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Bed Support for Sitting Up in Bed

Maybe

Products sell for $30.79 on average, inside the sweet spot. But shoppers spend only $30K a year here, so Bed Support for Sitting Up in Bed is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£30K/yr40K searches / yr
90-day growth
-22.4%search demand this quarter
Competition
40%top-5 click share · 32 brands · 54 sellers

Flapen Score

Bed Support for Sitting Up in Bed against its category

The dotted line is the Health & Personal Care average. Past it, Bed Support for Sitting Up in Bed is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bed Support for Sitting Up in Bed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bed Support for Sitting Up in Bed 40K times last year and spent an estimated £30K. The top 5 brands take 47% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-22.4%
Conversion, latest week
2.4%
Market size, estimated
£30Ka year
Peak month
November2.2× the quietest month
Top search term
bed support for sitting up in bed17K searches a year

02 · Price

A sale here is worth £30.79.

Listings sell for £30.79 on average, from £14.49 to £65.30. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £30.79 that is £0 to £3K a year per listing.

Average price
£30.79inside the $15 to $100 sweet spot
Price range
£14.49–£65.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #158 within Medical Supplies & Equipment. It carries 1,240 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
67%
Out of stock, average day
13.9%
Average rank
#158in Medical Supplies & Equipment
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,240per listing
Listings tracked
42

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Bed Support for Sitting Up in Bed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£907£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 rising

Sellers

54

Top-5 brand share

47%

Top 20: 89%

Top-5 click share

40%

Top 20: 79%

Open market

48%

  • NRS12%
  • SLIGUY10%
  • EazyMobility9%
  • OHS9%
  • EzKamfort7%
  • AS AWESLING5%

Demand

Bed Support for Sitting Up in Bed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Bed Support for Sitting Up in Bed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bed support for sitting up in bed17K/yr
  • bed back rests to sit up in bed12K/yr
  • bed back rest9K/yr
  • bed rest back support2K/yr

Reviews and returns

What reviews say buyers love and hate about Bed Support for Sitting Up in Bed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall10%

Poor quality

Overpriced for the quality

Very cheap quality

Comfort-Overall10%+2.45

Very hard pillow uncomfortable sleep

Not comfy

Not as comfortable as I thought it would be

Size-Overall8%−0.08

Short to

This is too short

much smaller

Cushion6%+0.13

Cheap cushion filling - not memory foam

As the cushion does not cool down

I've had to pad it a bit

Value For Money6%

But expensive for what you get

didnt expect to be let down like this by one of the more expensive products on Amazon

Not what I expected at all for the price

Love

Comfort-Overall25%+2.45

Really comfortable

It is comfortable to use

a comfy item

Quality-Overall14%

Good quality comfortable

Excellent Product

It is really well made

Cushion9%+0.13

Amazing cushion

Comfortable cushion

Fantastic cushion

Value For Money7%

Good value for money

Excellent value

Money well spent

Sleep Quality6%+0.97

my sleep has greatly improved

Brilliant for sleeping

Perfect sleep

Return

1.2% Return rate 27% Fixable by listing

Comfort-Overall22%▇██▆▇▇

Very hard pillow uncomfortable sleep

Not comfy

Not as comfortable as I thought it would be

Size-Overall16%█▇▅▅▆▇

Short to

This is too short

much smaller

Cushion7%▆▅▆█▆▆

Cheap cushion filling - not memory foam

As the cushion does not cool down

I've had to pad it a bit

Hard Feel6%▃▆▄█▆▅

Too hard

Very hard pillow

personally for me it is a bit too soft

Functionality-Overall6%▅▆▆▇█▆

FAQ

Common Bed Support for Sitting Up in Bed questions

Answered from the same tracked data.