr +4.8%26.4% conv.
betteryou10K/yr -2.9%5.8% conv.
b12 injections13K/yr -46.4%0.2% conv.
b12 injections kit with needles7K/yr -0.5%0.1% conv.
vitamin spray9K/yr -34.9%5.3% conv.
b12 spray high strength5K/yr -3.7%15.8% conv.
better you spray6K/yr -35.6%7.5% conv.

All search terms

Top better you products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BetterYou Vitamin B12 Oral Spray High Strength Methylcobalamin Supplement 1200mcg per dose to Boost Energy Natural Apricot Flavour 48-Day Supply

Better You£6.274.6★6,965 rev

BetterYou B-Complete Oral Spray Fast Acting B-Complex Supplement High Strength Blend of All 8 B-Vitamins Natural Peach Plum & Raspberry Flavour 1-Month Supply

BetterYou£6.374.5★988 rev

BetterYou Vitamin D3 K2 Oral Spray Fast Acting Vitamin D 3000 IU + Vitamin K2 (MK7) Supplement Supports Bones Teeth Immune System & Blood Clotting 1-Month Supply Natural Peppermint Flavour

BetterYou£5.644.5★6,092 rev

Better You | Boost B12 Oral Spray | 2 x 25ml

BetterYou£13.354.7★74 rev

Vitamin B12 Spray - 3000mcg High Strength - 60ml for 60 Day Supply - Vegan - Dual-Active Vitamin B12 Complex Liquid Formula for Maximum Absorption - B12 Oral Spray - Made in UK by Core Nutrition

Core Nutrition£14.664.5★530 rev

Newest

by launch date

Igennus Super Vitamin B12 Complex 5000mcg High Strength Liquid Sublingual Spray Methylcobalamin Adenosylcobalamin & Hydroxocobalamin Methylated & Clean Natural Cherry Flavour 45 Servings Vegan

Igennus Healthcare Nutrition£16.40212 rev

1y ago

Vitamin B12 Spray - 3000mcg High Strength - 60ml for 60 Day Supply - Vegan - Dual-Active Vitamin B12 Complex Liquid Formula for Maximum Absorption - B12 Oral Spray - Made in UK by Core Nutrition

Core Nutrition£14.66530 rev

5y ago

BetterYou Complete Wellness Pack: Vitamin B12 + Vitamin DLux3000 + MultiVit Oral Sprays (3 Pack)

BetterYou£16.09427 rev

5y ago

BetterYou B-Complete Oral Spray Fast Acting B-Complex Supplement High Strength Blend of All 8 B-Vitamins Natural Peach Plum & Raspberry Flavour 1-Month Supply

BetterYou£6.37988 rev

6y ago

BetterYou Iron Supplement High Strength Iron 10 Liquid Oral Spray for Men and Women Fast-Acting to Support Energy & Immune System Gentle on Stomach Natural Pomegranate Flavor 25ml

BetterYou£6.821,084 rev

6y ago

What buyers say about better you

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall16%

“Ideal for me as I have problems swallowing pills I recommend it to my sister who also likes it taste is ok as well”

Ease Of Use11%

“Easy to use”

Vitamin11%

“Great vitamins”

Quality-Overall7%

“Excellent product”

Energy Level7%

“more energy”

Value For Money6%

“reasonable price”

Iron6%

“Iron is good for you”

Spray/Flow4%

“Spray is convenient”

Advertised Vs Actual Product3%

“As advertised”

Absorbency3%

“Great absorption”

What buyers complain about

Taste-Overall27%

“Doesnt taste that great”

Dosage10%

“Something wrong with this i take it every day”

Iron9%

“It's so difficult for me to fit iron in because it's such a fussy mineral”

Value For Money5%

“Too expensive, Savers £4 cheaper”

Sweetness5%

“Ok product only one thing would stop me from buying again - it is too sweet”

Advertised Vs Actual Product5%

“Inaccurate sales information”

Nutritional Content3%

“Due to personal health issues I have been needing to up my nutrient intake”

Flavor2%

“not the usual minty flavour”

Stress/Anxiety2%

“Still get tired -”

Allergies2%

“Allergic reaction - not sure why”

Common questions

Is better you profitable to sell on Amazon United Kingdom?: The niche generates £327K/yr across 8 tracked products. 90-day search growth is -21.3%. Flapen's verdict: Skip it (39/100).
How competitive is the better you niche?: 4 brands and 36 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in better you?: Top complaints mined from reviews: Taste-Overall, Dosage, Iron. The return rate is 0.0%.
When does demand for better you peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the better you niche?: Listings span £5.64–£16.40; the average listing price is £10.70 (sweet spot $15–$100). The average incumbent carries 2,047 reviews — the moat a new listing must climb.