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Benfotiamine

soft demand (-17.5% this quarter) — Benfotiamine doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 23Growth 16Conversion 91Competition 22Returns 99Price range 65Avg price 68Brand share 45Review moat 92Quality gap 42
This niche Category average

Is Benfotiamine profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Benfotiamine is a £92K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 48/100.

Benfotiamine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.5% over the last 90 days and 11.1% of searches end in a purchase.

£92K

revenue / yr

Units sold / yr8K
Search volume / yr-17.5%59K
Conversion rate11.1%
Avg price£14.10

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers13 · 19
Top-5 product click share73%
Open market22%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement64%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews155

Top Benfotiamine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

£0£9K£18K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

19

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

18%

  • NUTRINATION29%
  • ALPHA0121%
  • Vinco Supplements17%
  • ECO-VITS6%
  • Nutri Peak5%
  • Nutrality4%

Benfotiamine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume59KCVR11.1%Products14Brands13Top 5 Brands78%OOS Rate8.2%Rating4.5★Reviews155Avg BSR#962
2K2KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Benfotiamine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • benfotiamine45K/yr
  • benfotiamine 1000mg8K/yr
  • benfotiamine 300mg6K/yr

What reviews say buyers love and hate about Benfotiamine

What buyers mention most, as a share of all reviews.

What buyers love

65% of reviews
Quality-Overall17%

Good quality clean supplment

Vitamin9%

The Good Vitamin B1

Value For Money7%

A very good product and great value

Dosage7%

Great dosage and quantity

Energy Level6%

Theyve also been great for a little energy

What buyers complain about

64% of reviews
Dosage16%

Under dosed product

Side Effects12%

Caused side effects like headache

Absorbency7%

I cant absorb vitamin b1

Bitter7%

Real Benfotiamine is a bitter tasting compound

Size-Overall5%

Capsules are a bit bigger than I'd like

Common Benfotiamine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Benfotiamine 48/100 on Amazon United Kingdom — Skip it. The niche generates £92K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -17.5% over the last 90 days.
Search demand for Benfotiamine on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.