Is beef liver profitable to sell on Amazon United Kingdom?

The niche generates £219K/yr across 19 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Worth a look (57/100).

How competitive is the beef liver niche?

14 brands and 17 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in beef liver?

Top complaints mined from reviews: Taste-Overall, Dosage, Size-Overall. The return rate is 0.0%.

When does demand for beef liver peak?

Demand peaks in Jan–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the beef liver niche?

Listings span £1.83–£39.47; the average listing price is £21.72 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.

beef liver

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great£21.72

avg listing price — sweet spot $15–$100

Review moat

Great236.26

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Price range

Good£1.83–£39.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£219K

£219K/yr · 109K searches

Growth

Bad-20.7%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, beef liver is a £219K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

beef liver market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: £174K–£217K; units × avg price
Conversion rate: 9.2%
Avg BSR: #37
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 2.9%
Avg brand age: 44 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

22%

Miles Kay27%
Bolman Health24%
A | P | E7%
Harla Health7%
NEO-NUTRITION6%
BERSERKER Supplements6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.7% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top beef liver search terms

beef liver capsules34K/yr -18.6%9.2% conv.
beef liver24K/yr -21.5%5.1% conv.
beef liver grass fed8K/yr -11.0%7.4% conv.
grass fed beef liver capsules9K/yr -27.4%9.6% conv.
desiccated liver3K/yr +36.4%3.8% conv.
beef liver supplements15K/yr -50.3%5.0% conv.
grassfed beef liver capsules4K/yr -34.5%11.7% conv.
desiccated liver tablets3K/yr -7.2%5.6% conv.
grass fed beef liver4K/yr -25.6%6.6% conv.
liver capsules3K/yr -31.1%4.3% conv.

All search terms

Top beef liver products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NZ Beef Liver Matrix Grass Fed Beef Liver Capsules - 1 Capsule Dose (not 4-6) Includes Bio Available B12 and Amplified Ingredients

Miles Kay£30.814.5★114 rev

Bolman Health£11.644.5★257 rev

Grass Fed Beef Liver Capsules 1000mg per Serving | Freeze Dried Bovine Liver Supplement | High Strength Iron B12 & Vitamin A | Supports Energy Immunity & Vitality | 60 Capsules

Harla Health£13.384.3★25 rev

60 Pack NZ Beef Liver Capsules (60)

Miles Kay£19.654.5★114 rev

Grassfed Beef Liver Capsules 500mg - Supports Liver Brain and Heart Health (60 Capsules)

NEO-NUTRITION£8.554.2★38 rev

Newest

by launch date

60 Pack NZ Beef Liver Capsules (60)

Miles Kay£19.65114 rev

4mo ago

Beef Collagen Capsules (1500mg) + NZ Beef Liver & Spleen

Miles Kay£14.5026 rev

4mo ago

Grass Fed Beef Liver Capsules 1000mg per Serving | Freeze Dried Bovine Liver Supplement | High Strength Iron B12 & Vitamin A | Supports Energy Immunity & Vitality | 60 Capsules

Harla Health£13.3825 rev

5mo ago

NZ Beef Liver Matrix Grass Fed Beef Liver Capsules - 1 Capsule Dose (not 4-6) Includes Bio Available B12 and Amplified Ingredients

Miles Kay£30.81114 rev

8mo ago

Organic Beef Liver Capsules Pasture-Raised Cattle Free from Antibiotics and Hormones Grass-Fed Liver Support Supplements from Ancestral Diet Beef Organ Supplements 180 Vegicaps

KIKI HEALTH£32.2133 rev

8mo ago

What buyers say about beef liver

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content11%

“Packed with nutrition”

Ease Of Chewing/Swallowing10%

“not hard to consume”

Quality-Overall6%

“so I know the quality is pure”

Iron6%

“This has boosted the Iron levels in my blood successfully”

Value For Money6%

“Good value”

Energy Level5%

“Nice little energy boost”

Taste-Overall5%

“They don't taste bad”

Vitamin4%

“Great Supplements”

Ingredients-Overall3%

“which is important given the nature of the ingredient”

Ease Of Use3%

“Easy to use”

What buyers complain about

Taste-Overall5%

“No taste as they are capsules”

Dosage5%

“One thing Id note is that the 1500 mg is the amount in 4 pills, not 1”

Size-Overall4%

“The capsules are quite big”

Iron3%

“iron supplements haven't helped - less than a month on these”

Quality-Overall3%

“I do believe you are paying for the quality”

Value For Money3%

“A little expensive but”

Functionality-Overall2%

“I think it worked to be honest i don't no”

Nutritional Content2%

“Addresses a key lack in body nutrients”

Vegan/Organic2%

“which I was worried about with organ-based supplements”

Smell2%

“The capsules have no smell”

Common questions

Is beef liver profitable to sell on Amazon United Kingdom?: The niche generates £219K/yr across 19 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Worth a look (57/100).
How competitive is the beef liver niche?: 14 brands and 17 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in beef liver?: Top complaints mined from reviews: Taste-Overall, Dosage, Size-Overall. The return rate is 0.0%.
When does demand for beef liver peak?: Demand peaks in Jan–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the beef liver niche?: Listings span £1.83–£39.47; the average listing price is £21.72 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.