beta carotene
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Good982.67avg incumbent reviews — the moat a new listing must climb
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Avg price
Okay£11.53avg listing price — sweet spot $15–$100
Price range
Okay£5.55–£20.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad£74K£74K/yr · 69K searches
Competition
Bad81%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, beta carotene is a £74K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 51/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
beta carotene market data
- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- £69K–£92K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
12
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
8%
- Solgar40%
- Vegavero16%
- WeightWorld12%
- BIOHERBA8%
- Generic8%
- Veganicity from Health Plus8%
- Open — no brand owns it (2 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.8% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.2×
Top beta carotene products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Solgar Natural Source Oceanic Beta Carotene Softgels - Pack of 60 - Fight Free Radical Damage - Strong Antioxidant - Gluten Free
Solgar£10.144.4★1,140 rev
Vegavero Beta Carotene | 180 Capsules | Tan Accelerator | 100% Natural Source of Vitamin A | NO Additives Lab-Tested | Vegan
Vegavero£16.964.1★2,805 rev
Tanning Tablets - 120 Sunglow Tablets - Beta Carotene Tanning Accelerator with Vitamins B2 & B3 Zinc Copper & Iodine - Vegan-Friendly & Non-GMO - Made in the UK
WeightWorld£13.143.4★2,234 rev
Beta-Carotene 15 000 mcg 100 Capsules | High-Potency Provitamin A Supplement for Skin Vision and Immune Support by BIOHERBA
BIOHERBA£10.004.3★43 rev
Beta Carotene - 120 Tablets - Suitable for Vegans - Source of Provitamin A - Natural & Healthy UK
Generic£8.864.3★37 rev
Newest
by launch date
Grounded Beta Carotene Tanning Tablets | 120 Tablets 4 Month Supply | with Zinc Vitamin A B2 B3 Copper & Iodine | High Strength Antioxidant Support | Vegan-Friendly & Made in the UK
G R O U N D E D COFFEE SCRUB£6.59152 rev
Beta Carotene - 120 Tablets - Suitable for Vegans - Source of Provitamin A - Natural & Healthy UK
Generic£8.8637 rev
Beta-Carotene 15 000 mcg 100 Capsules | High-Potency Provitamin A Supplement for Skin Vision and Immune Support by BIOHERBA
BIOHERBA£10.0043 rev
Perfect Skin Capsules - Beta Carotene Lycopene Copper and Vitamin E Formula - 60 Vegan Capsules - Gluten Free & GMO-Free - French Expertise - Nutrimea
Laboratoires Nutrimea£11.941,191 rev
Tanning Tablets - 120 Sunglow Tablets - Beta Carotene Tanning Accelerator with Vitamins B2 & B3 Zinc Copper & Iodine - Vegan-Friendly & Non-GMO - Made in the UK
WeightWorld£13.142,234 rev
Trending
90-day click momentumPerfect Skin Capsules - Beta Carotene Lycopene Copper and Vitamin E Formula - 60 Vegan Capsules - Gluten Free & GMO-Free - French Expertise - Nutrimea
Laboratoires Nutrimea£11.943.7★
Beta-Carotene 15 000 mcg 100 Capsules | High-Potency Provitamin A Supplement for Skin Vision and Immune Support by BIOHERBA
BIOHERBA£10.004.3★
Tanning Tablets - 120 Sunglow Tablets - Beta Carotene Tanning Accelerator with Vitamins B2 & B3 Zinc Copper & Iodine - Vegan-Friendly & Non-GMO - Made in the UK
WeightWorld£13.143.4★
Veganicity Beta Carotene 15mg : Vitamin A Supplement : 30 Capsules
Veganicity from Health Plus£5.554.4★
Beta Carotene - 120 Tablets - Suitable for Vegans - Source of Provitamin A - Natural & Healthy UK
Generic£8.864.3★
What buyers say about beta carotene
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“works well”
“cheaper than tanning tablets”
“easy to use”
“But I've had no side effects or problems”
“Recyclable opaque glass”
“Useful vitamin”
“Easy small size”
What buyers complain about
“Did not work”
“cannot see any difference to my skin tone/colour - quite disappointing”
“Rip off”
“saw no difference in skin colour whatsoever”
“just made my stomach slightly upset”
“I hardly noticed any changed in my skin tone”
“They have a horrid taste”
“Cant even keep the tablets down, 5 minutes after taking them, Im sick”
“now back serious cancer spots awaiting to see dermatologist they look very fierce terrible itching my doctor doesnt like the look of them”
“Rubbish”
Common questions
- Is beta carotene profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 9 tracked products. 90-day search growth is +19.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the beta carotene niche?
- 8 brands and 12 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in beta carotene?
- Top complaints mined from reviews: Functionality-Overall, Color Fading/Discoloration, Quality-Overall. The return rate is 0.1%.
- When does demand for beta carotene peak?
- Demand peaks in Apr–May; the busiest month runs 2.2× the quietest.
- What does it cost to enter the beta carotene niche?
- Listings span £5.55–£20.54; the average listing price is £11.53 (sweet spot $15–$100). The average incumbent carries 983 reviews — the moat a new listing must climb.