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Beef Liver

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -20.7% this quarter, so Beef Liver is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 48
Market size
£219K/yr109K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
58%top-5 click share · 14 brands · 17 sellers

Flapen Score

Beef Liver against its category

The dotted line is the Health & Personal Care average. Past it, Beef Liver is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beef Liver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beef Liver 109K times last year and spent an estimated £219K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £219K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
9.2%
Market size, estimated
£219Ka year
Peak month
December2.7× the quietest month
Top search term
beef liver capsules34K searches a year

02 · Price

A sale here is worth £21.72.

Listings sell for £21.72 on average, from £1.83 to £39.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £21.72 that is £11K to £16K a year per listing.

Average price
£21.72inside the $15 to $100 sweet spot
Price range
£1.83–£39.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£11K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #37 within Glandular Extracts. It carries 236 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#37in Glandular Extracts
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
236per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Beef Liver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

17

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

22%

  • Miles Kay27%
  • Bolman Health24%
  • A | P | E7%
  • Harla Health7%
  • NEO-NUTRITION6%
  • BERSERKER Supplements6%

Demand

Beef Liver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Beef Liver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beef liver capsules34K/yr
  • beef liver24K/yr
  • beef liver grass fed8K/yr
  • grass fed beef liver capsules9K/yr
  • desiccated liver3K/yr
  • beef liver supplements15K/yr
  • grassfed beef liver capsules4K/yr
  • desiccated liver tablets3K/yr
  • grass fed beef liver4K/yr
  • liver capsules3K/yr

Reviews and returns

What reviews say buyers love and hate about Beef Liver

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall5%+0.47

No taste as they are capsules

the capsules themselves are tasteless when i swallow them

they are tasteless

Dosage5%

One thing Id note is that the 1500 mg is the amount in 4 pills, not 1

That's just too much even if you break them into 2 doses

the problem is many such supplements require taking quite a few to get the correct 'dosage'

Size-Overall4%

The capsules are quite big

Tablets are quite large

The tablets themselves are fairly small

Iron3%+0.61

iron supplements haven't helped - less than a month on these

As such its got iron in there

struggling to get my iron levels up with regular iron tablets

Quality-Overall3%−0.02

I do believe you are paying for the quality

Rubbish

Love

Nutritional Content11%+1.32

Packed with nutrition

they serve as a great nutritional booster

so for me having a supplement is a great way of aiding my wellness

Ease Of Chewing/Swallowing10%+0.35

not hard to consume

easy to digest and swallow

Easy to swallow

Quality-Overall6%−0.02

so I know the quality is pure

Good quality and fresh

Excellent Product

Iron6%+0.61

This has boosted the Iron levels in my blood successfully

effective way to boost iron levels

Great for iron and wellbeing

Value For Money6%

Good value

At the current selling price it is good value

Good value for money

FAQ

Common Beef Liver questions

Answered from the same tracked data.