Beard Oil
FailPrices span $3.09–$12.28, mostly outside the sweet spot, so Beard Oil is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £775K/yr762K searches / yr
- 90-day growth
- -11.4%search demand this quarter
- Competition
- 75%top-5 click share · 11 brands · 64 sellers
Flapen Score
Beard Oil against its category
The dotted line is the Health & Personal Care average. Past it, Beard Oil is stronger. Inside it, weaker.
Market
The Beard Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Beard Oil 762K times last year and spent an estimated £775K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
11.9% of searches ended in a purchase last week.
Shoppers searched for this 762K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £775K a year.
- Searches, last 12 months
- 762K
- Growth, 90 days vs prior 90
- -11.4%
- Conversion, latest week
- 11.9%
- Market size, estimated
- £775Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- beard oil558K searches a year
02 · Price
A sale here is worth £8.57.
Listings sell for £8.57 on average, from £3.09 to £12.28. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At £8.57 that is £43K to £51K a year per listing.
- Average price
- £8.57under the $15 to $100 sweet spot
- Price range
- £3.09–£12.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £43K–£51K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Shaving & Hair Removal. It carries 13,933 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Shaving & Hair Removal
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,933per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Beard Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bulldog Skincare Original Beard Oil Mens Grooming Beard Moisturiser for Softer Supple Beards 30g
- Price
- £3.09
- Rating
- 4.5/5
- Reviews
- 12,123
- Age
- 10y ago

Viking Revolution - Beard Oil - All Natural Variety Beard Oil For Men With Argan & Jojoba Oils - Softens Smooths & Strengthens - Gifts For Men - Sandalwood - 30 ml
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 36,254
- Age
- 1y ago

Pure World Beard Oil Natural Premium Quality. With Argan Oil Castor Oil Coconut Oil Rosemary Oil Vitamin E Oil. 50ml. Made in UK
- Price
- £6.83
- Rating
- 4.5/5
- Reviews
- 5,584
- Age
- 4mo ago

Mo Bros Beard Oil 100ml - Black Edition. Cologne Inspired. Nourishing and Conditioning Formula. Rich in Omegas and Vitamin E Promotes Healthy Beard Growth.
- Price
- £10.81
- Rating
- 4.4/5
- Reviews
- 586
- Age
- 2y ago

LOréal Paris Men Expert Conditioning Beard & Skin Oil 30ml Barber Club Oil With Cedarwood Essential Oil Tames Conditions and Softens Facial Hair
- Price
- £5.74
- Rating
- 4.6/5
- Reviews
- 4,276
- Age
- 5y ago
Trending
90-day click momentum
Pure World Beard Oil Natural Premium Quality. With Argan Oil Castor Oil Coconut Oil Rosemary Oil Vitamin E Oil. 50ml. Made in UK
- Price
- £6.83
- Rating
- 4.5/5
- Reviews
- 5,584
- Age
- 4mo ago

HORACE Tobacco & Vanilla Beard Oil for Men - Conditioner with Argan Oil - Gentle Beard Care for All Skin Types - Woody Sweet Scent 30 ml
- Price
- £11.06
- Rating
- 4.2/5
- Reviews
- 353
- Age
- 2y ago

By My Beard Oil 30 ml (Pack of 3)
- Price
- £6.26
- Rating
- 4.5/5
- Reviews
- 476
- Age
- 9y ago

Nature Spell Beard Oil XL Bottle 110ml for Men Vegan for All
- Price
- £6.75
- Rating
- 4.3/5
- Reviews
- 426
- Age
- 7y ago

XIKEZAN Beard Oil 5 Pack w/Unscented Cedarwood Sandalwood Vanilla Orange Christmas Stocking Stuffers Fathers Valentines Day Gifts Him Dad friend Husband Beard Growth Soften Moisturizing Strength
- Price
- £11.25
- Rating
- 4.6/5
- Reviews
- 60,877
- Age
- 3y ago
Newest
by launch date
Pure World Beard Oil Natural Premium Quality. With Argan Oil Castor Oil Coconut Oil Rosemary Oil Vitamin E Oil. 50ml. Made in UK
- Price
- £6.83
- Rating
- 4.5/5
- Reviews
- 5,584
- Age
- 4mo ago

Viking Revolution - Beard Oil - All Natural Variety Beard Oil For Men With Argan & Jojoba Oils - Softens Smooths & Strengthens - Gifts For Men - Sandalwood - 30 ml
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 36,254
- Age
- 1y ago

HORACE Tobacco & Vanilla Beard Oil for Men - Conditioner with Argan Oil - Gentle Beard Care for All Skin Types - Woody Sweet Scent 30 ml
- Price
- £11.06
- Rating
- 4.2/5
- Reviews
- 353
- Age
- 2y ago

Mo Bros Beard Oil 100ml - Black Edition. Cologne Inspired. Nourishing and Conditioning Formula. Rich in Omegas and Vitamin E Promotes Healthy Beard Growth.
- Price
- £10.81
- Rating
- 4.4/5
- Reviews
- 586
- Age
- 2y ago

Striking Viking Beard Oil for Men - 60 ml Vanilla Scent - Vegan Beard Care Blend of Jojoba & Almond - Tea Tree Oil Formula to Banish Itch - Thickens & Nourishes with Argan & Grapeseed
- Price
- £8.26
- Rating
- 4.3/5
- Reviews
- 9,045
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
11 flat
Sellers
64
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
14%
- Bulldog Skincare for Men43%
- VIKING REVOLUTION18%
- MO BRO'S10%
- Pure World7%
- L’Oréal Paris men expert5%
- MiFan3%
- Open — no brand owns it (5 brands, 14%)
Demand
Beard Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Beard Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beard oil558K/yr
- beard oil for men121K/yr
- loreal beard oil17K/yr
- bulldog beard oil17K/yr
- mens beard oil15K/yr
- beard oil loreal5K/yr
- beard oil for black men4K/yr
- beard oils5K/yr
- natural beard oil4K/yr
- beard oul4K/yr
Reviews and returns
What reviews say buyers love and hate about Beard Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The smell becomes overpowering
The smell is too strong
Smells awful
It's very greasy
Greasy
left me feeling greasy
recently the quality has been dipping so I thought I would give something else a go
Poor quality
Would not recommend this brand
Very small
The bottle is small
smaller than expected
misled by other reviews
This isnt marketed as some wonder sirum or magic potion for your beard
Love
Smells lush
Love the smell
the fragrance smells very good
Gift received positive review
Quality: Feels like a decent quality oil
Excellent product
Value for money: Good for the price
Good value for money
Great value for money
Softness: Makes a noticeable difference in softness
It feels gentle on the skin
Keeps Beards Soft and Well-Groomed
Does the job
Works really well
Works well
Return
0.1% Return rate 4% Fixable by listing
The smell becomes overpowering
The smell is too strong
Smells awful
It's very greasy
Greasy
left me feeling greasy
misled by other reviews
This isnt marketed as some wonder sirum or magic potion for your beard
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beard Oil questions
Answered from the same tracked data.









