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Benfotiamine

Fail

Demand is soft, at -17.5% this quarter, so Benfotiamine is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£92K/yr59K searches / yr
90-day growth
-17.5%search demand this quarter
Competition
73%top-5 click share · 13 brands · 19 sellers

Flapen Score

Benfotiamine against its category

The dotted line is the Health & Personal Care average. Past it, Benfotiamine is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Benfotiamine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Benfotiamine 59K times last year and spent an estimated £92K. The top 5 brands take 78% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
11.1%
Market size, estimated
£92Ka year
Peak month
February1.3× the quietest month
Top search term
benfotiamine45K searches a year

02 · Price

A sale here is worth £14.10.

Listings sell for £14.10 on average, from £6.66 to £30.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.10 that is £4K to £7K a year per listing.

Average price
£14.10under the $15 to $100 sweet spot
Price range
£6.66–£30.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #962 within Vitamins. It carries 155 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#962in Vitamins
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
155per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Benfotiamine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

19

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

18%

  • NUTRINATION29%
  • ALPHA0121%
  • Vinco Supplements17%
  • ECO-VITS6%
  • Nutri Peak5%
  • Nutrality4%

Demand

Benfotiamine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Benfotiamine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • benfotiamine45K/yr
  • benfotiamine 1000mg8K/yr
  • benfotiamine 300mg6K/yr

Reviews and returns

What reviews say buyers love and hate about Benfotiamine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage16%−0.05

Under dosed product

Clean formula, questionable dosage as capsules not full

However, the capsules were not full, and had varying amounts of powder inside, so you'd have to question the actual dosage you are getting as it doesn't seem uniform. see pic

Side Effects12%−0.08

Caused side effects like headache

Actually it has given me an upset stomach

usually side effects presented approximately 1 hour after ingesting product

Absorbency7%+0.33

I cant absorb vitamin b1

Bitter7%−0.07

Real Benfotiamine is a bitter tasting compound

Size-Overall5%−0.03

Capsules are a bit bigger than I'd like

they are large

Love

Quality-Overall17%+1.13

Good quality clean supplment

Quality capsules

Good quality

Vitamin9%+0.42

The Good Vitamin B1

I am really happy with this supplement

Very good value capsules of vitamin B1

Value For Money7%+0.64

A very good product and great value

Good value for money

Good value capsules

Dosage7%−0.05

Great dosage and quantity

The capsules have been easy enough to take

The 500mg dosage is good - therapeutic strength

Energy Level6%+0.53

Theyve also been great for a little energy

Gives good energy

Definitely helps with energy

FAQ

Common Benfotiamine questions

Answered from the same tracked data.