benfotiamine
Skip itSoft demand (-17.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great154.93avg incumbent reviews — the moat a new listing must climb
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.10avg listing price — sweet spot $15–$100
Price range
Good£6.66–£30.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£92K£92K/yr · 59K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, benfotiamine is a £92K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 48/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
benfotiamine market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £85K–£113K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #962
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 8.2%
- Avg brand age
- 47 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 rising
Sellers
19
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
18%
- NUTRINATION29%
- ALPHA0121%
- Vinco Supplements17%
- ECO-VITS6%
- Nutri Peak5%
- Nutrality4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top benfotiamine search terms
- benfotiamine45K/yr
- benfotiamine 1000mg8K/yr
- benfotiamine 300mg6K/yr
Top benfotiamine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Benfotiamine 500mg x 120 Capsule | 4 Months Supply | Fat Soluble Vitamin B1 (Thiamine) for Nerve Health & Cognitive Enhancement | Vegan Non-GMO & Gluten Free | Zero Additives | Third Party Lab Tested
NUTRINATION£13.074.5★164 rev
Vinco Benfotiamine 300mg - Vitamin B1 Thiamine High Strength for Heart & Kidney Support 120 Vegan Capsules Enhanced Cognitive Function Energy & Antioxidants Gluten & Allergen-Free - Made in UK
Vinco Supplements£13.534.5★313 rev
Benfotiamine 500mg 90 Vegan Capsules High Strength Vitamin B1 Derivative for Nerve Health Blood Sugar & Energy Resealable and Recyclable Pouch by Alpha01
ALPHA01£8.274.8★68 rev
Benfotiamine 300mg 90 Vegan Capsules High Strength Vitamin B1 Derivative for Nerve Health Blood Sugar & Energy Resealable and Recyclable Pouch by Alpha01
ALPHA01£6.664.8★68 rev
MAX Strength BENFOTIAMINE 1000mg (30 Tablets) Blood Sugar Fat Soluble B1
ECO-VITS£8.874.2★32 rev
Newest
by launch date
Benfotiamine 500mg | 120 Vegan Capsules | 4 Month Supply | Fat Soluble Vitamin B1 Thiamine | Nerve Health Blood Sugar & Cognitive Support | Heart & Kidney | Non-GMO & Gluten Free | Nutri Peak
Nutri Peak£9.909 rev
Benfotiamine and Thiamine B1 | High Strength 600mg | 1-A-Day 4 Month Supply | 120 Vegan Capsules | Fat Soluble for Heart & Kidney | Eye & Nerve Repair Liposomal Max Absorbtion Formula All Natural
MetaSuperfoods£14.2670 rev
iperk Benfotiamine 300mg - High Absorption Vitamin B1 Supplement 120 Vegan Capsules (4 Months Supply)
iperk£11.7744 rev
Benfotiamine 500mg x 120 Capsule | 4 Months Supply | Fat Soluble Vitamin B1 (Thiamine) for Nerve Health & Cognitive Enhancement | Vegan Non-GMO & Gluten Free | Zero Additives | Third Party Lab Tested
NUTRINATION£13.07164 rev
Doctors Best - Benfotiamine with BenfoPure | High-dose Vitamin B1 to Support The Nervous System - 300mg - 60 vcaps
DoctorsBEST£30.216 rev
Trending
90-day click momentumBenfotiamine 500mg | 120 Vegan Capsules | 4 Month Supply | Fat Soluble Vitamin B1 Thiamine | Nerve Health Blood Sugar & Cognitive Support | Heart & Kidney | Non-GMO & Gluten Free | Nutri Peak
Nutri Peak£9.904.9★
Benfotiamine 300mg 90 Vegan Capsules High Strength Vitamin B1 Derivative for Nerve Health Blood Sugar & Energy Resealable and Recyclable Pouch by Alpha01
ALPHA01£6.664.8★
Benfotiamine 500mg 90 Vegan Capsules High Strength Vitamin B1 Derivative for Nerve Health Blood Sugar & Energy Resealable and Recyclable Pouch by Alpha01
ALPHA01£8.274.8★
Doctors Best - Benfotiamine with BenfoPure | High-dose Vitamin B1 to Support The Nervous System - 300mg - 60 vcaps
DoctorsBEST£30.214.5★
MAX Strength BENFOTIAMINE 1000mg (30 Tablets) Blood Sugar Fat Soluble B1
ECO-VITS£8.874.2★
What buyers say about benfotiamine
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality clean supplment”
“The Good Vitamin B1”
“A very good product and great value”
“Great dosage and quantity”
“Theyve also been great for a little energy”
“Easily swallowed, no unwanted side effects”
“As described”
“They don't cause me any issues or side effects taking them”
“Works well for me”
“Easy to take”
What buyers complain about
“Under dosed product”
“Caused side effects like headache”
“I cant absorb vitamin b1”
“Real Benfotiamine is a bitter tasting compound”
“Capsules are a bit bigger than I'd like”
“I've found from taking these pretty much straight away I could feel the effects I felt karma didn't feel so much on the edge with anxiety plus I like the Fact there's not a lot of ingredients I would give it a 👍🏻 up”
“Actually it has given me an upset stomach”
“I have a huge problem swallowing them”
“I've found from taking these pretty much straight away I could feel the effects I felt karma didn't feel so much on the edge with anxiety plus I like the Fact there's not a lot of ingredients I would give it a 👍🏻 up”
“had little smell”
Common questions
- Is benfotiamine profitable to sell on Amazon United Kingdom?
- The niche generates £92K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the benfotiamine niche?
- 13 brands and 19 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in benfotiamine?
- Top complaints mined from reviews: Dosage, Side Effects, Absorbency. The return rate is 0.1%.
- When does demand for benfotiamine peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the benfotiamine niche?
- Listings span £6.66–£30.21; the average listing price is £14.10 (sweet spot $15–$100). The average incumbent carries 155 reviews — the moat a new listing must climb.