Bed Backrest
MaybeProducts sell for $29.92 on average, inside the sweet spot. But demand is soft, at -32.1% this quarter, so Bed Backrest is a Maybe.
- Flapen Score
- 56 / 100Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 4856
- Market size
- £62K/yr123K searches / yr
- 90-day growth
- -32.1%search demand this quarter
- Competition
- 39%top-5 click share · 34 brands · 47 sellers
Flapen Score
Bed Backrest against its category
The dotted line is the Health & Personal Care average. Past it, Bed Backrest is stronger. Inside it, weaker.
Market
The Bed Backrest market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bed Backrest 123K times last year and spent an estimated £62K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 123K
- Growth, 90 days vs prior 90
- -32.1%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £62Ka year
- Peak month
- December5.1× the quietest month
- Top search term
- back rest for bed27K searches a year
02 · Price
A sale here is worth £29.92.
Listings sell for £29.92 on average, from £14.38 to £65.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £29.92 that is £0 to £3K a year per listing.
- Average price
- £29.92inside the $15 to $100 sweet spot
- Price range
- £14.38–£65.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #133 within Medical Supplies & Equipment. It carries 1,230 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 68%
- Out of stock, average day
- 15.5%
- Average rank
- #133in Medical Supplies & Equipment
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,230per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 2 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Bed Backrest products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NRS L98229 Healthcare Adjustable Angle Back Rest Blue Pack of 1
- Price
- £23.72
- Rating
- 4.3/5
- Reviews
- 4,344
- Age
- 16y ago
Eazy Adjustable Bed Backrest Pre-Assembled 5-Position Foldable Backrest Pillow for Sitting Up in Bed Bed Wedge Removable Headrest and Cushion Support for Elderly Pregnancy Recovery and Home Use
- Price
- £30.55
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 1y ago
AS AWESLING Reading Pillow for Adults Back Pillow for Bed Sitting Up Backrest Cushion for Sitting in Bed Detachable Arms with Built-in Cup & Phone Caddy (GREY 21 INCH)
- Price
- £37.29
- Rating
- 4.2/5
- Reviews
- 331
- Age
- 1y ago
SLIGUY Reading Pillow for Sitting in Bed Couch Adult Back Pillow with arm Support and Pockets Adult Back Pillow Bed Chair for Bed Rest Reading Watching TV Gaming for Boys and Girls Dark Grey
- Price
- £31.34
- Rating
- 4.2/5
- Reviews
- 1,548
- Age
- 1y ago
EzKamfort Bed Wedge Pillow 3-in-1 Memory Foam Sleeping Support Pillow with Headrest Adjustable Incline Cushion for Acid Reflux Gerds Back Pain Snoring Leg Elevation with Washable Cover
- Price
- £40.33
- Rating
- 4.3/5
- Reviews
- 297
- Age
- 1y ago
Trending
90-day click momentum
Exsnugy 5PCS Reading Pillow for Sitting in Bed Adult 2 in 1 Foldable Wedge Pillow for Sleep Ergonomic Back Support Pillow with Arms for Sitting up Watching TV Gaming after Surgery 48cm White/Grey
- Price
- £41.74
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 2mo ago
Axelrod 4PCS Orthopedic Bed Wedge Pillow Set Post Surgery Foam for Back Neck and Leg Pain Relief Comfortable & Adjustable Ortho Pillows- Anti Snoring Heartburn Acid Reflux & GERD Sleeping Grey
- Price
- £65.30
- Rating
- 4.3/5
- Reviews
- 1,700
- Age
- 3y ago
AS AWESLING Reading Pillow for Adults Back Pillow for Bed Sitting Up Backrest Cushion for Sitting in Bed Detachable Arms with Built-in Cup & Phone Caddy (GREY 19 INCH)
- Price
- £34.62
- Rating
- 4.2/5
- Reviews
- 331
- Age
- 1y ago
