Is beetroot capsules profitable to sell on Amazon United Kingdom?

The niche generates £598K/yr across 14 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +33.9%. Flapen's verdict: Worth a look (59/100).

How competitive is the beetroot capsules niche?

13 brands and 30 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in beetroot capsules?

Top complaints mined from reviews: Dosage, Taste-Overall, Functionality-Overall. The return rate is 0.0%.

When does demand for beetroot capsules peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.6× the quietest.

What does it cost to enter the beetroot capsules niche?

Listings span £6.40–£25.50; the average listing price is £11.52 (sweet spot $15–$100). The average incumbent carries 484 reviews — the moat a new listing must climb.

beetroot capsules

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Review moat

Great483.57

avg incumbent reviews — the moat a new listing must climb

Market size

Good£598K

£598K/yr · 599K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+33.9%

90-day search growth — must beat 0% to launch

Price range

Good£6.40–£25.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.52

avg listing price — sweet spot $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Bad79%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, beetroot capsules is a £598K/yr Amazon United Kingdom market (599K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

beetroot capsules market data

Units sold / yr: 60K–80K; avg 5,000–6,000/product
Revenue / yr: £691K–£922K; units × avg price
Conversion rate: 8.7%
Avg BSR: #240
Page quality: 0%
Prime: 93%
Sponsored: 93%
Out of stock: 0.6%
Avg brand age: 33 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

16%

EVO NUTRITION33%
NEW LEAF PRODUCTS26%
SS Sport Supplies7%
ALPHA016%
Horbäach5%
ROSABELLA5%
Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +33.9% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.6×

Open Trend

Top beetroot capsules search terms

beetroot capsules315K/yr +14.3%12.1% conv.
rosabella beetroot capsules48K/yr +241.6%3.7% conv.
rosabella beetroot45K/yr +20.6%2.2% conv.
lemeli beetroot nitric oxide booster14K/yr +903.9%3.9% conv.
beetroot supplement42K/yr -44.6%9.2% conv.
rosabella beetroot powder20K/yr +14.8%1.4% conv.
rosabella beetroot capsules uk9K/yr +447.2%3.4% conv.
roseabella beetroot capsules11K/yr +104.9%3.6% conv.
organic beetroot capsules16K/yr +24.9%7.3% conv.
beetroot tablets15K/yr +20.2%8.4% conv.

All search terms

Top beetroot capsules products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EVO NUTRITION£8.114.4★1,301 rev

Beetroot Capsules 5100mg - High Strength Beetroot Supplement 180 Vegan Capsules - Nitric Oxide - Enriched with Black Pepper Made in The UK By New Leaf

NEW LEAF PRODUCTS£8.224.5★1,895 rev

SportBeets Beetroot Extract 32 500mg Capsules Standardised to 6% Nitrates - L-Citrullne 1 000mg & Black Pepper to Enhance the Benefits of Beetroot. (32 500mg from 500mg of a 65:1 Extract Ratio)

SS Sport Supplies£6.404.4★62 rev

Organic Beetroot Extract Capsules 7500mg - High Strength Beetroot Supplement - 90 Vegan Capsules (3 Months Supply) Resealable and Recyclable Pouch by Alpha01

ALPHA01£6.544.6★511 rev

Beetroot Tablets 12 000mg | 120 Tablets (4 Month Supply) | High Strength 25:1 Beetroot Extract | Suitable for Vegans and Vegetarians | By Horbaach

Horbäach£7.444.4★656 rev

Newest

by launch date

Lemeli Beetroot Extract Lemeli Beetroot Capsules 1300mg Natural Vegan & Non-GMO - 60 Capsules (1Pcs)

Lemeli Official£19.901 rev

1mo ago

Primevits Beetroot Capsules with Vitamin B12 10 000mg Beetroot Extract 50:1 with L-Citrulline & Pomegranate Polyphenols | Nitric Oxide & Circulation Support | Energy & Endurance | 60 Vegan Capsules

PrimeVits£11.5828 rev

4mo ago

Biorali Organic Beetroot Capsules 1300mg 100% Pure Beetroot Powder Natural Nitric Oxide Booster Certified Organic by of&G 60 Vegan Capsules (30 Day Supply) GMP Manufactured in UK

Biorali£25.5062 rev

5mo ago

SportBeets Beetroot Extract 32 500mg Capsules Standardised to 6% Nitrates - L-Citrullne 1 000mg & Black Pepper to Enhance the Benefits of Beetroot. (32 500mg from 500mg of a 65:1 Extract Ratio)

SS Sport Supplies£6.4062 rev

6mo ago

Vinco Beetroot Capsules 10 000mg - High Strength Beetroot Supplement 180 Vegan Capsules - Nitric Oxide Support - Enriched with Black Pepper - Made in The UK

Vinco Supplements£6.69195 rev

7mo ago

What buyers say about beetroot capsules

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Good quality tablets”

Value For Money13%

“Good value for money”

Advertised Vs Actual Product10%

“Description is accurate”

Ease Of Chewing/Swallowing8%

“I have not had any problems swallowing them”

Blood Pressure8%

“Great for blood pressure”

Ease Of Use5%

“Easy to use”

Energy Level4%

“More energy”

Vitamin3%

“it is a straightforward capsule supplement”

Heart Health3%

“Good blood circulation”

Side Effects3%

“no odd taste or after effects”

What buyers complain about

Dosage11%

“The claim of 32,500 MG I find confusing”

Taste-Overall9%

“Appears tasteless”

Functionality-Overall7%

“Not working”

Blood Pressure6%

“Zero results for my BP”

Ingredients-Overall5%

“Very poor quality as the main ingredient is corn starch which is just a filler”

Size-Overall4%

“They are small”

Advertised Vs Actual Product4%

“But it doesn't do like they advertise”

Ease Of Chewing/Swallowing3%

“Quite big to swallow”

Value For Money3%

“Quite expensive”

Vitamin2%

“Vitamin tabs. I have not noticed any difference”

Common questions

Is beetroot capsules profitable to sell on Amazon United Kingdom?: The niche generates £598K/yr across 14 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +33.9%. Flapen's verdict: Worth a look (59/100).
How competitive is the beetroot capsules niche?: 13 brands and 30 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in beetroot capsules?: Top complaints mined from reviews: Dosage, Taste-Overall, Functionality-Overall. The return rate is 0.0%.
When does demand for beetroot capsules peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.6× the quietest.
What does it cost to enter the beetroot capsules niche?: Listings span £6.40–£25.50; the average listing price is £11.52 (sweet spot $15–$100). The average incumbent carries 484 reviews — the moat a new listing must climb.