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Beard Oil

Fail

Prices span $3.09–$12.28, mostly outside the sweet spot, so Beard Oil is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£775K/yr762K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
75%top-5 click share · 11 brands · 64 sellers

Flapen Score

Beard Oil against its category

The dotted line is the Health & Personal Care average. Past it, Beard Oil is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beard Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beard Oil 762K times last year and spent an estimated £775K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 762K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £775K a year.

Searches, last 12 months
762K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
11.9%
Market size, estimated
£775Ka year
Peak month
December2.3× the quietest month
Top search term
beard oil558K searches a year

02 · Price

A sale here is worth £8.57.

Listings sell for £8.57 on average, from £3.09 to £12.28. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At £8.57 that is £43K to £51K a year per listing.

Average price
£8.57under the $15 to $100 sweet spot
Price range
£3.09–£12.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
£43K–£51K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Shaving & Hair Removal. It carries 13,933 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#13in Shaving & Hair Removal
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,933per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Beard Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£116K£232K£349K£465K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

64

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

14%

  • Bulldog Skincare for Men43%
  • VIKING REVOLUTION18%
  • MO BRO'S10%
  • Pure World7%
  • L’Oréal Paris men expert5%
  • MiFan3%
  • Open — no brand owns it (5 brands, 14%)

Demand

Beard Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Beard Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beard oil558K/yr
  • beard oil for men121K/yr
  • loreal beard oil17K/yr
  • bulldog beard oil17K/yr
  • mens beard oil15K/yr
  • beard oil loreal5K/yr
  • beard oil for black men4K/yr
  • beard oils5K/yr
  • natural beard oil4K/yr
  • beard oul4K/yr

Reviews and returns

What reviews say buyers love and hate about Beard Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell33%−0.20

The smell becomes overpowering

The smell is too strong

Smells awful

Oily/Greasy14%−0.09

It's very greasy

Greasy

left me feeling greasy

Quality-Overall5%+1.78

recently the quality has been dipping so I thought I would give something else a go

Poor quality

Would not recommend this brand

Size-Overall4%−0.01

Very small

The bottle is small

smaller than expected

Advertised Vs Actual Product3%

misled by other reviews

This isnt marketed as some wonder sirum or magic potion for your beard

Love

Smell34%−0.20

Smells lush

Love the smell

the fragrance smells very good

Quality-Overall15%+1.78

Gift received positive review

Quality: Feels like a decent quality oil

Excellent product

Value For Money10%+1.41

Value for money: Good for the price

Good value for money

Great value for money

Soft Feel6%

Softness: Makes a noticeable difference in softness

It feels gentle on the skin

Keeps Beards Soft and Well-Groomed

Efficiency4%+0.53

Does the job

Works really well

Works well

Return

0.1% Return rate 4% Fixable by listing

Smell54%▄█▃█▅▇

The smell becomes overpowering

The smell is too strong

Smells awful

Leak-Proof6%▄▁█▁▄▁
Oily/Greasy5%▆▇▁▁▄█

It's very greasy

Greasy

left me feeling greasy

Durability5%█▁▅▁▁▁
Advertised Vs Actual Product4%▁▁█▇▅▆

misled by other reviews

This isnt marketed as some wonder sirum or magic potion for your beard

FAQ

Common Beard Oil questions

Answered from the same tracked data.