Esilihom Large Reading Pillow for Adults Comfy Memory Foam Back Support Pillow with Detachable Arms & Neck Roll Reading Cushion for Sitting Up in Bed Sofa Floor or Office White Grey
- Price
- £48.71
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 7mo ago
Bed Wedge Pillow Multi-Function Premium Foam Orthopedic Wedge Support Pillow Set Adjustable Incline Wedge Cushion for Sleep Apnea Reading Sit Up In Bed Back Support Leg Elevation Acid Reflux
- Price
- £31.30
- Rating
- 4.2/5
- Reviews
- 91
- Age
- 1y ago
Newest
by launch dateExsnugy 5PCS Reading Pillow for Sitting in Bed Adult 2 in 1 Foldable Wedge Pillow for Sleep Ergonomic Back Support Pillow with Arms for Sitting up Watching TV Gaming after Surgery 48cm White/Grey
- Price
- £41.74
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 2mo ago
Reading Pillow Cuddle Cushion ((60-90) x77x40cm) back support pillow
- Price
- £18.77
- Rating
- 4.0/5
- Reviews
- 184
- Age
- 2mo ago
Esilihom Large Reading Pillow for Adults Comfy Memory Foam Back Support Pillow with Detachable Arms & Neck Roll Reading Cushion for Sitting Up in Bed Sofa Floor or Office White Grey
- Price
- £48.71
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 7mo ago
ANYVOYAGE Adjustable Folding Bed Backrest with Head Pillow 6-Position Portable Back Support Chair for Bed Sofa & Floor Lightweight Foldable Design with Sturdy Frame & Breathable Fabric
- Price
- £19.60
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 10mo ago
OHS Reading Pillow with Head Rest Piped Edge Detachable Neck Roll Cuddle Cushion for Adults Kids High Back Support Cushion with Arms & Pocket Gaming Cushions for Boys Girls Sit Up in Bed Pillow Grey
- Price
- £21.43
- Rating
- 4.2/5
- Reviews
- 456
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
34 falling
Sellers
47
Top-5 brand share
51%
Top 20: 89%
Top-5 click share
39%
Top 20: 75%
Open market
44%
- OHS12%
- SLIGUY11%
- NRS11%
- AS AWESLING10%
- EazyMobility8%
- EzKamfort6%
Demand
Bed Backrest search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
Search terms
Top Bed Backrest search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- back rest for bed27K/yr
- bed support for sitting up in bed17K/yr
- bed backrest24K/yr
- bed seat11K/yr
- bed back rests to sit up in bed12K/yr
- bed rest back support pillow4K/yr
- husband pillow4K/yr
- sit up in bed support5K/yr
- pillow support for sitting in bed5K/yr
- bed sitting up support5K/yr
Reviews and returns
What reviews say buyers love and hate about Bed Backrest
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Short to
It is quite big
Too small
Poor quality
Overpriced for the quality
Very cheap quality
As the cushion does not cool down
Not enough cushion
Cushioning inside is really rubbish
Not as comfortable as I thought it would be
Not comfy
Very hard pillow uncomfortable sleep
Pictures totally misleading
NOTHING LIKE THE PICTURE
Not as described
Love
Really comfortable
a comfy item
It is comfortable to use
Excellent Product
Good quality comfortable
It is really well made
Fantastic cushion
Amazing cushion
Comfortable cushion
Good value for money
Excellent value
Money well spent
The material is soft to the touch
soft material
Its soft
Return
1.1% Return rate 28% Fixable by listing
Not as comfortable as I thought it would be
Not comfy
Very hard pillow uncomfortable sleep
Short to
It is quite big
Too small
As the cushion does not cool down
Not enough cushion
Cushioning inside is really rubbish
Too hard
Very hard pillow
personally for me it is a bit too soft
No support
Not supportive
and not very supportive
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bed Backrest questions
Answered from the same tracked data.