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Beta Carotene

Maybe

Returns run at only 0.1% of orders. But the top 5 products take 81% of clicks, so Beta Carotene is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£74K/yr69K searches / yr
90-day growth
+19.8%search demand this quarter
Competition
81%top-5 click share · 8 brands · 12 sellers

Flapen Score

Beta Carotene against its category

The dotted line is the Health & Personal Care average. Past it, Beta Carotene is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beta Carotene market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beta Carotene 69K times last year and spent an estimated £74K. The top 5 brands take 84% of clicks. Demand peaks in Apr–May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
+19.8%
Conversion, latest week
9.3%
Market size, estimated
£74Ka year
Peak month
May2.2× the quietest month
Top search term
beta carotene65K searches a year

02 · Price

A sale here is worth £11.53.

Listings sell for £11.53 on average, from £5.55 to £20.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £11.53 that is £9K to £12K a year per listing.

Average price
£11.53under the $15 to $100 sweet spot
Price range
£5.55–£20.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Antioxidants. It carries 983 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Antioxidants
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
983per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Beta Carotene products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

12

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

8%

  • Solgar40%
  • Vegavero16%
  • WeightWorld12%
  • BIOHERBA8%
  • Generic8%
  • Veganicity from Health Plus8%
  • Open — no brand owns it (2 brands, 8%)

Demand

Beta Carotene search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.2×

Reviews and returns

What reviews say buyers love and hate about Beta Carotene

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.30

Did not work

Ineffective

Doesn't work and makes us both violently sick each time

Color Fading/Discoloration14%−0.20

cannot see any difference to my skin tone/colour - quite disappointing

absolutely no change in color anywhere on my body

Didn't see any change in my skin colour

Quality-Overall11%+1.56

Rip off

Rubbish

Absolutely rubbish

Color6%

saw no difference in skin colour whatsoever

sent it darker

Still white

Side Effects5%−0.10

just made my stomach slightly upset

Awful, made me sick within minutes of taking them - stopped using within 3 days

Love

Quality-Overall33%+1.56

Excellent product

Great quality

Very good product

Efficiency17%+1.02

works well

It works buy you have to take for few weeks before you see results

Value For Money17%+0.93

cheaper than tanning tablets

Good value for money

Very good value

Ease Of Use8%+0.50

easy to use

easy yo take

Side Effects8%−0.10

But I've had no side effects or problems

FAQ

Common Beta Carotene questions

Answered from the same tracked data.