Is beta alanine profitable to sell on Amazon United Kingdom?

The niche generates £141K/yr across 12 tracked products. 90-day search growth is -26.1%. Flapen's verdict: Skip it (42/100).

How competitive is the beta alanine niche?

8 brands and 21 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in beta alanine?

Top complaints mined from reviews: Allergies, Durability, Dosage. The return rate is 0.1%.

When does demand for beta alanine peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the beta alanine niche?

Listings span £2.78–£14.16; the average listing price is £9.36 (sweet spot $15–$100). The average incumbent carries 317 reviews — the moat a new listing must climb.

beta alanine

Skip it

Prices mostly outside the sweet spot ($2.78–$14.16) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible15.8%

search→purchase rate — share of searches ending in a sale

Review moat

Great317.08

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£141K

£141K/yr · 95K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.36

avg listing price — sweet spot $15–$100

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-26.1%

90-day search growth — must beat 0% to launch

Price range

Bad£2.78–£14.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, beta alanine is a £141K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 42/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

beta alanine market data

Units sold / yr: 13K–15K; avg 1,000–1,250/product
Revenue / yr: £117K–£140K; units × avg price
Conversion rate: 15.8%
Avg BSR: #36
Page quality: 0%
Prime: 100%
Sponsored: 58%
Out of stock: 3.2%
Avg brand age: 68 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Bulk46%
Applied Nutrition16%
Freak Athletics11%
Horbäach8%
ALPHA016%
Peak Supps4%
Open — no brand owns it (2 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -26.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top beta alanine search terms

beta alanine71K/yr -17.0%14.9% conv.
beta alanine powder7K/yr -12.9%14.2% conv.
beta alanine capsules8K/yr -57.2%12.7% conv.
beta-alanine6K/yr -22.5%9.9% conv.
alanine2K/yr -85.7%7.0% conv.

All search terms

Top beta alanine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bulk Beta Alanine Powder 100% Beta-Alanine 500g

Bulk£8.214.6★896 rev

Applied Nutrition Beta-Alanine Amino Acid Pre Workout Powder 3000mg per Serving Enhances Training Duration & Physical Performance Gluten Free Suitable for Vegans (300g - 100 Servings) (Unflavoured)

Applied Nutrition£11.034.6★86 rev

Beta Alanine 1500mg Per Serving - 120 Capsules Beta Alanine Supplement Amino Acid Supplement - 750mg Per Capsule - Suitable for Men & Women

Freak Athletics£11.414.4★277 rev

Beta Alanine 1500mg | 120 Vegan Capsules | Premium Amino Acid Supplement for Men & Women | by Horbaach

Horbäach£11.624.4★190 rev

Beta Alanine Powder | Pure (500g) Pre Workout Amino Acid

Peak Supps£7.914.5★427 rev

Newest

by launch date

Applied Nutrition Beta Alanine 1500 Amino Acid Supplement Strength & Performance 750mg Beta Alanine Per Capsule (120 Capsules - 60 Servings)

Applied Nutrition£11.795 rev

1y ago

Applied Nutrition Beta-Alanine Amino Acid Pre Workout Powder 3000mg per Serving Enhances Training Duration & Physical Performance Gluten Free Suitable for Vegans (300g - 100 Servings) (Unflavoured)

Applied Nutrition£11.0386 rev

2y ago

Beta Alanine 1500mg | 120 Vegan Capsules | Premium Amino Acid Supplement for Men & Women | by Horbaach

Horbäach£11.62190 rev

5y ago

Fermented Beta-Alanine Powder 500g Unflavoured Resealable and Recyclable Pouch by Alpha01

ALPHA01£6.755 rev

6y ago

Fermented Beta-Alanine 1500mg 120 Vegan Capsules with BioPerine for Enhanced Absorption Resealable and Recyclable Pouch by Alpha01

ALPHA01£7.5159 rev

6y ago

What buyers say about beta alanine

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Perfect product”

Ease Of Use10%

“Very practical and effective”

Itch Relief9%

“Bought it because I heard it helps with post shower itch”

Efficiency9%

“Works”

Value For Money8%

“Excellent value for money”

Dosage7%

“It is a generous bag with over 100 servings in it”

Vegan/Organic6%

“I also appreciate that it is suitable for vegans”

Vitamin5%

“they are now a supplement that I will continue to take whilst training”

Heart Health5%

“This has lowered my fasting blood sugar levels from an average to 6.4mmol /L to about 5.3mmol/L”

Adhesion/Stickiness3%

“* ❌ Static Cling: The fine powder loves to stick to the scoop”

What buyers complain about

Allergies13%

“So itchy”

Durability13%

“Sammy doesn't last all day lol”

Dosage13%

“It's not 1500mg”

Itch Relief10%

“even 2 scoops doesnt give the old school itch you used to get”

Contamination6%

“mold on the lid disgusting”

Side Effects6%

“You get used to the side effects after a while”

Quality-Overall6%

“So hard to get decent product these days”

Taste-Overall6%

“mold on the lid disgusting”

Strength4%

“Not as strong”

Bitter2%

“though the unflavoured powder does have a slightly bitter edge if you take it neat”

Common questions

Is beta alanine profitable to sell on Amazon United Kingdom?: The niche generates £141K/yr across 12 tracked products. 90-day search growth is -26.1%. Flapen's verdict: Skip it (42/100).
How competitive is the beta alanine niche?: 8 brands and 21 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in beta alanine?: Top complaints mined from reviews: Allergies, Durability, Dosage. The return rate is 0.1%.
When does demand for beta alanine peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the beta alanine niche?: Listings span £2.78–£14.16; the average listing price is £9.36 (sweet spot $15–$100). The average incumbent carries 317 reviews — the moat a new listing must climb.