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Bergamot Essential Oil

Fail

Prices span $3.19–$12.25, mostly outside the sweet spot, so Bergamot Essential Oil is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£47K/yr50K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
64%top-5 click share · 13 brands · 19 sellers

Flapen Score

Bergamot Essential Oil against its category

The dotted line is the Health & Personal Care average. Past it, Bergamot Essential Oil is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bergamot Essential Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bergamot Essential Oil 50K times last year and spent an estimated £47K. The top 5 brands take 74% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

14.5% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
14.5%
Market size, estimated
£47Ka year
Peak month
November1.4× the quietest month
Top search term
bergamot essential oil39K searches a year

02 · Price

A sale here is worth £6.38.

Listings sell for £6.38 on average, from £3.19 to £12.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.38 that is £2K to £3K a year per listing.

Average price
£6.38under the $15 to $100 sweet spot
Price range
£3.19–£12.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Alternative Medicine. It carries 5,673 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Alternative Medicine
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,673per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Bergamot Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

19

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

20%

  • nikura26%
  • MAYJAM14%
  • Handcraft Blends12%
  • HIQILI12%
  • MUNUSNA10%
  • Carno Calm6%

Demand

Bergamot Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.4×

Search terms

Top Bergamot Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bergamot essential oil39K/yr
  • bergamot oil7K/yr
  • essential oil bergamot2K/yr
  • bergamot oil essential2K/yr

Reviews and returns

What reviews say buyers love and hate about Bergamot Essential Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell26%+3.03

Not a very strong smell

it smells like artificial lemon juice

Hardly any smell or fragrance

Leak-Proof19%

This arrived half full and was leaking

Empty bottle

Unfortunately 20% was missing as it had leaked in transport

Quality-Overall13%+0.63

not the best

Poor quality waste of money

Not the best, seems weak

Stale/Rotten/Spoiled8%−0.08

Rubbish

Ingredients-Overall8%−0.08

The bergamot oil essentialisn't strong enough good back in the day

Love

Smell60%+3.03

Scent is beautiful

Beautiful aroma

it smells divine

Quality-Overall18%+0.63

Amazing quality

Fabulous product

so had no doubts about the quality

Value For Money7%+0.32

fair price

Amazing value

Good value

Dispensing Mechanism3%+0.24

Careful when dispensing into containers

Freshness3%+0.24

Smells really fresh

Return

0.3% Return rate 6% Fixable by listing

Smell38%█▅▄▂▅▄

Not a very strong smell

it smells like artificial lemon juice

Hardly any smell or fragrance

Leak-Proof38%▁▅▇█▆▇

This arrived half full and was leaking

Empty bottle

Unfortunately 20% was missing as it had leaked in transport

Oily/Greasy5%▁▁▁█▁▄
Advertised Vs Actual Product3%▁▁▁█▁▁

Photo is a bit misleading as it looks like it should come in a bigger bottle

Size-Overall3%▁█▂▁▁▁

FAQ

Common Bergamot Essential Oil questions

Answered from the same tracked data.